Marketing Clout14th October 2009

A whistle stop tour of experienceDirector – Marketing CloutDirector of Planning – Mason ZimblerPlanner – Mason ZimblerMarketing Manager – Learning & Skills CouncilSales & Marketing Manager – Jet Fighter FlightsBusiness Development Manager for LEWISPR for London agency – LEWIS. Now no. 1 in hi-tech PR globally Degree in French from Newcastle Uni

What on earth do I do?Evaluate marketing strategy against goalsStep back & prescribe best approachMarketing goalsCommercial goalsWebsiteDirect mailSearchLogoSocial mediaEmailDesignMarket researchAds

I look at the big pictureBrandammunitionCorevehiclesTactical firepowerDiscoveryYouYour productYour brandCustomersProspectsTargetsCompetitorsLandscapeBrand propositionCompany propositionProduct propositionElevator pitchCopy decksLogoStraplineImagesGraphic styleTemplatesWebsiteDirectoriesSocial mediaBrochureVideoPptBusiness cardsEmail signatureStationeryDataDigital marketingEmail marketingEvents/webinarsSocial mediaAdvertisingSearchViralMobile

So what does that make me...?A strategic marketing consultantAn outsourced marketing directorA strategic marketing troubleshooterA marketing guru!

The kind of problems I help solveWe’ve grown. We’ve been really successful but our marketing is all over the place. It’s time to get serious.I’m tired of working for small fry, I want bigger clients. Help me.What we’re doing isn’t working. We need to make our marketing more effective, but not sure where to spend our money... We’re now up against the big guys and need to level the field.We need to launch a new product and this time, we want to do it properly.

Who are my typical clients?Businesses based in the South West5 – 50 employeesThey sell to businesses mainlyThey may be in IT, professional services, manufacturing, telecommunications, publishing, energy etc...

Examples of my work

Brand strategyAfter:Before: The National Voice for Children’s Hospice Services and the children and families they care forTogether we make a lifetime of difference* As Planning Director at Mason Zimbler

Brand strategy* As Planning Director at Mason Zimbler

Brand development* As Planning Director at Mason Zimbler

B2B product launch strategy3d animationIntegrated videoTiered mailingEmail trackingDemo website* As Planning Director at Mason Zimbler

Lead generation strategy* As Planning Director at Mason Zimbler

Full mixProgramme of activities / resources to drive leadsPositioningSmarter imageSmaartPeople delivers highly adaptable, challenging programmes designed to meet both individual and corporate needs for mutual advantage. our people + your people = smaartpeopleTraffic driversProfile raising initiativesIntelligence to keep refining activities

Any questions