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From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
From product to experience: Building memorable user experiences
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From product to experience: Building memorable user experiences

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Talk at the World Information Architecture Day, 15 February 2014, Italy.

Talk at the World Information Architecture Day, 15 February 2014, Italy.

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Transcript

  • 1. Photo: Tim (and Julie) Wilson, Flickr lucarosati.it @lucarosati From product to experience Building memorable 
 user experiences
  • 2. Product
  • 3. Photo: Jacques, Flickr
  • 4. Experience
  • 5. " 90% of users are now moving across devices to accomplish a goal.
  • 6. So, what is an experience?
  • 7. Product vs Experience
  • 8. Start To be continued
  • 9. Photo: Sean Stephens, Flickr ux are processes and (hi)stories
  • 10. Sketch by Dan Willis, dswillis.com
  • 11. Photo: Walter Lim, Flickr
  • 12. And what the role of information architecture?
  • 13. IA is a connector Photo: Mr. T in DC, Flickr
  • 14. …and a bridge Photo: Eirik Newth, Flickr
  • 15. Website Social network Papery stuff Physical environment IA Mobile …
  • 16. Senseable City Lab, MIT Ubiquitous computing attaches the information shadow to the object. Information shadow: the digitally accessible information about an object. Kuniavsky, Smart Things
  • 17. Photo: janet lackey, Flickr
  • 18. custom paths – by theme, time, interest custom contents or correlations re-find past or common paths Photo: Eric Parker, Flickr
  • 19. Images elaboration: Annalisa Falcinelli
  • 20. track and make visible 
 the histories of people 
 with the environment Photo: Urbino walk in progress
  • 21. Top-down (designers) Bottom-up (people)
  • 22. Photo: Kake Pugh, Flickr
  • 23. Tools
  • 24. Journey map
  • 25. Map: Baliani, Croci, Divizia, Sanna, Violante
  • 26. Affinity diagram with journey items
  • 27. Photo: Daoli Tea, Flickr Pervasive IA Filtering rules Local IA 
 (single channel)
  • 28. More?" " http://lucarosati.it/blog/category/architetturainformazione-pervasiva
 http://pervasiveia.com
  • 29. Photo: Roswell Park, Flickr From product to experience Building memorable 
 user experiences

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