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Social media Australia  - connecting with young males april 11
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Social media Australia - connecting with young males april 11

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Social Media for young males in Australia

Social Media for young males in Australia

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  • Implementing Social Media Strategy takes time
  • Implementing Social Media Strategy takes time
  • Transcript

    • 1. The Online Circle Social Media Cookbook
      Social Media Behaviour – A Guide to go
      A The Online Circle Workbook
    • 2. Need
      www.theonlinecircle.com
    • 3. Solution
      www.theonlinecircle.com
    • 4.
    • 5. Two Big Questions
      WHERE?
      HOW?
      5
      But first, some background
      www.theonlinecircle.com
    • 6. 6
      www.theonlinecircle.com
    • 7. Men go online more often, stay on for longer, and respond to ads more positively than women do,
      Pew marketing; Nielsen, Hitwise
      www.theonlinecircle.com
    • 8. Relevant Social Media Facts
      • 73% of all online content is user generated.
      • 9. It is estimated males 18 – 24 produce approx. 25% of all UGC
      • 10. An average user becomes a fan of 2 pages every month.
      • 11. 45% of search results for the world's top 20 largest brands are now linked to user generated content. (Nielsen Ratings 08/2010).
      8
      www.theonlinecircle.com
    • 12. WHERE?
      9
      www.theonlinecircle.com
    • 13. Web Activities
      www.theonlinecircle.com
    • 14. Web Activities
      www.theonlinecircle.com
    • 15. www.theonlinecircle.com
    • 16. www.theonlinecircle.com
    • 17. More than just Facebook and Twitter
      www.theonlinecircle.com
    • 18. www.theonlinecircle.com
    • 19.
    • 20. Games
    • 21. Games
    • 22. Use of Computers
      Wireless internet use rates are especially high among young adults, and the laptop has replaced the Desktop as the computer of choice among those under thirty.
      Brought to you by “your company”
    • 23. Wireless
      81% of adults between the ages of 18 and 29 are wireless internet users
      Roughly half of 18-29 year olds have accessed the internet wirelessly on a laptop (55%) or on a
      Cell phone (55%),
    • 24. Mobile
    • 25. HOW?
      22
      www.theonlinecircle.com
    • 26. Social Media Outline
      23
      www.theonlinecircle.com
    • 27.
    • 28.
    • 29. Brave not boring
      26
      www.theonlinecircle.com
    • 30. The key, when it comes to social media, is to understand how consumers use technology and adapt it to their social lives.
      It’s a cross between behavioural psychology and technographics, and is definitely rooted in the principles of user experience and ethnographic research.
      27
      www.theonlinecircle.com
    • 31. One strategy rather than 100 tactics
      Inform and convert
      Identify and Neutralise using fear
      Empower, break bystander and give them social validation to be active
      Inform and Grow
      Entitle to Act
      Neutralise attention and discourage taking him out of the centre of attention
      "Even if this is true......"
      "Although this is on-topic....."
      "I disagree...."
      "Yes, but....."
      "Can you provide a source for this...."
      NOT FOLLOW UPS
      28
    • 32. www.theonlinecircle.com
    • 33. Social Media Fragmentation
    • 34. Social Media Centralisation
      www.theonlinecircle.com
    • 35. How young males interact on Facebook.
      www.theonlinecircle.com
    • 36. How young males interact
      Focus in filling the blank box.
      90%+ interaction on People’s stream rather than the proper page
      www.theonlinecircle.com
    • 37. How young males interact
      Overall 55% increase in interactions with Visual messages.
      Males interact 10-30% more with images rather than text.
      www.theonlinecircle.com
    • 38. How young males interact
      Australian males respond better in the morning.
      Monday to Friday – Up to 40% more
      www.theonlinecircle.com
    • 39. www.theonlinecircle.com
    • 40.
    • 41. www.theonlinecircle.com
    • 42. www.theonlinecircle.com
    • 43. Jeff Richardson – jeff@theonlinecircle.comLucio Ribeiro – lucio@theonlinecircle.comwww.theonlinecircle.com