0
Lucas Jellema
ADF Enterprise to Mobility conference - 21-23 May 2014 – AMIS, The Netherlands
UX-plosive Stuff –
User Exper...
Overview
• UX trends
• Enterprise challenges
• Oracle Applications => UX
• Simplicity, Mobility, Extensibility
• Next step...
3
UX trends
Data
Business
Interface
4
5
UX trends
• Many different devices
• Various interaction styles:
sound/voice, image/video, movement, location
• Mobiliza...
6
Enterprise Challenges
• Consumer experiences set enterprise expectations
7
Enterprise Challenge
• To Enable a User
• To Perform his or her Responsibilities
• Correctly and Completely
• In a Timel...
8
Enterprise Challenges
• The User Experience revolves around the user and her tasks &
responsibilities
– Hide internal or...
9
10
Enterprise Challenges
• ISVs and SaaS vendors:
– You have one chance for a first impression
– UX is essential to handle...
User Experience
• Oracle Browser Look And Feel (BLAF)
wants to lead
Oracle Cloud Applications:
User Experience Strategy
13 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
14 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
15 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
16 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Simplicity
17 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
SimplicityMobility
18 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Simplicity
Mobility
19 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
MobilityExtensibility
Simplicity
20 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Simplicity
Extensibility
Mobility
Oracle User Experience
Strategy
Simplicity
Easily access
essential
information and
actions to support
your work.
Mobility
...
Simplicity:
Tasks That Enable Productivity
• Surfacing frequently performed tasks
• 10% of the tasks
• 90% of the users
ar...
23
Simplified UI in HCM R8
24
Simplified, Wizard-style
Record Creation
25
Infographic-inspired, tablet-
friendly, and interactive Analytics
26
Glance, Scan, Commit
27
Glance – Scan – Commit in UX
• Glance: Quick overview dashboard style
– Very “visual” – easy to process with highlighte...
Oracle User Experience
Strategy
Simplicity
Easily access
essential
information and
actions to support
your work.
Mobility
...
Mobility: Optimized UIs for
Mobile Workers
• Tablet-first approach
Power-user UIs where needed
Most common, mobile tasks
S...
Oracle User Experience
Strategy
Simplicity
Easily access
essential
information and
actions to support
your work.
Mobility
...
Extensibility: Extending and
Customizing
• Make changes in the public cloud or private cloud
Tweak what you have
out of-th...
Oracle’s Fusion Terminology
Configuration  Setup step made by customers to alter the applications in
a way that has been ...
Oracle’s Fusion Terminology
Extension
Configuration
Customization
Personalization
Localization
Tailoring
34
Configuration of Appearance in
Oracle Applications Cloud R8
35
Customization of structure in
Oracle Applications Cloud R8
36
ADF Customization
ADF leverages MDS to provide:
 Multi-layer, context-sensitive customization – for
example location, ...
37
Visualization
38
39
40
What we should be capable of
Data
Processing
Business &
Task Analysis
Graphical
Capabilities
41
Visualization
• Starting from Data
• Create a Presentation
• Of Relevant, Correct, Complete, Timely Information
• That ...
42
43
44
45
Visualization Design
• What are the User’s responsibilities?
• What actions/decisions may have to be taken?
• What info...
46
Audience Challenge
47
Audience Challenge – 1/2
48
Audience Challenge – 2/2
49
Power of
Graphical Visualization
• Activates our Associative Brain
– Connections
– Memories
– Unconscious/background pr...
50
The visualization that prevents
feuds and fights
51
Gamification
• Use game mechanics to drive engagement in traditionally non-gaming
products
– And in addition to engagem...
52
Gamification
53
Gamification –
Enterprise environment
54
Getting started with UX
• Make User Experience core element of
the creation process for new applications
– Identify Use...
UX Direct
• UX best-practices
• Templates / Posters / Checklists
• Tools
www.oracle.com/uxdirect
User Interface vs. User Experience
User Interface
The look and feel of an
application, including the
layout and interactio...
How Oracle Builds the Apps
User Experience
1Observe
In field studies
around the world,
we observe users
where they
actuall...
Accelerating UX Productively via
Design Patterns
Use Oracle’s design patterns to build solutions and win business
Informed...
59
eBook on UX Design Patterns
& ADF based implementation
• eBook: tinyurl.com/SimplifiedUI
Summary
• UX trends
• Enterprise challenges
• User Experience according to Oracle
– Simplicity, Mobility, Extensibility
• ...
UX-plosive stuff - user experience to come first (ADF Enterprise Mobility Conference May 2014)
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UX-plosive stuff - user experience to come first (ADF Enterprise Mobility Conference May 2014)

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The user experience determines not just the satisfaction of a user with an application. It is also crucial in the productivity of users, the quality of their work and the reaction speed to events and trends. And because enterprise applications are increasingly used by external users such as customers and business partners, this experience (known as US) is important in terms of competition and marketing. For SaaS providers, the UX may be the single biggest factor on which they are selected or not.
