From product to ecosystem
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From product to ecosystem

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Keynote at "Design with a view", Fiesole July 6-8, 2012 - http://www.designwithaview.com

Keynote at "Design with a view", Fiesole July 6-8, 2012 - http://www.designwithaview.com

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From product to ecosystem Presentation Transcript

  • 1. Fromproduct toecosystemUser experience asflow and narrativeLuca Rosati @lucarosati lucarosati.it
  • 2. UX is like ahopscotch
  • 3. Start to be continue
  • 4. Start to be continue
  • 5. X-channelSketch by Dan Willis, dswillis.com
  • 6. retailer’s ability to create aseamless shopping UXacross channels is thekey factor for consumersloyaltySource: Retail TouchPoints 2011
  • 7. Breakingdown thesilos
  • 8. The case ofIstituto degliInnocenti
  • 9. Documentation center Historical archiveLibrary Museum
  • 10. Doc. Center Minori.it DigitalMuseum Thesaurus repository Historical Library archive
  • 11. User experienceas a flow
  • 12. Museum Library Web
  • 13. ...and narrative
  • 14. We are time-boundentities. We cannot think,analyze, measure withouta flow of time throughour flesh. So we are notobjects, but processes... the microhistoriesof people with objects– Bruce Sterling
  • 15. contemporarywayfindingis a multifacetedexploration, requiringsolutions beyond thevisual signage– Olga Surawska
  • 16. the right balance betweensemplicity and complexity[...] is in the concept ofrhythm which isgrounded in themodulation of difference– John Maeda
  • 17. rhythm as conceived inpoetic structure is a wayto build recognizablepatterns so to ensureseamless experienceacross the channels ortouchpoints
  • 18. Let’s recap
  • 19. Shift from productto ecosystemUser experience asa flow acrosschannelsRhythm as apossible key
  • 20. Rayuela by Gotan Project
  • 21. Innocenti project team Antonella Schena, Rita Massacesi, Aurora Siliberto – Doc. center, Thesaurus Carlo Toccaceli Blasi – CIO Stefano Filipponi, Eleonora Mazzocchi – Museo degli Innocenti Anna Maria Maccelli, Lucia Ricciardi – Historical archive Luca Rosati – IA
  • 22. Photos credits1. Hopschotch – Luigi Scuderi16. Hopschotch – Sean Stephens5. Intent paths – Dan Willis7. Silos – Eirik Refsdal9. Ospedale degli Innocenti – Nicole Gottier– all retrieved in Flickr