Singapore Facebook Performance Report - February 2014

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Singapore Facebook Performance Report - February 2014

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Understand the strategies and tactics behind some of Singapore's most successful Facebook brand pages. Download the full report here: http://socialpulse.co/singapore-facebook-performance-report

Understand the strategies and tactics behind some of Singapore's most successful Facebook brand pages. Download the full report here: http://socialpulse.co/singapore-facebook-performance-report

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  • 1. Singapore -February 2014 Facebook Performance Report www.socialpulse.co // hello@socialpulse.co // #fbreport
  • 2. Singapore Facebook Performance Report February 2014 // #fbreport 2Social media automation tool www.socialpulse.co // hello@socialpulse.co Contents Top 30 Facebook Pages by Engagement Top 30 Facebook Pages by Fans Top 10 Industries by Engagement Top 10 Industries by Fans Top 10 Industries by Fan Growth Introduction Automotive - Manufacturers Banks and Financial Institutions Department Stores Electronics Health and Beauty Newspapers Quick Serve Restaurants Radio Retail - Fashion Retail - Grocery TV Channels and Networks Methodology About Us 3 4 5 6 7 8 9 - 10 11 - 12 13 - 14 15 - 16 17 - 18 19 - 20 21 - 22 23 - 24 25 - 26 27 - 28 29 - 30 31 32
  • 3. Social media automation tool www.socialpulse.co // hello@socialpulse.co Visa Starbucks Singapore The New Paper TODAY NTUC FairPriceMILO Singapore Shin Min Daily News ION Orchard MediaCorp Suria OCBC Bank Radio 91.3 联合晚报 Oli 96.8FM Ria 897FM KFC Singapore AIA Singapore 2111 2515 2313 2717 2919 2212 2616 2414 2818 3020 3,345 6,691 8,809 12,007 4,846 3,814 3,070 4,498 3,443 3,260 5,417 6,322 6,801 4,727 3,709 4,382 3,384 1 5 3 7 9 2 6 4 8 10 Top 30 Facebook Pages by Engagement* * Top 30 Pages by Average Engagement (average of the seven day figures taken from 1 November 2013 to 31 January 2014). Channel U SK-II Singapore DBS Bank.Living,Breathing Asia Subway Singapore 2,912 3,005 2,944 WestonSG Samsung Mobile Singapore Y.E.S.93.3FM 官方 Facebook! Courts SG Lactacyd Love Your V McDonald’s Singapore 4,310 4,109 4,212 4,302 4,086 4,151 Channel NewsAsia Singapore The Straits Times Channel 8 987FM 38,334 42,402 18,472 29,152
  • 4. Social media automation tool www.socialpulse.co // hello@socialpulse.co McDonald’s Singapore Starbucks Singapore KFC Singapore Channel NewsAsia Singapore WestonSG Channel 8 Subway Singapore The Straits Times Channel U IKEA Singapore 2111 2515 2313 2717 2919 2212 2616 2414 2818 3020 332,370 244,481 283,049 232,033 312,091 240,896 250,444 223,171 173,758 131,5951 5 3 7 9 2 6 4 8 10 * Top 30 Pages by numbers of fans on 31 January 2014. Top 30 Facebook Pages by Fans* NTUC FairPrice adidas Burger King Singapore The Mind Cafe (Singapore) 7-Eleven Singapore OCBC Bank Ben & Jerry’s MediaCorp Channel 5 118,017 120,722 109,593 107,140 121,811 109,150 113,177 120,708 126,992 Y.E.S.93.3FM 官方 Facebook! Courts SG Watsons Singapore G2000 Singapore HTC Singapore Sticky Singapore 987FM Do More,Work Less with Canon Pizza Hut Singapore Lactacyd Love Your V 173,516 157,019 159,342 141,408 137,658 170,167 142,835 157,449 138,140 Samsung Mobile Singapore MILO Singapore 185,450 204,134
  • 5. Social media automation tool www.socialpulse.co // hello@socialpulse.co* Average weekly engagement per page for the Top 20 pages by engagement per industry (1 November 2013 to 31 January 2014). TV Channels and Networks 1,060 1,581 596 5,119 8,368 1,018 1,561 1,998 1,261 8,417 Top 10 Industries by Engagement* Electronics Quick Serve Restaurants Banks and Financial Institutions Health and Beauty Retail - Fashion Radio Retail - Grocery Newspapers Department Stores
  • 6. Social media automation tool www.socialpulse.co // hello@socialpulse.co*Average fans per page for the Top 20 pages by fans per industry (1 November 2013 to 31 January 2014). Top 10 Industries by Fans* 53,602 66,002 38,254 104,910 61,429 39,685 58,260 90,870 111,097 57,710 Electronics TV Channels and Networks Quick Serve Restaurants Banks and Financial Institutions Health and Beauty Retail - Fashion Radio Retail - Grocery Newspapers Department Stores
  • 7. Social media automation tool www.socialpulse.co // hello@socialpulse.co* Average fan growth per page for the Top 20 pages by fans per industry (1 November 2013 to 31 January 2014). Top 10 Industries by Fan Growth* 12,344 14,363 Electronics TV Channels and Networks Quick Serve Restaurants Banks and Financial Institutions Newspapers Health and Beauty Retail - Fashion Radio Retail - Grocery Department Stores 3,558 2,871 9,227 4,322 3,050 5,038 2,866 7,134
  • 8. Singapore Facebook Performance Report February 2014 // #fbreport 8Social media automation tool www.socialpulse.co // hello@socialpulse.co Introduction Welcome to the 2014 February Edition of the Singapore Facebook Performance Report. The Singapore Facebook Performance Report researches, analyses and recognises Singapore’s top performing Facebook Brand Pages. You can access all future quarterly reports quickly and easily by signing up for a free Social Pulse™ account: www.socialpulse.co This report is the largest and most reputable Facebook benchmarking tool in Singapore and is brought to you by leading social automation tool Social Pulse™. Since launching, our report has reached more than 1 million people, publicly recognising top performing Facebook pages and the brands that are excelling in the digital industry. Using data from Social Pulse™, mathematical