This session discusses current industry trends in User Experience and Oracle’s view of things, as advocated by the Oracle Applications User Experience Team. The mobilization of the enterprise user community and the wide range of devices that are used for enterprise application interaction is an important aspect, as are approaches to provide users with the best experience given their role, device(s) and modes of working. The UX-team’s mantra Simplicity |Mobility|Extensibility is explained, as are the
Simplified UI  based on the 90:90:10 notion and the Glance/Scan/Commit concept. Visualization as part of the User Experience makes an appearance. Finally, some of the resources available through the UX Direct program are highlighted.


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Transcript of "UX-plosive stuff - user experience to come first (ADF Enterprise Mobility Conference May 2014)"

  1. 1. Lucas Jellema ADF Enterprise to Mobility conference - 21-23 May 2014 – AMIS, The Netherlands UX-plosive Stuff – User Experience to come first
  2. 2. Overview • UX trends • Enterprise challenges • Oracle Applications => UX • Simplicity, Mobility, Extensibility • Next steps & how to get started
  3. 3. 3 UX trends Data Business Interface
  4. 4. 4
  5. 5. 5 UX trends • Many different devices • Various interaction styles: sound/voice, image/video, movement, location • Mobilization: 24/7, anywhere & anyone, brief interactions • Real time, context sensitive Adapt app behavior, provide recommendations • Self service style – enterprise system access provided to the masses
  6. 6. 6 Enterprise Challenges • Consumer experiences set enterprise expectations
  7. 7. 7 Enterprise Challenge • To Enable a User • To Perform his or her Responsibilities • Correctly and Completely • In a Timely, Efficient, Convenient Manner
  8. 8. 8 Enterprise Challenges • The User Experience revolves around the user and her tasks & responsibilities – Hide internal organization structure or technical architecture of application! • One size does not fit all • CRUD is not user friendly • Advanced UI does not mean exploiting every technical trick in the book and every last pixel on the page – Or at least that is not what makes the user productive, quick, happy • Rapid evolution and frequent updates are expected – By agile business and by eager users
  9. 9. 9
  10. 10. 10 Enterprise Challenges • ISVs and SaaS vendors: – You have one chance for a first impression – UX is essential to handle competitive pressure and even gain a competitive edge
  11. 11. User Experience • Oracle Browser Look And Feel (BLAF) wants to lead
  12. 12. Oracle Cloud Applications: User Experience Strategy
  13. 13. 13 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  14. 14. 14 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  15. 15. 15 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  16. 16. 16 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Simplicity
  17. 17. 17 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. SimplicityMobility
  18. 18. 18 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Simplicity Mobility
  19. 19. 19 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. MobilityExtensibility Simplicity
  20. 20. 20 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Simplicity Extensibility Mobility
  21. 21. Oracle User Experience Strategy Simplicity Easily access essential information and actions to support your work. Mobility Take advantage of UIs that are optimized for wherever and however you work. Extensibility Customize and extend the user experience to best map to your company’s identity and fit your business processes.
  22. 22. Simplicity: Tasks That Enable Productivity • Surfacing frequently performed tasks • 10% of the tasks • 90% of the users are doing • 90% of the time 10/90/90
  23. 23. 23 Simplified UI in HCM R8
  24. 24. 24 Simplified, Wizard-style Record Creation
  25. 25. 25 Infographic-inspired, tablet- friendly, and interactive Analytics
  26. 26. 26 Glance, Scan, Commit
  27. 27. 27 Glance – Scan – Commit in UX • Glance: Quick overview dashboard style – Very “visual” – easy to process with highlighted calls-to-attention/action • Scan: Zoom in on an aspect that stands out, perhaps make small, rapid adjustments or take instant decisions – Easy to access, quickly available, smooth & intuitive experience, simple manipulation • Commit: Do a serious drill-down, roll up your sleeves and spend several minutes on a situation – The Power UI: advanced analysis and data manipulation, may require more time and concentration from end user (it is worth it, she is committed)
  28. 28. Oracle User Experience Strategy Simplicity Easily access essential information and actions to support your work. Mobility Take advantage of UIs that are optimized for wherever and however you work. Extensibility Customize and extend the user experience to best map to your company’s identity and fit your business processes.
  29. 29. Mobility: Optimized UIs for Mobile Workers • Tablet-first approach Power-user UIs where needed Most common, mobile tasks Specifically targeted smartphone UIs
  30. 30. Oracle User Experience Strategy Simplicity Easily access essential information and actions to support your work. Mobility Take advantage of UIs that are optimized for wherever and however you work. Extensibility Customize and extend the user experience to best map to your company’s identity and fit your business processes.
