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    testing testing Presentation Transcript

    • TIP! TIP! TIP! Life After Hummingbird: 7 Tips For Inbound Sales TIP! TIP! TIP! TIP!
    • Why do customers visit your website? Most likely it’s because they have a problem they are trying to solve, and they are looking to your business for help.
    • But since late 2013, millions of websites have seen a drop in traffic. (A whopping 90% of searches)
    • But shhhh, it’s ok. Buyer behaviour is changing, so Google has too.
    • Research has shown us over and over again that just about every B2B purchase starts with a search online
    • Instead of consulting a sales rep, they’ll simply ask Google. (This has led to their biggest update in 12 years)
    • With Hummingbird, is trying to get better at listening. At understanding the meaning behind what users are looking for. Google Search I’m Feeling Lucky
    • Unfortunately, this means what USED to drive prospects to your website may no longer be getting you results.
    • These look like they’re highlighted rather than being crossed out Boring Content Keyword Stuffing Article Distribution Duplicate Content Link Swapping Static Websites
    • Inbound methodology is now fundamental for attracting and converting leads.
    • In general, you can boost your lead generation by offering prospects high-quality content that is relevant, engaging and addresses the problems they’re searching for...
    • Wait... huh? Don’t worry We’ve put together 7 quick tips to get you on your way with (W)INbound sales
    • 1 Consider your sales goals:
    • Fill your toolkit with content to nurture prospects through to purchase. (Think along the lines of attract, convert, retain.)
    • Understand your customer cust-om-er (noun) a person who purchases goods or services from another; buyer; patron. 2
    • Your collateral should aim to address their challenges. ? ? What are you helping them solve? Why do customers need your product? ! Consider asking some existing customers, or lurk relevant LinkedIn Groups.
    • 3 Think about language.
    • Hummingbird is geared for people, not robots. BE CLEAR. Consider alternative phrases that describe what you do and that people actually use. Avoid jargon-y content where you can.
    • 4 Go beyond the b log.
    • Content can take any form, whether it’s a SHORT VIDEO CASE STUDY INFOGRAPHIC A GUIDE
    • 5 #GetSocial
    • Get your content in front of the right people. Who knows, it may go viral! probably not though...
    • Hummingbird looks for social proof that your content is good quality. Be strategic. Find out where your prospects spend their time online, and engage with them there.
    • Keep Regular Keep Regular Keep Regular Keep Regular Keep Regular 6
    • There’s a direct correlation between how often you post new content (such as blogs), the quality of your search results and the amount of traffic and leads.
    • Set regular regular regular regular regular regular regular posting schedules and ensure you have the resources to follow through.
    • Don’t give up if you don’t see immediate results. Blogging has a compounding effect and requires commitment.
    • 7 Convert your traffic
    • Once you’ve gone through the effort of creating great, compelling content, you need to give your prospects a clear path through the funnel to purchase.
    • Use Calls to action (CTAs) to promote an offer, demo, or even just more information to help them move to the next step.
    • BONUS TIP Don’t be dull. Informative content doesn’t have to be dry! Be relevant, informative and engaging and Hummingbird will reward you with traffic.
    • Want more tips on attracting and converting leads online? Check out our free guide on B2B lead generation for a complete list of tips and advice! VIEW GUIDE