Travel factsheet q1 2010 final
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Travel factsheet q1 2010 final

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Travel factsheet q1 2010 final Travel factsheet q1 2010 final Presentation Transcript

  • Travel Factsheet Switzerland Based on Data of Q1 2010 (January – March) Google Switzerland Creation Date: July 2010 Google Confidential and Proprietary
  • Factsheet – Travel CH Growth of AdWords Search Investment Ø AdWords Figures of Leading Travel Advertisers of Leading Travel Advertisers 800'000 1st Quarter 2010 Search 1 Investment 600'000 In CHF Impressions ~ 37.9 m 400'000 CTR (click through rate) ~ 3.25% 200'000 Clicks ~ 1.2 m 0 CPC (cost per click) CHF ~ 0.64 Q1 08 Q2 08 Q3 08 Q4 08 Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Source: Google internal, 2010 Investment CHF ~ 786 k Growth of AdWords Search CPC 1st Quarter 2010 Display 2 of Leading Travel Advertisers Impressions ~ 57 m 0.80 Ø CPC 0.70 CTR ~ 0.14% In CHF 0.60 0.50 Clicks ~ 79 k 0.40 0.30 0.20 CPC CHF ~ 0.60 0.10 0.00 Investment CHF ~ 47 k Q1 08 Q2 08 Q3 08 Q4 08 Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Source: Google internal, 2010 - averages based on a sample of available industry- related Google data. Future results may differ from provided as we tweak and improve data quality. Please use as a directional guide. Source: Google internal, 2010 1 Advertising with AdWords Search 2 Advertising on Google Display Network Google Confidential and Proprietary 2
  • Factsheet – Travel CH Top & Rising Travel Searches in June 2010 Growth of Travel Search Queries Q1 08 vs Q1 09: + 11% Q1 09 vs Q1 10: + 32% Source: Google internal, 2010 Examples of Google Sites for Text & Display ads Source: Google Insights for Search, June 2010 Updated Nov. 2009 Google Confidential and Proprietary 3