Facebook Performance Report
Australia
October 2013

www.socialpulse.co // hello@socialpulse.co // #fbreport
Analysed by On...
Contents

Australian Facebook Performance Report
October 2013 // #fbreport

Social Customer Care Report

3

Musicians & Ba...
Social Customer Care Report - Australia
Response Rate vs. Response Time

Data analysed by Online Circle Digital & collecte...
Top Facebook Pages by Engagement*
Data analysed by Online Circle Digital - www.theonlinecircle.com

787 to 2,245 Fans

2,2...
Top Facebook Pages by Engagement*
Data analysed by Online Circle Digital - www.theonlinecircle.com

71,244 to 232,186 Fans...
Top 30 Facebook Pages by Fans*

Data analysed by Online Circle Digital - www.theonlinecircle.com

1

Australia.com
4,467,6...
Top 20 Industries by Engagement*

Data analysed by Online Circle Digital - www.theonlinecircle.com

Politics

20.90%

Radi...
Top 20 Industries by Fans*

Data analysed by Online Circle Digital - www.theonlinecircle.com

10,167,365

TV Shows
Airline...
Introduction

Australian Facebook Performance Report
October 2013 // #fbreport

Welcome to the 2013 October
Edition of the...
Introduction

Australian Facebook Performance Report
October 2013 // #fbreport

Social Pulse™ provides social media analyt...
Airlines, Travel & Tourism

Australian Facebook Performance Report
October 2013 // #fbreport

Rank

Page Name

Avg Fans

S...
Airlines, Travel & Tourism

Australian Facebook Performance Report
October 2013 // #fbreport

Top Posts by Comments

Top P...
Alcohol - Beer, Wine & Cider
Australian Facebook Performance Report
October 2013 // #fbreport

Rank

Page Name

Avg Fans

...
Alcohol - Beer, Wine & Cider
Australian Facebook Performance Report
October 2013 // #fbreport

Top Posts by Comments

Top ...
Alcohol - Spirits

Australian Facebook Performance Report
October 2013 // #fbreport

Rank

Page Name

Avg Fans

Sep-13 Jun...
Alcohol - Spirits

Australian Facebook Performance Report
October 2013 // #fbreport

Top Posts by Comments

Top Posts by L...
Automotive - Manufacturers
Australian Facebook Performance Report
October 2013 // #fbreport

Rank

Page Name

Avg Fans

Se...
Automotive - Manufacturers
Australian Facebook Performance Report
October 2013 // #fbreport

Top Posts by Comments

Top Po...
Banks & Financial Institutions
Australian Facebook Performance Report
October 2013 // #fbreport

Rank

Page Name

Avg Fans...
Banks & Financial Institutions
Australian Facebook Performance Report
October 2013 // #fbreport

Top Posts by Comments

To...
Department & Online Stores
Australian Facebook Performance Report
October 2013 // #fbreport

Rank

Page Name

Avg Fans

Se...
Department & Online Stores
Australian Facebook Performance Report
October 2013 // #fbreport

Rank

Page Name

Avg Fans

Se...
Department & Online Stores
Australian Facebook Performance Report
October 2013 // #fbreport

Top Posts by Comments

Top Po...
Education

Australian Facebook Performance Report
October 2013 // #fbreport

Rank

Page Name

Avg Fans

Sep-13 Jun-13

Eng...
Education

Australian Facebook Performance Report
October 2013 // #fbreport

Top Posts by Comments

Top Posts by Likes
#1
...
Electronics

Australian Facebook Performance Report
October 2013 // #fbreport

Rank

Page Name

Avg Fans

Sep-13 Jun-13

E...
Electronics

Australian Facebook Performance Report
October 2013 // #fbreport

Rank

Page Name

Avg Fans

Sep-13 Jun-13

E...
Electronics

Australian Facebook Performance Report
October 2013 // #fbreport

Top Posts by Comments

Top Posts by Likes
#...
FMCG - Beverages

Australian Facebook Performance Report
October 2013 // #fbreport

Rank

Page Name

Avg Fans

Sep-13 Jun-...
FMCG - Beverages

Australian Facebook Performance Report
October 2013 // #fbreport

Rank

Page Name

Avg Fans

Sep-13 Jun-...
FMCG - Beverages

Australian Facebook Performance Report
October 2013 // #fbreport

Top Posts by Comments

Top Posts by Li...
FMCG - Snackfoods

Australian Facebook Performance Report
October 2013 // #fbreport

Rank

Page Name

Avg Fans

Sep-13 Jun...
FMCG - Snackfoods

Australian Facebook Performance Report
October 2013 // #fbreport

Rank

Page Name

Avg Fans

Sep-13 Jun...
FMCG - Snackfoods

Australian Facebook Performance Report
October 2013 // #fbreport

Top Posts by Comments

Top Posts by L...
Government

Australian Facebook Performance Report
October 2013 // #fbreport

Rank

Page Name

Avg Fans

Sep-13 Jun-13

En...
Government

Australian Facebook Performance Report
October 2013 // #fbreport

Rank

Page Name

Avg Fans

Sep-13 Jun-13

En...
Government

Australian Facebook Performance Report
October 2013 // #fbreport

Top Posts by Comments

Top Posts by Likes
#1...
Health & Beauty

Australian Facebook Performance Report
October 2013 // #fbreport

Rank

Page Name

Avg Fans

Sep-13 Jun-1...
Health & Beauty

Australian Facebook Performance Report
October 2013 // #fbreport

Rank

Page Name

Avg Fans

Sep-13 Jun-1...
Health & Beauty

Australian Facebook Performance Report
October 2013 // #fbreport

Top Posts by Comments

Top Posts by Lik...
Insurance

Australian Facebook Performance Report
October 2013 // #fbreport

Rank

Page Name

Avg Fans

Sep-13 Jun-13

Eng...
Insurance

Australian Facebook Performance Report
October 2013 // #fbreport

Top Posts by Comments

Top Posts by Likes
#1
...
Musicians & Bands

Australian Facebook Performance Report
October 2013 // #fbreport

Rank

Page Name

Avg Fans

Sep-13 Jun...
Musicians & Bands

Australian Facebook Performance Report
October 2013 // #fbreport

Top Posts by Comments

Top Posts by L...
News & Magazines

Australian Facebook Performance Report
October 2013 // #fbreport

Rank

Page Name

Avg Fans

Sep-13 Jun-...
News & Magazines

Australian Facebook Performance Report
October 2013 // #fbreport

Top Posts by Comments

Top Posts by Li...
Pets

Australian Facebook Performance Report
October 2013 // #fbreport

Rank

Page Name

Avg Fans

Sep-13 Jun-13

Engageme...
Pets

Australian Facebook Performance Report
October 2013 // #fbreport

Top Posts by Comments

Top Posts by Likes
#1

Schm...
Politics

Australian Facebook Performance Report
October 2013 // #fbreport

Rank

Page Name

Avg Fans

Sep-13 Jun-13

Enga...
Politics

Australian Facebook Performance Report
October 2013 // #fbreport

Rank

Page Name

Avg Fans

Sep-13 Jun-13

Enga...
Politics

Australian Facebook Performance Report
October 2013 // #fbreport

Top Posts by Comments

Top Posts by Likes
#1

...
Australia Facebook Performance Report_October2013_SocialPulse.Co
Australia Facebook Performance Report_October2013_SocialPulse.Co
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Australia Facebook Performance Report_October2013_SocialPulse.Co
Australia Facebook Performance Report_October2013_SocialPulse.Co
Australia Facebook Performance Report_October2013_SocialPulse.Co
Australia Facebook Performance Report_October2013_SocialPulse.Co
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Australia Facebook Performance Report_October2013_SocialPulse.Co

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This is our third report for 2013 which provides success benchmarks to increase
your understanding of the strategies and tactics behind some of Australia’s most successful Facebook brand pages.
The Facebook report uses data provided by SocialPulse™ (www.socialpulse.co) with
mathematical and statistical foundations produced in consultation with 95th Percentile Pty Ltd. (John Ward) and information analysed by the Online Circle Data team.
The full report can be downloaded at www.theonlinecircle.com

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Australia Facebook Performance Report_October2013_SocialPulse.Co

