Mep certification  subject lines
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Mep certification subject lines

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    Mep certification  subject lines Mep certification subject lines Presentation Transcript

    • Subject Lines
    • “When it comes to email marketing, the best subject lines tell what’s inside, and the worst subject lines sell what’s inside.” - Mail Chimp
    • Two Questions to Ask when Creating a Subject Line What will users open? Will the subject line be classified as SPAM?
    • WILL THE SUBJECT LINE BE CLASSIFIED AS SPAM?
    • • Subject lines are part of the analysis with SPAM filters. • SPAM filters assign ratings to your e-mails (and newsletters) along with other parameters to deliver to the inbox or not. • Remember this when developing your next subject line
    • Worst SPAM Filter Triggers • $$$ • Order Now • Free • Limited Time Offer • Guarantee • Unsubscribe • F r e e • Order Now • Info you requested • Free preview • Free Membership • Amazing • Ad • Affordable • Thousands • Remove • Obligation • Opportunity
    • WHAT WILL USERS OPEN?
    • • A recent Mail Chimp study analyzed more than 200 million emails to determine which subject lines trigger recipient opening: 1. Leveraging Localization 2. Asking Questions 3. Keeping it Short and Sweet- 50 characters or less FACT: Emails with 28-39 characters in the subject line had the highest click rates
    • • FACT: Emails with 28-39 characters in the subject line had the highest click rates http://visual.ly/how-create-perfect-subject-line
    • 1. Use time sensitive material and urgency 2. Identify yourself in the subject line 3. Be different by using capitalization, quotes, etc. 4. Provide a call to action to get a response 5. Be very specific and clear 6. TEST!
    • BONUS!
    • • We use a tool that really helps with understanding the value of subject lines: http://www.localnew s.biz/subjectLine/Vali dateSubjectLine.asp