Lucía	  Aldeanueva	  Alcalá-­‐Galiano	  	  
INTRODUCTION	  ·∙My	  inven5on	  is	  called	  :	  	   Your wedding dance.	  ·∙This	  company	  specializes	  in	  fitness,...
CORPORATE MISION·∙	   The	   corporate	   mission	   of	   Your	   wedding	   dance	   has	   got	  three	  main	  goals.	...
DATA SHEET·∙Name	  :	  Your	  wedding	  dance.	  ·∙Experience:	  we	  have	  got	  ten	  years	  of	  experience	  in	  cl...
WHAT IS THE PRODUCT?·∙My	  product	  is	  a	  service	  to	  help	  others.	  ·∙This	  service	  aims	  to	  teach	  dance...
UNIQUE SELLING PROPOSITION ·∙The	  characteris5c	  that	  makes	  my	  service	  unique	  is	  :	   	   ·∙Teaching	  coupl...
WHAT IMPACT WOULD ITHAVE ON SOCIETY?·∙Their	  impact	  that	  my	  service	  will	  have	  on	  society	  is	  that	  peop...
IS THE TIMING RIGHT?·∙The	  5ming	  is	  always	  right	  for	  this	  service,	  because	  today,	  when	  isn´t	  	  the...
TARGET MARKETS ANDPOSITION·∙My	  target	  markets	  is	  people	  who	  want	  to	  prepare	  their	  wedding	  dance.	  ·...
PRICE ·∙The	  basic	  price	  for	  the	  service	  is	  15	  euros	  per	  class	  but	   the	   price	   will	   vary	  ...
THE BRAND AND PACKAGE·∙The	  brand	  name	  is	  Your	  wedding	  dance.	  ·∙The	  brand	  name	  is	  the	  service	  tha...
THE PROMOTION OF THESERVICE·∙The	  promo5on	  of	  the	  service	  will	  happen	  primarily	  through	  the	  website.	  ...
RELEVANT INFORMATION·∙This	   service	   not	   only	   helps	   people	   know	   how	   to	   dance	   but	  people	   w...
VISUALS·∙The	  website	  is	  the	  most	  important.	  ·∙	  The	  website	  offers	  everything	  the	  client	  will	  lo...
END  LUCÍA	  ALDEANUEVA	  ALCALÁ-­‐GALIANO	  
My new service: your wedding day
My new service: your wedding day
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My new service: your wedding day

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My new service: your wedding day

  1. 1. Lucía  Aldeanueva  Alcalá-­‐Galiano    
  2. 2. INTRODUCTION  ·∙My  inven5on  is  called  :     Your wedding dance.  ·∙This  company  specializes  in  fitness,  health  and  lifestyle.    ·∙Your   wedding   dance   is   a   company   that   helps   your   learn   and  perfect  the  dance  that  you  will  dance  on  your  wedding  day.  
  3. 3. CORPORATE MISION·∙   The   corporate   mission   of   Your   wedding   dance   has   got  three  main  goals.    1.  To  ensure  people  enjoy  their  wedding  dance.  2.  Meet  people´s  goals.  3.  And  lastly,  and  most  importantly  make  people  happy.    
  4. 4. DATA SHEET·∙Name  :  Your  wedding  dance.  ·∙Experience:  we  have  got  ten  years  of  experience  in  classical  dance.  ·∙Our  ins5nct:  is  to  look  at  all  those  people  who  can  not  dance  and                                                  need  some  help.  ·∙Strategy  and  tac5cs:                        1.  Physical  environment  -­‐  launch  it  shop.                        2.  Only    -­‐  web                        3.  Ads  and  offers  ·∙Client  range  :  people  who  want  to  help  you  prepare  your  wedding                                                      dance.  ·∙Resuts  :  to  help  people  achive  their  goals  in  the  world  of  dance  and                                    to  be  happy.    
  5. 5. WHAT IS THE PRODUCT?·∙My  product  is  a  service  to  help  others.  ·∙This  service  aims  to  teach  dance  to  the  bride  and  groom  on      their  wedding  day.    ·∙This  service  is  offered  through  the  website.  ·∙This  business  is  based  on  a  website.  
  6. 6. UNIQUE SELLING PROPOSITION ·∙The  characteris5c  that  makes  my  service  unique  is  :     ·∙Teaching  couples  to  dance  on  the  very  special  and  important   day  of  wedding.  
  7. 7. WHAT IMPACT WOULD ITHAVE ON SOCIETY?·∙Their  impact  that  my  service  will  have  on  society  is  that  people  will  feel  beWer  because  they  will  learn  and  improve  their  dance  skills.    ·∙Their  guests  will  be  surprised  and  impressed  with  their  dance  skills.  
  8. 8. IS THE TIMING RIGHT?·∙The  5ming  is  always  right  for  this  service,  because  today,  when  isn´t    there  a  wedding?  
  9. 9. TARGET MARKETS ANDPOSITION·∙My  target  markets  is  people  who  want  to  prepare  their  wedding  dance.  ·∙I  will  posi5on  for  both  male  and  females  targe5ng  all  people    from  all  social  classes.  
  10. 10. PRICE ·∙The  basic  price  for  the  service  is  15  euros  per  class  but   the   price   will   vary   depending   on   the   area   in   which   the   class  is  given.   -­‐This  service  is  unique  so  there  are  no  compe5tors.   -­‐Na5onally,   few   companies   specializing   in   a   similar   service.  
  11. 11. THE BRAND AND PACKAGE·∙The  brand  name  is  Your  wedding  dance.  ·∙The  brand  name  is  the  service  that  we  offer  our  clients.    ·∙This   service   can   not   be   package   so   the   website   is   designed   to  atract   the   consumer.   It   is   also   ,   designed   with   colours   and  pictures  that  transmit  the  feeling  of  a  wedding  day.  
  12. 12. THE PROMOTION OF THESERVICE·∙The  promo5on  of  the  service  will  happen  primarily  through  the  website.  ·∙The  website    is  the  center  of  everything.  ·∙  Your  wedding  dance  will  be  adver5sed  through  different  websites  by  banners.  Also,  handouts  will  be  given  at  the  point  of  sale.  
  13. 13. RELEVANT INFORMATION·∙This   service   not   only   helps   people   know   how   to   dance   but  people   will   also   do   sport   dancing.   They   will   feel   beWer   and  happier.   They   will   have   a   healthy   life   and   they   will   achive  their  goals.  They  will  dazzle  on  their  wedding  day.  
  14. 14. VISUALS·∙The  website  is  the  most  important.  ·∙  The  website  offers  everything  the  client  will  look  for  to  do  with  this  service.  ·∙  The  handouts  will  give  basic  informa5on  about  the  service.  These  handouts   will   be   handouts   in   different   stores.   For   example:  florists,  wedding  dress  shops  and  dance  academies.  ·∙When  people  see  the  banners  adver5sing  this  service  they  will  be  sorprised.  
  15. 15. END LUCÍA  ALDEANUEVA  ALCALÁ-­‐GALIANO  
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