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Persuasion in Social Media

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Lucio Ribeiro
Lucio Ribeiro

Social Media - How to be persuasive in Social Media Communications

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Persuasion Definition: persuasion, the process by which a person’s attitudes or behaviour are, without duress, influenced by communications from other people The Online Circle Social Media www.theonlinecircle.com
Changing people's minds using: • Correct Arguments • Correct Tone • Correct Negotiation Tactic The Online Circle Social Media www.theonlinecircle.com
The Online Circle Social Media www.theonlinecircle.com
Q:- What’s the key for an effective persuasion in Social Media? A: Understanding people's motivations. The Online Circle Social Media www.theonlinecircle.com
Understand people’s motivation and you understand what influence them. The Online Circle Social Media www.theonlinecircle.com
Liking Reciprocity Social Proof Authority Consistency Scarcity The Online Circle Social Media www.theonlinecircle.com
1. It's easier to influence someone who likes you. 2. Successful influencers try to flatter and uncover similarities in order to build attraction. The Online Circle Social Media www.theonlinecircle.com
Powered by The Online Circle
Social Proof
People like to follow one another, so influencers imply the herd is moving the same way. The Online Circle Social Media www.theonlinecircle.com
Powered by The Online Circle
"Call now, operators are "If operators are busy, waiting" please call again" The Online Circle Social Media www.theonlinecircle.com
"Call now, operators are "If operators are busy, waiting" please call again" The Online Circle Social Media www.theonlinecircle.com
The Online Circle web intelligence www.theonlinecircle.com
1.Consistency. Most people prefer to keep their word. If people make a commitment, particularly if it's out loud or in writing, they are much more likely to keep it. Influencers should try to gain verbal or written commitments.
The Online Circle web intelligence www.theonlinecircle.com
Scarcity Even when companies have warehouses full of a product, they still advertise using time-limited offers that emphasise scarcity. People want what they can't have, or at least what might be running short. Adapt that thought to your communication The Online Circle web intelligence www.theonlinecircle.com
Watch the full presentation at theonlinecircle.com/resources The Online Circle Social Media agency lucio@theonlinecircle.com +61 3 9813 2141 www.theonlinecircle.com

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Persuasion in Social Media

  • 2. Persuasion Definition: persuasion, the process by which a person’s attitudes or behaviour are, without duress, influenced by communications from other people The Online Circle Social Media www.theonlinecircle.com
  • 3. Changing people's minds using: • Correct Arguments • Correct Tone • Correct Negotiation Tactic The Online Circle Social Media www.theonlinecircle.com
  • 4. The Online Circle Social Media www.theonlinecircle.com
  • 5. Q:- What’s the key for an effective persuasion in Social Media? A: Understanding people's motivations. The Online Circle Social Media www.theonlinecircle.com
  • 6. Understand people’s motivation and you understand what influence them. The Online Circle Social Media www.theonlinecircle.com
  • 7. Liking Reciprocity Social Proof Authority Consistency Scarcity The Online Circle Social Media www.theonlinecircle.com
  • 8.
  • 9. 1. It's easier to influence someone who likes you. 2. Successful influencers try to flatter and uncover similarities in order to build attraction. The Online Circle Social Media www.theonlinecircle.com
  • 10. Powered by The Online Circle
  • 12. People like to follow one another, so influencers imply the herd is moving the same way. The Online Circle Social Media www.theonlinecircle.com
  • 13. Powered by The Online Circle
  • 14. "Call now, operators are "If operators are busy, waiting" please call again" The Online Circle Social Media www.theonlinecircle.com
  • 15. "Call now, operators are "If operators are busy, waiting" please call again" The Online Circle Social Media www.theonlinecircle.com
  • 16. The Online Circle web intelligence www.theonlinecircle.com
  • 17. 1.Consistency. Most people prefer to keep their word. If people make a commitment, particularly if it's out loud or in writing, they are much more likely to keep it. Influencers should try to gain verbal or written commitments.
  • 18. The Online Circle web intelligence www.theonlinecircle.com
  • 19. Scarcity Even when companies have warehouses full of a product, they still advertise using time-limited offers that emphasise scarcity. People want what they can't have, or at least what might be running short. Adapt that thought to your communication The Online Circle web intelligence www.theonlinecircle.com
  • 20. Watch the full presentation at theonlinecircle.com/resources The Online Circle Social Media agency lucio@theonlinecircle.com +61 3 9813 2141 www.theonlinecircle.com