  1. 1. Facebook Performance Report Australia October 2013 www.socialpulse.co // hello@socialpulse.co // #fbreport Analysed by Online Circle Digital
  2. 2. Contents Australian Facebook Performance Report October 2013 // #fbreport Social Customer Care Report 3 Musicians & Bands 43 - 44 Top Facebook Pages by Engagement 4-5 News & Magazines 45 - 46 Top 30 Facebook Pages by Fans 6 Pets 47 - 48 Top 20 Industries by Engagement 7 Politics 49 - 51 Top 20 Industries by Fans 8 Quick Serve Restaurants 52 - 53 Introduction 9 - 10 Radio 54 - 55 Airlines, Travel & Tourism 11 - 12 Retail - Fashion 56 - 58 Alcohol - Beer, Wine & Cider 13 - 14 Retail - Grocery 59 - 60 Alcohol - Spirits 15 - 16 Sporting Clubs 61 - 62 Automotive - Manufacturers 17 - 18 Telecommunications 63 - 64 Banks & Financial Institutions 19 - 20 TV Channels & Networks 65 - 66 Department & Online Stores 21 - 23 TV Shows 67 - 69 Education 24 - 25 Methodology 70 - 71 Electronics 26 - 28 About Us 72 FMCG - Beverages 29 - 31 FMCG - Snackfoods 32 - 34 Government 35 - 37 Health, Beauty, Medical & Pharmaceutical 38 - 40 Insurance 41 - 42 Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co 2
  3. 3. Social Customer Care Report - Australia Response Rate vs. Response Time Data analysed by Online Circle Digital & collected by Social Pulse™ Social Customer Care Report October 2013 // #ccreport Download the full report and see how your brand Response Rate vs. Response Time Data by Social Pulse™ - www.socialpulse.co Analysed by Online Circle Digital from 09 - 30 September 2013 2,300 ranks when it comes to customer service here: Legend Alcohol - Beer, Wine & Cider www.socialpulse.co/socialcustomercare Outliers Australia’s most comprehensive industry Average Response Time (mins) 1,800 benchmarking tool which shows how Australian brands are adapting to social media as a customer Alcohol - Spirits 1,300 Education Automotive - Manufacturers Radio 800 service channel. Health, Beauty, Medical & Pharmaceutical View your industry and brand pages’: • Average response rate • Average response time • Number of consumer posts received FMCG - Beverages FMCG - Snackfoods News & Magazines Government Pets 300 Sporting Clubs Metropolitan Newspapers TV Shows 0% 10% 20% 30% Retail & Consumer Merchandise Electronics Quick Serve Restaurants Retail - Online Deals Insurance Retail - Department Stores Telecommunications Banks & Financial Institutions And compare your brand pages with your competitors. Retail - Grocery Airlines, Travel & Tourism 40% 50% 60% 70% Response Rate% 80% 90% 100% Download the Social Customer Care Report Now TV Networks Size of bubble represents volume of posts received. Download the full report here: www.socialpulse.co/socialcustomercare Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co 4
  4. 4. Top Facebook Pages by Engagement* Data analysed by Online Circle Digital - www.theonlinecircle.com 787 to 2,245 Fans 2,291 to 6,638 Fans Data collected by Social Pulse™ - socialpulse.co Chewbies Data collected by Social Pulse™ - socialpulse.co IGA Victoria 38.8% Craig Emerson 18.4% Tasmanian Young Labor 7.2% SpinTel 17.2% Tasmanian Greens 14.8% Greyhounds As Pets 11.4% 6.8% Police Bank Fishchick Aquatics 5.9% Will Hodgman 6.1% Chandon Australia 5.7% Michael Ferguson 6.0% Hello Mobile 7.0% 4.8% Lara Giddings nib health insurance 4.7% Nick McKim 2.8% Youi 3.6% Internode 2.1% Coca-Cola Amatil 3.0% Adam Internet 1.5% 0% 20% 40% 60% 80% 100% 0% 7,027 to 20,002 Fans Hey Pup 92.9 15.4% 31.7% Malcolm Turnbull Frangelico Australia 10.3% BankSA 10.3% 30.4% 27.7% ABC News Nova 937 7.3% 7.0% The Grill Team Australian Federal Police 7.0% 27.6% 19.3% Matt and Jo City of Perth news.com.au 0% 20% 40% 60% 80% 100% 35.6% The NT News 15.1% Medibank 80% 72.4% SF Australia 23.4% Paws For Life 60% SAFM 31.3% Ed Husic, Federal Labor for… 40% Data collected by Social Pulse™ - socialpulse.co 42.1% AEC 20% 20,678 to 71,048 Fans Data collected by Social Pulse™ - socialpulse.co Christine Milne 3.4% 100% 17.0% 15.4% 13.6% 0% 20% 40% 60% 80% 100% Simple social media analytics that matter * Average for September 2013 www.socialpulse.co // hello@socialpulse.co 4
  5. 5. Top Facebook Pages by Engagement* Data analysed by Online Circle Digital - www.theonlinecircle.com 71,244 to 232,186 Fans 233,806 to 648,408 Fans Data collected by Social Pulse™ - socialpulse.co Data collected by Social Pulse™ - socialpulse.co Fox FM 112.4% B105 13.6% The X Factor - Australia 36.2% Australian Labor Party 16.0% Official Big Brother Australia 49.2% The Australian Greens 20.7% Sunrise 58.4% Hawthorn Football Club 25.1% Tony Abbott 61.1% Babyology 38.9% 9 News 62.2% 2Day FM Fifi and Jules 12.5% Hungry Jack's 30.6% Kyle and Jackie O 27.8% Carlton Football Club 26.9% Essendon Football Club TODAY 26.2% 11.3% Collingwood Football Club Black Milk Clothing 0% 20% 40% 60% 80% 100% 80% 120% 10.9% 8.6% 6.9% 0% 20% 40% 60% 80% 100% 100% 709,848 to 1,854,761 Fans Data collected by Social Pulse™ - socialpulse.co KFC Australia 3.50% Home and Away (Official) 3.10% McDonald's Australia 3.10% Visit Queensland, Australia 2.70% Lorna Jane 2.40% [yellow tail] 1.90% MasterChef Australia 0.90% Coca-Cola Australia 0.80% Hamish & Andy 0.70% [V] Music - Channel [V] Australia 0.70% 0% 20% 40% 60% Simple social media analytics that matter * Average for September 2013 www.socialpulse.co // hello@socialpulse.co 5
  6. 6. Top 30 Facebook Pages by Fans* Data analysed by Online Circle Digital - www.theonlinecircle.com 1 Australia.com 4,467,607 11 McDonald’s Australia 738,257 21 JB Hi-Fi Official 553,313 2 Bananas in Pyjamas 2,519,842 12 KFC Australia 709,848 22 The X Factor - Australia 553,149 3 Hamish & Andy 1,854,761 13 triple j 648,408 23 Coles 542,980 4 Home and Away (Official) 1,120,424 14 Subway Australia 621,323 24 V Energy Drink Australia 535,139 5 MasterChef Australia 1,116,400 15 Foxtel 621,292 25 The Voice Australia 533,342 6 Coca-Cola Australia 949,619 16 26 Black Milk Clothing 531,400 7 [yellow tail] 902,112 17 Justice Crew 609,868 27 7-Eleven Australia 521,524 8 Visit Queensland, Australia 802,284 18 Official Big Brother Australia 599,045 9 [V] Music - Channel [V] Australia 792,674 19 Neighbours 572,895 29 Kogan 497,208 Lorna Jane 784,478 20 Dreamworld Australia 569,120 30 Commonwealth Bank 492,100 10 Michelle Bridges 12 Week Body Transformation 609,897 28 Woolworths Australia’s Fresh Food People 515,321 Simple social media analytics that matter * Average for September 2013 www.socialpulse.co // hello@socialpulse.co
  7. 7. Top 20 Industries by Engagement* Data analysed by Online Circle Digital - www.theonlinecircle.com Politics 20.90% Radio 12.73% News & Magazines 11.35% Sporting Clubs 7.60% Banks & Financial Institutions 4.65% Airlines, Travel & Tourism 4.59% TV Shows 4.44% Government 4.43% Pets 4.32% TV Networks 3.80% Quick Serve Restaurants 3.03% Electronics 2.95% Automotive - Manufacturers 2.92% Musicians & Bands 2.87% Department & Online Stores 2.75% Retail - Fashion 2.70% Education Health, Beauty, Medical & Pharmaceutical 2.56% 2.26% Alcohol - Spirits 2.12% Alcohol - Beer, Wine & Cider 2.08% Simple social media analytics that matter * Average for September 2013 www.socialpulse.co // hello@socialpulse.co
  8. 8. Top 20 Industries by Fans* Data analysed by Online Circle Digital - www.theonlinecircle.com 10,167,365 TV Shows Airlines, Travel & Tourism 9,112,141 Department & Online Stores 4,536,348 Retail - Fashion 4,507,687 4,235,820 FMCG - Snackfoods Electronics 4,157,606 Radio 4,145,566 3,806,574 Quick Serve Restaurants Sporting Clubs 3,724,131 3,364,209 FMCG - Beverages TV Networks 3,041,336 Health, Beauty, Medical & Pharmaceutical 2,909,211 Musicians & Bands 2,899,158 Automotive - Manufacturers 2,359,749 Retail - Grocery 2,077,568 Alcohol - Beer, Wine & Cider 2,054,606 1,959,588 Alcohol - Spirits News & Magazines Government Banks & Financial Institutions 1,878,938 1,240,671 1,178,203 Simple social media analytics that matter * Average for September 2013 www.socialpulse.co // hello@socialpulse.co
  9. 9. Introduction Australian Facebook Performance Report October 2013 // #fbreport Welcome to the 2013 October Edition of the Australian Facebook Performance Report. requirement that promotions on Facebook only Along with the Customer Care Report, we have be administered through apps. This change is also created 3 graphics. This report is our most exciting one yet, as it marks driven competitions. the launch of our sister company, social media analytics software, Social Pulse™: www.socialpulse.co This report also establishes us as the largest and most reputable Facebook benchmarking tool in Australia, since reaching a quarter of a million people with our last report back in June. Using data from Social Pulse™, mathematical and statistical foundations produced in consultation with 95th Percentile Pty Ltd. (John Ward) and information analysed by the Online Circle Digital Data team, the Facebook Report provides success benchmarks to increase your understanding of the strategies and tactics behind some of Australia’s most successful Facebook brand pages. The full report can be downloaded at: www.theonlinecircle.com What’s changed? particularly significant for small businesses and start-ups that can now economically run fan-growth In addition to changes to the Facebook platform, the results of this report have also been affected by TV social integration; with TV Shows overtaking Tourism as the number 1 industry on social media. With shows like Big Brother, X Factor and Q&A utilising the power of Facebook and Twitter, social media integration has become the rule for the 2013 TV season. New additions The biggest addition to the October Facebook The top 30 Facebook Pages by fans, the top 20 industries by fans and our newest addition: the top 20 industries by engagement. Brand Pages which have fallen below the level of statistical confidence (of engagement rate) but still have high fan growth have been included as shaded data on each table. We have also updated our report by broadening some categories to include even more brand pages. If you don’t see your brand in this report and would like to add it to the next report, you can do so here: www.socialpulse.co/australian-facebookperformance-report Report is the Customer Care Report. Last words As Facebook Pages emerging as a customer This report is here to provide you with numerical service channel for brands, we felt it was necessary benchmarks across Australian brands on Facebook. to benchmark and understand the current state These numbers are not opinion and should assist of play for Australia. The report evaluates brand you along with other varying factors. pages and industries’ average time to respond to customer posts, and response rate percentage. Download the full report here and see how your Facebook has undergone some big transformations brand ranks when it comes to customer care: since our last report, including the removal of the www.socialpulse.co/socialcustomercare Data for this report was collected from our data analysis and visualisation software, Social Pulse™ on the 2, 9, 16, 23 and 30 of September. Please review the methodology at the end of the report for a clear understanding of each metric. Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co 9
  10. 10. Introduction Australian Facebook Performance Report October 2013 // #fbreport Social Pulse™ provides social media analytics, competitive intelligence, consumer insights, and financials calculations for social media. You can sign up for a free, all-access trial of Social Pulse™ here: www.socialpulse.co Lucio Ribeiro MD Social Pulse™ Australia Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co 10
