Subject Lines
“When it comes to email marketing, the best
subject lines tell what’s inside, and the worst
subject lines sell what’s insi...
Two Questions to Ask when Creating a
Subject Line
What will users open?
Will the subject line be classified as SPAM?
WILL THE SUBJECT LINE BE CLASSIFIED
AS SPAM?
• Subject lines are part of the analysis with
SPAM filters.
• SPAM filters assign ratings to your e-mails (and
newsletters...
Worst SPAM Filter Triggers
• $$$
• Order Now
• Free
• Limited Time Offer
• Guarantee
• Unsubscribe
• F r e e
• Order Now
•...
WHAT WILL USERS OPEN?
• A recent Mail Chimp study analyzed more
than 200 million emails to determine which
subject lines trigger recipient openi...
• FACT: Emails with 28-39 characters in the
subject line had the highest click rates
http://visual.ly/how-create-perfect-s...
1. Use time sensitive material and urgency
2. Identify yourself in the subject line
3. Be different by using
capitalizatio...
BONUS!
• We use a tool that
really helps with
understanding the
value of subject
lines:
http://www.localnew
s.biz/subjectLine/Val...
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Mep certification subject lines

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Mep certification subject lines

  1. 1. Subject Lines
  2. 2. “When it comes to email marketing, the best subject lines tell what’s inside, and the worst subject lines sell what’s inside.” - Mail Chimp
  3. 3. Two Questions to Ask when Creating a Subject Line What will users open? Will the subject line be classified as SPAM?
  4. 4. WILL THE SUBJECT LINE BE CLASSIFIED AS SPAM?
  5. 5. • Subject lines are part of the analysis with SPAM filters. • SPAM filters assign ratings to your e-mails (and newsletters) along with other parameters to deliver to the inbox or not. • Remember this when developing your next subject line
  6. 6. Worst SPAM Filter Triggers • $$$ • Order Now • Free • Limited Time Offer • Guarantee • Unsubscribe • F r e e • Order Now • Info you requested • Free preview • Free Membership • Amazing • Ad • Affordable • Thousands • Remove • Obligation • Opportunity
  7. 7. WHAT WILL USERS OPEN?
  8. 8. • A recent Mail Chimp study analyzed more than 200 million emails to determine which subject lines trigger recipient opening: 1. Leveraging Localization 2. Asking Questions 3. Keeping it Short and Sweet- 50 characters or less FACT: Emails with 28-39 characters in the subject line had the highest click rates
  9. 9. • FACT: Emails with 28-39 characters in the subject line had the highest click rates http://visual.ly/how-create-perfect-subject-line
  10. 10. 1. Use time sensitive material and urgency 2. Identify yourself in the subject line 3. Be different by using capitalization, quotes, etc. 4. Provide a call to action to get a response 5. Be very specific and clear 6. TEST!
  11. 11. BONUS!
  12. 12. • We use a tool that really helps with understanding the value of subject lines: http://www.localnew s.biz/subjectLine/Vali dateSubjectLine.asp
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