Mobile optimizationppt

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Mobile optimizationppt

  1. 1. Mobile Optimized vs. Non-Optimized Intro to MobileTechnology: Section 3
  2. 2. SignsYou Need Optimization  Illegible copy and small font  Can’t accurately click buttons  Large image files slowing load time  CTAs hidden in clutter  If you have to zoom, it’s too small
  3. 3. See the Significance
  4. 4. Why it matters  Mobile technology is growing dramatically each year, and businesses without a mobile solution miss out on a huge chunk of potential customers. - Currently 48% of US retailers have a mobile optimized website
  5. 5. If you’re not here, catch-up!  A poor user experience does not convert customers.When viewers visit a non-optimized mobile site they are just a few frustrating clicks away from abandoning your site, possibly your brand.  Mobile Apps are Optional. Mobile Optimization is NOT
  6. 6. Mobile Optimization: Developer Speak 3 most common options used by developers  Responsive Web Design: server sends the same HTML codes to all devices and CSS alters page rendering on the device using media queries (recommended by Google)  Dynamically serving different HTML on the same URL: server sends different HTML and CSS on the same URL depending on the User Agent requesting the page  Separate mobile URLs: each desktop URL has an equivalent different URL serving mobile-optimized content
  7. 7. Mobile for Marketers  On average, marketers spend $92 to acquire traffic and $1 to optimize it. Greater balance is needed to drive higher returns. (Onmiture)  Attention to mobile optimization will help increase site accessibility, build a positive user experience and encourage customer returns and referrals.  Pay attention to design: screen real-estate should directly represent the importance of its content.  Headlines and CTAs should take up more space than text or links.
  8. 8. Section Complete. Nice! Next Section: Intro to MEP Admin

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