FINAL DESIGN STUDIO
2012/2013

Anna MAGGI | Lucia SARMIENTO | Pedro GOMES | Ruzhang HUANG | Salomé SANTAMARÍA
SERVICE
Walking Warriors is a professional service for out-door
walking/running customized programs, based on the
experien...
WHAT DOES IT OFFER?
PROVIDER

MAIN OFFER

INEXPENSIVE PROFESSIONAL
TRAINING PROGRAMS

SEASONAL/
SPECIAL EVENTS

SECONDARY
...
MAIN OFFER
BASED ON

“guest” lesson

INEXPENSIVE PROFESSIONAL
TRAINING PROGRAMS

monthly package
user’s starting
skills

s...
SECONDARY OFFER
BASED ON
System of awards/punishments
VIDEOGAME
APPROACH

10 pts ->path
20 pts -> last path
15 pts -> win ...
SECONDARY OFFER
MEDIUM LEVEL
Duration: 35min. aprox.
Speed: 00:09:30 min/km
Path distance: 3,7km

DIFFERENT PATHS

EASY LE...
SECONDARY OFFER
FLASH LEVEL
Duration: 25min. aprox.
Speed: 00:04:30 min/km
Path distance: 5,8km

DIFFERENT PATHS

3km
3km
...
ACTORS
PROVIDER

MAIN ACTORS

ASLMILANO
QUALIFIED
PERSONAL TRAINERS

SPACE AND
SPONSORSHIPS

MUNICIPAL
BILLPOSTING OFFICE
...
TOUCHPOINTS | GUERRILLA ADVERTISEMENT

NOTHING IS SO GENTLE
AS REAL STRENGTH!

A WARRIOR DOESN’T
GIVE UP WHAT HE LOVES!

W...
TOUCHPOINTS | WEBSITE & APP

ABOUT

EVENTS

SHOP

SIGN UP | LOG IN

Walking Warrior is a professional service for out-door...
TOUCHPOINTS | WEBSITE & APP

ABOUT

EVENTS

SHOP

SIGN UP | LOG IN

BECOME

DOWNLOAD

HOW TO

APP

PLAY

START

NEWSLETTER...
TOUCHPOINTS | WEBSITE & APP

ABOUT

EVENTS

SHOP

NEXT

NEWSLETTER

WALKINGWARRIORS@GMAIL.COM
TEL +39 389 5063559

FOLLOW ...
TOUCHPOINTS | WEBSITE & APP

ABOUT

EVENTS

AVATAR

PLAY

PLAYERS

PROFILE

FRIENDS

SHOP
RANKING

ADVICES

MATTIA VILLA
2...
TOUCHPOINTS | WEBSITE & APP

ABOUT
AVATAR

EVENTS
PLAY

PLAYERS

PATHS

SHOP

MISSION

140

pt

RANKING

PATHS 23/40

EASY...
TOUCHPOINTS | WEBSITE & APP

ABOUT

EVENTS

AVATAR

PLAY

PLAYERS

PATHS

SHOP

MISSION

90

pt

RANKING

CHALLENGES
20pt
...
TOUCHPOINTS | WEBSITE & APP

ABOUT
AVATAR

1st

2nd

3nd

4th

5th

21th

NEWSLETTER

EVENTS
PLAY

PLAYERS

SHOP
RANKING

...
TOUCHPOINTS | WEBSITE & APP

A service for professional outdoor sport programs
based on the experience sharing through Der...
TOUCHPOINTS | WEBSITE & APP

ABOUT

EVENTS SHOP

Walking Warrior is a professional service for out-door
walking/running cu...
TOUCHPOINTS | WEBSITE & APP

ABOUT
AVATAR

EVENTS SHOP

PLAY

PLAYERS

RANKING

ABOUT
AVATAR

PROFILE FRIENDS ADVICES

PAT...
TOUCHPOINTS | HEADQUARTER IN BASSI PARK
TOUCHPOINTS | HEADQUARTER IN BASSI PARK
TOUCHPOINTS | HEADQUARTER IN BASSI PARK
TOUCHPOINTS | HEADQUARTER IN BASSI PARK
TOUCHPOINTS | COMMUNICATION

