Crowdsourcing#NewCrowdSM4 Leigh Ortman Alexandra Dolan Charlotte Schaefer Tim Killian
What is Crowdsourcing?
Crowdsourcing is the act of outsourcing tasks usually assigned to a single individual, to a large group of people.
• Video of crowdsourcing
1714- British Government AsksCitizens For a Way to Find Location While at Sea
1916- Planters Peanuts Logo Contest
2004- James Surowiecki writes “The Wisdom of Crowds”
Jeff Howe coined the term in 2006.
2008- IndieGoGo launched * Crowdfunding
Iceland crowdsources a new constitution proposal
CrowdConf @CrowdConf* Started in 2010
How do you crowdsource?
Applications & Websites
ThumbFree mobile applicationUsers may eitherrequest feedback fromusers or providecomments to others’ postsConnect with users withsimilar interestsReward helpfulresponses with Stars
• Download Thumb to your smartphone• Sign up with e-mail or Facebook• Click “Me” Click “Find Friends”• Click “Search Thumb”• Type in: email@example.com (Charlotte)
• Enterprise crowdsourcing• Hires a network over 2.5 million people to perform their crowdsourcing• Large companies small businesses pay CrowdFlower to do their crowdsourcing for them
Collaborative production website for making music If a production makes money, the profits are split 50/50 with the company and the artist(s).
• Insert screenshots of process
Advantage1: With a huge pool ofparticipants, more ideas are bound to be made.
Advantage 2: Feedback is gained quickly for faster results.
Feedback is instantaneous.
Advantage 3: Cheap for companies.
Disadvantage 1: Requires filtering of bad information
Disadvantage 2: Low Confidentiality, Privacy and Security. Information gathering is a public process
Mark Wilson• @crtlzee• Founder of Philanthopr “It may only take a few more disasters (individuals who despise a certain brand, etc, teaming up) to take down a brand in a public arena and scare many corps away from the idea.”
John Tozzi• @jtozz• Reporter for BloomburgBusinessweek – covers small business, entrepreneurship, &innovationn“The main advantage is it allows you to tap a wide network of people who may specialized knowledge or insight into a particular question or problem.”
Mollie Allick• @mpallick• Director of Events and PR at CrowdFlower
• Expert 4
“Brand Crowd”Companies will look to consumers to spread the word of their new products before they hit the shelves.
CrowdfundingJumpstart Our Business Startup (JOBS) Act, passed by the House of Representatives,allows new businesses to use crowdfunding.
Crowdsourcing EmploymentLarge companies have begun paying people to perform crowdsourcing activities on a daily basis.
Summing Up• CrowdSourcing is an efficient way of gathering information and feedback from unlimited sources worldwide thanks to the internet and social media• Large Corporations to small businesses and even individuals can make a living off of crowdsourcing• Crowdsourcing brings together numerous viewpoints information and strategies together but requires a filter