“Today’s approach to social media measurement – racking up the most‘likes’, ‘retweets’, ‘followers’ and ‘recommendations’ – is the wrongapproach.Marketers must define success not by social media activity, but rather bycustomer value and engagement”“We don’t have a choice on whether we DO social media, the question ishow well we DO it”What is social media?
Deciding what to say 17%Finding the time 32%Writing original content 28%Engaging with customers 10%Measuring ROI 13%Source: Red Rocket Media Survey, 2011Social media challenges
Launched February 2004Mission: To make the world more open and connectedWhat is Facebook?
Action points• Set up your Facebook page (desktop)• Download a Facebook App to your smartphone• Decide what success will look like for you / your pharmacy• Schedule time to plan content (once a month)• Schedule time to post content (once a week)• Engage with your customers (daily)
Thank youLuan WiseEmail: firstname.lastname@example.orgCall me on: 0845 519 8288Follow me on Twitter: @luanwiseConnect with me on LinkedIn: http://uk.linkedin.com/in/luanwiseVisit my website: www.luanwise.co.uk