The document discusses marketing trends in the EMEA region. It identifies six key trends: social media, mobility, building content once for multiple platforms, infographics, Instagram, and geo-location. The presentation encourages marketers to make their sites mobile-friendly, make marketing more visual, and dedicate staff to content creation. It provides examples of using different social media platforms and measuring success.

1. EMEA Marketing Trends
Workshop
LUANNE
TIERNEY
Vice
President
Juniper
Worldwide
Partner
Marke?ng
Dubai,
November
2012

2. IMPACT
YOUR
CAREER

4. GARTNER’S IT MEGA TRENDS
Con/nued
Cloud
Growth
Mobility
&
Mobility
Apps
App
Stores
&
Marketplaces
Co-­‐IT
Social
User
Experience
The
Internet
of
Things
Big
Data
Use
of
Tablets
Next
Gen
Analy/cs
Fabric

5. TREND
1:
SOCIAL
MEDIA

6. SOCIAL
MEDIA
IN
EMEA
ü 232M
Facebook
users
(world’s
largest)
ü 70%
CIOs
find
social
media
valuable
in
influencing
buying
ü 80%
of
high
growth
companies
using
social
media
Forrester
2012
European
Travel
Commission
Internet
Report
2012
BursonMarsteller
Europe
“Inside
the
Mind
of
the
CIO”
Study
2012

7. Europe
has
1/3
of
world’s
social
networkers
Comscore
2012

8. HOW CAN
YOU USE
SOCIAL MEDIA?

9. TWEET LATEST
NEWS, INSIGHTS,
TRENDS OR
“WHAT’S GOT OUR
ATTENTION”
Facebook
is
a
great
way
to
reach
out
to
your
customer
base
and
start
a
conversa/on

11. WHAT COULD YOU
TWEET ABOUT?
What
are
some
of
the
ideas
you
could
start
to
share
with
your
customers
and
internal
clients
on
Twi^er?

12. TWITTER
CAN
IMPACT
YOUR
BRAND

13. • Promote offers
• Give product/
services news
• Create groups

16. DEVELOP
YOUR
BRAND
ON
LINKEDIN

18. What
could
you
post
on
your
company’s
LinkedIn
page?

19. ü Post content
ü Follow-up with
conversation

20. TREND
2:
MOBILITY
ü 55.1
M
mobile
users
ü QR
Code
usage
doubled
for
smartphone
users
ü Social
media
access
via
mobile
44%
growth
Comscore
June
2012

21. DON’T
PUSH
TOO
MUCH
CONTENT

22. ONE MESSAGE
FOR MOBILE
PICK

23. short
timely
relevant
one column
html 5
interesting
eye
catching
headline
easy
catchy
content
finger
friendly
fun
funny
engaging
content
audience
now
css
java
CREATE MOBILE-FRIENDLY
MESSAGES

24. MOBILE-­‐FRIENDLY
MESSAGES
1. Minimal
images
2. Don’t
use
flash
3. Use
headlines
4. <100
words
@
page
5. Click
to
call

25. TREND
3:
BUILD
IT
ONCE!

27. WE LIVE IN A
VISUAL WORLD

28. TREND
4:
INFOGRAPHICS

30. hp://bit.ly/vB2k9Y
Juniper
Cloud
Infographic

31. TREND
5:
INSTAGRAM

32. Instagram’s
share
of
social
market
increased:
8,121
%
in
Singapore
2,028
%
in
the
UK
843
%
in
New
Zealand
Digital
Insights,
Experian
2012

33. 1. Give
behind
scenes
insights
into
company
or
team
2.
Send
customers
evidence
they
ma^er
to
you
3.
Promote
&
engage
real-­‐/me
at
events
4.
Provide
photos
of
event
ajerwards
5.
Visually
record
case
studies
of
service
work
6.
Run
compe//ons
on
Instagram
6
WAYS
TO
USE
INSTAGRAM

34. Introduce
Your
Engineers

35. Showcase
Products
&
Services

36. TREND
6:
GEO-­‐LOCATION

37. Luanne
Tierney
VP
Juniper
Your current location: Dubai

38. ENGAGE

39. Measuring
Success
Unique Page Views
Time on Page
Total Pages Viewed
Referring Traffic
GOOGLE ANALYTICS MEASURES:

40. 1. Am I getting positive exposure?
2. Are my sales staff or engineers
showing up online (Linkedin expert)
3. Am I getting increased attendance
at my events?
Ques/ons
to
Ask

41. SOCIAL
MEDIA
DESIGN
FOR
MOBILE
BUILD
IT
ONCE
INFOGRAPHICS
INSTAGRAM
GEOLOCATION
SIX
TRENDS

42. ü Make sure your site is mobile
friendly. Build it once.
ü Make your marketing more
visual.
ü Have one person on staff
dedicated to content.
TO
DO
TOP
3
ACTIONS
Make
site
mobile
ready
Make
marke/ng
more
visual
Tweet
valuable
content

43. THANK YOU!
www.
twi^er.com/#!/ld/erney
www.linkedin.com/in/luanne/erney
l/erney@juniper.net
Luanne
Tierney
Vice
President,
Worldwide
Partner
Marke/ng
1194
N.
Mathilda
Ave.
Sunnyvale,
CA
94089