Your SlideShare is downloading. ×
Lucia Jaimovich - marketing
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Lucia Jaimovich - marketing


Published on

a brief portfolio

a brief portfolio

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. LuciaJaimovichMarketingLiving: Rio de JaneiroBorn: Mar/22/1980
  • 2. Here is a briefportfolio:
  • 3. Tecla_Music BrandingIdealization + Corporate Communications+ Infrastructure + Costumer Service+ Strategic Planning + Executive Production ++ Branded Content
  • 4. Tecla I created the concept and founded a music branding agency which I_Entrepreneurship directed for five years. All the stages of the management of integrated projects, innovation and risk taking are some of the skills I gotIdealization + Corporate Communications from this experience.+ Infrastructure + Costumer Service+ Strategic Planning + Executive Production ++ Branded Content
  • 5. TEDxRio_Mood LabIdealization + InformationArchitecture +Executive Prodution + Branded Content
  • 6. TEDxRio At the request of TEDxRio organization, I created MoodLab - a web interactive_Mood Lab platform in which by the users images choices, customized playlists are created. The engagement and content viralization of the initiative brought us to repeat theIdealization + InformationArchitecture + partnership in TEDxRio+20.Executive Prodution + Branded Content
  • 7. Cultura Inglesa_Mood Lab MobileExecutive Production + Branded Content +Music Curating
  • 8. Cultura Inglesa Cultura Inglesa, the biggest English course in Brazil, understood that MoodLab would_Mood Lab Mobile have a good appeal among its teenage audience via smartphone. So I created all the branded content and worked together with the developers toExecutive Production + Branded Content + deliver the mobile version of the platform.Music Curating
  • 9. Coca-Cola_Sound LogoSemiotics Research + Sound Branding+ Artistic DirectionPortuguese:
  • 10. Coca-Cola The project was to create a sound logo for Del Valle, the juice brand from Coca-Cola._Sound Logo After going deep into the brands semiotics, I went in studio for performing the musical direction and all the approval process of the piece; that is in the films ofSemiotics + campaign O Segredo é Carinho – the Sound Branding+ Artistic Direction in LatAm. broadcastedPortuguese:
  • 11. Oi_Ring Back TonesScript + Branded Content + Artistic DirectionNametones_ Themes_ Tones_ and Characters_
  • 12. Oi Another interesting job of translating concepts and expressing them into sound._Ring Back Tones I did the benchmark survey, script, content writing, executive production and artistic and musical direction for the five collections of RingBack Tones for Oi - aScript + Branded Content company. Direction Brazilian telecom + Artistic Those are still available on their website.Nametones_ Themes_ Tones_ and Characters_
  • 13. Sound Identity forFashion Brands
  • 14. Sound Identity for Fashion retail marketing is still quite lacking in terms of music branding.Fashion Brands For five years, while in Tecla, I could go deep in the universe of many diverse brands, develop their sound aesthetics and help them with engaging their franchising partners with the brands values.
  • 15. Richards Happy Hours_Music DwldPlanning + Executive Production+ Branded Content
  • 16. Richards Happy Hours After creating the musical identity for Richards (one of the largest fashion brands in Brazil) and consolidating it_Music Dwld into instore experience, I delivered a music download hotsite. The premium branded content and sharp executive production, the HappyPlanning + Executive Production+ Branded Content was a hit among the Hours action brands customers.
  • 17. Richards_iPad AppMobile Branding + InformationArchitecture
  • 18. Richards We all got very pleased about my synergy with the brand and with the results of the_iPad App delivered and so we went further: I designed all the navigation of Richards Ipad App, defining the brands mobile positioning.Mobile Branding + InformationArchitecture
  • 19. Redley_Pós PraiaIdealization + Executive Production+ PR + Trade mkt
  • 20. Redley Redley is also a fashion brand that understands the total communication._Pós Praia (After Beach) They asked me to tailor something that would bond their connection with the customers. So I brought up a series of sunset partiesIdealization + Executive Production Rio, ending at the edge of the Lagoon, in+ PR + Trade mkt with a trade action bringing the public to its store.
