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Recovering from Google Penalties (Panda and Penguin)
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Recovering from Google Penalties (Panda and Penguin)

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Tools and case studies about recovering from Google penalties (Panda Penguin Low quality content and Unnatural links) …

Tools and case studies about recovering from Google penalties (Panda Penguin Low quality content and Unnatural links)
Comparison between the different tools and the way they can help you. http://luckyboost.com

Published in: Marketing, Technology, Design
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  • 1. Recovering From Penalties Menachem Rosenbaum http://luckyboost.com @luckyboost http://www. See HTML5 Version at http://luckyboost.com/recovering-from-google-penalties/
  • 2. Penalty Types Algorithmic • Panda • Penguin Manuel • Low quality content • Unnatural links to your site
  • 3. Do I have a penalty?
  • 4. When was there an update? Panguin Tool 2.0 Barracuda Digital Google Penalty Checker Fruition Chartelligence - Chrome plugin
  • 5. Was I affected?
  • 6. Are you sure you have a penalty? Blocked by robots.txt
  • 7. Panda / Low quality content Monthly updates roll out over 10 days 23 Questions to assess quality Coanincal Noindex Rewrite content Adding quality content
  • 8. Tools robots.txt canonical noindex API Uses Google and Yahoo BOSS Only checks for plagiarism
  • 9. API Only checks for plagiarism Submit entire site at once Grammar and plagiarism check Check for rewrites as well Final visual answer Their own DB Free Grammar and plagiarism check Scours variety of aspects API at cost
  • 10. Cleanup results
  • 11. Penguin / Unnatural links Links from low quality sites Too many exact anchors Keyword stuffing in anchor Sitewide links Article directories Link directories Bookmark sites Bad locations Blogroll links Footer links Phrases in url directory dir bookmark forum view
  • 12. Tools Free Up to 100K links Only get backlink address Domain Authority & Page Authority Filters out bad link URL Rank & Domain Rank Detects site wide links Link graph over time Almost no filtering options Grades each link Tries to detect site type Tries to detect location of link on page Many filtering options Data sampling Provide your own backlinks
  • 13. Free for site owner Advanced filtering Trust Flow & Citation Flow Link graph over time Over detailed data Google Backlink Checker for Penguin & Disavow Analysis by Internet Marketing Ninjas Free Automated filtering by trends Need to provide WMT back links Rates link risk Tries to find contact details System for emailing webmaster Need to provide the bad links Manages emails Contact details based on whois DeleteBackLinks.com Removes directory links
  • 14. When all else fails
  • 15. Cleanup results
  • 16. Will I get my rankings back? “The web is an ever-changing ecosystem, and your site's performance in search almost certainly fluctuates over time. As a result, even if your reconsideration request is successful, your site may rank lower (or higher) than it used to.” https://support.google.com/webmasters/answer/2604824?hl=en&ref_topic=2604771
  • 17. Thank You Menachem Rosenbaum http://luckyboost.com @luckyboost See HTML5 Version at http://luckyboost.com/recovering-from-google-penalties/

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