  11. 11. Airlines, Travel & Tourism Australian Facebook Performance Report October 2013 // #fbreport Rank Page Name Avg Fans Sep-13 Jun-13 Engagement Figure Fan Growth Sep-13 Jun-13 Sep-13 Jun-13 9,112,141 418,648 409,518 207,680 4,467,607 285,423 236,239 Fan Growth % Engagement Rate Sep-13 Share of Engagement Sep-13 Jun-13 Jun-13 431,615 3.5% 4.5% 4.6% 3.7% 70,014 180,656 1.6% 4.5% 6.4% 5.8% 68.2% 1 1 Australia.com 2 2 Visit Queensland, Australia 802,284 22,008 77,703 5,560 151,846 0.7% 25.8% 2.7% 11.7% 5.3% 3 3 Dreamworld Australia 569,120 5,035 4,714 2,162 5,213 0.4% 0.9% 0.9% 0.8% 1.2% 4 4 Qantas 400,920 4,337 5,349 5,469 8,809 1.4% 2.5% 1.1% 1.5% 1.0% 5 5 Flight Centre Australia 320,339 11,858 15,449 11,794 5,983 3.7% - 3.7% 5.7% 2.8% 6 6 Virgin Australia 274,086 18,778 7,011 20,815 9,223 7.8% 3.8% 6.9% 2.8% 4.5% 7 9 P&O Cruises Australia 267,365 13,234 7,592 35,661 9,700 14.3% 5.3% 4.9% 4.0% 3.2% 8 7 Jetstar Australia 255,851 4,111 5,057 6,901 8,022 2.7% 3.5% 1.6% 2.2% 1.0% 9 8 Expedia.com.au 193,673 1,743 5,153 601 3,171 0.3% 1.7% 0.9% 2.7% 0.4% 10 10 Western Australia 177,962 7,237 8,150 1,247 6,297 0.7% 3.8% 4.1% 4.8% 1.7% 11 11 Warner Bros. Movie World - Gold Coast, Australia 158,513 1,625 2,336 1,464 3,609 0.9% 2.4% 1.0% 1.6% 0.4% 12 13 Air New Zealand 154,971 1,482 4,294 2,079 7,005 1.3% 5.3% 1.0% 3.2% 0.4% 13 14 Escape Travel 149,875 5,949 4,568 11,638 2,333 8.0% - 4.0% 3.5% 1.4% 14 12 Sea World - Gold Coast, Australia 147,482 3,473 4,955 1,686 2,711 1.1% 2.0% 2.4% 3.6% 0.8% 15 - Northern Territory - Australia's Outback 144,239 9,346 4,294 12,677 6,202 9.1% 8.5% 6.5% 5.6% 2.2% 16 18 STA Travel Australia 132,914 1,157 3,722 1,174 10,196 0.9% 9.7% 0.9% 3.4% 0.3% 17 16 Melbourne Cricket Ground (MCG) 125,407 8,521 4,469 1,717 2,255 1.4% 1.9% 6.8% 3.8% 2.0% 18 15 AirAsia Australia 125,161 789 1,040 990 1,130 0.8% 1.0% 0.6% 0.9% 0.2% 19 17 Australia Zoo 123,047 8,247 3,743 3,247 2,187 2.7% 2.0% 6.7% 3.3% 2.0% 20 19 Student Flights Australia 121,325 4,295 3,680 10,784 5,067 9.2% 5.1% 3.5% 3.6% 1.0% Avg Fans: Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Engagement Figure: Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. Fan Growth: 30 September compared to 2 September 2013. Fan Growth %: Relative % increase comparing number of fans on 30 September compared to 2 September 2013. Engagement Rate: The Engagement Figure represented as a percentage of total Fans (Avg). Share of Engagement: Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages). Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co Data analysed by Online Circle Digital 11
  12. 12. Airlines, Travel & Tourism Australian Facebook Performance Report October 2013 // #fbreport Top Posts by Comments Top Posts by Likes #1 Australia.com #1 Virgin Australia Top Posts by Shares #1 Australia.com 30°C and sunny today on Cable Beach, Western Australia (photo: KIMBERLEY MEDIA) 30°C and sunny today on Cable Beach, Western Australia (photo: KIMBERLEY MEDIA) 77,968 Likes #2 Essendon entry: “A classic tale of love at first sight. This is a story of how one young mosquito - armed with passion, courage and vigour - went the extra mile.” 4,597 Comments 9,720 Shares Australia.com #2 Australia Zoo #2 Australia.com Jump if you love a sunny weekend. (Photo by Suzanne Ebert on Kangaroo Island Marine Adventures) Meet Lily. (6 photos) 68,015 Likes #3 Can you guess what this is? Leave your answer below and if you guess right, you’ll go into the draw to win an Adoption (maximised) of your choice... 3,887 Comments 9,021 Shares Australia.com #3 Australia.com #3 Australia.com Meet Lily. (6 photos) 30°C and sunny today on Cable Beach, Western Australia (photo: KIMBERLEY MEDIA) A roadtrip from Alice Springs to Darwin (9 photos) 66,510 Likes 2,172 Comments 8,389 Shares Simple social media analytics that matter Data analysed by Online Circle Digital www.socialpulse.co // hello@socialpulse.co
  13. 13. Alcohol - Beer, Wine & Cider Australian Facebook Performance Report October 2013 // #fbreport Rank Page Name Avg Fans Sep-13 Jun-13 Engagement Figure Fan Growth Fan Growth % Engagement Rate 1 2 2 Sep-13 [yellow tail] Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 2,054,606 1 Sep-13 Share of Engagement Jun-13 42,709 52,476 54,115 75,244 1.8% 6.9% 2.1% 3.9% 902,112 16,915 14,023 37,098 36,132 4.2% 4.7% 1.9% 1.8% 39.6% Rekorderlig Cider - Australia 261,658 8,866 11,285 4,343 4,442 1.7% 1.8% 3.4% 4.5% 20.8% Pure Blonde 227,671 - 1,387 -147 2,527 -0.1% 1.1% - 0.6% - Dan Murphy's 126,336 766 909 1,518 1,548 1.2% 1.3% 0.6% 0.8% 1.8% 3 5 Tooheys Extra Dry 123,274 - 732 155 776 0.1% 0.6% - 0.6% - 4 6 Riccadonna 100,112 1,112 3,343 14 3,225 - 3.4% 1.1% 3.5% 2.6% 5 8 XXXX GOLD 71,402 1,150 2,907 571 1,613 0.8% 2.4% 1.6% 4.3% 2.7% 6 7 VB 71,244 2,243 2,790 1,732 1,024 2.5% 1.5% 3.1% 4.1% 5.3% 7 10 Tooheys New 61,951 1,061 3,286 -64 4,887 -0.1% 12.7% 1.7% 8.1% 2.5% 8 11 Carlton Draught 43,500 693 1,079 834 648 1.9% 1.6% 1.6% 2.7% 1.6% 9 12 Brown Brothers Winery 43,384 1,648 667 660 749 1.5% 1.9% 3.8% 1.7% 3.9% 10 16 Bulmers Australia 42,122 304 2,526 -19 7,545 - 26.1% 0.7% 7.8% 0.7% 11 9 Strongbow Australia 41,906 444 1,032 48 -40 0.1% -0.1% 1.1% 2.5% 1.0% Hahn 37,701 1,383 2,558 3,816 7,296 10.8% 59.8% 3.7% 16.0% 3.2% 12 13 15 Wolf Blass Wines Australia 37,146 346 1,660 42 4,573 0.1% 14.2% 0.9% 4.9% 0.8% 14 13 Guinness Australia 35,314 799 838 99 182 0.3% 0.5% 2.3% 2.4% 1.9% 15 14 Magners Australia 34,945 357 392 134 53 0.4% 0.2% 1.0% 1.2% 0.8% Sol Beer Australia 32,363 - 700 -1 1,970 - 6.6% - 2.2% - 16 17 getwinesdirect.com 32,176 366 341 54 85 0.2% 0.3% 1.1% 1.1% 0.9% 17 19 Yellowglen 30,863 1,681 1,028 1,817 77 6.0% 0.3% 5.4% 3.4% 3.9% 18 20 Coopers 29,523 760 476 595 793 2.0% 2.9% 2.6% 1.7% 1.8% 19 - Peroni Nastro Azzurro Australia 25,635 577 766 -4 -30 - -0.1% 2.2% 3.0% 1.4% 20 - Little Creatures Brewing 25,576 1,238 570 827 442 3.3% 1.9% 4.8% 2.4% 2.9% Avg Fans: Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Engagement Figure: Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. Fan Growth: 30 September compared to 2 September 2013. Fan Growth %: Relative % increase comparing number of fans on 30 September compared to 2 September 2013. Engagement Rate: The Engagement Figure represented as a percentage of total Fans (Avg). Share of Engagement: Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages). Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co Data analysed by Online Circle Digital 13
  14. 14. Alcohol - Beer, Wine & Cider Australian Facebook Performance Report October 2013 // #fbreport Top Posts by Comments Top Posts by Likes #1 Rekorderlig Cider - Australia #1 Brown Brothers Winery Top Posts by Shares #1 Brown Brothers Winery Want! We’ve got something special for all our Moscato fans and we think it’s the must-have accessory. Our Still Moscato 2 Litre is available... 2,782 Likes #2 We’ve got something special for all our Moscato fans and we think it’s the must-have accessory. Our Still Moscato 2 Litre is available... 274 Comments 847 Shares Riccadonna #2 #2 VB getwinesdirect.com All weekends should start a little like this... Have a good one everyone! TONIGHT ONLY. Share and like and we’ll draw 5 winners for a case of this trophy winner. Trophy Winning , Gold Medal winning and voted Top 10... 2,754 Likes #3 Two very well known pollies, with very little in common except for their love of the baggy green. So tell us, who would you rather have a beer with, Hawky or ... 264 Comments 480 Shares Rekorderlig Cider - Australia #3 getwinesdirect.com #3 Riccadonna Who’d like a dozen of these strawberry roses? TONIGHT ONLY. Share and like and we’ll draw 5 winners for a case of this trophy winner. Trophy Winning , Gold Medal winning and voted Top 10... All weekends should start a little like this... Have a good one everyone! 2,676 Likes 208 Comments 365 Shares Data analysed by Online Circle Digital - www.theonlinecircle.com Data analysed by Online Circle Digital Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co
  15. 15. Alcohol - Spirits Australian Facebook Performance Report October 2013 // #fbreport Rank Page Name Avg Fans Sep-13 Jun-13 Engagement Figure Fan Growth Fan Growth % Engagement Rate Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 1,959,588 41,588 47,267 56,978 41,752 4.4% 2.3% 2.1% 2.3% 4,842 8,507 6,025 10,282 2.1% 4.1% 1.6% 3.3% Share of Engagement Jun-13 1 1 Wild Turkey Australia 293,464 11.6% 2 3 Jim Beam 269,875 2,834 8,417 711 17,754 0.3% 10.3% 1.1% 4.7% 6.8% 3 2 Bundy Rum 233,830 11,235 6,398 17,786 3,783 7.9% 1.9% 4.8% 3.2% 27.0% 4 - Smirnoff 216,515 1,630 - 4,275 -212 2.0% -0.1% 0.8% - 3.9% 5 5 Jack Daniel’s Australia 156,235 5,541 5,259 13,308 1,945 8.9% 1.3% 3.5% 3.6% 13.3% 6 4 Baileys Australia 150,992 3,173 7,454 28 1,726 - 1.2% 2.1% 5.0% 7.6% 7 7 American Honey Australia 132,929 4,724 1,768 7,814 421 6.1% 0.5% 3.6% 1.9% 11.4% 8 6 Johnnie Walker 119,079 1,114 2,816 -8 851 - 0.7% 0.9% 2.4% 2.7% 9 8 Bundy R. Bear 83,345 661 1,667 440 997 0.5% 1.2% 0.8% 2.1% 1.6% 10 10 ABSOLUT 82,154 1,058 1,169 715 153 0.9% 0.2% 1.3% 1.6% 2.5% Jagermeister Australia 79,257 - 1,337 -6 43 - 0.1% - 1.7% - 469 -186 535 -0.3% 0.8% 1.8% 0.7% 3.0% 11 11 Jameson Irish Whiskey Australia 69,800 1,255 12 12 Midori Australia 58,198 370 1,738 -26 433 - 0.8% 0.6% 3.0% 0.9% Canadian Club 53,211 - 12,951 53 6,972 0.1% 15.3% - 27.6% - 1,162 802 2,209 1,562 5.0% 4.1% 2.6% 2.1% 2.8% 13 14 Stoli Vodka Australia 45,006 14 15 Southern Comfort 32,809 500 803 282 1,468 0.9% 6.1% 1.5% 3.2% 1.2% 15 - Frangelico Australia 13,228 1,367 - 3,488 -4 30.6% -0.1% 10.3% - 3.3% Russian Standard 11,270 - 77 -25 13 -0.2% 0.1% - 0.7% - Chandon Australia 2,129 122 - 117 58 5.6% 3.2% 5.7% - 0.3% 16 - Avg Fans: Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Engagement Figure: Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. Fan Growth: 30 September compared to 2 September 2013. Fan Growth %: Relative % increase comparing number of fans on 30 September compared to 2 September 2013. Engagement Rate: The Engagement Figure represented as a percentage of total Fans (Avg). Share of Engagement: Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages). Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co Data analysed by Online Circle Digital 15
  16. 16. Alcohol - Spirits Australian Facebook Performance Report October 2013 // #fbreport Top Posts by Comments Top Posts by Likes #1 Bundy Rum #1 Bundy Rum Top Posts by Shares #1 American Honey Australia Delicate honey, caramel and spice on the tongue. Sandblasted crystal tumblers on the hand. And walnut wooden encasing on the mantelpiece... The perfect combination of hot and cold to get your taste buds dancing! 1) Melt butter in pan over medium heat & stir in... 5,267 Likes #2 Delicate honey, caramel and spice on the tongue. Sandblasted crystal tumblers on the hand. And walnut wooden encasing on the mantelpiece... 468 Comments 1,415 Shares Bundy Rum #2 Jack Daniel’s Australia #2 Bundy Rum Sarsaparilla & Red Rum. Deceptively delicious. Sarsaparilla & Red Rum. Deceptively delicious. 3,501 Likes #3 One word to describe your family? 369 Comments 689 Shares Wild Turkey Australia #3 American Honey Australia Wild Turkey RARE will be in store before you know it. In the meantime, let’s hear from the lucky few who got their hands on The First Batch. Let us know... 366 Comments Bundy Rum The year is 2050, all other drinks have been destroyed and the battle for supremacy rages on between Cola & Dry. Choose your side. 2,526 Likes #3 667 Shares Simple social media analytics that matter Data analysed by Online Circle Digital www.socialpulse.co // hello@socialpulse.co
