LUCID demonstrator: Bluetooth push demo

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LUCID demonstrator: Bluetooth push demo

  1. 1. A knowledge-sharing event investigating current opportunities and the future of context-aware information delivery on mobile devices. Bluetooth Broadcast Application
  2. 2. Aims Communicate with potential customers at conference Initially with NEC Group
  3. 3. Approach Developed Bluetooth broadcast application Choose show to test Mediascope demoed app with their clients
  4. 4. Approach
  5. 5. Demonstrator Overview Tested at Craft, Hobby & Stitches International 17 th February 09 338 devices found 192 Have service 32 people accepted the file
  6. 6. Issues Users accepting files File size Naming the file
  7. 7. Conclusions Encourage people to turn on Bluetooth and check phone
  8. 8. Aims Promote a special offer to potential customers around a physical shop front, Urban Pie
  9. 9. Approach Bluetooth ‘PushB’ application developed for both demonstrators Met interest in Bluetooth from 383 Project’s client, Urban Pie 6 hr trial of app. running on site, offering vouchers via Bluetooth
  10. 10. Approach
  11. 11. Demonstrator Overview Tested 12th March 2009 12-6pm
  12. 12. Issues Suitability of offer e.g. 1/2 price more suitable than 2 for 1 Technology fail due to users walking outside range We can not change how people use their mobiles now e.g. Bluetooth awareness
  13. 13. Conclusions App. could be tweaked - target more phones, more efficiently ‘ 150m range’ needs verifying Conversion to sale = success Exposure to brand / products = success

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