and statistical foundations produced in consultation with 95th Percentile Pty Ltd and information analysed by Social Pulse™, the Singapore Facebook Report provides success benchmarks to increase your understanding of the strategies and tactics behind some of Singapore’s most successful Facebook brand pages. Social Media in Singapore More than 2.67 billion people – or 37% of the world’s population – are internet users, with 1.23 billion accessing Facebook each month. Locally, 3.4 million or 85% of Singaporeans are on the world’s largest social networking site, more than double the users recorded in 2010. This significant growth presents an excellent opportunity for Singapore based brands to engage almost the entire country by investing in their own Facebook presence. In this report, we highlight the brands already taking advantage of Singapore’s love affair with Facebook, including those within the highest performing industries for both likes and engagement: TV Channels and Networks, Quick Serve Restaurants, and Department Stores. ‘TV Channels and Networks’ is Singapore’s clear leader, with the industry also enjoying the strongest fan growth. Brands within this particular industry provide a positive place to start when researching ways to improve your company’s own Facebook offering. Numerical Benchmarks This report is not an opinion piece. It is here to supply you with numerical benchmarks across Singaporean brands on Facebook. Data for this report was collected from our data analysis and visualisation software, Social Pulse™ Analytics from 1 November 2013 to 31 January 2014. You can review the methodology at the end of the report for a clear understanding of each metric. Social Pulse™ (www.socialpulse.co) is a social media automation system that provides analytics, publishing, realtime customer service and monitoring for social media. You can access all future reports, benchmarking tools, customisable reports, video presentations, report ready graphics, analytics and more, simply by signing up for a free Social Pulse™ account: Lucio Ribeiro MD Social Pulse™ The full report can be downloaded at: http://socialpulse.co/singaporefbreport
  • 9. 9 The number of fans on 31 January 2014. Average of the seven day figures taken from 1 November 2013 to 31 January 2014. 31 January 2014 compared to 1 November 2013. Relative % increase comparing number of fans on 31 January 2014 compared to 1 November 2013. Average Engagement represented as a percentage of total Fans. Brands’ shares of Average Engagement over the period of 1 November 2013 to 31 January 2014. Fans: Average Engagement: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement: Singapore Facebook Performance Report February 2014 // #fbreport Social media automation tool www.socialpulse.co // hello@socialpulse.co Facebook Performance Report Rank Page Name Fans Average Engagement Fan Growth Fan Growth % Engagement Rate Share of Engagement 1 Volkswagen Singapore 26,689 1,747 16,570 163.8% 9.9% 27.9% 2 Mercedes-Benz Singapore 23,337 855 1,180 5.3% 3.8% 13.7% 3 Kia Singapore 23,226 470 170 0.7% 2.0% 7.5% 4 Audi Singapore 22,872 1,540 7,506 48.9% 8.0% 24.6% 5 Chrysler Jeep of Singapore 19,822 200 1,307 7.1% 1.0% 3.2% 6 Volvo Cars Singapore 19,566 444 2,307 13.4% 2.4% 7.1% 7 Hyundai Singapore 17,631 293 1,552 9.7% 1.7% 4.7% 8 Nissan 11,307 81 412 3.8% 0.7% 1.3% 9 MINI Singapore 7,876 246 708 9.9% 3.3% 3.9% 10 Citroën Singapore 7,472 234 -64 -0.9% 3.1% 3.7% 11 Suzuki Singapore 3,956 28 148 3.9% 0.7% 0.4% 12 Lexus Singapore 2,268 98 55 2.5% 4.4% 1.6% 13 Mazda Singapore 1,858 11 79 4.4% 0.6% 0.2% 14 Renault Singapore 1,346 - 20 1.5% - - 15 Peugeot SG 1,343 8 74 5.8% 0.6% 0.1% Automotive -Manufacturers
  • 10. #1 #2 #3 Likes #1 #2 #3 Comments #1 #2 #3 Shares Posts from 20 January to 20 February 2014. High Performing Posts Singapore Facebook Performance Report February 2014 // #fbreport Social media automation tool www.socialpulse.co // hello@socialpulse.co 62 Shares Audi Singapore 64 Shares Audi Singapore 257 Shares #MercedesBenz is dedicated to creating the world’s most intelligently connected cars. Brand new concepts made ... Mercedes-Benz SingaporeAudi Singapore Sit in the Audi A3 Sedan, enjoy the ride with the latest MMI touch that offers integrated touchpad and navigation, a SSD hard ... Sit in the Audi A3 Sedan, enjoy the ride with the latest MMI touch that offers integrated touchpad and navigation, a SSD hard ... 33 Comments Audi Singapore One look - and you know it will change everything. Come on down to One Raffles Place from Monday to Wednesday ... One look - and you know it will change everything. Come on down to One Raffles Place from Monday to Wednesday ... 27Comments 21 Comments Can you guess... which Kia car does this striking dashboard belong to? Kia Singapore 1,197 Likes One look - and you know it will change everything. Come on down to One Raffles Place from Monday to Wednesday ... Audi Singapore 1,197 Likes May this Year of the Horse bring you much progress through the year. Happy Lunar New Year! Audi Singapore 1,259 Likes Here’s to more good fortune for the year ahead. Audi Singapore Automotive -Manufacturers