  17. 17. Automotive - Manufacturers Australian Facebook Performance Report October 2013 // #fbreport Rank Page Name Avg Fans Sep-13 Jun-13 Engagement Figure Fan Growth Fan Growth % Engagement Rate Sep-13 Share of Engagement Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Jun-13 2,359,749 68,972 70,783 63,089 93,257 2.7% 5.3% 2.9% 4.0% 4,229 5,828 1.1% 1.5% 3.0% 1.4% 17.4% 1 1 Holden 398,257 12,010 5,466 2 2 Kia Australia 224,812 3,916 2,411 7,572 3,304 3.4% 1.6% 1.7% 1.2% 5.7% 3 3 Hyundai Australia 204,619 5,467 6,134 10,542 15,851 5.2% 11.4% 2.7% 4.1% 7.9% 4 4 Suzuki Australia 161,549 2,558 6,064 8,354 16,032 5.3% 11.8% 1.6% 4.2% 3.7% 5 6 Toyota Australia 149,257 3,890 2,331 2,018 1,877 1.4% 1.4% 2.6% 1.7% 5.6% Jeep Australia 144,100 - 1,070 190 2,175 0.1% 1.5% - 0.7% - 6 7 Toyota 4x4 136,841 2,272 2,581 1,919 1,653 1.4% 1.3% 1.7% 2.0% 3.3% 7 8 Nissan 128,154 3,088 6,363 3,855 7,198 3.1% 7.0% 2.4% 6.0% 4.5% 8 9 BMW Australia 104,917 6,936 5,800 5,222 1,155 5.1% 1.3% 6.6% 6.3% 10.1% 9 13 Mercedes-Benz Australia 96,824 5,582 7,912 3,628 9,440 3.8% 14.1% 5.8% 11.0% 8.1% 10 12 Lexus Australia 84,663 2,341 2,260 392 2,664 0.5% 3.5% 2.8% 2.9% 3.4% 11 11 Mazda Australia 83,995 799 547 686 405 0.8% 0.5% 1.0% 0.7% 1.2% 12 10 Mitsubishi Motors Australia 82,434 459 483 418 249 0.5% 0.3% 0.6% 0.6% 0.7% 13 14 Ford Australia 80,232 3,951 2,637 3,438 4,335 4.4% 6.5% 4.9% 3.8% 5.7% 14 15 HSV - Holden Special Vehicles 75,595 1,616 6,042 653 9,789 0.9% 15.7% 2.1% 8.8% 2.3% 15 16 Audi Australia 70,551 6,897 7,737 1,839 3,668 2.7% 6.2% 9.8% 12.6% 10.0% 16 17 MINI Australia 69,072 1,725 1,936 3,201 3,795 4.7% 6.7% 2.5% 3.3% 2.5% 17 19 Volkswagen Australia 55,741 2,965 758 2,411 621 4.4% 1.2% 5.3% 1.5% 4.3% 18 18 Honda Australia 53,973 781 1,507 163 1,294 0.3% 2.5% 1.4% 2.9% 1.1% 19 20 Lamborghini 49,318 510 333 459 289 0.9% 0.6% 1.0% 0.7% 0.7% 20 - Nissan Navara Australia 48,945 1,209 1,481 2,090 3,810 4.4% 10.6% 2.5% 3.9% 1.8% Avg Fans: Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Engagement Figure: Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. Fan Growth: 30 September compared to 2 September 2013. Fan Growth %: Relative % increase comparing number of fans on 30 September compared to 2 September 2013. Engagement Rate: The Engagement Figure represented as a percentage of total Fans (Avg). Share of Engagement: Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages). Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co Data analysed by Online Circle Digital 17
  18. 18. Automotive - Manufacturers Australian Facebook Performance Report October 2013 // #fbreport Top Posts by Comments Top Posts by Likes #1 #1 Holden Mercedes-Benz Australia Top Posts by Shares #1 Holden Today we remember a Holden great - the one and only ‘King of the Mountain’, Peter Brock, who passed away on this day seven years ago. We miss you Brocky! Today we remember a Holden great - the one and only ‘King of the Mountain’, Peter Brock, who passed away on this day seven years ago. We miss you Brocky! 16,455 Likes #2 Which colour does a MercedesBenz look best in? 799 Comments 7,187 Shares Hyundai Australia #2 Toyota Australia #2 Toyota Australia LIKE us & enter to WIN 1 of 10 ticket sets to see One Direction LIVE in concert! http://on.fb.me/19VWHSi What a smother! Congratulations to our weekly winner, Corin! His AFL Legendary Moment won him 2 x AFL Grand Final Tickets, and keeps him in the draw... 4,957 Likes #3 What a smother! Congratulations to our weekly winner, Corin! His AFL Legendary Moment won him 2 x AFL Grand Final Tickets, and keeps him in the draw... 728 Comments 755 Shares Lexus Australia #3 #3 Holden BMW Australia Wouldn’t it be amazing to find this sitting in your car park one day? #Lexus #IS350 F Sport Today we remember a Holden great - the one and only ‘King of the Mountain’, Peter Brock, who passed away on this day seven years ago. We miss you Brocky! The BMW i8 will turn heads everywhere. 4,423 Likes 625 Comments 617 Shares Simple social media analytics that matter Data analysed by Online Circle Digital www.socialpulse.co // hello@socialpulse.co
  19. 19. Banks & Financial Institutions Australian Facebook Performance Report October 2013 // #fbreport Rank Page Name Avg Fans Sep-13 Jun-13 Engagement Figure Fan Growth Fan Growth % Engagement Rate Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 1,178,203 54,831 31,520 39,047 49,192 7.1% 25.5% 4.7% Share of Engagement Jun-13 6.6% 1 1 Commonwealth Bank 492,100 2,954 9,006 4,545 6,868 0.9% 1.6% 0.6% 2.1% 5.4% 2 2 American Express 174,084 35,858 6,245 3,246 11,906 1.9% 9.4% 20.6% 4.7% 65.4% 3 3 NAB 113,769 2,752 1,346 3,241 769 2.9% 0.8% 2.4% 1.4% 5.0% 4 4 Westpac 84,302 4,717 1,799 10,609 3,329 13.3% 6.2% 5.6% 3.3% 8.6% CUA 76,323 - - -100 -495 -0.1% -0.6% - - - 5 5 ANZ Australia 53,399 1,529 3,111 3,214 7,882 6.2% 24.9% 2.9% 8.6% 2.8% 6 11 St.George Bank 41,243 1,481 2,374 3,648 6,933 9.2% 58.5% 3.6% 14.9% 2.7% 7 6 Raymond A Ram 26,909 547 413 572 427 2.2% 1.7% 2.0% 1.6% 1.0% 8 7 Bank of Melbourne 25,666 432 519 925 654 3.6% 2.7% 1.7% 2.1% 0.8% 9 8 Aussie 25,593 312 1,040 630 1,714 2.5% 8.0% 1.2% 4.7% 0.6% 10 9 UBank – Backed by NAB 23,302 203 238 390 83 1.7% 0.4% 0.9% 1.1% 0.4% 11 10 Bankwest 22,724 443 1,751 923 2,167 4.1% 11.3% 1.9% 8.6% 0.8% 12 12 MoneySmartAu 18,792 260 483 177 1,033 0.9% 7.3% 1.4% 3.4% 0.5% 13 13 Citi Australia 16,025 775 461 391 217 2.5% 1.7% 4.8% 3.7% 1.4% 14 18 ING DIRECT Australia 12,725 867 78 3,113 140 27.9% 2.7% 6.8% 1.5% 1.6% 15 14 Heritage 12,358 93 239 37 3 0.3% - 0.8% 1.9% 0.2% 9,767 305 356 312 352 3.2% 4.5% 3.1% 4.4% 0.6% Bendigo Bank 8,642 196 1,127 134 2,220 1.6% 37.9% 2.3% 15.6% 0.4% Suncorp Bank 7,904 - 97 10 273 0.1% 3.7% - 1.3% - BankSA 7,321 753 595 2,071 2,084 32.8% 330.3% 10.3% 40.7% 1.4% 16 15 17 17 Westpac Rescue Helicopter Service Official Site 18 - 19 19 AustralianSuper 5,414 71 283 79 392 1.5% - 1.3% 6.4% 0.1% 20 20 Police Bank 4,068 283 56 790 19 21.9% 0.5% 7.0% 1.6% 0.5% Avg Fans: Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Engagement Figure: Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. Fan Growth: 30 September compared to 2 September 2013. Fan Growth %: Relative % increase comparing number of fans on 30 September compared to 2 September 2013. Engagement Rate: The Engagement Figure represented as a percentage of total Fans (Avg). Share of Engagement: Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages). Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co Data analysed by Online Circle Digital 19
  20. 20. Banks & Financial Institutions Australian Facebook Performance Report October 2013 // #fbreport Top Posts by Comments Top Posts by Likes #1 Commonwealth Bank #1 Commonwealth Bank Top Posts by Shares #1 Westpac For a limited time, transfer money overseas for just $10 and a special exchange rate: https://commbank.com.au/ imtoffer **SCAM ALERT - PLEASE SHARE** Email hoaxes that ask you to sign in to protect or confirm your credit card account are circulating, and link to... 2,875 Likes #2 For a limited time, transfer money overseas for just $10 and a special exchange rate: https://commbank.com.au/ imtoffer 288 Comments 3,150 Shares American Express #2 Bankwest #2 NAB PRE-SALE ANNOUNCEMENT: ALICIA KEYS, queen of soul and R&B, is touring Aus in December! Amex pre-sale starts 12pm Tues 10 Sept. *T&C The AFL put the skills of our #Footify FM commentators to the test. Voula, Peter, Gurtej, Harbir and Mauricio showed them how it’s done. How do you think... 2,805 Likes #3 Bankwest customers, it’s your LAST CHANCE TO WIN 2 TICKETS to the 2013 Toyota AFL Grand Final! 240 Comments 464 Shares American Express #3 Westpac #3 American Express PRE-SALE: Rock superstars, OneRepublic, are spending summer down under! Amex pre-sale starts 12pm Monday 30 Sept. *T&C If you could renovate any room in your home, which would it be? PRE-SALE ANNOUNCEMENT: ALICIA KEYS, queen of soul and R&B, is touring Aus in December! Amex pre-sale starts 12pm Tues 10 Sept. *T&C 1,006 Likes 238 Comments 361 Shares Simple social media analytics that matter Data analysed by Online Circle Digital www.socialpulse.co // hello@socialpulse.co
  21. 21. Department & Online Stores Australian Facebook Performance Report October 2013 // #fbreport Rank Page Name Avg Fans Sep-13 Jun-13 Engagement Figure Fan Growth Fan Growth % 1 2 2 Black Milk Clothing Jun-13 Sep-13 Jun-13 4,536,348 1 Sep-13 124,965 142,948 114,169 531,400 36,686 46,558 Engagement Rate Sep-13 Share of Engagement Sep-13 Jun-13 Jun-13 115,258 3.9% 2.5% 2.8% 3.7% 19,264 12,637 3.7% 2.7% 6.9% 9.7% 29.4% CatchOfTheDay.com.au 432,428 3,449 3,794 18 3,312 - 0.8% 0.8% 0.9% 2.8% Westfield 429,689 - - -199 2,507 - 0.6% - - - 3 3 THE ICONIC 385,682 2,158 8,638 3,212 14,918 0.8% 4.3% 0.6% 2.4% 1.7% 4 5 Target Australia 363,806 7,255 7,977 12,732 11,166 3.6% 3.4% 2.0% 2.4% 5.8% Smiggle 345,392 - 1,940 232 2,438 0.1% 0.7% - 0.6% - 6 The Good Guys 292,125 2,473 3,099 2,654 4,431 0.9% 1.6% 0.8% 1.1% 2.0% 6 7 eBay.com.au 277,887 11,238 5,072 2,226 6,370 0.8% 2.5% 4.0% 1.9% 9.0% 7 10 Harvey Norman 256,678 12,226 6,105 9,854 6,065 3.9% 2.8% 4.8% 2.8% 9.8% 8 8 David Jones 238,622 3,364 4,236 2,686 2,896 1.1% 1.3% 1.4% 1.9% 2.7% 9 9 BIG W 237,398 6,536 8,857 2,444 5,924 1.0% 2.7% 2.8% 4.0% 5.2% 10 12 MYER 222,469 3,643 3,121 9,393 4,325 4.3% 2.2% 1.6% 1.6% 2.9% 11 11 IKEA Australia 215,999 1,476 2,703 1,474 5,012 0.7% 2.5% 0.7% 1.3% 1.2% 12 14 OZSALE 174,622 2,253 13,178 1,476 14,965 0.8% 10.5% 1.3% 8.7% 1.8% Scoopon Australia 165,014 - 2,650 972 1,543 0.6% 1.1% - 1.8% - 5 13 13 DealsDirect 161,425 2,040 2,527 56 1,965 - 1.2% 1.3% 1.6% 1.6% 14 16 carsales.com.au 141,621 1,379 5,205 973 3,721 0.7% 2.8% 1.0% 3.9% 1.1% 15 17 Spotlight 140,107 4,465 1,436 1,702 2,515 1.2% 1.9% 3.2% 1.1% 3.6% 16 - Gumtree Australia 120,915 2,084 - 6,901 - 5.9% - 1.7% - 1.7% 17 18 Pink Frosting 118,329 10,526 15,108 10,073 11,045 8.9% - 8.9% 20.2% 8.4% Spreets 82,876 - - -220 134 -0.3% 0.2% - - - Kmart Australia 81,254 7,236 - 23,020 - 33.0% - 8.9% - 5.8% 18 - Avg Fans: Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Engagement Figure: Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. Fan Growth: 30 September compared to 2 September 2013. Fan Growth %: Relative % increase comparing number of fans on 30 September compared to 2 September 2013. Engagement Rate: The Engagement Figure represented as a percentage of total Fans (Avg). Share of Engagement: Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages). Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co Data analysed by Online Circle Digital 21
  22. 22. Department & Online Stores Australian Facebook Performance Report October 2013 // #fbreport Rank Page Name Avg Fans Sep-13 Jun-13 Engagement Figure Fan Growth 19 20 - Jun-13 Sep-13 Jun-13 4,536,348 19 Sep-13 124,965 142,948 114,169 Cudo 73,018 2,950 3,917 The Reject Shop 70,563 1,528 1,417 Fan Growth % Engagement Rate Sep-13 Jun-13 115,258 3.9% 2.5% 2.8% 3.7% 73 143 0.1% 0.2% 4.0% 5.4% 2.4% 3,938 3,848 5.7% 7.5% 2.2% 2.7% 1.2% Avg Fans: Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Engagement Figure: Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. Fan Growth: 30 September compared to 2 September 2013. Fan Growth %: Relative % increase comparing number of fans on 30 September compared to 2 September 2013. Engagement Rate: The Engagement Figure represented as a percentage of total Fans (Avg). Share of Engagement: Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages). Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Sep-13 Share of Engagement Jun-13 Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co Data analysed by Online Circle Digital 22
  23. 23. Department & Online Stores Australian Facebook Performance Report October 2013 // #fbreport Top Posts by Comments Top Posts by Likes #1 eBay.com.au #1 CatchOfTheDay.com.au Top Posts by Shares #1 eBay.com.au Why yes it is, Mr. Ritchie! http://bit.ly/eBayLionel Why yes it is, Mr. Ritchie! http://bit.ly/eBayLionel 11,990 Likes #2 Challenge: See if you can write 5 consecutive comments in a row. Ready? GO! 3,690 Comments 3,508 Shares Spotlight #2 CatchOfTheDay.com.au WIN one of fifty Spotlight gift cards valued at $20! Thanks to Facebook’s new guidelines; all you have to do is like this post and you go into ... #3 Every day, the CatchOfTheDay. com.au warehouse has between 150-300 people packing your orders... 11,377 Likes #2 2,135 Comments Pink Frosting BIG W Who else wishes there was an extra day in the weekend? But, can you guess how ... #3 David Jones 2,416 Shares #3 Pink Frosting Help us name our new charity bear! Tell us which name you prefer: 1) Mr Jones 2) Max 10,481 Likes 1,301 Comments 1,524 Shares Simple social media analytics that matter Data analysed by Online Circle Digital www.socialpulse.co // hello@socialpulse.co
