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Email campaignsppt

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Transcript

  • 1. S Email Campaigns Email Marketing: Section 1
  • 2. Email Marketing Statistics S 85% of internet users access email S Over 97% of emails sent are spam S 90 trillion emails sent annually S Greater ROI and CTR than Keyword or Banner Ads S The most popular and effective digital marketing tool
  • 3. Benefits of Email
  • 4. Subject Lines S Keep it short and interesting S Pique interest without divulging all of the email content S First impression customers receive from your brand S Most important driver of email opens beside the sender organization
  • 5. A/B Testing When is the best time to send my email? Which subject lines should I use? How effective are my CTAs? The only way to know for sure is to experiment. The most common way is to run an A/B Split Test.
  • 6. Email Service Providers S ESPs host email marketing services on their servers S You manage an email marketing account and send emails using a web browser S The ESPs handle sending the mass messages and provide detailed reports on your campaigns tons of ESP options
  • 7. CAN-SPAM & Legal Obligations The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations ( up to $16,000 per violation). Don’t use false or misleading header information + Don’t use deceptive subject lines + Identify the message as an ad + Tell recipients the sender location + Provide opt-out in email + Honor opt-out requests + You can’t contract away your legal responsibility
  • 8. Section 1 Complete. Nice job! Next Section: Mobile Email

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