An Overview Of Diversity Awareness

DiversityAwareness– cross cultural challenges -
LuciBonini, CPC

Objetives
Understand the world like a Mosaic
Understandtheconceptofdiversity thinking globally and acting locally.
Exercisediversity in differentsituations in ourlives
Understandthatmanycompanies is creatingtheCDOs to help them to understanddiversity
Appreciatedifferences

What is Diversity?

IF YOU BELONGED TO A DIFFERENT CULTURE
Take a few minutes to imagine thatyouwokeuptomorrowmorningandfoundthatyoubelonged to anotherculture, anotherethnicgroup, or some otherdimensionofdiversity.
YoumightbeHispanic, Asian, African, or White.
Youmighthave a physicalor mental disability.
Youmightbelong to a differentreligiousgroup—perhapsyou are Jewish, Moslem, or Christian.
Youmightbe a teenageror a veryelderlyperson.
Youmightlive in a distant country.

Consider the items below with your new culture/group in mind. These are just some of the areas in your life that might be affected.
The friends you associate with
The social activities you enjoy
The foods you prefer
The religion you practice
The clothing you wear
The neighborhood you live in
The job/position you hold
The vehicle you drive
The music you enjoy
The language(s) you speak
The political party you belong to

NowAnswer to yourselfthefollowingquestions:

Whatpartsofyourlifewouldremainthesame?

Whatpartsofyourlifewouldbedifferent?

Are yousurprised to seehowmanythings in yourlifewouldchangeifyourculturechanged?

Wouldyoubesatisfied to bethisnewperson?

Are youprepared to face a new country, a newcultureandappreciate it?

What is diversity?

Wheredidyoureceiveyour cultural programming?

Wheredidyoulearnourvalues, beliefs, attitudes, andpatternsofthinkingandacting?

Eachof us is borninto a culture.
Ourbeliefsbeginwiththoseofourfamily, butthey continue to beshapedbyallofourexperiencesafterbirth.
For themostpart, familyattitudes, beliefs, languages, andotherbehaviors are acceptedwithoutquestion.

Take a few minutes to liston a sheetofpaperthevariousinfluencesonyour cultural programming.
Youprobablylisted some ofthefollowing:
family ,
economic status
Ethnicity,
neighbors
Church,
media ,
travel
Age, education ,
work
Spouse, friends
Geographiclocation
other

WHY DO WE NEED TO BE CONCERNED ABOUT DIVERSITY?
Twopowerfulpoints in oursocietyhavemadediversityanimportantissue.
First, the global market in whichmanycorporations do business becamehighlycompetitive.
Second, thepopulationof some countries beganchangingdramatically.

POINT 1: THE GLOBAL MARKET
Wealwaysmakemistakeswhenthesubject is diversity:
like Chevrolet madewhen it firsttried to selltheChevy Nova in Spanishspeaking countries. In Spanish, “No va” means “It does notgo.”
Needless to say, the Nova neversoldwell in Spanishspeaking countries.
Similarly, when Pepsi started marketing its products in China a fewyearsback, theChinesetranslatedthe slogan “Pepsi bringsyouback to life” quite literally.
This slogan in Chinesereallymeant, “Pepsi bringsyourancestorsbackfromthe grave.”

POINT 2: CHANGING DEMOGRAPHICS
Bytheyear 2050 approximately 50 percentoftheU.S.populationwillbenon-White.
Shortlythereafter (by 2056), therewillbe no singlemajoritygroup in this country. TheUnited States willbecomposedofmultipleminoritygroups.

The great companies are reframingtheirthougts
What is a CDO …commonly found in the corporate world. See more in: http://www.insidehighered.com/workplace/2006/04/18/williams
Hereyoucanknow more: http://www.workforcediversitynetwork.com/docs/Article_goldemwilliams_WhatisaChief%20DiversityOfficer.pdf
Hereyoucanfindmanymaterials to understandwhyyouneedpayattention to diversity!  learn more http://diversityofficermagazine.com/magazine/

Thehistoryofdiversitymanaging
Diversity education is becoming a solution for many businesses. In the European Union, it is offered to small and medium-sized businesses to develop their capacity to include people of across states in the union and cultures. Australia’s government utilizes diversity education to end a history of discrimination against Aboriginal and Islander people. Asia finds it useful for increasing productivity in multinational companies, and for addressing the historical challenges of achieving harmony between Muslim and Hindu citizens. South Africa has implemented diversity education to adjust to the removal of the Apartheid system. The United States has offered diversity education for decades, although the rationale for its use haschanged over time.
By BILLY E. VAUGHN, PhD, on  http://diversityofficermagazine.com/magazine/?page_id=65

THE WORLD IS A MOSAIC

DIMENSIONS OF DIVERSITY
Gender
Religious beliefs
Race
Marital status
Ethnicity
Parental status
Age
Education
Physical and mental ability Income
Sexual orientation
Occupation
Language
Geographic location