  24. 24. Education Australian Facebook Performance Report October 2013 // #fbreport Rank Page Name Avg Fans Sep-13 Jun-13 Engagement Figure Fan Growth Fan Growth % Engagement Rate Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 1,155,145 29,618 32,574 47,112 52,548 5.0% 15.4% 2.6% Share of Engagement Jun-13 5.0% 1 1 UNSW (The University of New South Wales) 232,186 4,124 4,584 8,336 9,160 3.7% 4.6% 1.8% 2.3% 13.9% 2 2 Macquarie University 178,514 1,143 1,491 1,796 3,280 1.0% 2.0% 0.6% 0.9% 3.9% 3 3 Monash University 75,489 1,444 1,604 2,356 2,175 3.2% 3.4% 1.9% 2.4% 4.9% 4 4 University of Sydney 66,177 1,605 2,154 1,259 1,327 1.9% 2.2% 2.4% 3.5% 5.4% 5 5 Curtin University 57,496 1,470 1,189 2,001 1,584 3.5% 3.3% 2.6% 2.4% 5.0% 6 6 The University of Melbourne 56,057 2,017 1,789 1,562 1,794 2.8% 3.8% 3.6% 3.7% 6.8% 7 7 RMIT University 50,035 760 995 1,020 1,285 2.1% 2.9% 1.5% 2.2% 2.6% 8 20 Open Colleges 47,824 2,616 5,400 8,270 16,756 19.2% 226.8% 5.5% 33.4% 8.8% 9 8 Swinburne University of Technology 44,386 2,922 2,977 1,586 1,782 3.6% 5.0% 6.6% 8.1% 9.9% 10 11 SEEK Learning 41,423 1,386 1,460 3,594 3,752 9.1% 13.5% 3.3% 4.9% 4.7% 11 9 Open Universities Australia 38,628 1,237 590 2,773 282 7.4% 0.9% 3.2% 1.9% 4.2% 12 14 The University of Queensland 36,742 1,368 1,553 1,425 1,785 4.0% 6.8% 3.7% 5.7% 4.6% 13 12 Queensland University of Technology (QUT) 34,088 771 596 2,038 1,002 6.1% 3.5% 2.3% 2.1% 2.6% 14 10 La Trobe University 33,646 467 1,295 695 1,577 2.1% 5.4% 1.4% 4.3% 1.6% 15 18 University of South Australia 32,014 2,439 939 4,589 1,221 15.8% 6.3% 7.6% 4.7% 8.2% 16 13 Deakin University 31,175 425 788 754 696 2.4% 2.5% 1.4% 2.8% 1.4% 17 16 UTS: University of Technology, Sydney 26,873 438 590 860 842 3.3% 3.7% 1.6% 2.5% 1.5% 18 17 The University of Adelaide 26,010 2,256 1,655 1,170 904 4.6% 4.2% 8.7% 7.6% 7.6% 19 15 Australian Catholic University (ACU) 25,704 334 432 516 646 2.0% 2.8% 1.3% 1.8% 1.1% 20 19 The University of Newcastle, Australia 20,678 396 493 512 698 2.5% 4.1% 1.9% 2.8% 1.3% Avg Fans: Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Engagement Figure: Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. Fan Growth: 30 September compared to 2 September 2013. Fan Growth %: Relative % increase comparing number of fans on 30 September compared to 2 September 2013. Engagement Rate: The Engagement Figure represented as a percentage of total Fans (Avg). Share of Engagement: Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages). Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co Data analysed by Online Circle Digital 24
  25. 25. Education Australian Facebook Performance Report October 2013 // #fbreport Top Posts by Comments Top Posts by Likes #1 Swinburne University of Technology #1 Open Universities Australia Congrats to Swinburne international students recently awarded scholarships from the Victorian Government. Read all about it: http://ow.ly/pg0wI #2 #1 112 Comments The University of Melbourne Do you consider yourself a better performer in exams, or do you do your best work with assignments? 4,488 Likes Top Posts by Shares The University of Melbourne #2 The University of Adelaide 228 Shares #2 University of Sydney Describe your Semester Two so far, using just two words ... 95 Comments 1,937 Likes #3 The University of Adelaide #3 Koala on campus! This little guy and his friends from Featherdale Wildlife Park were on Eastern Ave today... 168 Shares The University of Adelaide #3 Open Colleges We’re delighted to welcome Julia Gillard as an honorary Visiting Professor! http://ow.ly/oKWoM Mid-semester break starts today! I’ll be spending it ___________ No matter your age! 1,853 Likes 77 Comments 141 Shares Simple social media analytics that matter Data analysed by Online Circle Digital www.socialpulse.co // hello@socialpulse.co
  26. 26. Electronics Australian Facebook Performance Report October 2013 // #fbreport Rank Page Name Avg Fans Sep-13 Jun-13 Engagement Figure Fan Growth Fan Growth % 1 JB Hi-Fi Official Jun-13 Sep-13 Jun-13 4,157,606 1 Sep-13 122,811 90,071 110,738 553,313 7,006 4,550 20,496 Engagement Rate Sep-13 Share of Engagement Sep-13 Jun-13 Jun-13 111,956 2.5% 2.5% 3.0% 2.6% 10,076 3.8% 2.1% 1.3% 1.0% 5.7% 2 2 Kogan 497,208 6,539 6,164 10,976 5,726 2.2% 1.3% 1.3% 1.4% 5.3% 3 3 EA Games Australia 442,693 9,336 12,563 10,765 22,558 2.5% 5.9% 2.1% 3.2% 7.6% 4 4 Xbox Australia 417,724 13,621 6,907 8,739 9,273 2.1% 2.4% 3.3% 1.8% 11.1% Appliances Online Australia 341,150 - 5,451 -87 5,186 - 1.6% - 1.6% - 5 6 Sony Australia 338,103 2,290 3,843 4,717 7,944 1.4% 2.5% 0.7% 1.2% 1.9% 6 10 Samsung Australia 331,083 17,260 9,520 48,698 23,396 15.6% 11.7% 5.2% 4.5% 14.1% 7 7 HTC Australia 274,681 1,857 5,706 1,034 11,734 0.4% 4.6% 0.7% 2.2% 1.5% 8 8 EB Games Australia 257,516 10,969 18,044 3,459 2,767 1.4% 1.1% 4.3% 7.2% 8.9% 9 9 PlayStation Australia 234,802 6,353 5,886 3,743 5,840 1.6% 2.8% 2.7% 2.8% 5.2% GAMEAus 187,235 - - -313 135 -0.2% 0.1% - - - Logitech 173,285 38,568 4,742 -15132 1,489 -8.2% 0.8% 22.3% 2.6% 31.4% 10 11 Nokia Australia 132,853 - 1,478 421 2,779 0.3% 2.2% - 1.2% - 11 13 Mighty Ape Australia 123,736 760 1,602 553 2,163 0.4% 1.8% 0.6% 1.3% 0.6% 12 14 ghd 115,582 704 988 367 1,581 0.3% 1.4% 0.6% 0.9% 0.6% Big Brown Box 94,872 - - -65 - -0.1% - - - - Intel Australia 87,254 780 1,103 286 1,062 0.3% 1.3% 0.9% 1.3% 0.6% Xbox for Families 75,652 - - 50 834 0.1% 1.1% - - - 13 15 LG Australia 72,917 - 852 47 1,799 0.1% 2.6% - 1.2% - 14 18 Dick Smith 70,715 1,672 725 3,822 1,530 5.6% 2.5% 2.4% 1.2% 1.4% 15 17 Canon Australia 69,839 1,152 2,234 2,192 1,209 3.2% 1.8% 1.6% 3.4% 0.9% Panasonic Australia 55,705 - - -41 656 -0.1% 1.2% - - - Avg Fans: Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Engagement Figure: Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. Fan Growth: 30 September compared to 2 September 2013. Fan Growth %: Relative % increase comparing number of fans on 30 September compared to 2 September 2013. Engagement Rate: The Engagement Figure represented as a percentage of total Fans (Avg). Share of Engagement: Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages). Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co Data analysed by Online Circle Digital 26
  27. 27. Electronics Australian Facebook Performance Report October 2013 // #fbreport Rank Page Name Avg Fans Sep-13 Jun-13 Engagement Figure Fan Growth Fan Growth % 122,811 90,071 110,738 Betta 49,282 1,622 3,260 48,806 - 42,416 - Lenovo Australia and New Zealand 32,884 576 ASUS Australia 32,318 Toshiba Australia and New Zealand - Jun-13 Huawei Device Australia 17 Sep-13 Acer Australia & New Zealand 19 Jun-13 4,157,606 16 Sep-13 28,816 Engagement Rate Sep-13 Jun-13 111,956 2.5% 2.5% 3.0% 2.6% 2,368 1,723 4.9% - 3.3% 8.3% 1.3% - 344 558 0.7% 1.1% - - - - 84 404 0.2% 1.0% - - - 540 1,488 77 4.6% 0.3% 1.8% 1.8% 0.5% - 640 59 798 0.2% 2.6% - 2.0% - - 1,191 6 2,937 - 15.9% - 5.9% - Avg Fans: Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Engagement Figure: Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. Fan Growth: 30 September compared to 2 September 2013. Fan Growth %: Relative % increase comparing number of fans on 30 September compared to 2 September 2013. Engagement Rate: The Engagement Figure represented as a percentage of total Fans (Avg). Share of Engagement: Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages). Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Sep-13 Share of Engagement Jun-13 Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co Data analysed by Online Circle Digital 27
  28. 28. Electronics Australian Facebook Performance Report October 2013 // #fbreport Top Posts by Comments Top Posts by Likes #1 Xbox Australia #1 Xbox Australia Top Posts by Shares #1 Kogan Xbox will be competing in the Supercheap Auto Bathurst 1000 this year! Drop a ‘like’ if you’d take the Xbox One V8 Racecar for a spin around the mountain... Want to win the new iPhone that is about to be released? To enter: 1. Click ‘Like’ on this picture 2. Click ‘Share’ on this post 3. Make this picture your profile... 10,121 Likes #2 We’ve got 10 Black Ops II: Apocalypse (MA15+) codes to give away! COMMENT below where you’d like the next zombies map to be set. Best answers get codes! 2,664 Comments 1,161 Shares EA Games Australia #2 #2 Kogan Xbox Australia #FIFA14 is IN STORES NOW! Visit the Thank FIFA 14 It’s Friday Hub for your chance to win awesome prizes --> http://bit.ly/TFIFA14IF #TFIFA14IF Xbox will be competing in the Supercheap Auto Bathurst 1000 this year! Drop a ‘like’ if you’d take the Xbox One V8 Racecar for a spin around the mountain... 7,078 Likes #3 Complete this sentence: I want the new iPhone to be able to ____________. 2,381 Comments 1,077 Shares PlayStation Australia #3 Xbox Australia #3 Xbox Australia Remember this guy? He’s 15 years old today If you could mix together any two Xbox games, what would they be? - kronjob I’m ready for #GTAV (R18+). Print one of these off and you can be too! - kronjob 4,015 Likes 919 Comments 537 Shares Simple social media analytics that matter Data analysed by Online Circle Digital www.socialpulse.co // hello@socialpulse.co
  29. 29. FMCG - Beverages Australian Facebook Performance Report October 2013 // #fbreport Rank Page Name Avg Fans Sep-13 Jun-13 Engagement Figure Fan Growth Fan Growth % Engagement Rate Sep-13 Share of Engagement Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Jun-13 1,164,566 26,463 30,977 30,953 52,855 3.4% 14.5% 1.1% 4.7% 22,188 6,805 2.4% 0.7% 0.8% - 20.0% 1 - Coca-Cola Australia 949,619 7,517 - 2 1 V Energy Drink Australia 535,139 4,106 9,602 -374 11,562 -0.1% 2.3% 0.8% 1.8% 10.9% 3 - Slurpee Australia 432,511 4,632 - 1,331 2,709 0.3% 0.6% 1.1% - 12.3% Dare Iced Coffee ® 287,122 - 2,316 -102 6,291 - 2.3% - 0.8% - Pepsi 263,744 1,620 1,386 881 2,857 0.3% 1.2% 0.6% 0.6% 4.3% Coca-Cola Zero Australia 234,393 - - 134 2,429 0.1% 1.2% - - - 4 Fanta Australia 225,756 2,452 13,287 478 27,354 0.2% 16.5% 1.1% 7.4% 6.5% 6 - Lipton Ice Tea 200,373 2,127 - 289 1,122 0.1% 0.3% 1.1% - 5.6% 7 5 Big M ® 183,556 2,784 1,480 9,473 3,506 5.3% 2.2% 1.5% 0.9% 7.4% POWERADE Australia 160,655 - 2,354 603 3,398 0.4% 2.2% - 1.5% - Farmers Union Iced Coffee ® 154,800 - - 199 597 0.1% 0.4% - - - ICE BREAK 153,768 - 1,357 194 3,335 0.1% 2.3% - 0.9% - Kirks Originals 138,324 - 1,624 -92 148 -0.1% 0.1% - 1.2% - 4 5 3 8 9 Moccona 136,529 2,652 4,350 1,043 5,948 0.8% 4.9% 1.9% 3.5% 7.0% 9 11 MILO Australia & New Zealand 122,062 2,879 3,286 6,762 4,246 5.7% 4.2% 2.4% 3.2% 7.6% Gatorade Australia 105,835 - 932 537 2,758 0.5% 2.7% - 0.9% - 'Mount Franklin' Water 105,789 - 1,101 467 2,212 0.4% 2.2% - 1.1% - Rockstar Energy Australia 104,954 - 1,830 753 6,679 0.7% 6.8% - 1.8% - Mountain Dew Australia 103,651 1,323 791 2,575 2,223 2.5% 2.5% 1.3% 0.9% 3.5% Schweppes Australia 85,559 - 787 657 2,305 0.8% 3.1% - 1.0% - Cottee's Cordial 80,608 - 524 294 1,231 0.4% 1.6% - 0.7% - Jamaica Blue 72,372 1,296 5,533 16 -48 - -0.1% 1.8% 7.6% 3.4% 10 11 14 17 Avg Fans: Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Engagement Figure: Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. Fan Growth: 30 September compared to 2 September 2013. Fan Growth %: Relative % increase comparing number of fans on 30 September compared to 2 September 2013. Engagement Rate: The Engagement Figure represented as a percentage of total Fans (Avg). Share of Engagement: Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages). Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co Data analysed by Online Circle Digital 29
