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Luca Cioletti Mobile Developer Conference, Stockholm 100610

Luca Cioletti Mobile Developer Conference, Stockholm 100610



Luca Cioletti Mobile Developer Conference, Stockholm 100610

Luca Cioletti Mobile Developer Conference, Stockholm 100610



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  • FNDC is composed of talented developers with various backgrounds and skill setsSymbian C++, OpenC, Java™ technology, Python, Flash Lite, and Web technologies including Nokia’s Web Run Time. Refocusing energy on Web 2.0 to address the long tail New Audience: Creative Professionals, Web Developers, Flash Developers, Open Source Developers, Prosumers New Technologies: AJAX, WRT, Flash and SilverlightIn the past our developer community, although large, was essentially made up of mobile developers who spent time and invested heavily in becoming familiar with Java as well as C++ and Symbian native programming. And they were extremely attracted to the sheer volumes that Nokia represents (many more eyeballs on mobile devices than PCs of course). That’s been the case for a long time, however those sheer numbers are not enough today, and we have found that the technology palate needs to support a wider variety of tools and technologies that enable developers to leverage what they know on top of Symbian. Web 2.0 technologies in a general sense have meant to us is that the readily accessible technologies like AJAX, and various web run times in a mobile context, Adobe Flash, Microsoft Silverlight, have opened up brand new communities for us to talk to including the creative professional and traditional web developers for whom the PC was once their only outlet.
  • We support our WRT with tools, aimed at the needs of existing Web developers. Web developers use Web tools, so we are reaching out to them through the tools they already know and use.Opportunity for designers and developers to collaborate on the same projects: Designers use Dreamweaver and other popular graphic design tools (like Photoshop) to create widget design and user interface. JavaScript developers import those graphics into Aptana Studio and add the application logic
  • - Ovi App Wizard is a fast, easy and free way to mobilize and monetize your web content (in RSS/Atom format) for Ovi StoreFree to use.No programming skills required.Only takes minutes to create.Distribute to millions through Nokia’s Ovi Store- Gained the first hands-on experience with the Nokia platform technologies (WRT, Java) and Ovi Store publishing process with minimal effort Currently, open to invited partner only for feedback To be open soon to all publishers/developers

Luca Cioletti Mobile Developer Conference, Stockholm 100610 Luca Cioletti Mobile Developer Conference, Stockholm 100610 Presentation Transcript