ALESSANDRO LUPI
PERSONAL TRAINER

VIA LIVIGNO 3, 20158 MILANO
mob 348 528 6793
email WALKINGW...
TOUCHPOINTS | COMMUNICATION

WALKING DOWNHILL FOR 5
MINUTES, YOU CAN BURN 29KCAL

WARRIOR ADVICES

YOU CAN RUN EVERYWHERE,...
MERCHANDISING
MERCHANDISING
TOUCHPOINTS | MERCHANDISING
MERCHANDISING
TOUCHPOINTS | MERCHANDISING
MERCHANDISING
BUSINESS MODEL
KEY PARTNERS

KEY ACTIVITIES

VALUE PROPOSITION

CUSTOMER RELATIONSHIP

CUSTOMER SEGMENTS

.01

.01

.01

....
WHO WANTS TO BECOME
A WALKING WARRIOR?

Thank you!
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Walking Warriors Presentation

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Service for out-door walking/running customized programs, with an on-line gaming approach.

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Walking Warriors Presentation

  1. 1. FINAL DESIGN STUDIO 2012/2013 Anna MAGGI | Lucia SARMIENTO | Pedro GOMES | Ruzhang HUANG | Salomé SANTAMARÍA
  2. 2. SERVICE Walking Warriors is a professional service for out-door walking/running customized programs, based on the experience sharing through Dergano community. Walking Warriors is an Inexpensive training service, supervised by qualified personal on different program levels. WW is triggered by a self-motivational state, based on an offline and online gaming approach (the user can earn and lose points), in this way people get more involved in the activity and is possible to generate a long-term behavioral change in Dergano's citizens; this would produce a better perception and the strengthening of the social tissue of the neighborhood.
  3. 3. WHAT DOES IT OFFER? PROVIDER MAIN OFFER INEXPENSIVE PROFESSIONAL TRAINING PROGRAMS SEASONAL/ SPECIAL EVENTS SECONDARY OFFER DIFFERENT PATHS MERCHANDISING VIDEO GAME APPROACH CHANGE NEIGHBORHOOD PERCEPTION BE CONSCIOUS OF PUBLIC SPACES SELF-MOTIVATION VALUES
  4. 4. MAIN OFFER BASED ON “guest” lesson INEXPENSIVE PROFESSIONAL TRAINING PROGRAMS monthly package user’s starting skills subscription duration Choose the level EASY MEDIUM HARD FLASH seasonal package yearly package
  5. 5. SECONDARY OFFER BASED ON System of awards/punishments VIDEOGAME APPROACH 10 pts ->path 20 pts -> last path 15 pts -> win challenge 30 pts -> special events levels LEVEL UP! Every level requires 10 tracks to be completed. To UNLOCK a path you must complete the previous one. Available for one week Sequential Jolly path! score -10 pts -> missing 3 weeks or more 225 points package discount 125 free gadget
  6. 6. SECONDARY OFFER MEDIUM LEVEL Duration: 35min. aprox. Speed: 00:09:30 min/km Path distance: 3,7km DIFFERENT PATHS EASY LEVEL Duration: 40min. aprox. Speed: 13:00 min/km Path distance: 3km 2km 2km 1KM 1km 3km 3km 1km
  7. 7. SECONDARY OFFER FLASH LEVEL Duration: 25min. aprox. Speed: 00:04:30 min/km Path distance: 5,8km DIFFERENT PATHS 3km 3km HARD LEVEL Duration: 30min. aprox. Speed: 00:07:00 min/km Path distance: 4,2km 4km 4km 2km 2km 2KM 2km 1km 3km 4km 5km 5km 1km 1km
  8. 8. ACTORS PROVIDER MAIN ACTORS ASLMILANO QUALIFIED PERSONAL TRAINERS SPACE AND SPONSORSHIPS MUNICIPAL BILLPOSTING OFFICE SPACE USABILITY OF THE NEIGHBORHOOD SUPPLIERS TECHNICAL ISSUES MERCHANDISING USERS DERGANO INHABITANTS INHABITANTS FROM NEARBY NEIGHBORHOODS WORKERS INSIDE THE NEIGHBORHOOD
