Facebook Ads Creative Cheat Sheet - One Page Guide for Marketers_June_2014
 

Facebook Ads Creative Cheat Sheet - One Page Guide for Marketers_June_2014

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Facebook Ads Creative Cheat Sheet - One Page Guide for Marketers_June_2014.

Facebook Ads Creative Cheat Sheet - One Page Guide for Marketers_June_2014.
The one page easy guide for Facebook ads.

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Facebook Ads Creative Cheat Sheet - One Page Guide for Marketers_June_2014 Facebook Ads Creative Cheat Sheet - One Page Guide for Marketers_June_2014 Presentation Transcript

  • Objec&ve     (Ad  Type)   Recommended  crea&ve  specs  for   op&miza&on  across  all  placements  and   display  resolu&ons   Placement   News  Feed  Desktop   News  Feed  Mobile   Right  column     (large  format  –  avail   week  of  6/23)   Right-­‐hand  side   (small  format)   Drive  awareness  &   engagement  of   your  message  with   an  image   (Photo  ad)   Text:  90  characters[1]  [2]   Image  RaPo:  4:3   Recommended  Image  size:  1200x900  px[4]   Drive  awareness  &   engagement  of   your  message  with   a  video   (Video  ad)   Text:  90  characters[1]  [2]   Image  raPo:  16:9   Recommended  thumbnail  size:  1200x675   px[4]   Max  video  size,  length:  1GB,  20  min   Drive  awareness  &   engagement  with  a   message   (Text  ad)   Text:  90  characters[1]  [2]     Drive  clicks  to  your   website   (Link  ad  connected   to  a  Page)   Post  Text:  90  characters[1]  [2]   Link  headline:  25  characters   Image  raPo:  1.91:1[3]   Recommended  image  size:  1200x627  px[4]   Drive  clicks  to  your   website   (Link  ad  not   connected  to  a   Page)   Title:  25  characters   Text:  90  characters   Image  raPo:  1.91:1   Recommended  image  size*:  254x133  px   Note:  Link  ads  not  connected  to  a  Page  are   only  eligible  to  appear  in  the  right  column   Note:  Screenshots  not  to  scale   The  recommended  image  sizes  are  larger  than  the  minimum  image  sizes  that  render  in  the  ads  to  ensure  the  highest  resoluPon  across  placements.   If  the  uploaded  image  is  smaller  than  the  above  required  minimum  image  size,  it  will  not  be  possible  to  run  this  ad.  For  all  other  minimum  image  sizes,  the  ad  will  run  but  will  render  in  the  older/smaller  format  of  this  unit  (roughly  a   100x100px  image  depending  on  the  unit).   For  addiPonal  resources,  please  review  the  Ads  Product  Guide:  h_p://`rep.com//SMB/Facebook_Ads_Product_Guide.pdf   [1]  Displayed  text  may  be  longer  in  Desktop  News  Feed  placement   [2]  Displayed  text  may  be  longer  in  Mobile  News  Feed  placement   [3]  Images  at  recommended  raPo  will  be  cropped  in  Desktop  Right  Column  placement     [4]  Recommended  image  size  is  for  highest  rendering  across  all  devices,  including  rePna  displays.  Image  size  in  ad  will  be  smaller  depending  on  placement.   Facebook  Crea&ve  Specs  (as  of  June  3,  2014)  
  • Objec&ve     (Ad  Type)   Recommended  crea&ve  specs  for   op&miza&on  across  all  placements  and   display  resolu&ons   Placement   News  Feed  Desktop   News  Feed  Mobile   Right  column     (large  format  –   available  week  of   6/23)   Right  column   (small  format)   Drive  people  to   your  store  with  an   offer   (Offer  Ad)   Text:  90  characters   Offer  Title:  25  characters   Image  raPo:  1.91:1[3]   Recommended  image  size:  1200x627  px[4]   Minimum  required  image  size*:  470x246  px   Drive  responses  to   your  event   (Event  ad)   Event  Ptle:  25  characters   Text:  90  characters   Image  raPo:  2.7:1   Recommended  image  size:  254x94  px   Get  more  likes  for   your  Page   (Page  like  ad)   Text:  90  characters[1]  [2]   Image  raPo:  2.7:1[3]   Recommended  image  size:  1200x444  px[4]   Drive  people  to   your  mobile  app   (Mobile  app  ad)   Text:  90  characters   Image  raPo:  1.91:1   Recommended  image  size:  1200x627  px[4]   Drive  people  to   your  desktop  app   (App  ad)   Title  (App  Name):  25  characters   Text:  90  characters   Image  raPo:  1.91:1[3]   Recommended  image  size:1200x627  px[4]   Note:  Screenshots  not  to  scale   The  recommended  image  sizes  are  larger  than  the  minimum  image  sizes  that  render  in  the  ads  to  ensure  the  highest  resoluPon  across  placements.   If  the  uploaded  image  is  smaller  than  the  above  required  minimum  image  size,  it  will  not  be  possible  to  run  this  ad.  For  all  other  minimum  image  sizes,  the  ad  will  run  but  will  render  in  the  older/smaller  format  of  this  unit  (roughly  a   100x100px  image  depending  on  the  unit).   For  addiPonal  resources,  please  review  the  Ads  Product  Guide:  h_p://`rep.com//SMB/Facebook_Ads_Product_Guide.pdf   [1]  Displayed  text  may  be  longer  in  Desktop  News  Feed  placement   [2]  Displayed  text  may  be  longer  in  Mobile  News  Feed  placement   [3]  Images  at  recommended  raPo  will  be  cropped  in  Desktop  Right  Column  placement     [4]  Recommended  image  size  is  for  highest  rendering  across  all  devices,  including  rePna  displays.  Image  size  in  ad  will  be  smaller  depending  on  placement.   Facebook  Crea&ve  Specs  (as  of  June  3,  2014)