Your SlideShare is downloading. ×
2010 7 6 mindshare future of media presentation v4.0
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

2010 7 6 mindshare future of media presentation v4.0

536
views

Published on

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
536
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. THE FUTURE
    OF MEDIA
    NORMJOHNSTON
    MINDSHARE WORLDWIDE
  • 2.
  • 3. MORE PEOPLE WATCHEDOBAMA’S INAUGURATION
    ONLINE THAN ON TELEVISION
  • 4. 3rdBIGGEST COUNTRY
    IN THE WORLD
  • 5. 3
    BILLION
    DOWNLOADSAND COUNTING
  • 6. ON AVERAGE WE PASS
    PIECES OFPERSONAL INFO INTO DATABASES EVERY WEEK
    3,254
  • 7. INTERNET
    OVERTAKES TV AD SPEND
  • 8.
  • 9. Paid
    Earned
    Owned
  • 10. Paid
    Earned
    Owned
    NikePhysical
    Store
    NikeOnlineShop
    NikeTwitter
    Nike web site
    Engage
    Visibility
    Direct
    NikeYouTubePage
    NikeOfficialFan Page
    Syndicate
    Share
  • 11.
  • 12.
  • 13.
  • 14. 14
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. “How and where will consumers engage with, consume and experience media in 2015 and how will marketers and the communications industry need to evolve in order to succeed?”
  • 26. Fluid (anytime, any place)
    Access
    Attention
    Consolidated
    Fragmented
    Fixed (sometimes, some places)
  • 27. Fluid (anytime, any place)
    Access
    PORTAL OF ME
    TONS OF TWITTER
    Attention
    Consolidated
    Fragmented
    MEDIA BUFFET
    TRAD NEW MEDIA
    Fixed (sometimes, some places)
  • 28. Fluid (anytime, any place)
    TONS OF TWITTER
    High media consumption and appetite
    Consumers as creators, editors, distributors
    SNS primary access point
    Long tail world
    Access
    Attention
    Fragmented
  • 29. Fluid (anytime, any place)
    PORTAL OF ME
    Consumers trust a few brands to select/ personalize content
    Value of personal data understood
    Media partners operate across platforms
    High DVR, tablet, cloud use
    Access
    Attention
    Consolidated
  • 30. Attention
    Consolidated
    TRAD NEW MEDIA
    Trust in media brands to deliverright content to context
    Consumers relatively passive,low interactivity
    Entertainment more importantthan connectivity
    Linear TV, print do well, tablets don’t
    Access
    Fixed (sometimes, some places)
  • 31. Attention
    Fragmented
    MEDIA BUFFET – LESS IS MORE
    Quality of content experience valued over continual access
    Consumers info/task orientated, not creative
    Consumers choose not to share personal data
    Consumers negative towards advertising
    ?
    Access
    Fixed (sometimes, some places)
  • 32. SOCIAL
    MOBILE
    ONLINE VIDEO
    DATA