UX laws - How to design a great user experience
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UX laws - How to design a great user experience

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11 tips for designing a great user and customer experience

11 tips for designing a great user and customer experience

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    UX laws - How to design a great user experience UX laws - How to design a great user experience Presentation Transcript

    • ux design lawsHow to designa great user experience
    • experience architectLuca Mascaro
    • ideadesign must improve people’s life
    • goodexperience
    • de•sign [dəzajn]is a method of problem solving.
    • chainDesign ›❯ Experience ›❯ Adoption ›❯ Engagement ›❯ Loyalty ›❯ Profits
    • user experience designdesign ux, isn’t about tools and processes.design ux, is a mindset for create things with anexperience over peoples expectations
    • http://visual.ly/disciplines-user-experience-designexperience designDisciplines
    • ux on consolidated design project like editorial or corporate websiteconsolidated design pattern and user behavior......but there is space for interpreting a superior UX
    • exampleFastCo
    • lawsfor a great experience
    • 1st lawTell a story
    • 2nd lawFocus on key experience
    • 3rd lawSet an expectation
    • 4th lawDesign experiences, not features
    • 5th lawSet strong, clear, coherent choices
    • 6th lawBe obvious
    • 7th lawAdd epic point, remove pain point
    • 8th lawBeautiful for engagement
    • 9th lawLittle big details
    • 10th lawFast and fluid
    • 11th lawAdd a touch of magic
    • great uxSet expectation over customerexperience.Deliver better!
    • thank you@lucamascarowww.lucamascaro.infowww.sketchin.ch