  30. 30. FMCG - Beverages Australian Facebook Performance Report October 2013 // #fbreport Rank Page Name Avg Fans Sep-13 Jun-13 Engagement Figure Fan Growth Fan Growth % Engagement Rate Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 26,463 30,977 30,953 52,855 3.4% 14.5% 1.1% 4.7% SOLO the Original Thirst Crusher 65,732 984 3,054 749 4,738 1.1% 8.8% 1.5% 5.4% 2.6% Breaka Flavoured Milk 57,517 - 841 -46 3,142 -0.1% 6.0% - 1.6% - Spring Valley 18 Sep-13 1,164,566 12 45,395 - - -103 373 -0.2% 0.8% - - - Dilmah Australia 45,313 1,755 3,513 1,685 2,122 3.8% 5.5% 3.9% 8.8% 4.7% 26,336 1,494 - 4,268 - 17.6% - 5.7% - 4.0% 1,516 46 41 66 33 4.5% - 3.0% 3.2% 0.1% 13 20 14 - a2 Milk 15 - Coca-Cola Amatil Avg Fans: Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Engagement Figure: Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. Fan Growth: 30 September compared to 2 September 2013. Fan Growth %: Relative % increase comparing number of fans on 30 September compared to 2 September 2013. Engagement Rate: The Engagement Figure represented as a percentage of total Fans (Avg). Share of Engagement: Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages). Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Sep-13 Share of Engagement Jun-13 Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co Data analysed by Online Circle Digital 30
  31. 31. FMCG - Beverages Australian Facebook Performance Report October 2013 // #fbreport Top Posts by Comments Top Posts by Likes #1 Moccona #1 V Energy Drink Australia Top Posts by Shares #1 Moccona Hashtag your posts with #ilovemoccona & you could be featured in our next post! Hashtag your posts with #ilovemoccona & you could be featured in our next post! 4,678 Likes #2 Yar it be International Talk Like A Pirate Day! Be the first scallywag to guess the lucky number in me treasure chest and ye will win a case of V. 3,463 Comments 323 Shares Moccona #2 Slurpee Australia #2 V Energy Drink Australia Are you in need of a Moccona shop this weekend? #ilovemoccona Which tap would you hit? 2,528 Likes #3 Who nose what’ll happen ;) 1,206 Comments 313 Shares V Energy Drink Australia #3 Fanta Australia #3 Jamaica Blue Who wants some? Can you spot the upside down FANTA Frankenstein?! :P Hello coffee! 2,115 Likes 983 Comments 195 Shares Simple social media analytics that matter Data analysed by Online Circle Digital www.socialpulse.co // hello@socialpulse.co
  32. 32. FMCG - Snackfoods Australian Facebook Performance Report October 2013 // #fbreport Rank Page Name Avg Fans Sep-13 Jun-13 Engagement Figure Fan Growth Fan Growth % Sep-13 Jun-13 Sep-13 Jun-13 4,091,585 68,955 94,315 194,165 1,262,150 - - Pringles 910,439 - 5 Gum Australia & NZ 528,196 - Cadbury Dairy Milk Australia 485,436 Bubble O' Bill Ice Creams Engagement Rate Sep-13 Share of Engagement Sep-13 Jun-13 Jun-13 129,406 4.9% 7.6% 1.6% 3.9% -1424 1,294 -0.1% 0.1% - - - 10,842 -2176 13,429 -0.2% 1.0% - 0.8% - 3,384 -546 3,892 -0.1% 0.8% - 0.7% - - 12,164 -496 9,923 -0.1% 2.1% - 2.5% - 1 5 Nutella Australia & NZ 374,229 5,128 8,841 7,480 12,511 2.0% 3.8% 1.4% 2.7% 7.4% 2 4 Vegemite 364,845 3,018 3,434 92,843 3,119 27.1% 0.9% 0.8% 1.0% 4.4% 3 6 Tic Tac Australia and New Zealand 351,778 4,358 6,620 6,655 15,674 1.9% 4.9% 1.2% 2.0% 6.3% 4 7 Maltesers Australia 318,774 3,720 8,595 1,166 4,130 0.4% 1.4% 1.2% 2.9% 5.4% 5 9 M&M'S Australia 302,176 4,376 5,925 3,302 4,522 1.1% 1.6% 1.4% 2.1% 6.3% 6 8 Ferrero Chocolates Australia 300,554 2,266 7,160 1,417 8,217 0.5% 2.9% 0.8% 2.5% 3.3% 7 12 Kit Kat 290,589 8,655 10,253 24,731 16,962 8.8% 7.3% 3.0% 4.2% 12.6% 8 11 Allen's Lollies 283,812 7,154 7,423 12,567 10,127 4.5% 4.2% 2.5% 3.0% 10.4% 9 - Chupa Chups Australia 272,573 2,174 - 5,121 - 1.9% - 0.8% - 3.2% 10 13 Lindt Australia 179,750 1,689 3,864 114 4,568 0.1% 2.6% 0.9% 2.2% 2.4% Magnum 184,566 - - -488 - -0.3% - - - - 11 15 Arnott's Tim Tam 160,882 1,878 1,774 856 1,347 0.5% 0.9% 1.2% 1.1% 2.7% 12 17 Uncle Tobys 145,300 4,639 4,108 8,512 11,225 6.0% 9.7% 3.2% 3.4% 6.7% Samboy Chips 149,494 - - -17 1,221 - 0.8% - - - Streets Golden Gaytime 149,218 - 2,157 16 1,248 - 0.9% - 1.5% - Kinder Surprise Australia & NZ 122,420 909 3,327 529 3,776 0.4% 3.5% 0.7% 3.0% 1.3% Cornetto 142,085 - 1,245 1,173 2,695 0.8% 1.7% - 0.8% - Cheezels 137,873 - - -38 1,167 - 0.9% - - - 13 18 Avg Fans: Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Engagement Figure: Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. Fan Growth: 30 September compared to 2 September 2013. Fan Growth %: Relative % increase comparing number of fans on 30 September compared to 2 September 2013. Engagement Rate: The Engagement Figure represented as a percentage of total Fans (Avg). Share of Engagement: Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages). Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co Data analysed by Online Circle Digital 32
  33. 33. FMCG - Snackfoods Australian Facebook Performance Report October 2013 // #fbreport Rank Page Name Avg Fans Sep-13 Jun-13 Engagement Figure Fan Growth Fan Growth % 19 16 - Jun-13 68,955 94,315 194,165 Smith’s Chips 113,665 689 - Baskin-Robbins 109,615 3,291 112,986 - Sep-13 Jun-13 129,406 4.9% 7.6% 1.6% 3.9% 824 - 0.7% - 0.6% - 1.0% 1,735 1,779 -1116 1.6% -1.0% 3.0% 1.6% 4.8% 1,064 651 2,894 0.6% 2.9% - 1.0% - 97,455 4,346 2,469 4,218 -1016 4.5% -1.1% 4.5% 2.8% 6.3% 101,025 - 1,008 -24 184 - 0.2% - 1.0% - Fantastic Noodles 87,169 648 820 1,952 2,770 2.3% 3.9% 0.7% 1.1% 0.9% 88,400 - - 390 721 0.4% 0.8% - - - 1,914 700 2.3% 0.9% 1.2% 1.0% 1.4% Ben & Jerry's DRUMSTICK Australia 17 - Sep-13 Share of Engagement Streets Paddle Pop 15 Sep-13 Doritos Australia & NZ - Jun-13 4,091,585 14 Sep-13 Engagement Rate Jun-13 18 - Old El Paso Australia 84,787 996 779 19 - Whittaker's Chocolate Australia 70,577 4,253 12,650 3,425 17,252 4.9% 50.4% 6.0% 27.9% 6.2% 20 - AERO Australia 60,635 4,768 4,538 14,760 14,638 26.7% 55.5% 7.9% 13.4% 6.9% Avg Fans: Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Engagement Figure: Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. Fan Growth: 30 September compared to 2 September 2013. Fan Growth %: Relative % increase comparing number of fans on 30 September compared to 2 September 2013. Engagement Rate: The Engagement Figure represented as a percentage of total Fans (Avg). Share of Engagement: Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages). Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co Data analysed by Online Circle Digital 33
  34. 34. FMCG - Snackfoods Australian Facebook Performance Report October 2013 // #fbreport Top Posts by Comments Top Posts by Likes #1 Whittaker’s Chocolate Australia #1 Allen’s Lollies Top Posts by Shares #1 Arnott’s Tim Tam Enter & be in to WIN our delicious Peanut Butter chocolate: http://whittake.rs/PeanutAU Check out this delicious, Frozen Tim Tam Cheesecake recipe! Our mouths are watering just thinking about it! If you want to give it a try pick up some... 11,294 Likes #2 How do you and your friends eat your SNAKE ALIVE? A. Stretch B. Knot C. Combine colours 1,271 Comments 899 Shares Ben & Jerry’s #2 Whittaker’s Chocolate Australia #2 Whittaker’s Chocolate Australia Thanks to everyone who joined us in saying “I DOugh”. The world is moving towards marriage equality and Ben & Jerry’s are proud to be a part of it! Enter & be in to WIN our delicious Peanut Butter chocolate: http://whittake.rs/PeanutAU 4,342 Likes #3 Enter & be in to WIN our delicious Peanut Butter chocolate: http://whittake.rs/PeanutAU 1,073 Comments 738 Shares Tic Tac Australia and New Zealand #3 Maltesers Australia #3 Uncle Tobys Quiet please. What are the first two words you see? We’ve listened and appreciate your comments. We hope you’ll appreciate a FREE 30g sample. Try new and improved UNCLE TOBYS CHEERIOS for yourself. 3,893 Likes 916 Comments 469 Shares Simple social media analytics that matter Data analysed by Online Circle Digital www.socialpulse.co // hello@socialpulse.co
  35. 35. Government Australian Facebook Performance Report October 2013 // #fbreport Rank Page Name Avg Fans Sep-13 Jun-13 Engagement Figure Fan Growth Fan Growth % Engagement Rate Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 1,240,671 55,020 58,912 24,213 33,594 4.3% 8.4% 4.4% Share of Engagement Jun-13 4.9% 1 1 Queensland Police Service 407,653 22,998 21,696 5,488 7,283 1.4% 1.9% 5.6% 5.6% 41.8% 2 2 NSW Police Force 233,806 10,963 22,796 3,527 8,460 1.5% 4.1% 4.7% 10.7% 19.9% 3 3 AustralianArmy 209,586 3,361 1,605 232 1,700 0.1% 0.8% 1.6% 0.8% 6.1% Be the Influence: Tackling Binge Drinking 189,737 - - -746 -1201 -0.4% -0.6% - - - that's melbourne 117,873 - 3,533 403 6,892 0.3% 6.6% - 3.3% - The Line - Australian Government 76,055 - 3,640 -108 2,929 -0.1% 4.2% - 5.1% - Australian Institute of Sport 69,802 - - 203 632 0.3% 0.9% - - - 6 DonateLife 58,954 362 895 128 434 0.2% 0.8% 0.6% 1.6% 0.7% 5 7 Australian Department of Immigration and Border Protection 44,141 1,093 2,387 1,735 4,758 4.0% 15.7% 2.5% 7.3% 2.0% 6 - City of Sydney 32,846 1,516 1,050 - 3.2% - 4.6% - 2.8% 7 8 Royal Australian Navy 30,751 1,449 1,015 1,215 3.4% 4.7% 4.7% 8.1% 2.6% 8 - Brisbane City Council 29,275 956 446 - 1.5% - 3.3% - 1.7% 9 9 Royal Australian Air Force 28,956 1,335 1,538 727 614 2.5% 2.4% 4.6% 5.9% 2.4% 10 10 CSIRO 28,308 887 1,750 520 1,359 1.9% 5.7% 3.1% 7.1% 1.6% 11 - City of Perth 20,002 1,394 498 - 2.5% - 7.0% - 2.5% 12 - Australian Taxation Office 18,948 274 728 374 1,816 2.0% 43.4% 1.4% 14.4% 0.5% 13 - AEC 17,891 5,601 132 4,708 244 33.3% 7.2% 31.3% 3.7% 10.2% 14 11 Australian Federal Police 17,739 1,250 1,381 1,563 1,046 9.1% 7.8% 7.0% 9.9% 2.3% 15 12 Australia Council for the Arts 13,767 156 189 329 458 2.4% 3.8% 1.1% 1.5% 0.3% 16 - City of Gold Coast 12,211 568 897 - 7.6% - 4.6% - 1.0% 17 13 Australian Human Rights Commission 10,946 302 393 365 3.7% 3.9% 2.8% 2.9% 0.5% 4 2,148 273 Avg Fans: Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Engagement Figure: Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. Fan Growth: 30 September compared to 2 September 2013. Fan Growth %: Relative % increase comparing number of fans on 30 September compared to 2 September 2013. Engagement Rate: The Engagement Figure represented as a percentage of total Fans (Avg). Share of Engagement: Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages). Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co Data analysed by Online Circle Digital 35
  36. 36. Government Australian Facebook Performance Report October 2013 // #fbreport Rank Page Name Avg Fans Sep-13 Jun-13 Engagement Figure Fan Growth Fan Growth % Engagement Rate Sep-13 Share of Engagement Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Jun-13 1,240,671 55,020 58,912 24,213 33,594 4.3% 8.4% 4.4% 4.9% 10,320 441 1,097 379 3,326 3.7% 57.1% 4.3% 14.4% 0.8% 18 15 Screen Australia 19 16 acmadotgov 7,933 56 131 74 173 0.9% 2.3% 0.7% 1.7% 0.1% 20 20 business.gov.au 6,638 58 166 130 343 2.0% 6.8% 0.9% 3.2% 0.1% Avg Fans: Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Engagement Figure: Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. Fan Growth: 30 September compared to 2 September 2013. Fan Growth %: Relative % increase comparing number of fans on 30 September compared to 2 September 2013. Engagement Rate: The Engagement Figure represented as a percentage of total Fans (Avg). Share of Engagement: Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages). Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co Data analysed by Online Circle Digital 36