  • 11. 11 The number of fans on 31 January 2014. Average of the seven day figures taken from 1 November 2013 to 31 January 2014. 31 January 2014 compared to 1 November 2013. Relative % increase comparing number of fans on 31 January 2014 compared to 1 November 2013. Average Engagement represented as a percentage of total Fans. Brands’ shares of Average Engagement over the period of 1 November 2013 to 31 January 2014. Fans: Average Engagement: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement: Singapore Facebook Performance Report February 2014 // #fbreport Social media automation tool www.socialpulse.co // hello@socialpulse.co Facebook Performance Report Rank Page Name Fans Average Engagement Fan Growth Fan Growth % Engagement Rate Share of Engagement 1 OCBC Bank 107,140 6,801 51,530 92.7% 8.2% 24.2% 2 Citibank Singapore 68,809 1,392 2,415 3.6% 2.1% 5.0% 3 Great Eastern Life 62,389 1,970 5,113 8.9% 3.2% 7.0% 4 UOB Cards 62,330 1,518 13,935 28.8% 2.8% 5.4% 5 Maybank Singapore 52,564 2,327 11,026 26.5% 5.0% 8.3% 6 Visa 49,342 3,345 14,426 41.3% 7.9% 11.9% 7 DBS Bank. Living, Breathing Asia 45,519 3,005 12,543 38.0% 8.1% 10.7% 8 MasterCard 41,457 1,643 5,622 15.7% 4.2% 5.8% 9 AIA Singapore 36,393 3,384 4,161 12.9% 10.0% 12.0% 10 CIMB Singapore 36,380 86 143 0.4% 0.2% 0.3% 11 SGX | My Gateway 34,820 668 3,107 9.8% 2.0% 2.4% 12 American Express 29,114 64 -67 -0.2% 0.2% 0.2% 13 DBS Remix 27,308 645 -562 -2.0% 2.4% 2.3% 14 Frank by OCBC 26,733 107 278 1.1% 0.4% 0.4% 15 Manulife Singapore 14,619 153 315 2.2% 1.1% 0.5% 16 NTUC Income 9,312 534 3,517 60.7% 7.2% 1.9% 17 Aviva 6,486 84 74 1.2% 1.3% 0.3% 18 Prudential Singapore 3,608 369 832 30.0% 11.5% 1.3% Banks and Financial Institutions
  • 12. #1 #2 #3 Likes #1 #2 #3 Comments #1 #2 #3 Shares Posts from 20 January to 20 February 2014. High Performing Posts Singapore Facebook Performance Report February 2014 // #fbreport Social media automation tool www.socialpulse.co // hello@socialpulse.co 107 Shares Treat your kids to the “Disney On Ice presents Treasure Trove” this March holidays! Enjoy exclusive discounts with ... Maybank Singapore 131 Shares UOB Cards 140 Shares Ensure you continue to receive regular income in your retirement years*, with PRUgolden income. Find out more: ... Prudential Singapore Gong Xi Fa Cai! Come ‘Bai Nian’ with us and you could win a S$300 TungLok voucher. Simply like the DBS ... 433 Comments Great Eastern Life Do not let your brains rust over this weekend! Like and share if you pass this test! 132 Comments 68 Comments WIN A PERFECT GETAWAY– 3 x 2D1N Stays at Montigo Resort Nongsa, Batam for 4 (worth S$410} could be yours when ... WIN A PERFECT GETAWAY– 3 x 2D1N Stays at Montigo Resort Nongsa, Batam for 4 (worth S$410} could be yours when ... UOB Cards 1,809 Likes We have a Lunar New Year gift for all Maybank Online Banking users: Earn cash and stand a chance ... Maybank Singapore 1,982 Likes It’s the final two weeks to get your S$2 cash rebate and Golden Village movie vouchers when you pay for overseas-issued Visa ... Maybank Singapore 2,639 Likes Join our ‘Celebrate Love’ contest and win prizes! Celebrate the spirit of love and share memorable moments with your ... Banks and Financial Institutions DBS Bank.Living,Breathing Asia DBS Bank.Living,Breathing Asia
  • 13. 13 The number of fans on 31 January 2014. Average of the seven day figures taken from 1 November 2013 to 31 January 2014. 31 January 2014 compared to 1 November 2013. Relative % increase comparing number of fans on 31 January 2014 compared to 1 November 2013. Average Engagement represented as a percentage of total Fans. Brands’ shares of Average Engagement over the period of 1 November 2013 to 31 January 2014. Fans: Average Engagement: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement: Singapore Facebook Performance Report February 2014 // #fbreport Social media automation tool www.socialpulse.co // hello@socialpulse.co Facebook Performance Report Department Stores Rank Page Name Fans Average Engagement Fan Growth Fan Growth % Engagement Rate Share of Engagement 1 WestonSG 312,091 4,310 27,544 9.7% 1.4% 10.8% 2 Courts SG 173,516 4,302 35,309 25.6% 2.8% 10.8% 3 Watsons Singapore 157,019 2,180 7,839 5.3% 1.4% 5.5% 4 IKEA Singapore 131,595 2,526 11,053 9.2% 2.0% 6.3% 5 NTUC FairPrice 126,992 3,814 23,881 23.2% 3.4% 9.5% 6 7-Eleven Singapore 109,150 1,423 2,631 2.5% 1.3% 3.6% 7 ION Orchard 102,048 4,498 7,467 7.9% 4.6% 11.3% 8 SEPHORA SINGAPORE 86,196 963 3,596 4.4% 1.1% 2.4% 9 TANGS 70,856 1,806 7,290 11.5% 2.6% 4.5% 10 Fox Fashion (Singapore) 70,779 1,642 7,003 11.0% 2.4% 4.1% 11 The Tintin Shop (SINGAPORE) 67,669 288 1,434 2.2% 0.4% 0.7% 12 313@somerset 62,937 2,408 10,888 20.9% 4.1% 6.0% 13 METRO (Singapore) 62,077 1,028 2,508 4.2% 1.7% 2.6% 14 Dolce2Dolce 60,800 2,120 11,243 22.7% 3.9% 5.3% 15 Cheers 55,041 735 1,878 3.5% 1.4% 1.8% 16 SUPERSHADES SG 44,443 960 442 1.0% 2.2% 2.4% 17 Robinsons 32,293 1,352 8,522 35.9% 4.9% 3.4% 18 Jem 32,157 2,343 1,753 5.8% 7.5% 5.9% 19 Harvey Norman Singapore 31,572 674 6,086 23.9% 2.4% 1.7% 20 Go.BestDenki Singapore 28,177 592 6,168 28.0% 2.3% 1.5%
  • 14. #1 #2 #3 Likes #1 #2 #3 Comments #1 #2 #3 Shares Posts from 20 January to 20 February 2014. High Performing Posts Singapore Facebook Performance Report February 2014 // #fbreport Social media automation tool www.socialpulse.co // hello@socialpulse.co 135 Shares Bargain hunters, heads up. The IKEA Sale is back and starts tomorrow, so don’t blink or you’ll miss it ... IKEA Singapore 139 Shares WIN: A 50ml ELIE SAAB L’Eau Couture fragrance could be yours if you ‘Like’ & ‘Share’ this post, & tell us in the comment box ... METRO (Singapore) 379 Shares TANGS Ugh...we understand ladies. There’s nothing quite upsetting to the eyes as a guy wearing an unfitting shorts. So gents, if you ... 107Comments Courts is giving away 30 pairs of “The Lion Men” movie tickets by director Jack Neo to you in the form of the “Ang Bao”! Upload ... Courts SG 129 Comments WIN: A 50ml ELIE SAAB L’Eau Couture fragrance could be yours if you ‘Like’ & ‘Share’ this post, & tell us in the comment box ... METRO (Singapore) 136 Comments We’ve finally come to the last week of “What’s on Jem Street?”. This is your last chance to be one of the winners, so take a good ... Jem 504 Likes IKEA Singapore 510 Likes Bargain hunters, heads up. The IKEA Sale is back and starts tomorrow, so don’t blink or you’ll miss it ... IKEA Singapore 1,713 Likes [i.t News] Happy tees makes us happy. Start your weekend with a smile, shop at our :CHOCOOLATE x Mr. Men & Little Miss ... i.t Labels Singapore Department Stores
