0
online researchonline research
to skyrocket your
digital campaigns
Use
www.theonlinecircle.com
Every day,
somewhere in the
world, occasions are
celebrated.
Flickr: Javier Ignacio Acuña Ditzel www.theonlinecircle.com
They can be
mainstream
and global, like
Christmas.
www.theonlinecircle.com
And niche and
localised, like
Australia Day.
Flickr: udeyismail www.theonlinecircle.com
How?
Brands can use these
occasions to skyrocket their
marketing activities.
www.theonlinecircle.com
Occasions
Monitoring
Occasions
Monitoring
Introducing
www.theonlinecircle.com
Occasions
Monitoring
Occasions
Monitoring
is research conducted
to ‘listen’ to social
media conversations.
Flickr: Craig C...
It also analyses
online trends around
the chosen occasion,
like Easter.
www.theonlinecircle.com
By analysing the previous
year, say 2013, you can
predict certain behaviours
to take place this year.
Flickr: Jlhopgood ww...
Marketers, brand managers,
media planners and buyers
will all love these findings.
Who should use
these findings?
www.theo...
That’s because
the benefits include:
www.theonlinecircle.com
plan your digital campaign
based on real data
No more guesswork1.
www.theonlinecircle.com
Save your budget2.
know when and how long
to run your campaign
www.theonlinecircle.com
Grow revenue3.
improve your campaign’s
effectiveness and detect
new audiences
www.theonlinecircle.com
What does
research cover?
Occasions MonitoringOccasions Monitoring
www.theonlinecircle.com
When people start and stop
talking about the occasion.
1.
starts here
ends here
www.theonlinecircle.com
What people are
talking about.
2.
www.theonlinecircle.com
Who makes up the
most active audience.
3.
www.theonlinecircle.com
# @ # @ # @
The most used hashtags,
usernames and shared
short links.
4.
www.theonlinecircle.com
The occasion’s online
influencers and potential
brand ambassadors.
5.
www.theonlinecircle.com
Best practice marketing
from other brands.
6.
www.theonlinecircle.com
Want to know more?
www.theonlinecircle.com
Download our
Occasions Monitoring
Easter 2013 and 2014
Report for Retail here.
www.theonlinecircle.com
Download our
Occasions Monitoring
Easter 2013 and 2014
Report for FMCG here.
www.theonlinecircle.com
And download our
Occasions Monitoring
Fact Sheet here.
www.theonlinecircle.com
www.theonlinecircle.com
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Using Social Media Monitoring for Ocasion Marketing

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Occasion Marketing is big. Monitoring Social Media for conversations can unveil valuable information and insights that can be used to fuel Marketing Campaigns.
Built by Digital Agency http://theonlinecircle.com/

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Transcript of "Using Social Media Monitoring for Ocasion Marketing"

  1. 1. online researchonline research to skyrocket your digital campaigns Use www.theonlinecircle.com
  2. 2. Every day, somewhere in the world, occasions are celebrated. Flickr: Javier Ignacio Acuña Ditzel www.theonlinecircle.com
  3. 3. They can be mainstream and global, like Christmas. www.theonlinecircle.com
  4. 4. And niche and localised, like Australia Day. Flickr: udeyismail www.theonlinecircle.com
  5. 5. How? Brands can use these occasions to skyrocket their marketing activities. www.theonlinecircle.com
  6. 6. Occasions Monitoring Occasions Monitoring Introducing www.theonlinecircle.com
  7. 7. Occasions Monitoring Occasions Monitoring is research conducted to ‘listen’ to social media conversations. Flickr: Craig Cloutier www.theonlinecircle.com
  8. 8. It also analyses online trends around the chosen occasion, like Easter. www.theonlinecircle.com
  9. 9. By analysing the previous year, say 2013, you can predict certain behaviours to take place this year. Flickr: Jlhopgood www.theonlinecircle.com
  10. 10. Marketers, brand managers, media planners and buyers will all love these findings. Who should use these findings? www.theonlinecircle.com
  11. 11. That’s because the benefits include: www.theonlinecircle.com
  12. 12. plan your digital campaign based on real data No more guesswork1. www.theonlinecircle.com
  13. 13. Save your budget2. know when and how long to run your campaign www.theonlinecircle.com
  14. 14. Grow revenue3. improve your campaign’s effectiveness and detect new audiences www.theonlinecircle.com
  15. 15. What does research cover? Occasions MonitoringOccasions Monitoring www.theonlinecircle.com
  16. 16. When people start and stop talking about the occasion. 1. starts here ends here www.theonlinecircle.com
  17. 17. What people are talking about. 2. www.theonlinecircle.com
  18. 18. Who makes up the most active audience. 3. www.theonlinecircle.com
  19. 19. # @ # @ # @ The most used hashtags, usernames and shared short links. 4. www.theonlinecircle.com
  20. 20. The occasion’s online influencers and potential brand ambassadors. 5. www.theonlinecircle.com
  21. 21. Best practice marketing from other brands. 6. www.theonlinecircle.com
  22. 22. Want to know more? www.theonlinecircle.com
  23. 23. Download our Occasions Monitoring Easter 2013 and 2014 Report for Retail here. www.theonlinecircle.com
  24. 24. Download our Occasions Monitoring Easter 2013 and 2014 Report for FMCG here. www.theonlinecircle.com
  25. 25. And download our Occasions Monitoring Fact Sheet here. www.theonlinecircle.com
  26. 26. www.theonlinecircle.com
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