  37. 37. Government Australian Facebook Performance Report October 2013 // #fbreport Top Posts by Comments Top Posts by Likes #1 Queensland Police Service #1 Top Posts by Shares #1 AEC Queensland Police Service A police officer assisted with the delivery of a baby girl this morning on the side of the road at Mount Gravatt. Today is World Suicide Prevention Day. Help us spread awareness and show your support for loved ones in need. 5,892 Likes #2 Remember to vote before 6pm Saturday to have your say at the biggest event of the year! Visit www.aec.gov.au/where to find your nearest polling place. 685 Comments 4,542 Shares Queensland Police Service #2 Queensland Police Service #2 Queensland Police Service Tweet from the beat 2nite with #GCPolice. Night shift briefing @ Broadbeach Stn Queensland police have once again stepped up their efforts to track down a suspected double murderer and the man previously known as ‘Australia’s most ... 3,567 Likes #3 Tweet from the beat 2nite with #GCPolice. Night shift briefing @ Broadbeach Stn 527 Comments 1,481 Shares Queensland Police Service #3 Queensland Police Service #3 Queensland Police Service Show your support for officers who sacrificed it all in the line of duty. Wear a virtual blue ribbon on your Facebook or Twitter display picture for National... What The? Friday - This week, we’re ramping things up Show your support for officers who sacrificed it all in the line of duty. Wear a virtual blue ribbon on your Facebook or Twitter display picture for National... 3,011 Likes 519 Comments 1,424 Shares Simple social media analytics that matter Data analysed by Online Circle Digital www.socialpulse.co // hello@socialpulse.co
  38. 38. Health & Beauty Australian Facebook Performance Report October 2013 // #fbreport Rank Page Name Avg Fans Sep-13 Jun-13 Engagement Figure Fan Growth Fan Growth % Engagement Rate Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 2,909,211 Michelle Bridges 12 Week Body Sep-13 Share of Engagement Jun-13 65,707 55,626 103,862 67,255 5.5% 3.2% 2.3% 2.2% 609,897 15,117 21,260 13,024 11,749 2.2% 2.2% 2.5% 3.9% 23.0% 1.5% - 1.2% - 6.5% 1 1 2 - Lynx 345,453 4,296 - 5,206 - 3 2 Nivea Australia 229,073 3,740 3,868 3,893 2,005 1.7% 0.9% 1.6% 1.8% 5.7% Impulse 190,401 - 7,864 -219 6,204 -0.1% 3.4% - 4.2% - Transformation 4 4 Clinique Australia 186,336 3,085 1,248 6,895 1,318 3.8% 0.8% 1.7% 0.7% 4.7% 5 5 Estee Lauder Australia 184,214 2,920 6,874 2,003 22,189 1.1% 14.7% 1.6% 4.2% 4.4% Australis Cosmetics 148,477 - 2,161 40 2,690 - 1.9% - 1.5% - 6 7 Le Tan 141,052 1,704 2,296 3,126 2,530 2.2% 2.0% 1.2% 1.8% 2.6% 7 8 VS Sassoon 126,674 4,267 1,116 4,718 2,599 3.8% 2.4% 3.4% 1.0% 6.5% 8 - Priceline Australia 122,647 1,878 - 4,355 - 3.6% - 1.5% - 2.9% 9 10 Maybelline New York - Australia 114,566 2,380 1,182 3,054 698 2.7% 0.7% 2.1% 1.2% 3.6% 10 13 Schwarzkopf 113,454 814 3,798 916 10,550 0.8% 13.4% 0.7% 4.6% 1.2% 11 9 Dove 112,637 1,175 661 701 46 0.6% - 1.0% 0.7% 1.8% 12 12 Napoleon Perdis 96,995 1,166 1,822 2,145 1,934 2.2% 2.1% 1.2% 2.0% 1.8% Vicks Australia 93,645 - 723 81 1,140 0.1% 1.2% - 0.8% - 13 18 Avon 89,528 8,366 2,592 26,348 1,524 33.8% 2.5% 9.3% 4.2% 12.7% Sunsilk Australia 84,601 - - -70 452 -0.1% 0.5% - - - Panadol Australia 76,726 - 957 9 2,403 - 3.3% - 1.3% - Durex Australia 75,763 3,321 1,347 5,258 725 7.2% 1.2% 4.4% 2.2% 5.1% L'Oréal Paris - Australia 73,190 - 4,342 348 7,362 0.5% 11.9% - 6.6% - KORA Organics by Miranda Kerr 72,139 1,525 669 1,377 1,824 1.9% 2.8% 2.1% 1.0% 2.3% 14 15 19 16 Avg Fans: Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Engagement Figure: Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. Fan Growth: 30 September compared to 2 September 2013. Fan Growth %: Relative % increase comparing number of fans on 30 September compared to 2 September 2013. Engagement Rate: The Engagement Figure represented as a percentage of total Fans (Avg). Share of Engagement: Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages). Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co Data analysed by Online Circle Digital 38
  39. 39. Health & Beauty Australian Facebook Performance Report October 2013 // #fbreport Rank Page Name Avg Fans Sep-13 Jun-13 Engagement Figure Fan Growth Fan Growth % Engagement Rate Sep-13 Share of Engagement Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Jun-13 2,909,211 65,707 55,626 103,862 67,255 5.5% 3.2% 2.3% 2.2% Olay Australia & New Zealand 68,571 2,123 3,719 816 1,789 1.2% 2.8% 3.1% 5.8% 3.2% 16 17 17 - Libra 64,454 1,857 - 4,003 - 6.4% - 2.9% - 2.8% 18 - Revlon Australia 52,424 2,306 1,590 4,813 3,824 9.5% 9.8% 4.4% 3.9% 3.5% 19 - ModelCo 51,954 3,011 904 10,412 1,733 22.5% 5.3% 5.8% 2.7% 4.6% 20 20 Moxie 51,380 656 680 799 218 1.6% 0.4% 1.3% 1.3% 1.0% Avg Fans: Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Engagement Figure: Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. Fan Growth: 30 September compared to 2 September 2013. Fan Growth %: Relative % increase comparing number of fans on 30 September compared to 2 September 2013. Engagement Rate: The Engagement Figure represented as a percentage of total Fans (Avg). Share of Engagement: Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages). Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co Data analysed by Online Circle Digital 39
  40. 40. Health & Beauty Australian Facebook Performance Report October 2013 // #fbreport Top Posts by Comments Top Posts by Likes #1 Estee Lauder Australia #1 #1 Lynx It’s Gift Time at MYER! Choose your deluxe 9-piece gift FREE with any purchase of $70 or more* on Estée Lauder at MYER . You select your perfect skincare regimen... Avon Tag a mate who has... 5,660 Likes #2 Top Posts by Shares 1,994 Comments Michelle Bridges 12 Week Body Transformation #2 1,732 Shares #2 Lynx VS Sassoon Meet Shelley - 18kg down over 3 rounds of my 12WBT!! Her advice: “Be positive. If you fail, you can only improve the next day.” Go Shelley! Read her story: ... Watch this video to be amazed as real people try out the Curl Secret! 5,390 Likes #3 Which LYNX scent would you like to re-appear? 963 Comments 1,477 Shares Michelle Bridges 12 Week Body Transformation #3 Michelle Bridges 12 Week Body Transformation #3 Avon When Kate signed up to my 12WBT she could run 200 metres. After a year of hard work Kate has lost 40kg and run her first half-marathon! This is a global shout out to all my 12WBTers. What country are you in? I want to know! Xx OK... Now this is something I agree with! Xx 4,726 Likes 586 Comments 993 Shares Simple social media analytics that matter Data analysed by Online Circle Digital www.socialpulse.co // hello@socialpulse.co
  41. 41. Insurance Australian Facebook Performance Report October 2013 // #fbreport Rank Page Name Avg Fans Sep-13 Jun-13 Engagement Figure Sep-13 Jun-13 Fan Growth Sep-13 Fan Growth % Jun-13 Sep-13 Jun-13 Engagement Rate Sep-13 Share of Engagement Jun-13 215,472 1 1 AAMI 3,363 6,619 6,359 21,175 9.6% 7.1% 1.6% 3.5% 100,393 1,063 4,634 1,397 15,544 1.4% 19.2% 1.1% 5.2% 31.6% 2 2 iSelect 69,181 798 1,112 2,019 3,615 3.0% 6.3% 1.2% 1.9% 23.7% 3 3 Bupa Australia 33,985 670 621 832 1,703 2.5% 6.3% 2.0% 2.2% 19.9% 4 4 Medibank 8,922 655 123 1,944 188 24.4% 6.6% 7.3% 4.1% 19.5% SGIO 2,662 - - 22 - 0.8% - - - - ahm health insurance 1,880 - 56 43 75 2.3% - - 3.4% - 4.7% 6.0% 2.3% 5 6 nib health insurance 1,628 76 80 67 72 4.2% 5.6% 6 7 Youi 1,170 42 49 52 53 4.5% 5.8% 3.6% 5.2% 1.2% 7 - Choosi 193 59 - 48 - 27% - 30.6% - 1.8% Avg Fans: Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Engagement Figure: Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. Fan Growth: 30 September compared to 2 September 2013. Fan Growth %: Relative % increase comparing number of fans on 30 September compared to 2 September 2013. Engagement Rate: The Engagement Figure represented as a percentage of total Fans (Avg). Share of Engagement: Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages). Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co Data analysed by Online Circle Digital 41
  42. 42. Insurance Australian Facebook Performance Report October 2013 // #fbreport Top Posts by Comments Top Posts by Likes #1 #1 AAMI Top Posts by Shares #1 AAMI AAMI Love Instagram? Upload a pic showing your support for #TeamTrent or #TeamKetut and post it to our wall for your chance to #win a spot prize! Love Instagram? Upload a pic showing your support for #TeamTrent or #TeamKetut and post it to our wall for your chance to #win a spot prize! 731 Likes #2 Love Instagram? Upload a pic showing your support for #TeamTrent or #TeamKetut and post it to our wall for your chance to #win a spot prize! 205 Comments 111 Shares #2 iSelect #2 AAMI AAMI www.iselect.com.au Rhonda-vous Rhondas! If your name is Rhonda, chances are you are also #hotlikeasunrise, have had someone say #kissmeketut, and been asked about ... 558 Likes #3 Calling all Trents! Or are you just Mr Toogood? If you’re barracking for #TeamTrent in the race for Rhonda’s heart, SHARE / LIKE / COMMENT – you might even... 92 Comments 110 Shares #3 iSelect #3 AAMI Medibank www.iselect.com.au Rhonda-vous Rhondas! If your name is Rhonda, chances are you are also #hotlikeasunrise, have had someone say #kissmeketut, and been asked about ... R U OK? Let’s make a pledge to ask the question, listen without judgement, encourage action and follow up. Today is #ruokday & a reminder that conversations... 273 Likes 75 Comments 72 Shares Simple social media analytics that matter Data analysed by Online Circle Digital www.socialpulse.co // hello@socialpulse.co
  43. 43. Musicians & Bands Australian Facebook Performance Report October 2013 // #fbreport Rank Page Name Avg Fans Sep-13 Jun-13 Engagement Figure Fan Growth Fan Growth % Engagement Rate Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 2,899,158 83,146 55,897 67,563 45,237 3.3% 4.0% 2.9% 3.9% Justice Crew 609,868 7,278 10,054 1,949 5,362 0.3% 0.9% 1.2% 1.7% Share of Engagement Jun-13 1 1 8.8% Hilltop Hoods 539,066 - 4,890 5,998 5,143 1.1% 1.0% - 0.9% - 2 3 360 464,901 5,523 7,986 6,691 1,945 1.4% 0.4% 1.2% 1.7% 6.6% 3 4 BLISS N ESO 457,276 13,498 9,638 7,542 5,826 1.7% 1.4% 3.0% 2.2% 16.2% 4 5 Jessica Mauboy 290,290 19,503 3,289 12,878 3,178 4.5% 1.2% 6.7% 1.2% 23.5% 5 6 Guy Sebastian 274,991 7,068 6,028 8,032 6,335 3.0% 2.5% 2.6% 2.4% 8.5% 6 7 Flume 248,532 13,253 11,484 13,687 14,301 5.7% 7.9% 5.3% 6.1% 15.9% 7 - Reece Mastin 208,024 8,442 - 4,702 - 2.3% - 4.1% - 10.2% Short Stack 174,659 - - 481 1,709 0.3% 1.0% - - - Karnivool 139,686 - 3,725 2,155 3,078 1.6% 2.5% - 3.0% - 138,154 1,364 1,343 1,705 2,442 1.2% 1.9% 1.0% 1.0% 1.6% 1,864 884 6,964 897 7.8% 1.0% 2.0% 1.0% 2.2% 8 8 Birds of Tokyo 9 10 PEZ 93,055 Lisa Mitchell 81,102 - - 263 662 0.3% 0.8% - - - 10 11 Kate Miller-Heidke 61,144 1,129 1,076 378 713 0.6% 1.3% 1.8% 1.9% 1.4% 11 13 Harrison Craig 29,506 2,714 2,928 1,892 2,661 6.6% 21.8% 9.2% 21.8% 3.3% 12 12 Jinja Safari 23,417 1,510 1,187 1,143 1,577 5.0% 8.2% 6.4% 5.8% 1.8% Avg Fans: Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Engagement Figure: Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. Fan Growth: 30 September compared to 2 September 2013. Fan Growth %: Relative % increase comparing number of fans on 30 September compared to 2 September 2013. Engagement Rate: The Engagement Figure represented as a percentage of total Fans (Avg). Share of Engagement: Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages). Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co Data analysed by Online Circle Digital 43
  44. 44. Musicians & Bands Australian Facebook Performance Report October 2013 // #fbreport Top Posts by Comments Top Posts by Likes #1 Guy Sebastian #1 Guy Sebastian Top Posts by Shares #1 Flume Reooowrrrrrr!!! Just wanted to say how proud I am to be a part of Australian Electronic music scene right now, and its not just me. I’ve been travelling the world ... 16,122 Likes #2 Reooowrrrrrr!!! 618 Comments 377 Shares Reece Mastin #2 #2 360 Flume He won’t share :( I made Intel a song. They made me a tablet orchestra with a robot conductor. 10,161 Likes #3 i did this track at sprung festival over the weekend, and apparently it pissed a lot of people off... if the message in this song... 451 Comments 374 Shares BLISS N ESO #3 #3 Flume BLISS N ESO We can’t tell you where we are right now, but for the last week we have been deployed on a secret mission in the Middle East, hanging out with and ... Just wanted to say how proud I am to be a part of Australian Electronic music scene right now, and its not just me. I’ve been travelling the world ... We can’t tell you where we are right now, but for the last week we have been deployed on a secret mission in the Middle East, hanging out with and ... 6,524 Likes 393 Comments 277 Shares Simple social media analytics that matter Data analysed by Online Circle Digital www.socialpulse.co // hello@socialpulse.co
