Final presentation for mobile strategy

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Final presentation for mobile strategy

  1. 1. Final Presentation<br />Evan, Tana, David<br />
  2. 2. 3G<br />
  3. 3. G GG<br />
  4. 4. Gaining<br />Grounds<br />In<br />Games! <br />
  5. 5. Gaining<br />Grounds<br />In<br />Games! <br />great<br />
  6. 6. Entry in <br />mobile Gaming <br />market<br />
  7. 7. Entry in <br />mobile Gaming <br />market<br />great<br />
  8. 8.
  9. 9. Goliath<br />David<br />
  10. 10. P PP<br />
  11. 11. P PP<br />Popular Possible Profitable<br />
  12. 12. A way to success <br />
  13. 13. $100K<br />4Q<br />
  14. 14. Market<br />
  15. 15. Blue Ocean<br />
  16. 16. Product Design<br />
  17. 17. Road Map<br />
  18. 18. Market<br />Answer the assumption<br />
  19. 19. ?<br />Are there still great opportunities in iPhone app market?<br />
  20. 20. ?<br />Are there still great opportunities in iPhone app market?<br />correct<br />
  21. 21. Smart Phone Market Grow Fast<br />Even faster in the future<br />Sources: Morgan Stanly<br />It brings great Potential market for your business<br />
  22. 22. Smart phone becomes popular game console<br />Some changes already happen,<br />Gamers are ready to play on mobile<br />
  23. 23. People are not only ready to play but also they are willing to pay<br />
  24. 24. The facebook connect, Game Center will push the game market even further<br />Play with their friends anytime, anywhere they want, via 3G network<br />bring incredible user experience for your gamer<br />
  25. 25. ?<br />All you have to do is get a game in to the App Store and money will start rolling in to fund the company’s next title?<br />If market is so good, does that true<br />
  26. 26. ?<br />All you have to do is get a game in to the App Store and money will start rolling in to fund the company’s next title?<br />Unfortunately<br />
  27. 27. Competition is extreme high<br />1605games released in one month,<br />Average earned $3050,<br />50% game earned ≤ $682,<br />forone year<br />It is not the profits we expect<br />
  28. 28. 80-20<br />
  29. 29. In fact ..<br />90%revenues <br />Shared by 10% games<br />It’s a game called All or nothing<br />
  30. 30. Competition/war between platform<br />You need to choose the rightside<br />
  31. 31. ?<br />A team of five people can compete the market?<br />if the competition is so high<br />
  32. 32. It depends<br />
  33. 33. Angry Bird earns 4.5m,<br />in 1 year,<br />With 12 employees.<br />It costs $15000 ~ $50000<br />to develop acasualiPhonegame<br />This game is so simple, not harder than anything your team can easily made<br />It doesn’t depend on the company size, and money you invest<br />
  34. 34. Use you money wisely<br />Strategic Product <br />Development<br />Efficiency Marketing Plan<br />But it does depend on the way you use your money, you need to prepare<br />
  35. 35. User Analysis <br />What our analysis can help <br />
  36. 36. The biggest category: Casual  Game is<br />Only 1theme, 3 ~ 5 stages,<br />play in 5 ~ 20 mins,<br />but<br />$2.25b market, <br />over 200mplayer, grow 20%<br />http://www.casualconnect.org/newscontent/11-2007/CasualGamesMarketReport2007_KeyFindings.pdf<br />http://www.redherring.com/Home/17429<br />Biggest market, cost low<br />
  37. 37. Age Group<br />iOS cross all age group<br />> 25, they are older, richer and still want to be entrainment willing to buy<br />
  38. 38. Age Group<br />65 % of Casual Gamer<br />
  39. 39. Gender<br />Need balance<br />Female gamer is fewer, but as active as male player . They dominate casual game <br />
  40. 40. User Analysis<br />Maximum your user base<br />