  • 15. 15 The number of fans on 31 January 2014. Average of the seven day figures taken from 1 November 2013 to 31 January 2014. 31 January 2014 compared to 1 November 2013. Relative % increase comparing number of fans on 31 January 2014 compared to 1 November 2013. Average Engagement represented as a percentage of total Fans. Brands’ shares of Average Engagement over the period of 1 November 2013 to 31 January 2014. Fans: Average Engagement: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement: Singapore Facebook Performance Report February 2014 // #fbreport Social media automation tool www.socialpulse.co // hello@socialpulse.co Facebook Performance Report Rank Page Name Fans Average Engagement Fan Growth Fan Growth % Engagement Rate Share of Engagement 1 Samsung Mobile Singapore 185,450 4,109 7,186 4.0% 2.3% 16.3% 2 Do More, Work Less with Canon 142,835 2,507 1,381 1.0% 1.8% 9.9% 3 HTC Singapore 141,408 909 3,061 2.2% 0.7% 3.6% 4 Samsung Singapore 103,468 514 1,695 1.7% 0.5% 2.0% 5 BE EMPOWERED by Canon 79,332 2,369 9,612 13.8% 3.2% 9.4% 6 Sony Singapore 76,634 1,884 3,109 4.2% 2.5% 7.5% 7 Sony Mobile SG 74,275 1,797 2,994 4.2% 2.5% 7.1% 8 Panasonic Singapore 56,108 165 18 - 0.3% 0.7% 9 Nikon Singapore 54,314 2,257 7,049 14.9% 4.5% 9.0% 10 LG Mobile Singapore 52,149 799 528 1.0% 1.5% 3.2% 11 Nokia Singapore 42,895 863 2,892 7.2% 2.1% 3.4% 12 ASUS Singapore 32,069 1,123 5,435 20.4% 3.9% 4.5% 13 Intel Singapore 29,486 1,076 1,900 6.9% 3.8% 4.3% 14 Lenovo Singapore 28,277 275 999 3.7% 1.0% 1.1% 15 Go.BestDenki Singapore 28,177 590 6,168 28.0% 2.3% 2.3% 16 The Atlas Experience 25,889 565 4,303 19.9% 2.4% 2.2% 17 Bosch Home Appliances SG 25,868 971 7,744 42.7% 4.4% 3.9% 18 Dell 18,665 93 45 0.2% 0.5% 0.4% 19 Surface 17,041 1,790 15,625 1103.5% 20.1% 7.1% 20 LG Singapore 14,248 554 4,686 49.0% 4.6% 2.2% Electronics
  • 16. #1 #2 #3 Likes #1 #2 #3 Comments #1 #2 #3 Shares Posts from 20 January to 20 February 2014. High Performing Posts Singapore Facebook Performance Report February 2014 // #fbreport Social media automation tool www.socialpulse.co // hello@socialpulse.co 49 Shares Are you ready for #UNPACKED 2014? Stay tuned to our page for the live stream link. Save the date: ... Samsung Mobile Singapore 54 Shares This is for the girls who love Nikon. Join us for a Nikon School Special. Pick up photography techniques ... Nikon Singapore 92 Shares Happy CNY from all of us at Canon! Skip out on the horsing around and snap awesome shots of your surroundings as well as ... BE EMPOWERED by Canon 345 Comments Are you on Team S4 or Team Note 3? Samsung Mobile Singapore 133 Comments Prove your smarts - try solving this and tell us your answer! Intel Singapore 124 Comments #HTC Sense 5.5, coupled with #Android4.4 #KitKat, will now deliver you an unprecedented user experience on your ... HTC Singapore 1,054 Likes “Being deeply loved by someone gives you strength, while loving someone deeply gives you courage.” ― Lao Tzu BE EMPOWERED by Canon 1,247 Likes Happy CNY from all of us at Canon! Skip out on the horsing around and snap awesome shots of your surroundings as well as ... BE EMPOWERED by Canon 1,427 Likes Nikon unveils its most powerful COOLPIX digital cameras yet. Learn more about the P600 with its powerful 60x zoom; ... Nikon Singapore Electronics
  • 17. 17 The number of fans on 31 January 2014. Average of the seven day figures taken from 1 November 2013 to 31 January 2014. 31 January 2014 compared to 1 November 2013. Relative % increase comparing number of fans on 31 January 2014 compared to 1 November 2013. Average Engagement represented as a percentage of total Fans. Brands’ shares of Average Engagement over the period of 1 November 2013 to 31 January 2014. Fans: Average Engagement: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement: Singapore Facebook Performance Report February 2014 // #fbreport Social media automation tool www.socialpulse.co // hello@socialpulse.co Facebook Performance Report Rank Page Name Fans Average Engagement Fan Growth Fan Growth % Engagement Rate Share of Engagement 1 Lactacyd Love Your V 138,140 4,086 6,753 5.1% 3.0% 20.1% 2 Hada Labo (sg) 93,421 921 4,708 5.3% 1.0% 4.5% 3 SK-II Singapore 87,578 2,912 7,419 9.3% 3.4% 14.3% 4 SEPHORA SINGAPORE 86,196 963 3,596 4.4% 1.1% 4.7% 5 The Body Shop Singapore 75,101 719 2,243 3.1% 1.0% 3.5% 6 Estée Lauder Singapore 72,367 2,041 1,538 2.2% 2.9% 10.0% 7 Maybelline Singapore 53,583 470 832 1.6% 0.9% 2.3% 8 Lifebuoy 46,140 512 336 0.7% 1.1% 2.5% 9 Guardian Health & Beauty 45,170 530 2,717 6.4% 1.2% 2.6% 10 L'Oréal Paris Singapore 42,488 778 1,254 3.0% 1.9% 3.8% 11 Bio-essence 41,245 434 1,182 3.0% 1.1% 2.1% 12 Etude House Singapore 38,263 1,104 8,242 27.5% 3.2% 5.4% 13 Lancôme 38,031 1,045 1,483 4.1% 2.8% 5.1% 14 Sunsilk Singapore 37,334 726 2,772 8.0% 2.0% 3.6% 15 Dove 35,238 1,011 233 0.7% 2.8% 5.0% 16 LANEIGE 34,702 946 3,401 10.9% 2.9% 4.6% 17 Clarins 31,362 295 1,366 4.6% 1.0% 1.4% 18 Cetaphil Singapore 25,374 679 6,890 37.3% 3.1% 3.3% 19 shu uemura 25,331 149 298 1.2% 0.6% 0.7% 20 Liese Singapore 24,969 45 155 0.6% 0.2% 0.2% Health and Beauty