  45. 45. News & Magazines Australian Facebook Performance Report October 2013 // #fbreport Rank Page Name Avg Fans Sep-13 Jun-13 Engagement Figure Fan Growth Fan Growth % Engagement Rate Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 1,878,938 213,321 119,247 105,638 40,237 6.5% 2.7% 11.4% Share of Engagement Jun-13 8.7% 1 1 Frankie Magazine 197,875 6,687 5,799 5,642 3,662 2.9% 2.0% 3.4% 3.1% 3.1% 2 2 DOLLY Magazine 162,584 2,409 2,385 3,096 2,623 1.9% 1.7% 1.5% 1.5% 1.1% 3 3 Ninemsn 132,481 6,037 4,619 1,822 1,597 1.4% 1.3% 4.6% 3.6% 2.8% 4 5 Vogue Australia 124,694 15,799 6,400 16,750 4,555 14.3% 4.4% 12.7% 6.0% 7.4% 5 6 Babyology 122,888 71,779 27,133 10,649 3,631 9.0% 3.6% 58.4% 26.3% 33.6% 6 4 Girlfriend Magazine Australia 120,759 1,452 1,700 2,260 748 1.9% 0.6% 1.2% 1.4% 0.7% 7 7 Better Homes and Gardens 117,484 12,454 7,247 7,242 5,215 6.3% 5.3% 10.6% 7.2% 5.8% 8 8 INKED Australia/NZ 104,968 1,406 2,202 3,215 525 3.1% 0.5% 1.3% 2.2% 0.7% 9 9 Sunshine Coast Daily 95,814 4,921 3,140 475 210 0.5% 0.2% 5.1% 3.3% 2.3% 10 11 Australian 4WD Action 92,393 10,813 11,613 10,749 2,911 12.4% 4.0% 11.7% 15.5% 5.1% 11 10 Top Gear Australia 83,144 5,386 5,165 7,250 1,739 9.0% 2.3% 6.5% 6.6% 2.5% 12 12 RUSSH MAGAZINE 79,372 1,785 1,104 3,289 2,035 4.2% 2.8% 2.2% 1.5% 0.8% 13 - Mamamia 74,024 17,550 - 4,595 - 6.4% - 23.7% - 8.2% 14 13 Daily Telegraph 62,258 4,915 5,427 2,414 1,302 4.0% 2.4% 7.9% 9.7% 2.3% 15 14 news.com.au 57,249 7,774 5,940 4,846 2,467 8.8% 5.2% 13.6% 12.3% 3.6% 16 18 ABC News 55,467 15,329 4,828 11,595 1,779 23.3% 4.4% 27.6% 11.5% 7.2% 17 15 Herald Sun 53,953 3,954 4,174 1,138 1,886 2.1% 4.0% 7.3% 8.7% 1.9% 18 17 Australian Geographic 49,931 4,947 4,913 3,782 864 7.8% 1.9% 9.9% 10.8% 2.3% 19 16 The Advertiser 48,645 4,868 4,063 1,296 1,053 2.7% 2.3% 10.0% 8.8% 2.3% 20 - The NT News 42,955 13,056 11,395 3,533 1,435 8.6% 4.3% 30.4% 33.0% 6.1% Avg Fans: Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Engagement Figure: Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. Fan Growth: 30 September compared to 2 September 2013. Fan Growth %: Relative % increase comparing number of fans on 30 September compared to 2 September 2013. Engagement Rate: The Engagement Figure represented as a percentage of total Fans (Avg). Share of Engagement: Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages). Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co Data analysed by Online Circle Digital 45
  46. 46. News & Magazines Australian Facebook Performance Report October 2013 // #fbreport Top Posts by Comments Top Posts by Likes #1 Babyology #1 Better Homes and Gardens Top Posts by Shares #1 Babyology Please Santa?! ~ TD Please Santa?! ~ TD 216,243 Likes #2 We’re asking the hard hitting questions today, so tell us… If the outdoor fairy came and granted you the wish to choose between a pool or outdoor ... 3,482 Comments 111,679 Shares Babyology #2 Babyology #2 Mamamia Why???? ~ TD Please share if you think that one woman in the Australian cabinet just isn’t good enough. - Team MM 10,629 Likes #3 Please Santa?! ~ TD 2,686 Comments 4,652 Shares Babyology #3 Better Homes and Gardens #3 Babyology I am still amazed by this impressive male ability?! ~ TD We are researching travel prizes for an exciting competition and we’d love to know: Would you choose a holiday at a beach resort or a road trip... Like & share if true! 9,308 Likes 1,251 Comments 4,466 Shares Simple social media analytics that matter Data analysed by Online Circle Digital www.socialpulse.co // hello@socialpulse.co
  47. 47. Pets Australian Facebook Performance Report October 2013 // #fbreport Rank Page Name Avg Fans Sep-13 Jun-13 Engagement Figure Sep-13 Jun-13 520,354 22,481 34,926 Fan Growth Sep-13 Fan Growth % Engagement Rate Sep-13 Share of Engagement Jun-13 Sep-13 Jun-13 Jun-13 5,503 4,982 13.2% 0.6% 4.3% 8.5% 2,045 2,355 2,469 1.8% 2.0% 2.5% 1.6% 14.8% 1 1 RSPCA Australia 133,670 3,334 2 2 Purina Australia 130,935 3,923 4,734 666 996 0.5% 0.8% 3.0% 3.8% 17.5% 3 3 Schmackos Australia 97,397 4,198 18,860 26 696 - 0.7% 4.3% 19.6% 18.7% 4 - Whiskas Australia 71,048 3,082 - -24 - - - 4.3% - 13.7% 5 - Eukanuba Australia 41,365 392 - -120 - -0.3% - 0.9% - 1.7% 6 4 Hey Pup 19,675 4,604 7,836 394 586 2.0% - 23.4% 47.3% 20.5% 7 5 Paws For Life 9,633 1,451 1,051 711 136 7.7% 1.8% 15.1% 13.7% 6.5% 8 6 Greyhound Racing New South Wales 7,641 167 137 37 44 0.5% 0.6% 2.2% 1.8% 0.7% 9 7 Greyhounds As Pets 5,183 589 263 56 55 1.1% 1.1% 11.4% 5.3% 2.6% 10 - Fishchick Aquatics 2,245 134 - 28 - - - 5.9% - 0.6% 11 - Chewbies 1,562 607 - 1,374 - 132.1% - 38.8% - 2.7% Avg Fans: Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Engagement Figure: Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. Fan Growth: 30 September compared to 2 September 2013. Fan Growth %: Relative % increase comparing number of fans on 30 September compared to 2 September 2013. Engagement Rate: The Engagement Figure represented as a percentage of total Fans (Avg). Share of Engagement: Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages). Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co Data analysed by Online Circle Digital 47
  48. 48. Pets Australian Facebook Performance Report October 2013 // #fbreport Top Posts by Comments Top Posts by Likes #1 Schmackos Australia #1 Purina Australia Nothing better than a good snuggle... :-) (image via facebook.com) #2 #1 How did you choose your pet’s name? 3,134 Likes Top Posts by Shares 807 Comments RSPCA Australia Purina Australia Does this happen to you? Thanks to Off the Leash for this cartoon. #2 Purina Australia 1,574 Shares #2 Schmackos Australia Battery cages are set to become illegal in the nation’s capital following an announcement by the ACT Government. With more than 11 million hens in cages... Oh dear... :-0 Thanks to Off the Leash for this cartoon. (image via weknowmemes.com) 3,033 Likes #3 Does this happen to you? 282 Comments 1,545 Shares Purina Australia Does this happen to you? #3 Hey Pup Schmackos Australia What’s your dogs nick name? Nothing better than a good snuggle... :-) (image via facebook.com) 207 Comments 854 Shares Thanks to Off the Leash for this cartoon. 3,014 Likes #3 Simple social media analytics that matter Data analysed by Online Circle Digital www.socialpulse.co // hello@socialpulse.co
  49. 49. Politics Australian Facebook Performance Report October 2013 // #fbreport Rank Page Name Avg Fans Sep-13 Jun-13 Engagement Figure Fan Growth Fan Growth % Engagement Rate Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 1,080,869 1 Sep-13 225,906 35,697 147,022 8,777 9.9% 4.7% 20.9% 8.8% 2,925 34,773 1,440 15.3% 4.3% 20.7% 8.5% Share of Engagement Jun-13 4 Tony Abbott 253,829 52,463 2 - Liberal Party of Australia 198,798 22,417 - 19,501 - 10.6% - 11.3% - 9.9% 3 1 Julia Gillard 179,646 25,376 17,433 12,665 4,726 7.4% 3.0% 14.1% 10.9% 11.2% 4 - Australian Labor Party 156,332 47,770 - 42,417 - 34.6% - 30.6% - 21.1% 5 2 Kevin Rudd and Labor 124,047 32,122 4,673 15,397 1,111 13.7% 1.5% 25.9% 6.3% 14.2% 6 3 The Australian Greens 84,454 30,605 7,906 11,785 604 15.5% - 36.2% 16.4% 13.5% 7 - Malcolm Turnbull 30,341 8,408 - 7,742 - 31.2% - 27.7% - 3.7% 8 - Kevin Rudd for PM of Australia 2012 13,047 483 - 56 57 0.4% 0.5% 3.7% - 0.2% 9 6 Christine Milne 8,564 3,608 1,157 1,132 235 14.2% 4.2% 42.1% 20.0% 1.6% 7,829 - 95 22 64 0.3% 0.8% - 1.2% - International Day of People with Disability - Australia 23.2% 10 12 Ed Husic, Federal Labor for Chifley 7,283 1,120 261 886 59 13.3% 3.1% 15.4% 13.5% 0.5% 11 7 Will Hodgman 5,764 354 252 29 59 0.5% 1.1% 6.1% 4.5% 0.2% 12 8 Lara Giddings 5,468 184 197 15 14 0.3% 0.3% 3.4% 3.6% 0.1% The Shell Questacon Science Circus 4,397 - 42 43 85 1.0% 2.9% - 1.4% - 13 9 Michael Ferguson 3,448 209 117 200 16 6.0% 0.5% 6.0% 3.7% 0.1% 14 11 Nick McKim 3,012 85 166 21 35 0.7% 1.2% 2.8% 5.6% - Kevin Rudd 2,372 - - 36 23 1.5% 1.2% - - - 15 14 Tasmanian Greens 2,291 340 240 231 24 10.9% 2.3% 14.8% 22.9% 0.2% think before 1,813 - - -3 10 -0.2% 0.6% - - - 16 13 Department of Education, Tasmania 1,661 34 91 47 69 2.9% 5.0% 2.0% 6.4% - 17 16 Tasmanian Young Labor 1,079 78 119 6 191 0.6% 33.8% 7.2% 18.0% - Avg Fans: Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Engagement Figure: Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. Fan Growth: 30 September compared to 2 September 2013. Fan Growth %: Relative % increase comparing number of fans on 30 September compared to 2 September 2013. Engagement Rate: The Engagement Figure represented as a percentage of total Fans (Avg). Share of Engagement: Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages). Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co Data analysed by Online Circle Digital 49
  50. 50. Politics Australian Facebook Performance Report October 2013 // #fbreport Rank Page Name Avg Fans Sep-13 Jun-13 Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement Sep-13 Play by the Rules - making sport inclusive, safe and fair Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 1,080,869 myfuture Jun-13 Jun-13 225,906 35,697 147,022 8,777 9.9% 4.7% 20.9% 8.8% 1,048 - 19 47 41 4.6% 4.8% - 2.2% 1,044 - - 27 35 2.6% 4.2% - - - 18 17 Craig Emerson 787 145 54 72 53 9.7% 12.0% 18.4% 11.4% 0.1% 19 19 Tasmanian Labor 526 47 40 24 76 4.7% 20.1% 8.9% 9.6% - Tasmanian Liberals 522 - - 12 8 2.3% 1.7% - - - 492 58 66 23 8 4.7% 1.8% 11.8% 14.7% - 20 18 Scott Bacon MP, Labor Member for Denison Avg Fans: Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Engagement Figure: Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. Fan Growth: 30 September compared to 2 September 2013. Fan Growth %: Relative % increase comparing number of fans on 30 September compared to 2 September 2013. Engagement Rate: The Engagement Figure represented as a percentage of total Fans (Avg). Share of Engagement: Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages). Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Simple social media analytics that matter www.socialpulse.co // hello@socialpulse.co Data analysed by Online Circle Digital 50
  51. 51. Politics Australian Facebook Performance Report October 2013 // #fbreport Top Posts by Comments Top Posts by Likes #1 Kevin Rudd and Labor #1 Tony Abbott Top Posts by Shares #1 Australian Labor Party To you, the Australian people, I thank you. CLICK SHARE to show how Tony Abbott’s Cabinet compares to others around the world. 47,349 Likes #2 Thank you Australia, we won’t let you down. 11,780 Comments 9,822 Shares Tony Abbott #2 Kevin Rudd and Labor #2 Tony Abbott Thank you Australia, we won’t let you down. Please click SHARE if you support the Coalition’s policy to abolish the carbon tax. 39,195 Likes #3 To you, the Australian people, I thank you. 8,594 Comments 6,466 Shares Julia Gillard #3 Australian Labor Party #3 Australian Labor Party A tough night for Labor. But a spirited fight by Kevin, Albo, George + the whole team. My thoughts are with you all. JG Enter a postcode to compare Labor’s plans vs Abbott’s cuts in your area www. IfAbbottWinsYouLose.com.au Enter a postcode to compare Labor’s plans vs Abbott’s cuts in your area www. IfAbbottWinsYouLose.com.au 31,022 Likes 6,944 Comments 5,948 Shares Simple social media analytics that matter Data analysed by Online Circle Digital www.socialpulse.co // hello@socialpulse.co
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