Disney World  Magic Kingdom
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Disney World Magic Kingdom

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Disney World Magic Kingdom Presentation Transcript

  • 1. WALT DISNEY WORLD RESORT
    MAGIC KINGDOM
  • 2. GROUP NO. 2
    AMIT RAI – 10
    KULVINDER PATHANIA – 27
    SHUBHANGI CHOUHAN – 61
    PRATEEK CHHABRA – 16
    GAURAV CHOUHAN – 57
    ASHISH SONAWANE – 29
  • 3. AN OVERVIEW
    A segment of world Disney company
    4 Theme park, 2 water park, 20 resort hotels
    Founded in 1971 in Florida
    CFO- Thomas O Staggs
    Variety of additional family-oriented leisure enterprises.
    Conceives, builds, and manages the company's theme parks and holiday resorts.
  • 4. MAGIC KINGDOM
    A theme park at Walt Disney World Resort
    Most visited theme park in the world
    Spread across 107 acre in 7 lands
  • 5. 7 LANDS
    Main Street, U.S.A.® area
    Adventureland® area
    Frontierland® area
    Liberty Square
    Fantasyland® area
    Mickey's Toontown® Fair area
    Tomorrowland® area
  • 6. ATTRACTIONS AT MAGIC KINGDOM
    “It’s a small world”
    Astro Orbiter
    Buzz light year's space ranger spin
    Cinderella castle
    Country bear jamboree
    Donald's boat
    Jungle cruise
    Main street vehicles
  • 7. Cont…
    The hall of presidents
    The haunted mansion
    Tom sawyer island
    Frontlandshootin’ arcade
  • 8. SERVICE OFFERED
    Wheel chair and electric convince vehicle rentals (ECV)
    Lockers
    Special dietary requests
    Barber shop
    Package pick up service
    Disney character meet & greets
    baby care centre
    World florist & gift basket shop
    Customized maps
    Currency Exchange
    UPS/FEDEX shipping
  • 9. DISNEY MEMBERSHIP
    Special vacation packages to DISNEYLAND .
    a members-only website with the latest offers for discounts, exclusive opportunities .
    Special rates on selected DISNEYLAND and Walt Disney World.
    Annual Passports and multi-day theme park admission
    Special offers on selected Disney books, CDs, home videos ,DVDs & Disney theatrical performances.
  • 10. MARKETING TECHNIQUE
    Branding and Merchandising
    Ambience
    Customer service
    Value creation
  • 11. MARKETING STRATEGIES
    SellMore to Existing Customers
    Expand Your Marketplace
    Continuous Promotion
    Always Improve and Add to your Offerings
    Tracking Business
  • 12. SERVICE PROCESS
  • 13. THANK YOU & VISIT AGAIN………!!