Persuasion in Social Media

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PersuasionDefinition: persuasion, the process by which a person’s attitudes or behaviourare, without duress, influenced by communications from other people The Online Circle Social Media www.theonlinecircle.com

Changing peoples minds using: • Correct Arguments • Correct Tone • Correct Negotiation TacticThe Online Circle Social Media www.theonlinecircle.com

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Q:- What’s the key for an effective persuasion in Social Media? A: Understanding peoples motivations.The Online Circle Social Media www.theonlinecircle.com

Understandpeople’smotivation andyou understandwhat influencethem. The Online Circle Social Media www.theonlinecircle.com

Liking Reciprocity Social Proof Authority Consistency ScarcityThe Online Circle Social Media www.theonlinecircle.com

1. Its easier to influence someone who likes you.2. Successful influencers try to flatter and uncover similarities in order to build attraction. The Online Circle Social Media www.theonlinecircle.com

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Social Proof

People like to follow one another, so influencers imply the herd is moving the same way.The Online Circle Social Media www.theonlinecircle.com

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"Call now, operators are "If operators are busy, waiting" please call again" The Online Circle Social Media www.theonlinecircle.com

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1.Consistency. Most people prefer to keep theirword.If people make a commitment, particularly if itsout loud or in writing, they are much more likely tokeep it. Influencers should try to gain verbal orwritten commitments.

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Scarcity Even when companies have warehouses full of a product, they still advertise using time-limited offers that emphasise scarcity. People want what they cant have, or at least what might be running short. Adapt that thought to your communicationThe Online Circle web intelligence www.theonlinecircle.com

Watch the full presentation attheonlinecircle.com/resources The Online Circle Social Media agency lucio@theonlinecircle.com +61 3 9813 2141 www.theonlinecircle.com

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Persuasion in Social Media

by Lucio Ribeiro | The Online Circle on Aug 02, 2011

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Persuasion in Social Media — Presentation Transcript