  9. 9. TOUCHPOINTS | GUERRILLA ADVERTISEMENT NOTHING IS SO GENTLE AS REAL STRENGTH! A WARRIOR DOESN’T GIVE UP WHAT HE LOVES! WALKING.WARRIOR.DERGANO WALKING.WARRIOR.DERGANO IN P KEE FIT al 0 C 0,9 IOR R A W R ME A BECO 0,4 5 Cal N JOI US
  10. 10. TOUCHPOINTS | WEBSITE & APP ABOUT EVENTS SHOP SIGN UP | LOG IN Walking Warrior is a professional service for out-door walking/running customized programs, based on the experience sharing through Dergano community. Walking Warriors is an Inexpensive training service, supervised by qualified personal on different program levels. WW is triggered by a self-motivational state, based on an offline and online gaming approach (the user can earn and lose points), in this way people get more involved in the activity and is possible to generate a long-term behavioral change in Dergano's citizens; this would produce a better perception and the strengthening of the social tissue of the neighborhood. BECOME A WALKING WARRIOR NEWSLETTER WALKINGWARRIORS@GMAIL.COM TEL +39 389 5063559 FOLLOW US AT
  11. 11. TOUCHPOINTS | WEBSITE & APP ABOUT EVENTS SHOP SIGN UP | LOG IN BECOME DOWNLOAD HOW TO APP PLAY START NEWSLETTER WALKINGWARRIORS@GMAIL.COM TEL +39 389 5063559 FOLLOW US AT
  12. 12. TOUCHPOINTS | WEBSITE & APP ABOUT EVENTS SHOP NEXT NEWSLETTER WALKINGWARRIORS@GMAIL.COM TEL +39 389 5063559 FOLLOW US AT
  13. 13. TOUCHPOINTS | WEBSITE & APP ABOUT EVENTS AVATAR PLAY PLAYERS PROFILE FRIENDS SHOP RANKING ADVICES MATTIA VILLA 25 years old 18 friends Level | HARD LUCA ti sfida nella corsa, Sabato alle 10:00! 17 JAN 18 JAN 19 JAN 7:00-9:00 20 JAN 21 JAN NEWSLETTER WALKINGWARRIORS@GMAIL.COM TEL +39 389 5063559 FELICE DI RIVEDERTI, SEI COSTANTE! 140 punti 00:09:26 min 41.9 km SILVER WARRIOR MANCANO 7 PERCORSI AL PROSSIMO LIVELLO! FOLLOW US AT
  14. 14. TOUCHPOINTS | WEBSITE & APP ABOUT AVATAR EVENTS PLAY PLAYERS PATHS SHOP MISSION 140 pt RANKING PATHS 23/40 EASY HARD EASY 10/10 NEWSLETTER NEWSLETTER MEDIUM MEDIUM 10/10 HARD 3/10 WALKINGWARRIORS@GMAIL.COM WALKINGWARRIORS@GMAIL.COM TEL +39 389 5063559 TEL +39 389 5063559 FLASH 0/10 FOLLOW US AT FOLLOW US AT
  15. 15. TOUCHPOINTS | WEBSITE & APP ABOUT EVENTS AVATAR PLAY PLAYERS PATHS SHOP MISSION 90 pt RANKING CHALLENGES 20pt POINTS 1 MEIMEI HAN ALESSANDRO MAGGI NICOLE KINDMAN MESSI PETTE WIN 3/4 WIN 0/0 WIN 1/3 WIN 0/2 CHALLENGE NEWSLETTER WALKINGWARRIORS@GMAIL.COM TEL +39 389 5063559 CHALLENGE CHALLENGE CHALLENGE FOLLOW US AT
  16. 16. TOUCHPOINTS | WEBSITE & APP ABOUT AVATAR 1st 2nd 3nd 4th 5th 21th NEWSLETTER EVENTS PLAY PLAYERS SHOP RANKING MEIMEI HAN 324pt BLAIR BASS 300pt ALESSANDRO MAGGI 275pt NICOLE KINDMAN 195pt FEDERICA AMBROSIO 150pt MATTIA VILLA 90pt WALKINGWARRIORS@GMAIL.COM TEL +39 389 5063559 FOLLOW US AT
  17. 17. TOUCHPOINTS | WEBSITE & APP A service for professional outdoor sport programs based on the experience sharing through Dergano community. Unexpensive professional supervision by qualified personal trainers on differet program levels. WW is trigger by a self-motivational state, based on an offline and online gaming approach (the user can earn and lose points), to enhance in the long term behaviour change of Dergano citizens, enforcing the social tissue FOLLOW US AT and the neighborhood perception. SIGN UP LOG IN SIGN UP LOG IN BECOME A WALKING WARRIOR
