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Lucid  Demonstrator: QR Code trail
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Lucid Demonstrator: QR Code trail

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A brief overview of the LUCID demonstrator project - QR code treasure trail

A brief overview of the LUCID demonstrator project - QR code treasure trail

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Lucid  Demonstrator: QR Code trail Lucid Demonstrator: QR Code trail Presentation Transcript

  • A knowledge-sharing event investigating current opportunities and the future of context-aware information delivery on mobile devices. QR Code Application
  • Aims Initially shopping centre To encourage footfall Marketing Birmingham and Trilby Multimedia
  • Approach Treasure Hunt
  • Demonstrator Overview Play video
  • Issues Getting the application on the phone Camera resolution
  • Conclusions Not a straight forward concept to sell Highly engaging user experience Other applications, open days, sponsored events, orientation