  • 18. #1 #2 #3 Likes #1 #2 #3 Comments #1 #2 #3 Shares Posts from 20 January to 20 February 2014. High Performing Posts Singapore Facebook Performance Report February 2014 // #fbreport Social media automation tool www.socialpulse.co // hello@socialpulse.co Happy Valentine’s Day to all our beloved Bio-essence fans! For this week’s Bio-essence Love is in the air giveaway contest, we have 3 ... 1,589 Shares Calling out to all our beloved Bio-essence fans~ February is the season of love and we’re spreading the love to all our ... 402 Shares Celebrate our 10th shop opening with us! Journey west to our special 3-day Opening Event at WESTGATE #01-15, from 14 to ... 398 Shares227Comments It’s time for our Damage Control Theme Week Give-Away!! There’s nothing more special than a Valentines gift to those who ... SilkproSG L’OCCITANE en Provence 364 Comments Calling out to all our beloved Bio-essence fans~ February is the season of love and we’re spreading the love to all our ... Bio-essenceSunsilk Singapore Bio-essence 544 Comments Happy Valentine’s Day to all our beloved Bio-essence fans! For this week’s Bio-essence Love is in the air giveaway contest, we have 3 ... Bio-essence Bio-essence 1,290 Likes Happy Chinese New Year to all our fans! Spot red and gold this year of the horse for prosperity and good ... Estée Lauder Singapore 1,435 Likes It’s back! The Sunsilk Pop-Up Salon is bigger, and better than ever before! Our first two stops: Bugis+ ... 1,514 Likes Lancôme Repair and activate 10 signs of youth. See and feel the difference in just 7 days! Health and Beauty
  • 19. 19 The number of fans on 31 January 2014. Average of the seven day figures taken from 1 November 2013 to 31 January 2014. 31 January 2014 compared to 1 November 2013. Relative % increase comparing number of fans on 31 January 2014 compared to 1 November 2013. Average Engagement represented as a percentage of total Fans. Brands’ shares of Average Engagement over the period of 1 November 2013 to 31 January 2014. Fans: Average Engagement: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement: Singapore Facebook Performance Report February 2014 // #fbreport Social media automation tool www.socialpulse.co // hello@socialpulse.co Facebook Performance Report Newspapers Rank Page Name Fans Average Engagement Fan Growth Fan Growth % Engagement Rate Share of Engagement 1 The Straits Times 223,171 42,402 53,184 31.3% 21.4% 56.3% 2 The New Paper 83,950 8,809 22,051 35.6% 12.1% 11.7% 3 联合晚报 73,251 6,322 4,277 6.2% 8.9% 8.4% 4 TODAY 63,226 12,007 21,533 51.7% 22.6% 15.9% 5 Shin Min Daily News 43,496 3,070 1,371 3.3% 7.2% 4.1% 6 Vasantham Tamil News 18,838 2,301 7,138 61.0% 14.2% 3.1% 7 Lianhe Zaobao 8,715 246 690 8.6% 2.9% 0.3% 8 My Paper 我报 5,750 88 497 9.5% 1.6% 0.1% 9 The Business Times 3,946 70 353 9.8% 1.8% 0.1%
  • 20. #1 #2 #3 Likes #1 #2 #3 Comments #1 #2 #3 Shares Posts from 20 January to 20 February 2014. High Performing Posts Singapore Facebook Performance Report February 2014 // #fbreport Social media automation tool www.socialpulse.co // hello@socialpulse.co Singapore will disallow the Indonesian warship KRI Usman Haru from the Republic’s ports and naval bases ... 394 Shares 405 Shares UPDATE: Facebook Inc plans to buy WhatsApp for $23.9 billion in cash and stock. http://bit.ly/ObsTrQ 119 Comments Finance Minister Tharman has directed the Auditor-General to conduct an audit of the Aljunied- Hougang-Punggol East Town ... 256 Comments Aljunied-Hougang-Punggol East Town Council, which has been charged in court for holding a Chinese New Year fair in ... 411 Comments Singapore will disallow the Indonesian warship KRI Usman Haru from the Republic’s ports and naval bases ... Singapore will disallow the Indonesian warship KRI Usman Haru from the Republic’s ports and naval bases ... 497 Likes Aljunied-Hougang-Punggol East Town Council, which has been charged in court for holding a Chinese New Year fair in ... 964 Likes UPDATE: Facebook Inc plans to buy WhatsApp for $23.9 billion in cash and stock. http://bit.ly/ObsTrQ 1,640 Likes 363 Shares Newspapers The Straits Times The Straits Times The Straits Times The Straits Times Vasantham Tamil News The Straits Times The Straits Times The Straits Times The Straits Times
  • 21. 21 The number of fans on 31 January 2014. Average of the seven day figures taken from 1 November 2013 to 31 January 2014. 31 January 2014 compared to 1 November 2013. Relative % increase comparing number of fans on 31 January 2014 compared to 1 November 2013. Average Engagement represented as a percentage of total Fans. Brands’ shares of Average Engagement over the period of 1 November 2013 to 31 January 2014. Fans: Average Engagement: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement: Singapore Facebook Performance Report February 2014 // #fbreport Social media automation tool www.socialpulse.co // hello@socialpulse.co Facebook Performance Report Quick Serve Restaurants Rank Page Name Fans Average Engagement Fan Growth Fan Growth % Engagement Rate Share of Engagement 1 McDonald's Singapore 332,370 4,151 7,065 2.2% 1.3% 13.1% 2 KFC Singapore 283,049 4,382 6,238 2.3% 1.6% 13.9% 3 Subway Singapore 250,444 2,944 12,709 5.4% 1.2% 9.3% 4 Starbucks Singapore 244,481 6,691 21,936 9.9% 2.9% 21.2% 5 Pizza Hut Singapore 157,449 683 1,045 0.7% 0.4% 2.2% 6 Burger King Singapore 120,722 1,555 4,955 4.3% 1.3% 4.9% 7 The Mind Cafe (Singapore) 109,593 45 -241 -0.2% - 0.1% 8 Long John Silver's Singapore 106,510 186 303 0.3% 0.2% 0.6% 9 The Coffee Bean & Tea Leaf® - Singapore 78,914 1,568 7,708 10.8% 2.1% 5.0% 10 Popeyes Singapore 66,280 1,509 9,892 17.5% 2.5% 4.8% 11 Mr Bean Singapore 57,028 1,692 5,524 10.7% 3.1% 5.4% 12 Texas Chicken Singapore 51,014 1,748 13,536 36.1% 3.9% 5.5% 13 Domino's Pizza - Singapore 43,854 853 2,977 7.3% 2.0% 2.7% 14 Tamoya Udon Singapore. たも屋うどん-シンガポール 35,413 1,185 2,934 9.0% 3.5% 3.7% 15 Nando's Singapore 31,609 716 1,911 6.4% 2.3% 2.3% 16 Sarpino's Singapore 31,183 312 251 0.8% 1.0% 1.0% 17 BreadTalk® Singapore 28,178 300 -114 -0.4% 1.1% 0.9% 18 Baskin-Robbins 26,659 542 792 3.1% 2.1% 1.7% 19 Twelve cupcakes 24,185 501 1,217 5.3% 2.1% 1.6% 20 Carl's Jr. Singapore 19,271 54 124 0.7% 0.3% 0.2%