  18. 18. TOUCHPOINTS | WEBSITE & APP ABOUT EVENTS SHOP Walking Warrior is a professional service for out-door walking/running customized programs, based on the experience sharing through Dergano community. Walking Warriors is an Inexpensive training service, supervised by qualified personal on different program levels. WW is triggered by a self-motivational state, based on an offline and online gaming approach (the user can earn and lose points), in this way people get more involved in the activity and is possible to generate a long-term behavioral change in Dergano's citizens; this would produce a better perception and the strengthening of the social tissue of the neighborhood. BECOME A WALKING WARRIOR NEXT
  19. 19. TOUCHPOINTS | WEBSITE & APP ABOUT AVATAR EVENTS SHOP PLAY PLAYERS RANKING ABOUT AVATAR PROFILE FRIENDS ADVICES PATHS LUCA ti sfida nella corsa, Sabato alle 10:00! 17 JAN 18 JAN 19 JAN MATTIA VILLA 25 years old 18 friends Level | HARD 7:00-9:00 PLAY FELICE DI RIVEDERTI, SEI COSTANTE! 140 90 pt EVENTS SHOP PLAYERS RANKING MISSION CHALLENGES POINTS punti 20 JAN 00:09:26 min 21 JAN 41.9 km 22 JAN 23 JAN 24 JAN SILVER WARRIOR MANCANO 7 PERCORSI AL PROSSIMO LIVELLO! MEIMEI HAN ALESSANDRO MAGGI WIN 3/4 WIN 0/0 CHALLENGE CHALLENGE 20pt
  20. 20. TOUCHPOINTS | HEADQUARTER IN BASSI PARK
  21. 21. TOUCHPOINTS | HEADQUARTER IN BASSI PARK
  22. 22. TOUCHPOINTS | HEADQUARTER IN BASSI PARK
  23. 23. TOUCHPOINTS | HEADQUARTER IN BASSI PARK
  24. 24. TOUCHPOINTS | COMMUNICATION ALESSANDRO LUPI PERSONAL TRAINER VIA LIVIGNO 3, 20158 MILANO mob 348 528 6793 email WALKINGWARRIORS@GMAIL.COM Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque vehicula tempor mi quis ultrices. Suspendisse semper risus et elit venenatis non feugiat erat laoreet. Sed pharetra sollicitudin elementum. Sed malesuada dolor id nibh adipiscing non mollis mauris varius. Etiam eu ligula eget diam interdum gravida suscipit eget purus. Vestibulum arcu nulla, ultrices et dictum lobortis, hendrerit vitae felis. Nam blandit porta nulla id pharetra. Vivamus sit amet elit risus, quis tincidunt metus. Proin mauris felis, pellentesque at bibendum nec, viverra et arcu. Integer eleifend ipsum ut magna hendrerit vitae tempus dui posuere. Donec nulla elit, ultricies vitae lobortis eu, iaculis quis dui. Sed at est mi. Suspendisse pretium pellentesque interdum. Suspendisse potenti. Pellentesque molestie aliquam nisi. Sed ultrices diam nec odio pellentesque quis tristique orci accumsan. Sed eget mi nunc, in sollicitudin ligula. WALKING WARRIORS Ut imperdiet nunc id ante adipiscing ut faucibus libero adipiscing. Integer nec odio arcu. Nulla varius, VIA augue tempor velit, vitae consequat eros metus id ligula. Sed eu felis in condimentum auctor, nulla LIVIGNO 3, 20158 MILANO massa at magna feugiat molestie. Morbi ac mi ante, et laoreet mauris. In faucibus turpis in lacus mo. WALKING WARRIORS VIA LIVIGNO 3, 20158 MILANO Cras eleifend pretium