Disney World  Magic Kingdom
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Disney World Magic Kingdom

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    Disney World  Magic Kingdom Disney World Magic Kingdom Presentation Transcript

    • WALT DISNEY WORLD RESORT
      MAGIC KINGDOM
    • GROUP NO. 2
      AMIT RAI – 10
      KULVINDER PATHANIA – 27
      SHUBHANGI CHOUHAN – 61
      PRATEEK CHHABRA – 16
      GAURAV CHOUHAN – 57
      ASHISH SONAWANE – 29
    • AN OVERVIEW
      A segment of world Disney company
      4 Theme park, 2 water park, 20 resort hotels
      Founded in 1971 in Florida
      CFO- Thomas O Staggs
      Variety of additional family-oriented leisure enterprises.
      Conceives, builds, and manages the company's theme parks and holiday resorts.
    • MAGIC KINGDOM
      A theme park at Walt Disney World Resort
      Most visited theme park in the world
      Spread across 107 acre in 7 lands
    • 7 LANDS
      Main Street, U.S.A.® area
      Adventureland® area
      Frontierland® area
      Liberty Square
      Fantasyland® area
      Mickey's Toontown® Fair area
      Tomorrowland® area
    • ATTRACTIONS AT MAGIC KINGDOM
      “It’s a small world”
      Astro Orbiter
      Buzz light year's space ranger spin
      Cinderella castle
      Country bear jamboree
      Donald's boat
      Jungle cruise
      Main street vehicles
    • Cont…
      The hall of presidents
      The haunted mansion
      Tom sawyer island
      Frontlandshootin’ arcade
    • SERVICE OFFERED
      Wheel chair and electric convince vehicle rentals (ECV)
      Lockers
      Special dietary requests
      Barber shop
      Package pick up service
      Disney character meet & greets
      baby care centre
      World florist & gift basket shop
      Customized maps
      Currency Exchange
      UPS/FEDEX shipping
    • DISNEY MEMBERSHIP
      Special vacation packages to DISNEYLAND .
      a members-only website with the latest offers for discounts, exclusive opportunities .
      Special rates on selected DISNEYLAND and Walt Disney World.
      Annual Passports and multi-day theme park admission
      Special offers on selected Disney books, CDs, home videos ,DVDs & Disney theatrical performances.
    • MARKETING TECHNIQUE
      Branding and Merchandising
      Ambience
      Customer service
      Value creation
    • MARKETING STRATEGIES
      SellMore to Existing Customers
      Expand Your Marketplace
      Continuous Promotion
      Always Improve and Add to your Offerings
      Tracking Business
    • SERVICE PROCESS
    • THANK YOU & VISIT AGAIN………!!