  • 22. #1 #2 #3 Likes #1 #2 #3 Comments #1 #2 #3 Shares Posts from 20 January to 20 February 2014. High Performing Posts Singapore Facebook Performance Report February 2014 // #fbreport Social media automation tool www.socialpulse.co // hello@socialpulse.co Rise and shine to great value offers at McDonald’s! Just flash this coupon at our counters to redeem and enjoy! 476 Shares We aspire to be a catalyst for change in the communities where we do business. Thank you for letting us into your lives. We ... 1,237 Shares Head down to any of our restaurants between 12-3pm to redeem our amazing lunchtime offers! Just flash this coupon on ... 149 Comments = TAGLINE THIS & STAND A CHANCE TO WIN! = This pair will definitely be the all- time favourites: Nacho Cheese ... 168 Comments = TAGLINE THIS & STAND A CHANCE TO WIN! = It’s time for your creative jucies to start flowing again! ... 169 Comments The Hawaiian Pyramid Game: Week 1 - $100 Who could forget an opening theme like this? ... More chestnut and chocolate? Yes please. #membersonly #nomnom 1,737 Likes Match pairs, win prizes. Simple as that, so get on it! http://bit.ly/ CheesyCrustOnlineContest 1,753 Likes All you need to do is match the pairs of delicious foods and you could win big! http://bit.ly/ CheesyCrustOnlineContest 1,783 Likes 419 Shares Quick Serve Restaurants Starbucks Singapore Domino’s Pizza -Singapore Mr Bean Singapore Pizza Hut Singapore Starbucks Singapore McDonald’s Singapore Domino’s Pizza -Singapore Mr Bean Singapore McDonald’s Singapore
  • 23. 23 The number of fans on 31 January 2014. Average of the seven day figures taken from 1 November 2013 to 31 January 2014. 31 January 2014 compared to 1 November 2013. Relative % increase comparing number of fans on 31 January 2014 compared to 1 November 2013. Average Engagement represented as a percentage of total Fans. Brands’ shares of Average Engagement over the period of 1 November 2013 to 31 January 2014. Fans: Average Engagement: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement: Singapore Facebook Performance Report February 2014 // #fbreport Social media automation tool www.socialpulse.co // hello@socialpulse.co Facebook Performance Report Radio Rank Page Name Fans Average Engagement Fan Growth Fan Growth % Engagement Rate Share of Engagement 1 987FM 170,167 29,152 11,188 7.0% 17.7% 57.0% 2 Y.E.S.93.3FM 官方 Facebook! 121,811 4,212 3,252 2.7% 3.5% 8.2% 3 Ria 897FM 95,326 3,709 2,327 2.5% 4.0% 7.2% 4 Radio 91.3 72,259 5,417 3,670 5.4% 7.7% 10.6% 5 Oli 96.8FM 36,344 4,727 2,878 8.6% 13.5% 9.2% 6 Class 95FM 36,123 1,976 4,015 12.5% 5.8% 3.9% 7 Kiss92 26,759 1,561 2,584 10.7% 6.1% 3.0% 8 Expat Radio 96.3 XFM 6,634 10 49 0.7% 0.1% - 9 Official938LIVE 5,957 378 461 8.4% 6.6% 0.7% 10 Symphony 92.4FM 5,724 44 71 1.3% 0.8% 0.1%
  • 24. #1 #2 #3 Likes #1 #2 #3 Comments #1 #2 #3 Shares Posts from 20 January to 20 February 2014. High Performing Posts Singapore Facebook Performance Report February 2014 // #fbreport Social media automation tool www.socialpulse.co // hello@socialpulse.co Here’s our first short film. WATCH NOW: http://youtu.be/ JgRP_rfS9MA 2,410 Shares That’s one intelligent kid... 5,861 Shares Do you remember those days? Our kids will never understand :) - Boy Thunder 287Comments PunchOut : Nak dengar lagu apa pd mlm ini? Lagu Melayu, Inggeris, Indonesia pun boleh ... 318 Comments WHAT AM I: Here’s a hint for tonight! Last night’s winner won $250!!! 4,273 Comments Do you remember those days? Our kids will never understand :) - Boy Thunder 3,583 Likes Anyone else feel the same? 7,776 Likes That’s one intelligent kid... 69,649 Likes Do you remember those days? Our kids will never understand :) - Boy Thunder 1,399 Shares Radio Radio 91.3 987FM 987FM Radio 91.3 987FM Radio 91.3 987FM Ria 897FM 987FM
  • 25. 25 The number of fans on 31 January 2014. Average of the seven day figures taken from 1 November 2013 to 31 January 2014. 31 January 2014 compared to 1 November 2013. Relative % increase comparing number of fans on 31 January 2014 compared to 1 November 2013. Average Engagement represented as a percentage of total Fans. Brands’ shares of Average Engagement over the period of 1 November 2013 to 31 January 2014. Fans: Average Engagement: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement: Singapore Facebook Performance Report February 2014 // #fbreport Social media automation tool www.socialpulse.co // hello@socialpulse.co Facebook Performance Report Retail -Fashion Rank Page Name Fans Average Engagement Fan Growth Fan Growth % Engagement Rate Share of Engagement 1 G2000 Singapore 159,342 2,151 10,222 6.9% 1.4% 18.0% 2 adidas 118,017 1,395 1,670 1.4% 1.2% 11.7% 3 Uniqlo Singapore 104,499 2,250 15,931 18.0% 2.3% 18.9% 4 Nike Football 65,797 306 881 1.4% 0.5% 2.6% 5 Nike Running Singapore 58,177 628 2,084 3.7% 1.1% 5.3% 6 Carlo Rino Singapore 31,917 571 1,962 6.6% 1.9% 4.8% 7 Marks & Spencer Singapore 28,988 628 2,088 7.8% 2.3% 5.3% 8 Converse Singapore 26,743 814 6,403 31.5% 3.4% 6.8% 9 Triumph International Singapore 25,948 867 4,205 19.3% 3.6% 7.3% 10 2XU Compression Run 25,515 635 4,101 19.2% 2.8% 5.3% 11 Tocco Tenero 18,965 311 2,515 15.3% 1.8% 2.6% 12 Crocs 18,748 68 70 0.4% 0.4% 0.6% 13 Team New Balance Singapore 17,668 168 754 4.5% 1.0% 1.4% 14 SUIT SELECT Singapore 16,484 33 48 0.3% 0.2% 0.3% 15 Obey Clothing Singapore 16,000 172 534 3.5% 1.1% 1.4% 16 ASICS 8,329 43 330 4.1% 0.5% 0.4% 17 Whole9Yards 7,508 376 3,025 67.5% 6.6% 3.2% 18 Banana Republic 5,720 320 239 4.4% 5.7% 2.7% 19 Steve Madden SINGAPORE 5,547 34 90 1.7% 0.6% 0.3% 20 SKECHERS 5,166 159 167 3.3% 3.2% 1.3%