orci sit amet varius. Etiam erat nisi, pharetra imperdiet mollis vitae, gravida Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque vehicula tempor mi quis ultrices. nec ante. Fusce fringilla ligula at dui commodo tristique. Cras risus et elit diam. Vivamusfeugiat erat laoreet. Sed pharetra sollicitudin Suspendisse semper in aliquam venenatis non pellentesque commodo elit tincidunt eleifend. Quisque elementum gravida ante et dolor id nibh adipiscing nonarcu. mauris varius. Etiam eu ligula elementum. Sed malesuada suscipit. Integer eget diam mollis Duis rhoncus pretium urna eu posuere. Cras nunc nisi, ultricies et posuere at, tempor nec magna. arcu nulla, ultrices et dictum lobortis, eget diam interdum gravida suscipit eget purus. Vestibulum Proin libero turpis, pulvinar at laoreet nec, venenatis at felis. Nam blandit portaquam a magna ultrices hendrerit vitae tellus. Pellentesque in nulla id pharetra. Vivamus sit amet elit risus, quis tincidunt placerat ac in orci. Suspendisse sit ametmetus. Proin mauris felis, pellentesque at bibendum nec, viverra et arcu. Integer eleifend ipsum urna eu massa ullamcorper laoreet. ut magna hendrerit vitae tempus dui posuere. In bibendum, sem ac faucibus interdum, neque nibh pharetra ligula, eu elementum neque mauris sed leo. Curabitur eu sapien eu mi elementum eleifend etultricies vitae lobortis eu, ac nibhquis dui. Sed at est mi. Suspendisse pretium Donec nulla elit, non ligula. Suspendisse iaculis malesuada tortor iaculis condimentum. Vivamus quam eros, ultrices et laoreet et, pharetra sit amet turpis. pellentesque interdum. Suspendisse potenti. Pellentesque molestie aliquam nisi. Sed ultrices Fusce vel odio vitae dui auctor mollis. Phasellus ligula pellentesque quisamet placerataccumsan. Sed eget mi nunc, in sollicitudin ligula. diam nec odio augue, lacinia sit tristique orci a, pharetra eu libero. Proin pretium nunc faucibus nunc ullamcorper non ante adipiscing ut faucibus libero adipiscing. Integer nec odio arcu. Nulla varius, Ut imperdiet nunc id sagittis erat mollis. Sed ornare, sapien at vestibulum eleifend, massa purus varius felis, sed eleifend erat risus a urna. Cras in tortor euvitae consequat eros metus id ligula. Sed eu felis in condimentum auctor, nulla augue tempor velit, lorem. massa at magna feugiat molestie. Morbi ac mi ante, et laoreet mauris. In faucibus turpis in lacus mo. Cras eleifend pretium orci sit amet varius. Etiam erat nisi, pharetra imperdiet mollis vitae, gravida nec ante. Fusce fringilla ligula at dui commodo tristique. Cras in aliquam diam. Vivamus pellentesque commodo elit tincidunt eleifend. Quisque elementum gravida ante et suscipit. Integer eget diam arcu. Duis rhoncus pretium urna eu posuere. Cras nunc nisi, ultricies et posuere at, tempor nec magna. Proin libero turpis, pulvinar at laoreet nec, venenatis at tellus. Pellentesque in quam a magna ultrices placerat ac in orci. Suspendisse sit amet urna eu massa ullamcorper laoreet. In bibendum, sem ac faucibus interdum, neque nibh pharetra ligula, eu elementum neque mauris sed leo. Curabitur eu sapien eu mi elementum eleifend et non ligula. Suspendisse ac nibh malesuada tortor iaculis