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  • 1. Search Optimization History of SEO: Section One
  • 2. History of Search  The creation of the WorldWide Web in the 90’s led to the rapid increase in websites and information on the internet. This created a need for search engines to be added like bing or Google.  Between December 1999 and December 2000, the amount of websites on the Internet increased from 9.5 million to over 25 million (BBC 2002)  Currently there are over 600 million sites on the web (Pingdom 2012)
  • 3. The NeedTo Categorize  1998 Google created web searches for viewers to find sites more accurately using keywords  People use keywords to increase the probability of their site coming up in search results  The result: people learned to monetize through keyword advertising Google:V1
  • 4. Search Engine Optimization  SEO (Search Engine Optimization) is the strategy to get users to your content  Specific keywords in content, video, text, and even the URL itself can be tracked by search engines  Revenue, Consumer Buzz and Market Presence are influenced by SEO
  • 5. SearchToday  Smart phones allow people to search on the go  Roughly 25% of all searches on Google were done on mobile in Q4 2012 (The Search Agency)
  • 6. End of Section One Next Section: Intro to Mobile Search

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