UX laws - How to design a great user experience

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11 tips for designing a great user and customer experience

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UX laws - How to design a great user experience

  1. 1. ux design lawsHow to designa great user experience
  2. 2. experience architectLuca Mascaro
  3. 3. ideadesign must improve people’s life
  4. 4. goodexperience
  5. 5. de•sign [dəzajn]is a method of problem solving.
  6. 6. chainDesign ›❯ Experience ›❯ Adoption ›❯ Engagement ›❯ Loyalty ›❯ Profits
  7. 7. user experience designdesign ux, isn’t about tools and processes.design ux, is a mindset for create things with anexperience over peoples expectations
  8. 8. http://visual.ly/disciplines-user-experience-designexperience designDisciplines
  9. 9. ux on consolidated design project like editorial or corporate websiteconsolidated design pattern and user behavior......but there is space for interpreting a superior UX
  10. 10. exampleFastCo
  11. 11. lawsfor a great experience
  12. 12. 1st lawTell a story
  13. 13. 2nd lawFocus on key experience
  14. 14. 3rd lawSet an expectation
  15. 15. 4th lawDesign experiences, not features
  16. 16. 5th lawSet strong, clear, coherent choices
  17. 17. 6th lawBe obvious
  18. 18. 7th lawAdd epic point, remove pain point
  19. 19. 8th lawBeautiful for engagement
  20. 20. 9th lawLittle big details
  21. 21. 10th lawFast and fluid
  22. 22. 11th lawAdd a touch of magic
  23. 23. great uxSet expectation over customerexperience.Deliver better!
  24. 24. thank you@lucamascarowww.lucamascaro.infowww.sketchin.ch

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