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Enhanced contextual interactions
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  • 1. Enhanced contextual interactions LUCA QUATTRIN DESIGN FOR EVERYDAY LIFE WIAD 2014 15 febbraio
  • 2. PEOPLE Connecting people in more relevant, valuable ways PROCESS Delivering the right information to the right person (or machine) at the right time DATA Leveraging data into more useful information for decision making THINGS Physical devices and objects connected to the Internet and each other for intelligent decision making CONTEXT
  • 3. SUPERCONSUMER
  • 4. OMNICHANNEL MEANINGFUL ENGAGEMENT
  • 5. Mobile PC TV Retail Print Radio OOH home $ homework workretail socialtravel travel sleep ZZZ Journey
  • 6. The purchase fish UPLOAD MEDIA ABOUT PRODUCT ENGAGE INPRODUCT/ RETAILER DISCUSSION SHARE OPINION USE PRODUCT PURCHASE PRODUCT VIEW VIDEO CONSULT FRIENDS RESEARCH PRODUCT INTERACT WITH PRODUCT WEBSITE VIEW ADS READ REVIEWS VISIT DEAL SITE VISIT COMMERCE WEBSITE COMPARE PRICES DOWNLOAD CUPON VISIT STORE UNBOX TAKE VIDEO/ PHOTOS
  • 7. MOBILE POWER
  • 8. M2M (Machine to Machine) Every objects that are around us can be connected between them and between users.
  • 9. Retail Home
  • 10. ESTIMOTE is one of the first iBeacon devices available on the market. More to come next months. iBeacon is based on standard technology open for any third party devices development. iBEACON
  • 11. Indoor location Check-ins coupons Proximity marketing Contectless payment
  • 12. Indoor location Check-ins coupons Proximity marketing INFORMATION ENTERTAINMENT EXTENDED CONTENT SERVICES ...
  • 13. Could you really show me something relevant? Do you really know me? Do you know what i’m doing? + + +
  • 14. “Brands need to tell authentic, emotive, compelling stories.” Angela Ahrendts, Apple Retail (Previously CEO @Burberry)
  • 15. &BOUNDARIES BETWEEN DEVICES, SOCIAL, MOBILE, INTERNET AND REAL LIFE ARE BECOMING MEANINGLESS.
  • 16. 2ND SCREEN
  • 17. Could you really show me something relevant? Do you really know me? Do you know what i’m doing? + + +
  • 18. WHILE TV
  • 19. emotions & IMPACT
  • 20. storytellers who use technology real time collaborative content editors omnichannel engagement