condimentum. Vivamus quam eros, ultrices et laoreet et, pharetra sit amet turpis. Fusce vel odio vitae dui auctor mollis. Phasellus ligula augue, lacinia sit amet placerat a, pharetra eu libero. Proin pretium nunc faucibus nunc ullamcorper non sagittis erat mollis. Sed ornare, sapien at vestibulum eleifend, massa purus varius felis, sed eleifend erat risus a urna. Cras in tortor eu lorem. Lorem ipsum dolor sit amet, consectetur adipiscing elit Quisque vehicula tempor mi quis ultrices Lorem ipsum dolor sit amet, consectetur adipiscing elit Quisque vehicula tempor mi quis ultrices
  25. 25. TOUCHPOINTS | COMMUNICATION WALKING DOWNHILL FOR 5 MINUTES, YOU CAN BURN 29KCAL WARRIOR ADVICES YOU CAN RUN EVERYWHERE, BUT IT’S BETTER TO CHOOSE GREEN AREAS, BECAUSE IT FACILITATES OXYGENATION RUNNING OR WALKING FIGHT DEPRESSION. IT CAUSES THE SECRETION OF ADRENALINE AND ENDORPHINS THAT FOSTER WELL BEING, DYNAMISM AND EUPHORIA SLEEPING 8 HOURS PER NIGHT YOUR BODY WILL BURN 570 kcal KEEP THE BACK STRAIGHT DURING THE RUNNING IT’S A GOOD TRAINING FOR THE POSTURAL COORDINATION WALK/RUN CONSTANTLY CAN IMPROVE THE CARDIOVASCULAR AND RESPIRATORY SYSTEM, OXYGENATE THE ORGANISM AND IMPROVE BLOOD CIRCULATION BECOME FIT, HEALTHY AND A WARRIOR BECOME FIT, HEALTHY AND A WARRIOR TO A REAL WARRIOR, POWER PERCEIVED MAY BE POWER ACHIEVED! WALKING.WARRIORS.DERGANO IF YOU WANT TO BECOME A REAL WALKING WARRIOR FIND US AT: VIA LIVIGNO 3, 20158 MILANO www.WALKINGWARRIORS.it WALKING.WARRIORS.DERGANO
  26. 26. MERCHANDISING
  27. 27. MERCHANDISING TOUCHPOINTS | MERCHANDISING
  28. 28. MERCHANDISING TOUCHPOINTS | MERCHANDISING
  29. 29. MERCHANDISING
  30. 30. BUSINESS MODEL KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS .01 .01 .01 .01 .01 (€/areas/sponsorship) (track/check your avatar) Council of Zone 9 App Customization .02 .02 F.I.D.A.L. Advertisement (personal trainers) Walking/Running .03 Providers (different levels & paths) (merchandising and advertising material) Assistance + Communities .03 .03 Status Inhabitants from nearby neighborhoods (physical & online) (be part of a group) .03 Workers inside the neighborhood .04 (low cost, professional service) Supervision (young adults, elderly) .02 Cost reduction .04 Dergano inhabitants .02 Performance .02 Personal dedication .05 Accessibility KEY RESOURCES CHANNELS .06 .01 Human/Intelectual (PT = knowledge + expertise) .01 Gaming Selling points .07 Healthier life style Platform Social networks .02 Online (web) .03 .02 App Space Facilities (paths, signs) Infopoint COST STRUCTURE REVENEU STREAMS .01 .02 .03 .01 .02 App development Advertisement Website Infopoint Salaries Webpage & App manteinance Infopoint costs Merchandising Special events Advertisement relaunch Info point (money or credit card) Online (credit card or paypal) Singular lesson Loyalty period (1 month, 3 months or 1 year) Starting Fix Variable How customers pay? TYPE OF ORGANIZATION Walking Warriors is a Profit startup private corporation (creating shared values) What customers pay? FINANCIAL NEED € €61.058 of investement
  31. 31. WHO WANTS TO BECOME A WALKING WARRIOR? Thank you!
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