GROUP NO. 2 AMIT RAI – 10 KULVINDER PATHANIA – 27 SHUBHANGI CHOUHAN – 61 PRATEEK CHHABRA – 16 GAURAV CHOUHAN – 57 ASHISH SONAWANE – 29
AN OVERVIEW A segment of world Disney company 4 Theme park, 2 water park, 20 resort hotels Founded in 1971 in Florida CFO- Thomas O Staggs Variety of additional family-oriented leisure enterprises. Conceives, builds, and manages the company's theme parks and holiday resorts.
MAGIC KINGDOM A theme park at Walt Disney World Resort Most visited theme park in the world Spread across 107 acre in 7 lands
7 LANDS Main Street, U.S.A.® area Adventureland® area Frontierland® area Liberty Square Fantasyland® area Mickey's Toontown® Fair area Tomorrowland® area
ATTRACTIONS AT MAGIC KINGDOM “It’s a small world” Astro Orbiter Buzz light year's space ranger spin Cinderella castle Country bear jamboree Donald's boat Jungle cruise Main street vehicles
Cont… The hall of presidents The haunted mansion Tom sawyer island Frontlandshootin’ arcade
SERVICE OFFERED Wheel chair and electric convince vehicle rentals (ECV) Lockers Special dietary requests Barber shop Package pick up service Disney character meet & greets baby care centre World florist & gift basket shop Customized maps Currency Exchange UPS/FEDEX shipping
DISNEY MEMBERSHIP Special vacation packages to DISNEYLAND . a members-only website with the latest offers for discounts, exclusive opportunities . Special rates on selected DISNEYLAND and Walt Disney World. Annual Passports and multi-day theme park admission Special offers on selected Disney books, CDs, home videos ,DVDs & Disney theatrical performances.
MARKETING TECHNIQUE Branding and Merchandising Ambience Customer service Value creation
MARKETING STRATEGIES SellMore to Existing Customers Expand Your Marketplace Continuous Promotion Always Improve and Add to your Offerings Tracking Business