Alphega Pharmacy National Conference 2013

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How to maximise social media opportunities in your pharmacy - a step-by-step demonstration of how to set up a Facebook page.

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Alphega Pharmacy National Conference 2013

  1. 1. 1Maximising your pharmacy revenueMaximising your pharmacy revenueHow to maximisesocial media opportunitiesin your pharmacyLuan Wise
  2. 2. An umbrella term that definesthe various activities thatintegrate technology andsocial interaction.What is social media?
  3. 3. What is social media?
  4. 4. “Today’s approach to social media measurement – racking up the most‘likes’, ‘retweets’, ‘followers’ and ‘recommendations’ – is the wrongapproach.Marketers must define success not by social media activity, but rather bycustomer value and engagement”“We don’t have a choice on whether we DO social media, the question ishow well we DO it”What is social media?
  5. 5. Deciding what to say 17%Finding the time 32%Writing original content 28%Engaging with customers 10%Measuring ROI 13%Source: Red Rocket Media Survey, 2011Social media challenges
  6. 6. Launched February 2004Mission: To make the world more open and connectedWhat is Facebook?
  7. 7. Setting up your Facebook page
  8. 8. Setting up your Facebook page
  9. 9. Setting up your Facebook page
  10. 10. Setting up your Facebook page
  11. 11. Setting up your Facebook page
  12. 12. Setting up your Facebook page
  13. 13. Admin Panel
  14. 14. Deciding what to say
  15. 15. Deciding what to say / finding the time
  16. 16. Engagement
  17. 17. Measuring ROI
  18. 18. Action points• Set up your Facebook page (desktop)• Download a Facebook App to your smartphone• Decide what success will look like for you / your pharmacy• Schedule time to plan content (once a month)• Schedule time to post content (once a week)• Engage with your customers (daily)
  19. 19. Thank youLuan WiseEmail: sayhello@luanwise.co.ukCall me on: 0845 519 8288Follow me on Twitter: @luanwiseConnect with me on LinkedIn: http://uk.linkedin.com/in/luanwiseVisit my website: www.luanwise.co.uk

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