LUCID demonstrator: Bluetooth push demo

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Transcript

  • 1. A knowledge-sharing event investigating current opportunities and the future of context-aware information delivery on mobile devices. Bluetooth Broadcast Application
  • 2. Aims Communicate with potential customers at conference Initially with NEC Group
  • 3. Approach Developed Bluetooth broadcast application Choose show to test Mediascope demoed app with their clients
  • 4. Approach
  • 5. Demonstrator Overview Tested at Craft, Hobby & Stitches International 17 th February 09 338 devices found 192 Have service 32 people accepted the file
  • 6. Issues Users accepting files File size Naming the file
  • 7. Conclusions Encourage people to turn on Bluetooth and check phone
  • 8. Aims Promote a special offer to potential customers around a physical shop front, Urban Pie
  • 9. Approach Bluetooth ‘PushB’ application developed for both demonstrators Met interest in Bluetooth from 383 Project’s client, Urban Pie 6 hr trial of app. running on site, offering vouchers via Bluetooth
  • 10. Approach
  • 11. Demonstrator Overview Tested 12th March 2009 12-6pm
  • 12. Issues Suitability of offer e.g. 1/2 price more suitable than 2 for 1 Technology fail due to users walking outside range We can not change how people use their mobiles now e.g. Bluetooth awareness
  • 13. Conclusions App. could be tweaked - target more phones, more efficiently ‘ 150m range’ needs verifying Conversion to sale = success Exposure to brand / products = success