  41. 41. Product Analysis<br />Casual<br />Social Interactive <br />Allow Users become our marketers by promotion the games, it will largely reduce the market budget<br />Trend of Game Center and Facebook Platform<br />In-app purchases<br />Another way to earn revenue, and extend the life cycle with limited cost<br />LiteVersion<br />Cross selling<br />Significantly increase the # of downloads<br />These are existing tech can help your product<br />
  42. 42. Risk Analysis <br />Competition Risk<br />310, 000 of games<br />iPhone vs. Android vs. Window Phone<br />Technological Risk<br />System update<br />Finance Risk<br />Operation fees<br />Marketing budget<br />Apple approve risk<br />Reject , or Delay 7 days - 36 days<br />http://148apps.biz/app-store-metrics/?mpage=catcount<br />Will be cover in later section<br />
  43. 43. Product Design<br />
  44. 44.
  45. 45.
  46. 46.
  47. 47.
  48. 48.
  49. 49. Content<br />Simple, Adorable, Stylish<br />Fun, Interactive, Engaging<br />Catchy Visual + Audio<br />Customizable Characters<br />
  50. 50. Function<br />GPS, Campus, Accelerometer <br />In Game Avatar<br />Game Center / Facebook Connect<br />Save & Continue<br />
  51. 51. Flow Diagram<br />
  52. 52. Wireframe<br />Logo<br />Instruction<br />Play<br />Share<br />More<br />
  53. 53. Road Map<br />
  54. 54. Road Map<br />Design and Develop<br />Launch<br />
  55. 55. Road Map<br />Design and Develop<br />Launch<br />
  56. 56. Road Map<br />Design and Develop<br />Launch<br />Production: Game 1<br />
  57. 57. Road Map<br />Design and Develop<br />Launch<br />Production: Game 1<br />Extra Addons/Game/ Lite: Game1<br />Production: Game 2<br />
  58. 58. Road Map<br />Design and Develop<br />Launch<br />Production: Game 1<br />Extra Addons/Game/ Lite: Game1<br />New Level: Game 1<br />Production: Game 2<br />
  59. 59. Road Map<br />Design and Develop<br />Launch<br />Production: Game 1<br />Extra Addons/Game/ Lite: Game1<br />New Level: Game 1<br />Production: Game 2<br />Cross Selling: Game 1<br />
  60. 60. Risk Mitigation Grid<br />Competition Risk<br />Copy Cat Competitors<br />Technological Risk<br />Financial Risk<br />Apple Approve Risk<br />Market research unique game idea<br />Thorough Marketing Effort<br />Evaluate imitation apps & try to one-up them<br />Keep an eye on the new technology<br />Keep some reserved contingency fund<br />Consider using contingency fund for the Q4 Launch<br />Consider new funding<br />Read & follow Apple Iphone app guideline as much as possible<br />Human resource development, find way to continue to recruit talent to help improve production and marketing<br />Develop backup financing plan. Continue to find ways to seek private equity or venture capital financing<br />
  61. 61. End<br />
  62. 62.
  63. 63. Nothing behind<br />
  64. 64. Important points<br />Market analysis & recommendations<br />Product design recommendations<br />Roadmap recommendations<br />
  65. 65. Answers of the Assumption <br />Yes, there is still a great opportunities <br />Mobile market is growing even faster<br />Smart phone is a popular game console<br />Big fish joins the game: Apple Game Center, Facebook, the market will grow even faster<br />However, competition is extremely high<br />1605 games released in one month,<br />Average game earned $3050 / year<br />50% game only earned $682 / year<br />But, it is still a great potential market<br />Perfect for small company<br />Use resource correctly<br />Face competition<br />
  66. 66. Road Map<br />Design and Develop<br />Launch<br />Production: Game 1<br />Extra Addons/Game/ Lite: Game1<br />New Level: Game 1<br />Production: Game 2<br />Cross Selling: Game 1<br />

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