  • 21. Queremos!_music crowd fundingIdealization of Corporate Support+ Cross Branding (Redley)
  • 22. Queremos! Queremos! ( is a group of people who innovated the concept of music_music crowd sourcing concerts crowdfunding in the world. I helped them on creating a model for companies making part of it. I was then a supporter for the first concert they everIdealization of Corporate Support produced, promoting my agency, Tecla.+ Cross At the same occasion, I had the chance to Branding (Redley) perform a cross branding for Redley.
  • 23. Salinas_Marketing ManagerBranding + Business Planning
  • 24. Salinas While in charge of the marketing dept. of Salinas (major swimsuits brand) I had the_Marketing Manager chance to meet all the retail commercial calendar, franchising, exportation, corporate communication, fashion books, internal mkt and many other brands touch points.Branding I also implemented the CRM and started + Business Planning the Branding project.
  • 25. Salinas Fashion Show_Fashion ShowExecutive Production + CorporateCommunications + Patronage Fundraising
  • 26. Salinas Fashion Show My first accomplishment in Salinas was the executive production of the fashion_Fashion Show show at Rios Fashion Week - including budget management, patronage fundraising, communications direction, cross branding activation and post- production.Executive Production + CorporateCommunications + Patronage Fundraising
  • 27. Brookfield_Artistic ConsultancyMusic Branding + Branded Content + Legal RightsExecutive Production
  • 28. Brookfield While in Tecla, I was responsible and worked directly with Brookfield, a_Artistic Consultancy General Contractor. It was a rich and constant job: For each new building, I delivered an exclusive sound identity and someMusic Branding + music solution - fromLegal Rights kind of Branded Content + webExecutive Production playlist to CDs licencing.
  • 29. Grupo .Mobi_mobile marketingBusiness Planner + Mobile Sites / Apps
  • 30. Grupo .Mobi I went into a Mobile Marketing immersion at Grupo .Mobi, one of the biggest in Brazil._mobile marketing I went deeper in business models, brand positioning and information architecture of mobile environments.BusinessCommunication Planning Apps and Planner + Mobile Sites / for MIS flowchart of The Voice BR second screen app were some of the accomplishment.
  • 31. Fagga / OneStop / NC_Eventos CorporativosCoordination+ Budgets + Customer Service +International Production
  • 32. Fagga / OneStop / NC I first started my career at Fagga, one of the main event production agencies in Brazil. There I learned to look to processes, to see_Eventos Corporativos the big picture, from ideation to execution and the ways of approval among clients. I also worked at OneStop (Fischer) and atCoordination+ BudgetsI + Customer Service + NC, from where produced internationalInternational Productionlike Shell, Bradesco and events for clients Citibank.
  • 33. Sinestesias_Cultural EventIdealization + Executive Production+ Artistic Curating + Script
  • 34. Sinestesias I have always looked for praising the sensorial aspects of the brands and experiences._Cultural Event And I had the chance to create, direct, write the scripts, curating and even present a series of 6 events, each dedicated to oneIdealization + Executive movies, textures, recipes, sense. Concerts, Production etc made those moments unforgettable.+ Artistic Curating + Script
  • 35. Instituto Terra (NGO)_Socio-EnvironmentalCommunication Management + EventsExecutive Production + Sales ChannelsNegotiation
  • 36. Instituto Terra (NGO) My story also includes the Communications Managing of a project of Family Farming over Pipeline Ranges, funded by Petrobras,_Socio-Environmental at Baixada Fluminense, the suburbs of Rio. It was a very unique experience. There I organized all the corporateCommunication Management + Events channels communication, negotiated sales for the families production, and respondedExecutive Production + Sales Channels for political events.Negotiation
  • 37. MTV Global_Trends ReportResearches + Reports + Trends Consultancy
  • 38. MTV Global Since April 2012 I have been the focal point in Rio de Janeiro of a research about_Trends Report trends and behavior that MTV Headquarter is leading in several cities around the world. Surveys, interviews and reports are partsResearchesmy deliveriesTrends Consultancy of + Reports + since then.
  • 39. Thank you. :) 21 9270.0911