  • 26. #1 #2 #3 Likes #1 #2 #3 Comments #1 #2 #3 Shares Posts from 20 January to 20 February 2014. High Performing Posts Singapore Facebook Performance Report February 2014 // #fbreport Social media automation tool www.socialpulse.co // hello@socialpulse.co 73 Shares UNIQLO will open its next new store at Singapore’s Changi Airport Terminal 1 on 25 February 2014, the first UNIQLO in the ... Uniqlo Singapore 103 Shares It’s the last week of our BAG- LICIOUS! contest! Winner gets to pick a Tocco Tenero bag of her choice ... Tocco Tenero 132 Shares Mark your calendars and prep your big empty shopping bags, the Fashion Expo’s coming to you on the weekend of 21 to 23 Feb! ... G2000 Singapore 51 Comments Uniqlo Singapore 73 Comments Red Rewards Alert! It’s that time of the year that every woman deserves a gift! LIKE, SHARE and TAG a friend ... 144 Comments It’s the last week of our BAG- LICIOUS! contest! Winner gets to pick a Tocco Tenero bag of her choice ... Tocco Tenero 462 Likes UNIQLO will open its next new store at Singapore’s Changi Airport Terminal 1 on 25 February 2014, the first UNIQLO in the ... Uniqlo Singapore 911 Likes Uniqlo Singapore 1,021 Likes Freshly baked to perfection, be delighted in the flaky goodness of M&S classic French Palmier. Flash this post at our M&S ... Marks & Spencer Singapore Retail -Fashion Triumph International Singapore
  • 27. 27 The number of fans on 31 January 2014. Average of the seven day figures taken from 1 November 2013 to 31 January 2014. 31 January 2014 compared to 1 November 2013. Relative % increase comparing number of fans on 31 January 2014 compared to 1 November 2013. Average Engagement represented as a percentage of total Fans. Brands’ shares of Average Engagement over the period of 1 November 2013 to 31 January 2014. Fans: Average Engagement: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement: Singapore Facebook Performance Report February 2014 // #fbreport Social media automation tool www.socialpulse.co // hello@socialpulse.co Facebook Performance Report Retail -Grocery Rank Page Name Fans Average Engagement Fan Growth Fan Growth % Engagement Rate Share of Engagement 1 MILO Singapore 204,134 4,846 12,753 6.7% 2.4% 22.8% 2 Sticky Singapore 137,658 596 1,205 0.9% 0.4% 2.8% 3 Ben & Jerry's 113,177 846 1,420 1.3% 0.8% 4.0% 4 Nescafé Singapore 105,685 2,044 8,022 8.2% 2.0% 9.6% 5 Kit Kat 97,272 577 3,824 4.1% 0.6% 2.7% 6 Cadbury Dairy Milk 73,678 910 439 0.6% 1.2% 4.3% 7 100PLUS 69,966 717 2,959 4.4% 1.0% 3.4% 8 Magnum 66,514 855 226 0.3% 1.3% 4.0% 9 Dumex Singapore 53,255 1,572 10,424 24.3% 3.3% 7.4% 10 Ferrero Rocher Singapore 50,405 1,973 3,212 6.8% 4.0% 9.3% 11 Friso 48,766 820 4,214 9.5% 1.8% 3.9% 12 Chupa Chups Singapore 44,028 958 5,684 14.8% 2.3% 4.5% 13 7UP Singapore 37,027 100 -42 -0.1% 0.3% 0.5% 14 SJORA Singapore 33,823 242 436 1.3% 0.7% 1.1% 15 Mentos Singapore 33,817 869 5,027 17.5% 2.8% 4.1% 16 Cornetto 32,000 767 4,670 17.1% 2.6% 3.6% 17 Häagen-Dazs ® Singapore 31,173 492 216 0.7% 1.6% 2.3% 18 I Love Peel Fresh SG 30,223 215 322 1.1% 0.7% 1.0% 19 F&N Seasons 28,865 37 -115 -0.4% 0.1% 0.2% 20 Snickers Singapore 28,570 1,772 6,261 28.1% 6.8% 8.4%
  • 28. #1 #2 #3 Likes #1 #2 #3 Comments #1 #2 #3 Shares Posts from 20 January to 20 February 2014. High Performing Posts Singapore Facebook Performance Report February 2014 // #fbreport Social media automation tool www.socialpulse.co // hello@socialpulse.co 137 Shares Love is in the air! With Valentine’s Day approaching, MARIGOLD HL Milk invites you to get creative and tell us what you think HL ... MARIGOLD HL Milk SG 184 Shares Happy Valentine’s Day fans! <3 We want to gift 3 lucky fans with a special sweet treat - simply share this post with the caption “Be ... Läkerol Singapore 204 Shares Order by 9th February 2014 to get an early-bird discount of 10%! $35 for a 4 inch heart-shaped chewy brownie ... P.Osh 289 Comments Have you seen this movie yet? Tell us who she is, and you could WIN one of 5 Golden Village Gift cards worth $28 each! ... Mentos 301 Comments How many NESCAFÉ® Smoovlatté™ bottles can you find? One lucky fan will receive half a dozen bottles of our rich ... Nescafé Singapore 328 Comments What’s your next move gonna be, coffee fans? Tell us in the comment box below! Nescafé Singapore 1,277 Likes Just remember, size doesn’t matter. The important thing is they are both Chupa Chups. Chupa Chups Singapore 1,380 Likes Häagen-Dazs ® Singapore 1,590 Likes What’s your next move gonna be, coffee fans? Tell us in the comment box below! Share with us a picture of you celebrating love at Häagen-Dazs on Instagram with #HDSG. In return, we’ll share some love ... Nescafé Singapore Retail -Grocery
