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Mobile seo

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Transcript

  • 1. SEO Basics Intro to Mobile Search: Section 2
  • 2. Mobile SearchVs. Desktop  Local results are more likely in mobile search (more relevance to user)  Mobile users are always logged in, so personalized results are shown more than in desktop search.  Certain queries have interactive results in mobile, pushing web rankings down  First position on mobile means more. “A drop from first to fourth position on mobile phone can mean a CTR drop off of more than 90 percent” (Google Zero Moment ofTruth)
  • 3. Why Do Mobile Search Advertising  25% of all Google searches are now done on mobile devices (IgnitionOne 2012)  56% of all Americans own a smartphone  34% have a tablet computer  Interact with users beyond the desktop  Geo-targeting allows you to engage with users based on the physical location of their search
  • 4. Keyword Optimization:TitleTags  TitleTags appear first on search results and in the browser  They should contain the brand name and main function  Should contain an array of words relevant to your company and its branded messaging
  • 5. Keyword Optimization:TitleTags Cont.  Meta-description is what shows up underneath title tags  Not a significant generator of SEO  Can be used to place common misspellings or additional keywords
  • 6. Permalinks These links are created to make website navigation better by adding page titles to your URL so users bypass the home page.This is often overlooked because it seems minor.  High SEO potential  How people are navigating the site  Can be customized to look cleaner and create another source of SEO
  • 7. Keyword Optimization:Writing Content  All content should be unique and relevant to your brand. Never sacrifice quality of content for higher SEO  Keywords embedded in text should be repeated often  Post frequently and consistently to ensure you maintain traffic  Programs like Google AdWords orWordtracker can help determine the most effective SEO keywords for your market
  • 8. Keyword Optimization: AnchorText  Hyperlinks or “anchors” to internal and external articles or sites helps drive SEO  AnchorText helps SEO algorithms in search engines associate your content with other sites or keywords  Anchor text should link to:  A news source  A product  Another article on your site  A study  A previous part of the article
  • 9. Spread & Share  Always be offering methods to share your info via social media widgets like these  Having loyal consumers talking about your brand is what really matters  Posting frequently will give you more loyal followers and higher SEO
  • 10. Blacklisted.  Rapid and random following on social media or using a link database can lead to blacklisting  You will be removed from search results and regarded as spam or malware  Blacklist means no traffic. No traffic means no revenue
  • 11. Tips For Effective SEO  Allow users to share on social media via widgets  Keep content consistent and engaging  Ensure all links are working properly  Don’t riddle your article with keywords  AnchorText,TitleText, and Permalinks should never be overlooked; high SEO potential  Don’t use the same anchor text for every link
  • 12. End of SectionTwo Next Section: Paid Search Opportunities