My new service: your wedding dayPresentation Transcript
Lucía Aldeanueva Alcalá-‐Galiano
INTRODUCTION ·∙My inven5on is called : Your wedding dance. ·∙This company specializes in ﬁtness, health and lifestyle. ·∙Your wedding dance is a company that helps your learn and perfect the dance that you will dance on your wedding day.
CORPORATE MISION·∙ The corporate mission of Your wedding dance has got three main goals. 1. To ensure people enjoy their wedding dance. 2. Meet people´s goals. 3. And lastly, and most importantly make people happy.
DATA SHEET·∙Name : Your wedding dance. ·∙Experience: we have got ten years of experience in classical dance. ·∙Our ins5nct: is to look at all those people who can not dance and need some help. ·∙Strategy and tac5cs: 1. Physical environment -‐ launch it shop. 2. Only -‐ web 3. Ads and oﬀers ·∙Client range : people who want to help you prepare your wedding dance. ·∙Resuts : to help people achive their goals in the world of dance and to be happy.
WHAT IS THE PRODUCT?·∙My product is a service to help others. ·∙This service aims to teach dance to the bride and groom on their wedding day. ·∙This service is oﬀered through the website. ·∙This business is based on a website.
UNIQUE SELLING PROPOSITION ·∙The characteris5c that makes my service unique is : ·∙Teaching couples to dance on the very special and important day of wedding.
WHAT IMPACT WOULD ITHAVE ON SOCIETY?·∙Their impact that my service will have on society is that people will feel beWer because they will learn and improve their dance skills. ·∙Their guests will be surprised and impressed with their dance skills.
IS THE TIMING RIGHT?·∙The 5ming is always right for this service, because today, when isn´t there a wedding?
TARGET MARKETS ANDPOSITION·∙My target markets is people who want to prepare their wedding dance. ·∙I will posi5on for both male and females targe5ng all people from all social classes.
PRICE ·∙The basic price for the service is 15 euros per class but the price will vary depending on the area in which the class is given. -‐This service is unique so there are no compe5tors. -‐Na5onally, few companies specializing in a similar service.
THE BRAND AND PACKAGE·∙The brand name is Your wedding dance. ·∙The brand name is the service that we oﬀer our clients. ·∙This service can not be package so the website is designed to atract the consumer. It is also , designed with colours and pictures that transmit the feeling of a wedding day.
THE PROMOTION OF THESERVICE·∙The promo5on of the service will happen primarily through the website. ·∙The website is the center of everything. ·∙ Your wedding dance will be adver5sed through diﬀerent websites by banners. Also, handouts will be given at the point of sale.
RELEVANT INFORMATION·∙This service not only helps people know how to dance but people will also do sport dancing. They will feel beWer and happier. They will have a healthy life and they will achive their goals. They will dazzle on their wedding day.
VISUALS·∙The website is the most important. ·∙ The website oﬀers everything the client will look for to do with this service. ·∙ The handouts will give basic informa5on about the service. These handouts will be handouts in diﬀerent stores. For example: ﬂorists, wedding dress shops and dance academies. ·∙When people see the banners adver5sing this service they will be sorprised.