UX laws - How to design a great user experience

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11 tips for designing a great user and customer experience

11 tips for designing a great user and customer experience

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  • 1. ux design lawsHow to designa great user experience
  • 2. experience architectLuca Mascaro
  • 3. ideadesign must improve people’s life
  • 4. goodexperience
  • 5. de•sign [dəzajn]is a method of problem solving.
  • 6. chainDesign ›❯ Experience ›❯ Adoption ›❯ Engagement ›❯ Loyalty ›❯ Profits
  • 7. user experience designdesign ux, isn’t about tools and processes.design ux, is a mindset for create things with anexperience over peoples expectations
  • 8. http://visual.ly/disciplines-user-experience-designexperience designDisciplines
  • 9. ux on consolidated design project like editorial or corporate websiteconsolidated design pattern and user behavior......but there is space for interpreting a superior UX
  • 10. exampleFastCo
  • 11. lawsfor a great experience
  • 12. 1st lawTell a story
  • 13. 2nd lawFocus on key experience
  • 14. 3rd lawSet an expectation
  • 15. 4th lawDesign experiences, not features
  • 16. 5th lawSet strong, clear, coherent choices
  • 17. 6th lawBe obvious
  • 18. 7th lawAdd epic point, remove pain point
  • 19. 8th lawBeautiful for engagement
  • 20. 9th lawLittle big details
  • 21. 10th lawFast and fluid
  • 22. 11th lawAdd a touch of magic
  • 23. great uxSet expectation over customerexperience.Deliver better!
  • 24. thank you@lucamascarowww.lucamascaro.infowww.sketchin.ch