  31. 31. Extensibility: Extending and Customizing • Make changes in the public cloud or private cloud Tweak what you have out of-the-box using composers Build a custom app or a custom integration using UX design patterns and JDeveloper
  32. 32. Oracle’s Fusion Terminology Configuration  Setup step made by customers to alter the applications in a way that has been pre-defined by the base product. Customization  All changes to existing artifacts. Extension  All creations of new artifacts. Personalization  Changes made by self-service users at run-time that only affect that user.  Can be made to new or changed artifacts. Localization  Changes to provide specific functionality for a given country or region.  Localizations are made by product development or as third-party extensions.
  33. 33. Oracle’s Fusion Terminology Extension Configuration Customization Personalization Localization Tailoring
  34. 34. 34 Configuration of Appearance in Oracle Applications Cloud R8
  35. 35. 35 Customization of structure in Oracle Applications Cloud R8
  36. 36. 36 ADF Customization ADF leverages MDS to provide:  Multi-layer, context-sensitive customization – for example location, role or user group, product category, day of week  Customization at Design Time (by developer) and Run Time (by application manager or end user)  Tailoring [on top] of a code base without compromising the link between the original and changed version  Storage and management of customizations in order to support upgrades / patches  Lifecycle support for tailoring of ADF Applications (customizations survive application upgrades) Oracle Code Base Metadata Services (MDS)
  37. 37. 37 Visualization
  38. 38. 38
  39. 39. 39
  40. 40. 40 What we should be capable of Data Processing Business & Task Analysis Graphical Capabilities
  41. 41. 41 Visualization • Starting from Data • Create a Presentation • Of Relevant, Correct, Complete, Timely Information • That allows – Interpretation => Understanding => Insight => Wisdom/Vision – Re-action – Pro-action • To ensure the User carries out his or her Responsibilities
  42. 42. 42
  43. 43. 43
  44. 44. 44
  45. 45. 45 Visualization Design • What are the User’s responsibilities? • What actions/decisions may have to be taken? • What information is required to perform an action? • Which information determines if an action should be taken? • How should the user be informed about an action that needs taking? – What shape does the call-to-action take? • How should be the information required to start an action or make decision be presented? • What data is the information derived from [and how]?
  46. 46. 46 Audience Challenge
  47. 47. 47 Audience Challenge – 1/2
  48. 48. 48 Audience Challenge – 2/2
  49. 49. 49 Power of Graphical Visualization • Activates our Associative Brain – Connections – Memories – Unconscious/background processing • Multi-dimensional – Color – Size – Shapes/ Font – Story/Atmosphere – Icons – Sound – Animation – 3D presentation – Interact (drill down, roll up, pivot)
  50. 50. 50 The visualization that prevents feuds and fights
  51. 51. 51 Gamification • Use game mechanics to drive engagement in traditionally non-gaming products – And in addition to engagement, stimulate desired behavior • Competition: Points, Leaderboards, Achievements, Ribbons, Levels, Unbroken Strings • Rewards: new features, additional levels, nicer graphics
  52. 52. 52 Gamification
  53. 53. 53 Gamification – Enterprise environment
  54. 54. 54 Getting started with UX • Make User Experience core element of the creation process for new applications – Identify User and Tasks – Leverage design patterns – Sketch Wire Frames – Visual Design – Feedback sessions – Iterate • Create Simplified UI ‘wrapper’ around existing applications – Just as Oracle did • Use resources offered by Oracle Usable Apps team
  55. 55. UX Direct • UX best-practices • Templates / Posters / Checklists • Tools www.oracle.com/uxdirect
  56. 56. User Interface vs. User Experience User Interface The look and feel of an application, including the layout and interaction model. User Experience A complete contextual experience— an understanding of everything that makes up an experience for a user who works with an application: technologies, tools, business processes and flows, tasks, interactions with others, physical and cultural work environments.
  57. 57. How Oracle Builds the Apps User Experience 1Observe In field studies around the world, we observe users where they actually work. 2Analyze We look for patterns across users. 3 Design We design what we determine are the ideal experiences that will resonate with our users. We refine these designs with customers that we draw from our more than 3,800 design partners. 4 Prototype We build these designs into prototypes, which we refine with customers in one of our eight mobile usability labs. 5 Build and Measure After the prototypes are built, we revisit the designs in one of our 20 usability labs worldwide to measure how well the designs stack up to user needs.
  58. 58. Accelerating UX Productively via Design Patterns Use Oracle’s design patterns to build solutions and win business Informed by consumer expectations Deep understanding of Oracle tool kit Best of Oracle applications Proven scientific usability Design patterns published on OTN website Productivity for applications developers Result: Consistent, high-quality user experience built by ADF enterprise community using OTN
  59. 59. 59 eBook on UX Design Patterns & ADF based implementation • eBook: tinyurl.com/SimplifiedUI
  60. 60. Summary • UX trends • Enterprise challenges • User Experience according to Oracle – Simplicity, Mobility, Extensibility • Next steps & how to get started
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