  • Forum Nokia Developer Services
    Gian Luca Cioletti
    Business Development
    Forum Nokia EMEA
  • Who am I
    originally from Florence, Italy
    been living for 25 years in Finland
    degree in Electronic Engineering
    degree in International Business Management
    over 16 years of experience in international business
    an executive and professional in the Telecom industry,
    a strategic thinker,
    a visionary and inspiring Leader,
    a consumer,
    a human being
    more about me on www.linkedin.com/in/gianlucacioletti
  • Worldwide Mobile Terminal Sales to End Users in 1Q10
    (Thousands of Units)*
    Worldwide Smartphone Sales to End Users
    by Operating System in 1Q10 (Thousands of Units)*
  • Who is FNDC?
    Forum Nokia and Developer Communities (FNDC) is dedicated to supporting third-party developers and publishers who bring locally and globally relevant content to Nokia devices around the globe.
  • Very active developer community with over 1.7 million unique visitors per month
    EMEA 50.3%
    China 9.0%
    India 7.2%
    Source: Forum Nokia, February 2010
    Rest of Asia 17.7%
  • Games
    Forum Nokia Serves Developers and Publishers
    Native appsfor great performance: build with Nokia Qt SDK native applications with great portability Games. Productivity. Utilities.
    Web apps, Web SDK the easiest way for web developers to create mobile apps: Web (HTML/CSS/JavaScript]
    City Guides & Maps
    News & Info
    Photo & Video
    Social Networks
    Card & Casino
    Java appsfor hundred of millions of devices: Java J2ME
  • Devices, clarified
    Basic devices for the masses.
    Democratizing the smartphone.
    Leading the evolution of mobile computing
    Develop Java apps
    Develop Native Apps (Qt)
    Develop Native Apps (Qt)
    Develop Web Apps (WRT+Ovi)
    Develop Web Apps (WRT+Ovi)
  • Beta Available Now
    Nokia Qt SDK 1.0
    C++ based Qt for mobile app development.
    Based on Qt Creator 2.0 IDE.
    Supports S60,Symbian & MeeGo.
    Introduces Qt access to selected device functions through new Qt APIs for mobile development.
  • Nokia Qt SDK 1.0
    A world class tool
    Beta Available Now
    Install. All in just one package. Easy to customize and update.
    Simulate. Fast, easy to use and lightweight simulator.
    Create. A complete IDE, based on Qt Creator
  • Turning Web Designers Into Widget Developers
    Develop web widgets using popular development tools
    • WRT plug-in 2.0 for Aptana Studio
    • WRT Extension for Adobe Dreamweaver
    • WRT plug-in for Microsoft Visual Studio
    Create, develop, test, previewand deploy WRT widgets for millions of Nokia devices
    • Easy transition from web designto widget development
    • Designers and developerscollaborate easily
    WRT plug-insand extension
  • Ovi App Wizard
    Ovi app wizard is a fast, easy and free way to mobilize and monetize your web content (in RSS/Atom format) for Ovi Store
    Free to use. No registration fee
    Open to all businesses and individuals
    No programming skills required
    Only takes minutes to create
    Apps delivered into Ovi Store within 24 hours of submission
    Distribute apps that work on nearly every Nokia handset to millions through Nokia’s Ovi Store
  • Reach millions of consumers worldwide using Java™
    Mobile Java™ applications offer you the opportunity to create rich, sought-after applications for mobile phones. Nokia offers the most comprehensive support for Java technology in the world’s most-popular mobile phones.
  • Forum Nokia provides technical and business resourcesthat support mobile developers
    Business Opportunities
    3rd Party
    Global Community
    Technical Support
  • Ovi Store Designed for Scale, Built to Sell
    Global Availability
    Largest Range of Devices
    Local Relevance
    Payment Methods That Work for Consumers
    Content from80 Countries and counting
    100+ Handset models can get Ovi Store content
    Including operator billing with 75 Operators
    30 Languages
  • How Consumers Are Responding*
    • Around 1.7 million downloads per day = 22 downloads/second
    • Each active user is still averaging 8.5 downloads per month.
    • 60% of daily visitors are repeat visitors
    • Average download activity: 12 content items per customer
    • Most prominent devices were all touch models: N97, N97 mini, 5800 XpressMusic, and 5530 XpressMusic
    • The top downloading countries from Ovi Store in alphabetical order are: France, Germany, India, Indonesia, Italy, Russia, Saudi Arabia, Turkey, UK & Vietnam
  • Ovi Publisher Success Stories*
    • Offscreen Technologies: Over 25m downloads
    • Digital Chocolate: 4M downloads
    • Pico Brothers: over 2.5M downloads
    • Herocraft: over 1.8M downloads
    • mForma Europe Ltd. over 1.6M downloads
    • eBuddy, Shazam, Polarbit, Numo and Nimbuzz: over 1M downloads
    • More success stories: http://blogs.forum.nokia.com/blog/ovi-publisher-successes
  • Creating Strategic Relationships Around Ovi Services
    Adding Value to Devices
    Finding Services
    for the Future
    …And Much More
    • Finding 3rd Party Innovation
    • Helping to Create Opportunities
    • Discovering the next new thing
    Creating Outstanding Experiences for Consumers
  • Very active developer community with over 1.7 million unique visitors per month
    Discussion BoardsWikis, Blogs
    eLearning &Webinars
  • Nokia and OVI Store in the
    Nordic markets
  • Ovi Store marketingRecommended section
    Nokia will commit to promote local apps in own media and on the Ovi Store, main section (Recommended).
    • Position 3 and 4 of the main Ovi Store view are controlled by the local Nokia team to promote local apps on a rolling basis.
    • More positions will be controlled locally moving forward.
  • Ovi Store marketingNokia.local pages
    • Promo banners on nokia.local main pages on a rolling basis for OVI Store and local apps.
    XML based banner showing relevant content to Danish users. Note that this XML feed will be used by external partners as well (operators,…) = more visibility for your apps
    Fixed banners
  • Ovi Store marketingATL/BTL campaigns
    We will continue to do large 360 ATL/BTL campaigns including Ovi Store. They will of course include local content.
    • OVI Store TV spots inc local apps
    • BTL material including local apps
    There are more campaigns planned in 2010 including Ovi Store.
  • Pre-installs
    • Nokia will preinstall launchers in its devices from start. These launchers consist of the app logotype and a direct link to Ovi Store to download the item.
    • Our objective is to add up to 10 local app. launchers per country in every device shipped moving forward.
    • This is a great opportunity to secure the distribution of your apps.
  • What are you waiting for?Get started now! www.forum.nokia.com
    Apply for Launchpad membership at the following link:
    For support regarding the Launchpad membership:
    Register yourself and start to submit your content to OVI Store
    For support regarding the OVI Store:
  • Develop for OVI Store
    • Create an app in 10mn: Ovi App Wizard – easy-creation-tool (based on existing RSS feeds) for both widgets and Java apps ensuring wide compatibility
    • Customize your app more using WRT web standards. All devices supporting Web Run Time (web based apps  low dev cost, max. exposure)
    • For more advanced apps, use Qt to develop for Nokia devices (Symbian or Meego).
    Learn more
    • Get the SDKs
  • Key contact person in Forum Nokia Nordics: gian-luca.cioletti@nokia.com
    Key contact persons in Nokia Nordics:
    christophe.joyau@nokia.com, william.milisic@nokia.com
    All Nokia devices are categorized here
    Latest S60 5.0 touch devices driving most traffic on Ovi Store. Touch based apps.
    Nokia blog (in Swedish), key contact person christophe.joyau@nokia.com
    Develop for OVI Store