Using Social Media Monitoring for Ocasion Marketing

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Occasion Marketing is big. Monitoring Social Media for conversations can unveil valuable information and insights that can be used to fuel Marketing Campaigns.
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Using Social Media Monitoring for Ocasion Marketing

  1. 1. online researchonline research to skyrocket your digital campaigns Use www.theonlinecircle.com
  2. 2. Every day, somewhere in the world, occasions are celebrated. Flickr: Javier Ignacio Acuña Ditzel www.theonlinecircle.com
  3. 3. They can be mainstream and global, like Christmas. www.theonlinecircle.com
  4. 4. And niche and localised, like Australia Day. Flickr: udeyismail www.theonlinecircle.com
  5. 5. How? Brands can use these occasions to skyrocket their marketing activities. www.theonlinecircle.com
  6. 6. Occasions Monitoring Occasions Monitoring Introducing www.theonlinecircle.com
  7. 7. Occasions Monitoring Occasions Monitoring is research conducted to ‘listen’ to social media conversations. Flickr: Craig Cloutier www.theonlinecircle.com
  8. 8. It also analyses online trends around the chosen occasion, like Easter. www.theonlinecircle.com
  9. 9. By analysing the previous year, say 2013, you can predict certain behaviours to take place this year. Flickr: Jlhopgood www.theonlinecircle.com
  10. 10. Marketers, brand managers, media planners and buyers will all love these findings. Who should use these findings? www.theonlinecircle.com
  11. 11. That’s because the benefits include: www.theonlinecircle.com
  12. 12. plan your digital campaign based on real data No more guesswork1. www.theonlinecircle.com
  13. 13. Save your budget2. know when and how long to run your campaign www.theonlinecircle.com
  14. 14. Grow revenue3. improve your campaign’s effectiveness and detect new audiences www.theonlinecircle.com
  15. 15. What does research cover? Occasions MonitoringOccasions Monitoring www.theonlinecircle.com
  16. 16. When people start and stop talking about the occasion. 1. starts here ends here www.theonlinecircle.com
  17. 17. What people are talking about. 2. www.theonlinecircle.com
  18. 18. Who makes up the most active audience. 3. www.theonlinecircle.com
  19. 19. # @ # @ # @ The most used hashtags, usernames and shared short links. 4. www.theonlinecircle.com
  20. 20. The occasion’s online influencers and potential brand ambassadors. 5. www.theonlinecircle.com
  21. 21. Best practice marketing from other brands. 6. www.theonlinecircle.com
  22. 22. Want to know more? www.theonlinecircle.com
  23. 23. Download our Occasions Monitoring Easter 2013 and 2014 Report for Retail here. www.theonlinecircle.com
  24. 24. Download our Occasions Monitoring Easter 2013 and 2014 Report for FMCG here. www.theonlinecircle.com
  25. 25. And download our Occasions Monitoring Fact Sheet here. www.theonlinecircle.com
  26. 26. www.theonlinecircle.com

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