AND PASSIONATE ABOUT INNOVATION
AND OPENING IN LONDON - 2013
IN-HOUSE DIGITAL EXPERTS
UK INDEPENDENT DIGITAL AGENCY ON PER...
Marketing Director
Stirling alumnus
20 years online
Been social networking online since 1992
Built my first website in 199...
Digital strategist
Strathclyde alumnus
Worked at Stirling a few years back…
Late adopter (compared to some digital folk)
E...
THE STUFF YOU HAVE TO DO
Doing it properly is a time-intensive process
You need to tune your efforts to your potential audience
LinkedIn – durrr
» ...
Do what you want to do - live what you want to be – be on brand all the time
Sculpt your personality to your aspirations
D...
You complete me
Keywords count – optimise for volume
Ensure you’re public and shareable
Keep it fresh
Keep communicating
A...
LinkedIn does a fine job of bringing your CV into the internet age
• But it’s not the greatest content platform
You need a...
Google Plus is not complete – it’s on a long journey
But it’s already being recognised as an immensely powerful and flexib...
HOW TO STAND OUT
http://www.tame-geek.co.uk/mark-match/
http://liugle.com/
http://www.thegooglejobexperiment.com/
http://daretocomment.com/introduction-my-story/
http://www.dearlisarudgers.com/
http://victorpetit.fr/QR-CODE-Talking-Resume
https://vine.co/v/b6wxtwrwP7P
http://deadlinejedi.tumblr.com/post/47548958579/i-found-a-job-i-am-now-a-project-manager-for-the
Be creative
Use social networking to network (don’t just rely on people checking you out once you’ve sent them a CV)
Be sh...
Check out my sexy time
It’s happy hour again
Mother funking bar steward
It’s out their
You’re not from round here
I invent...
Equator presentation
Equator presentation
Equator presentation
Equator presentation
Equator presentation
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Equator presentation

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Equator presentation

  1. 1. AND PASSIONATE ABOUT INNOVATION AND OPENING IN LONDON - 2013 IN-HOUSE DIGITAL EXPERTS UK INDEPENDENT DIGITAL AGENCY ON PERFORMANCE SHORTLISTED IN SUNDAY TIMES BEST COMPANIES AWARD
  2. 2. Marketing Director Stirling alumnus 20 years online Been social networking online since 1992 Built my first website in 1994 Thesis on Marketing on the Internet in 1996 Never looked back! Been doing internet marketing and spending too much time online ever since
  3. 3. Digital strategist Strathclyde alumnus Worked at Stirling a few years back… Late adopter (compared to some digital folk) Early adopter (compared to the rest of the world) I do remember life before the internet
  4. 4. THE STUFF YOU HAVE TO DO
  5. 5. Doing it properly is a time-intensive process You need to tune your efforts to your potential audience LinkedIn – durrr » Connect Four (email, facebook, twitter, google) Twitter? ….Facebook? ……..Pinterest? ………..Tumblr? ……..Reddit? But that’s just the start of it
  6. 6. Do what you want to do - live what you want to be – be on brand all the time Sculpt your personality to your aspirations Don’t be vague – be intentional Show you know it – share relevancy but stay on topic It’s good to be opinionated Bring your interests to life
  7. 7. You complete me Keywords count – optimise for volume Ensure you’re public and shareable Keep it fresh Keep communicating Avoid sycophancy – aim for objectivity
  8. 8. LinkedIn does a fine job of bringing your CV into the internet age • But it’s not the greatest content platform You need a place where you can share your content in a professional, stylish way You need a place where you can easily manage and share relevant third-party content You need a platform that is easily searchable and recognises the value of your content You need Google Plus
  9. 9. Google Plus is not complete – it’s on a long journey But it’s already being recognised as an immensely powerful and flexible content management platform Authorship is the key here But it’s what Google has yet to do that will make the difference And what you do to stand out…
  10. 10. HOW TO STAND OUT
  11. 11. http://www.tame-geek.co.uk/mark-match/
  12. 12. http://liugle.com/
  13. 13. http://www.thegooglejobexperiment.com/
  14. 14. http://daretocomment.com/introduction-my-story/
  15. 15. http://www.dearlisarudgers.com/
  16. 16. http://victorpetit.fr/QR-CODE-Talking-Resume
  17. 17. https://vine.co/v/b6wxtwrwP7P
  18. 18. http://deadlinejedi.tumblr.com/post/47548958579/i-found-a-job-i-am-now-a-project-manager-for-the
  19. 19. Be creative Use social networking to network (don’t just rely on people checking you out once you’ve sent them a CV) Be shareable Paid vs earned media Be targeted
  20. 20. Check out my sexy time It’s happy hour again Mother funking bar steward It’s out their You’re not from round here I invented the internet

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