  • 29. 29 The number of fans on 31 January 2014. Average of the seven day figures taken from 1 November 2013 to 31 January 2014. 31 January 2014 compared to 1 November 2013. Relative % increase comparing number of fans on 31 January 2014 compared to 1 November 2013. Average Engagement represented as a percentage of total Fans. Brands’ shares of Average Engagement over the period of 1 November 2013 to 31 January 2014. Fans: Average Engagement: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement: Singapore Facebook Performance Report February 2014 // #fbreport Social media automation tool www.socialpulse.co // hello@socialpulse.co Facebook Performance Report TV Channels and Networks Rank Page Name Fans Average Engagement Fan Growth Fan Growth % Engagement Rate Share of Engagement 1 Channel 8 240,896 18,472 23,253 10.7% 8.1% 27.4% 2 Channel NewsAsia Singapore 232,033 38,334 75,011 47.8% 19.4% 56.9% 3 Channel U 173,758 3,443 5,067 3.0% 2.0% 5.1% 4 MediaCorp Channel 5 120,708 2,378 5,510 4.8% 2.0% 3.5% 5 StarHub Entertainment 69,660 1,378 1,173 1.7% 2.0% 2.0% 6 MediaCorp Suria 38,029 3,260 4,728 14.2% 9.3% 4.8% 7 RazorTV 9,746 69 101 1.1% 0.7% 0.1% 8 National Geographic Channel Singapore 3,945 1 58 1.5% - -
  • 30. #1 #2 #3 Likes #1 #2 #3 Comments #1 #2 #3 Shares Posts from 20 January to 20 February 2014. High Performing Posts Singapore Facebook Performance Report February 2014 // #fbreport Social media automation tool www.socialpulse.co // hello@socialpulse.co WATCH: Underwater dragon greets visitors at the S.E.A Aquarium at Resorts World Sentosa this Lunar New Year ... 1,204 Shares HAZE ALERT: Singapore faces an early and prolonged bout of haze, as hot spots increase dramatically in Sumatra ... 1,461 Shares WATCH: Travellers flying out from Singapore Changi Airport Terminal 3 this morning were greeted by a special 10-minute ... 296 Comments M1 NETWORK DISRUPTION UPDATE: The telco says preliminary investigations suggest that a call processing ... 334 Comments Former Minister Mentor Lee Kuan Yew will miss the Tanjong Pagar GRC Lunar New Year Dinner this evening as he is in hospital ... 514 Comments UPDATE: M1 says all mobile services have been fully restored. Those who are still experiencing difficulty connecting to network ... 2,271 Likes Singapore Sports Hub to open all of its facilities, including the new National Stadium, to the public by mid-June. http://cna.asia/M9xatX 5,055 Likes WATCH: Travellers flying out from Singapore Changi Airport Terminal 3 this morning were greeted by a special 10-minute ... 5,270 Likes 1,101 Shares TV Channels and Networks Channel 8 Channel NewsAsia Singapore Channel NewsAsia Singapore Channel NewsAsia Singapore Channel NewsAsia Singapore Channel NewsAsia Singapore Channel NewsAsia Singapore Channel NewsAsia Singapore Channel NewsAsia Singapore
  • 31. Singapore Facebook Performance Report February 2014 // #fbreport 31Social media automation tool www.socialpulse.co // hello@socialpulse.co Methodology -Facebook Performance Report Report Period The Singapore Facebook Performance Report covers the weeks from 1 November 2013 to 31 January 2014. Data Collection The collection of data is automated through the Facebook API to ensure that times collected are as close to simultaneous as possible. Fan Growth This is the difference between a brand’s fans (likes) on 1 January 2014 compared to the 1 November 2013 figure, presented as a whole number and as a percentage change. Fans The Fans figure is the number of fans (likes) captured on 31 January 2014. Engagement Figure The collected Engagement Figure relates to a seven day period ending on the collected date and time. The average, taken daily, represents an average weekly figure of people talking about the brand. Engagement Rate The widely accepted metric called the “engagement rate” is the relationship between the Engagement Figure average and the fans (likes). The engagement equation is: The average engagement rate for each page was calculated by using the daily engagement figure and number of likes from 1 November 2013 to 31 January 2014. Share of Engagement This is calculated using the sum of each industry’s top twenty brand pages based on Average Engagement, for the period of the report. We then calculate the share for each brand page. Selection of Brands The brands displayed are not a complete list of those incorporated within the study, but are representative of those brands leading the way in each vertical. We expect and welcome suggestions for additional brands for inclusion in future reports. To submit your Facebook page for consideration, please visit: http://socialpulse.co/singaporefbreport Engagement Figure No. of Fans = Engagement Rate % Brand Engagement Figure Industry Top 20 Engagement Figure = Share of Engagement Activity %
  • 32. Singapore Facebook Performance Report February 2014 // #fbreport 32Social media automation tool www.socialpulse.co // hello@socialpulse.co About Us Everything you need to drive social success. Social Pulse™ is the world’s leading social media automation tool. We help you make data driven decisions when it comes to marketing, service and sales – decisions that will impact your net income. Social Pulse™ helps you: Track with Social Pulse Analytics Understand your audience, reach, frequency, engagement and financial measures. Create with Social Pulse Publishing Seamlessly post, schedule and manage your complete content calendar. Listen with Social Pulse Monitoring Examine conversations on the web about your products, brand and competitors. Engage with Social Pulse Realtime Intuitively manage the complexity of digital real- time customer service, increasing response performance and significantly reducing costs. Find out more about what Social Pulse™ can do for you. www.socialpulse.co Social media automation tool Lucio Ribeiro MD Social Pulse™ +61 3 9696 9176 lucio@socialpulse.co