Local seo

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How to improve your local rankings in Google.
presented at sphinncon 2011

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Local seo

  1. 1. Local SEO Website Structure for Multiple Locations TensWebMarketing.com
  2. 2. Keyword Research <ul><li>Start with the industry keywords </li></ul><ul><li>If all branches are in one state/ city add state/ city to industry keywords </li></ul><ul><li>Location focused - Keyword research </li></ul>City/ neighborhood/ district/ area/ street/ landmark TensWebMarketing.com
  3. 3. Branch Section or Page <ul><li>Each branch gets a separate page </li></ul><ul><li>Use location in title </li></ul><ul><li>Full address and phone number on the page </li></ul><ul><li>Use of hCard microformat for address (don’t forget the GEO section) </li></ul><ul><li>Images with GEO information </li></ul><ul><li>Google map showing location </li></ul>TensWebMarketing.com
  4. 4. Links <ul><li>Site wide links to branch pages </li></ul><ul><li>Anchor text with location </li></ul><ul><li>Backlinks next to your address </li></ul>TensWebMarketing.com
  5. 5. Geo Sitemap <ul><li>GeoSitemap.xml </li></ul><ul><li><?xml version=&quot;1.0&quot; encoding=&quot;UTF-8&quot;?> </li></ul><ul><li><urlset xmlns=&quot;http://www.sitemaps.org/schemas/sitemap/0.9&quot; xmlns:geo=&quot;http://www.google.com/geo/schemas/sitemap/1.0&quot;> </li></ul><ul><li><url> </li></ul><ul><li><loc> http://www.example.com/location1.kml </loc> </li></ul><ul><li><geo:geo> </li></ul><ul><li><geo:format> kml </geo:format> </li></ul><ul><li></geo:geo> </li></ul><ul><li></url> </li></ul><ul><li><url> </li></ul><ul><li><loc> http://www.example.com/location2.kml </loc> </li></ul><ul><li><geo:geo> </li></ul><ul><li><geo:format> kml </geo:format> </li></ul><ul><li></geo:geo> </li></ul><ul><li></url> </li></ul><ul><li></urlset> </li></ul>TensWebMarketing.com
  6. 6. KML File <ul><li><?xml version=&quot;1.0&quot; encoding=&quot;UTF-8&quot;?> </li></ul><ul><li><kml xmlns=&quot;http://www.opengis.net/kml/2.2&quot; xmlns:atom=&quot;http://www.w3.org/2005/Atom&quot;> </li></ul><ul><li><Document> </li></ul><ul><li><name> my name </name> </li></ul><ul><li><atom:author> </li></ul><ul><li><atom:name> geo </atom:name> </li></ul><ul><li></atom:author> </li></ul><ul><li><atom:link rel=&quot;related&quot; href=&quot; http://www.example.com/ &quot; /> </li></ul><ul><li><Folder> </li></ul><ul><li><Placemark> </li></ul><ul><li><name><![CDATA[ my name ]]></name> </li></ul><ul><li><address><[![CDATA[ street, city, zip code ]]></address> </li></ul><ul><li><description><![CDATA[ description supports HTML ]]></description> </li></ul><ul><li><Point> </li></ul><ul><li><coordinates> X,Y </coordinates> </li></ul><ul><li></Point> </li></ul><ul><li></Placemark> </li></ul><ul><li></Folder> </li></ul><ul><li></Document> </li></ul><ul><li></kml> </li></ul>TensWebMarketing.com
  7. 7. Increasing Local Listing Search Results <ul><li>“ Businesses with multiple specializations, such as law firms and doctors, should not create multiple listings to cover all of their specialties. You may create one listing per practitioner , and one listing for the office .” </li></ul><ul><li>(Google Place Quality Guidelines) </li></ul>TensWebMarketing.com
  8. 8. Practitioner and Office TensWebMarketing.com
  9. 9. Double Listing TensWebMarketing.com
  10. 10. Expand Location with Backlinks * *only to website not to Place page TensWebMarketing.com
  11. 11. TensWebMarketing.com nearby corner of just a block away next neighborhood over past the short drive from
  12. 12. Thank You www.TensWebMarketing.com Menachem Rosenbaum TensWebMarketing.com [email_address]

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