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    Ad words Ad words Presentation Transcript

    • Using AdWords Search Optimization: Section 4
    • Using Google AdWords  Free tool for campaign management and research using your Google account  Measure effectiveness of campaigns and keywords  Maximizes visitor potential when used in addition to SEO  Allows you to target demographics by:  Age  Region  Device used
    • Types of ads for AdWords Google AdWords allows you to advertise your company or brand with the help of Google sharing the ad across the web. AdWords provides the user with options on where they would like to place their ads.  Ads can be placed above or to the right of the Google search page.  Image ads can be distributed across websites that Google has ad space on.  Ads can also be placed on popular sites that Google owns like YouTube.
    • Setting It Up  Each step of setting up AdWords is described on the Google Website  AdWords has an effective tutorial that goes over basics such as:  Purpose of AdWords  Explanation of metrics  Tips for proper utilization
    • Getting Lottery Certified For AdWords  Getting AdWords Lottery certified is simple and easy  Certification is free  Lottery certification for AdWords is necessary as Google has a strict policy on gambling advertisements  “Google AdWords restricts the promotion of offline gambling, online gambling, and gambling-related products. We have different requirements for advertising gambling related products based on the country that your campaign is targeting.”
    • Getting Lottery Certified For AdWords  Visit the AdWords Certification Page  Google will respond in 2-3 weeks  Be sure to have:  Gambling License Number  RegulatoryAuthority
    • Using AdWords Complete Hooray! Next Section: Analytics