THE mosaic in companies
Gender
Age
Race
Ethnicity
Culture
Religion
Language/Accent
Disability
Height/Weight
Sexual Orientation
Education
Job Title
Job Function
Job Skills
Union/Non-Union
Part-Time/Full-Time
Marital Status
Political affiliation

Diversity: step by step to an awareness
1. Knowledge  What can you do to get information about another culture? Books, magazines, video programs, popular media, casual conversation, and other sources. The more accurate information we have about others, the more likely we will develop appropriate opinions, feelings, and behaviors.
2. Stereotypes  How do you generalize individuals or groups? These generalizations we often keep in our minds. As learning leaders we must reframe, find out other perspectives to understand people
3. Behavior  what is your ability to interact with different people? Are you shy? Do you use open communication?
4. Self-Awareness  Are you able to understand personal values, motives, and beliefs? At this level, are you conscious of personal strengths and weaknesses, and are you sensitive to the effects of those characteristics on others.

5. Understanding  Understand how others feel and why they behave the way they do. Awareness of others helps us to see that our personal reality may not be the only reality, and it gives us a basis for contrasting our cultural viewpoint with that of another person.
6. Empathy Empathy shows our ability to make connections with others on an emotional level by allowing us to put ourselves in other people’s shoes, trying to perceive how it feels to “walk their way.” The extent to which an individual respects and values the diverse characteristics and behaviors of others.
7. Receptiveness Receptiveness is being open to others who are different from oneself. We are able to accept the notion that all people should be allowed to reflect their background and culture in their behavior.
8. Respect, Compassion, Appreciation  Respect goes beyond simply “putting up” with others’ differences. We must develop a feeling of compassion. With respect, we are able to fully appreciate every individual.

Skills
Takepersonalresponsibility for thewayyourespond to difference.
Makecontinuedandsincereattempts to understandthe world fromothers’ pointsofview.
Developskills in cross-cultural communication.
Developproblem-solvingskills.
Developskills in conflict management.
Look for ways to work effectivelywithdiversegroupsofpeople.

Studyingdiversity 1
How to use space
There are differences between concepts of space and territory in interpersonal relationships across cultures (intimacy, personal, public, and social space)
How to understand touching
What is appropriate will vary from one cultural group to another
Body Language
We can see that there are different body motions and gestures

Studyingdiversity 2
The time
Different cultures see time, days and years differently
Examples-
Punctuality is not defined in the same way in different countries
Some cultures are more monochronic (one thing at a time); others are more polychronic (many things at a time)
People talk and move at different ways (slow motion, quickly)
Make different pauses

Studyingdiversity 3
The eye
The study of eye movement and contact is important
Examples
Direct gaze is appropriate in Latin America, the Arab world and Southern Europe,
Peripheral gaze or avoidance for many Asians and Northern Europeans

Studyingdiversity 4
Smell and Taste
Can be useful study this before experience a different food
Can you think of smells or tastes that are acceptable in one culture but unacceptable or offensive in others?

Studyingdiversity 4
Language
Prerequisite for communication to occur
Human perception and thinking is influenced by the language we acquire first
Denotative and connotative meanings
Culture impacts on language comprehension

examples
When American Airlines wanted to advertise its new leather first class seats in the Mexican market, it translated its “Fly In Leather” into “Vuela en cueros” (“Fly naked”) in Spanish.
When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in Africa, companies pictures on the labels of what is inside, because of many people cannot read.

What are the Benefits of diversity
Diversity enriches all experiences (in workplace, school, university)
Diversity prompts personal growth – and a healthy society.
Diversity empowers communities and the workplace.
Diversity helps economic competitiveness.

Closingquestions

What is your perception of Diversity?

What is the main point that you are taking out from my presentation?

What have you taken from this presentation that will allow you to change perception and concept about Diversity?

References
C O L L E G E O F A G R I C U LT U R A L S C I E N C E S PENN STATE, PreparedbyPatreese D. Ingram, assistant professor ofagriculturalandextensioneducation. Penn State’sCollegeofAgriculturalScienceson: http://www.cas.psu.edu
Rosinski, P (2008) Coachingacrosscultures – newtools for leveragingnational, corporate & professionaldifferences
VAUGHN, B. History of Diversity Management, in http://diversityofficermagazine.com/magazine/?page_id=65
Zayas, L., Burgos, L., Ortolaza, R. Cultural Diversity in the Classroom - A new world of opportunity, Council for Adult and Experiential Learning San Francisco, CA www.agmusventures.com
Wade-Golden, K.O & Williams, D.A. What Is a Chief Diversity Officer, in http://www.insidehighered.com/workplace/2006/04/18/williams

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An Overview Of Diversity Awareness

by Luci Bonini on Jun 25, 2009

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