From product to ecosystem

Fromproduct toecosystemUser experience asflow and narrativeLuca Rosati @lucarosati lucarosati.it

UX is like ahopscotch

Start to be continue

X-channelSketch by Dan Willis, dswillis.com

retailer’s ability to create aseamless shopping UXacross channels is thekey factor for consumersloyaltySource: Retail TouchPoints 2011

Breakingdown thesilos

The case ofIstituto degliInnocenti

Documentation center Historical archiveLibrary Museum

Doc. Center Minori.it DigitalMuseum Thesaurus repository Historical Library archive

User experienceas a flow

Museum Library Web

...and narrative

We are time-boundentities. We cannot think,analyze, measure withouta flow of time throughour flesh. So we are notobjects, but processes... the microhistoriesof people with objects– Bruce Sterling

contemporarywayfindingis a multifacetedexploration, requiringsolutions beyond thevisual signage– Olga Surawska

the right balance betweensemplicity and complexity[...] is in the concept ofrhythm which isgrounded in themodulation of difference– John Maeda

rhythm as conceived inpoetic structure is a wayto build recognizablepatterns so to ensureseamless experienceacross the channels ortouchpoints

Let’s recap

Shift from productto ecosystemUser experience asa flow acrosschannelsRhythm as apossible key

Rayuela by Gotan Project

Innocenti project team Antonella Schena, Rita Massacesi, Aurora Siliberto – Doc. center, Thesaurus Carlo Toccaceli Blasi – CIO Stefano Filipponi, Eleonora Mazzocchi – Museo degli Innocenti Anna Maria Maccelli, Lucia Ricciardi – Historical archive Luca Rosati – IA

Photos credits1. Hopschotch – Luigi Scuderi16. Hopschotch – Sean Stephens5. Intent paths – Dan Willis7. Silos – Eirik Refsdal9. Ospedale degli Innocenti – Nicole Gottier– all retrieved in Flickr

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From product to ecosystem

by Luca Rosati on Jul 08, 2012

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