Between 2013 @Capri - The Power of Connections

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Presentation shared at Between 2013 event held in Capri. Focus on how Facebook is impacting some mature tech markets (Data Centers, Measurement/Research, Connectivity/Telco) plus updated (mobile) audience figures

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Between 2013 @Capri - The Power of Connections

  1. 1. The Power of Connections Capri, 3 ottobre 2013
  2. 2. Luca Colombo Country Manager – Facebook Italy
  3. 3. 3The Power of Connections, Capri 3-4 ottobre Time spent on desktop (US) Time spent on mobile (US) 11.3 8.5 6.2 4.1 0.7 0.7 Facebook YouTube Yahoo! Google Twitter Instagram Averagedailyminutesperuser 30.5 11.1 7.3 7.2 6.4 Facebook Instagram Google YouTube Twitter Yahoo! Source: Monthly data calculated from comScore Key Measures and Mobile Metrix US, July 2013 11%of all time spent on desktop Facebook is 21%of total mobile time spent Facebook and Instagram are
  4. 4. 4The Power of Connections, Capri 3-4 ottobre
  5. 5. 5 Source: Facebook Internal Data based on stated and inferred data, average for June 2013; percentage of internet and mobile phone users calculated with data from eMarketer, April/May 2013 Every month. >17Mpeople daily of monthly active users return daily74% >10Mpeople daily on mobile >24Mpeople monthly 71% of internet users in Italy That’s >16M people monthly on mobile 32% of mobile phone users in Italy That’s Every day. The Power of Connections, Capri 3-4 ottobre
  6. 6. 6 Pillars The Power of Connections, Capri 3-4 ottobre
  7. 7. 7The Power of Connections, Capri 3-4 ottobre
  8. 8. 8 “[…] design and enable the delivery of the most efficient server, storage and data center hardware designs for scalable computing […]” The Power of Connections, Capri 3-4 ottobre
  9. 9. 10The Power of Connections, Capri 3-4 ottobre
  10. 10. 11The Power of Connections, Capri 3-4 ottobre
  11. 11. 12 Measuring results! The Power of Connections, Capri 3-4 ottobre
  12. 12. 13 Half the money I spend on advertising is wasted; the trouble is I don't know which half. John Wanamaker (1838 – 1922) The Power of Connections, Capri 3-4 ottobre
  13. 13. 38%The average online reach for narrowly targeted campaigns is accurate 89%accurate The average Facebook reach for narrowly targeted campaigns is
  14. 14. 16The Power of Connections, Capri 3-4 ottobre
  15. 15. Facebook activity Ad exposure Fan base membership Organic/ viral exposure 75% Online population Measurement- only, privacy safe, direct-match analysis 70M US households Buying behavior Measuring 5,000 brands over 100 categories $300B in retail ACV sales >60% ACV The Power of Connections, Capri 3-4 ottobre
  16. 16. 18Titolo, Capri 3-4 ottobre $2.4MM $2.0MM Sales Lift Airwick Brand Observed* National Projection** $740K $757K Sales Lift Lysol Brand Observed* National Projection** 5.1x ROI 1.8x ROI
  17. 17. Mobile, Mobile, Mobile Big Data Measuremen t Open The Power of Connections, Capri 3-4 ottobre
  18. 18. Grazie! Capri, 3 ottobre 2013

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