Tecla I created the concept and founded a music branding agency which I_Entrepreneurship directed for ﬁve years. All the stages of the management of integrated projects, innovation and risk taking are some of the skills I gotIdealization + Corporate Communications from this experience.+ Infrastructure + Costumer Service+ Strategic Planning + Executive Production ++ Branded Content
TEDxRio At the request of TEDxRio organization, I created MoodLab - a web interactive_Mood Lab platform in which by the users images choices, customized playlists are created. The engagement and content viralization of the initiative brought us to repeat theIdealization + InformationArchitecture + partnership in TEDxRio+20.Executive Prodution + Branded Contenthttp://bit.ly/htoS2a
Cultura Inglesa_Mood Lab MobileExecutive Production + Branded Content +Music Curatinghttp://bit.ly/VsN5Hi
Cultura Inglesa Cultura Inglesa, the biggest English course in Brazil, understood that MoodLab would_Mood Lab Mobile have a good appeal among its teenage audience via smartphone. So I created all the branded content and worked together with the developers toExecutive Production + Branded Content + deliver the mobile version of the platform.Music Curatinghttp://bit.ly/VsN5Hi
Coca-Cola The project was to create a sound logo for Del Valle, the juice brand from Coca-Cola._Sound Logo After going deep into the brands semiotics, I went in studio for performing the musical direction and all the approval process of the piece; that is in the ﬁlms ofSemiotics + campaign O Segredo é Carinho – the Sound Branding+ Artistic Direction in LatAm. broadcastedPortuguese: http://bit.ly/kuge1iSpanish: http://bit.ly/PLjjew
Oi_Ring Back TonesScript + Branded Content + Artistic DirectionNametones_ http://bit.ly/T70Un8Musical Themes_ http://bit.ly/OWGAZxSoccer_ http://bit.ly/OWGUazCrazy Tones_ http://bit.ly/XKMBd9Nicknames and Characters_ http://bit.ly/RXfXUV
Oi Another interesting job of translating concepts and expressing them into sound._Ring Back Tones I did the benchmark survey, script, content writing, executive production and artistic and musical direction for the ﬁve collections of RingBack Tones for Oi - aScript + Branded Content company. Direction Brazilian telecom + Artistic Those are still available on their website.Nametones_ http://bit.ly/T70Un8Musical Themes_ http://bit.ly/OWGAZxSoccer_ http://bit.ly/OWGUazCrazy Tones_ http://bit.ly/XKMBd9Nicknames and Characters_ http://bit.ly/RXfXUV
Sound Identity for Fashion retail marketing is still quite lacking in terms of music branding.Fashion Brands For ﬁve years, while in Tecla, I could go deep in the universe of many diverse brands, develop their sound aesthetics and help them with engaging their franchising partners with the brands values.
Richards Happy Hours After creating the musical identity for Richards (one of the largest fashion brands in Brazil) and consolidating it_Music Dwld into instore experience, I delivered a music download hotsite. The premium branded content and sharp executive production, the HappyPlanning + Executive Production+ Branded Content was a hit among the Hours action brands customers.
Richards We all got very pleased about my synergy with the brand and with the results of the_iPad App delivered and so we went further: I designed all the navigation of Richards Ipad App, deﬁning the brands mobile positioning.Mobile Branding + InformationArchitecture
Redley Redley is also a fashion brand that understands the total communication._Pós Praia (After Beach) They asked me to tailor something that would bond their connection with the customers. So I brought up a series of sunset partiesIdealization + Executive Production Rio, ending at the edge of the Lagoon, in+ PR + Trade mkt with a trade action bringing the public to its store.
Queremos!_music crowd fundingIdealization of Corporate Support+ Cross Branding (Redley)
Queremos! Queremos! (wedemand.com) is a group of people who innovated the concept of music_music crowd sourcing concerts crowdfunding in the world. I helped them on creating a model for companies making part of it. I was then a supporter for the ﬁrst concert they everIdealization of Corporate Support produced, promoting my agency, Tecla.+ Cross At the same occasion, I had the chance to Branding (Redley) perform a cross branding for Redley.
Salinas_Marketing ManagerBranding + Business Planning
Salinas While in charge of the marketing dept. of Salinas (major swimsuits brand) I had the_Marketing Manager chance to meet all the retail commercial calendar, franchising, exportation, corporate communication, fashion books, internal mkt and many other brands touch points.Branding I also implemented the CRM and started + Business Planning the Branding project.
Salinas Fashion Show My ﬁrst accomplishment in Salinas was the executive production of the fashion_Fashion Show show at Rios Fashion Week - including budget management, patronage fundraising, communications direction, cross branding activation and post- production.Executive Production + CorporateCommunications + Patronage Fundraising
Brookﬁeld While in Tecla, I was responsible and worked directly with Brookﬁeld, a_Artistic Consultancy General Contractor. It was a rich and constant job: For each new building, I delivered an exclusive sound identity and someMusic Branding + music solution - fromLegal Rights kind of Branded Content + webExecutive Production playlist to CDs licencing.
Grupo .Mobi_mobile marketingBusiness Planner + Mobile Sites / Apps
Grupo .Mobi I went into a Mobile Marketing immersion at Grupo .Mobi, one of the biggest in Brazil._mobile marketing I went deeper in business models, brand positioning and information architecture of mobile environments.BusinessCommunication Planning Apps and Planner + Mobile Sites / for MIS ﬂowchart of The Voice BR second screen app were some of the accomplishment.
Fagga / OneStop / NC_Eventos CorporativosCoordination+ Budgets + Customer Service +International Production
Fagga / OneStop / NC I ﬁrst started my career at Fagga, one of the main event production agencies in Brazil. There I learned to look to processes, to see_Eventos Corporativos the big picture, from ideation to execution and the ways of approval among clients. I also worked at OneStop (Fischer) and atCoordination+ BudgetsI + Customer Service + NC, from where produced internationalInternational Productionlike Shell, Bradesco and events for clients Citibank.
Sinestesias I have always looked for praising the sensorial aspects of the brands and experiences._Cultural Event And I had the chance to create, direct, write the scripts, curating and even present a series of 6 events, each dedicated to oneIdealization + Executive movies, textures, recipes, sense. Concerts, Production etc made those moments unforgettable.+ Artistic Curating + Script
Instituto Terra (NGO)_Socio-EnvironmentalCommunication Management + EventsExecutive Production + Sales ChannelsNegotiation
Instituto Terra (NGO) My story also includes the Communications Managing of a project of Family Farming over Pipeline Ranges, funded by Petrobras,_Socio-Environmental at Baixada Fluminense, the suburbs of Rio. It was a very unique experience. There I organized all the corporateCommunication Management + Events channels communication, negotiated sales for the families production, and respondedExecutive Production + Sales Channels for political events.Negotiation
MTV Global_Trends ReportResearches + Reports + Trends Consultancy
MTV Global Since April 2012 I have been the focal point in Rio de Janeiro of a research about_Trends Report trends and behavior that MTV Headquarter is leading in several cities around the world. Surveys, interviews and reports are partsResearchesmy deliveriesTrends Consultancy of + Reports + since then.