Prizes, Crowdfunding & Equity Crowdfunding Oh My
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Prizes, Crowdfunding & Equity Crowdfunding Oh My

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  • 57 from NA. or 837 m, 583 m europe\n\nEquity-based crowdfunding, in which funders get a stake in the company, raised the most money per campaign in 2011. This sector grew at 114 percent compound annual growth rate (CAGR). Donation-based crowdfunding projects, where contributions went towards a charitable cause, raised the most money overall, $676 million.\n\nequity based and lending based is best for digital goods (software film music. Raised the most money per campaign.the largest sum of money per campaign.Donation-based and reward-based crowdfunding for cause-based campaigns that appeal to funders’ personal beliefs andpassions perform best (e.g., environmen\n\n\n\n\n
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Prizes, Crowdfunding & Equity Crowdfunding Oh My Prizes, Crowdfunding & Equity Crowdfunding Oh My Presentation Transcript

  • ?Prizes Equity Perks-based Crowdfunding? Crowdfunding ? Government Grants? Banks? Philanthropy/NonProfit Grants? Venture Capital? Employment? 3 MASSIVE FUNDING OPPS IN 3 MINUTES EACH L. THORELL | INNOVATINI.COM
  • AGENDAThe opportunityHow big it isWhich opportunity best fits who you are.
  • PRIZES &OPEN CHALLENGES
  • TYPES OF PRIZES(MCKINSEY’S “AND THE WINNER IS...” REPORT, 2009)
  • This%isn’t%an%unusual%rBIG PRIZES COME WITH BIG PUBLICITY Ne# Impr recom % Par6 engin %
  • WHY YOU SHOULD GO FOR IT.
  • PEOPLE YOU’D NEVERThis%isn’t%an%unusual%result…% SUSPECT SOLVE PROBLEMS Folditgame Discover%the%structure Problem: Discover the %an%enzyme%involved%i structure of an enzyme involved in the Reproduc:on%of%the%% reproduction of the AIDS AIDS%virus% virus. %Participants: Hundreds, but a core 20+ solved Par:cipants:%Hundred %but%a%core%20+%solved Non-experts in biochemistry! % Time to solve: 3 weeks Solved:%3%weeks%
  • PLACES TO FIND PRIZE CONTESTSMcKinsey’s “The Winner is” ReportChallenge.govPrizes.orgIdea BountyNaming ForceSquad HelpPicky DomainsCrowdspring
  • NOW OPPORTUNITIES • $250,000 • Get 250 social votes on your business plan to qualify • Deadline: June 30 • $20,000 of five $20K prizes • Best actionable idea for a Facebook platform to deliver a human rights, human development or social good outcome. •Deadline: Aug 15
  • HOW BIG IS IT?Prizes of >$100K have grown 15x over the past 35 years.McKinsey estimates The Prize Sector is worth $1 Bn - $2 Bn.
  • PERKS-BASEDCROWDFUNDING
  • MANY CHOICES...Many%choices…%
  • ANATOMY OF AKICKSTARTER PROJECT 1 3 2
  • WHAT MAKES IT KICKASS? • It’s a new, highly traffic social channel • Large bizarre of innovative social cause and innovative projects • Very likely serendipitous 4 encounters • Compelling psychology of “All or None” funding
  • TACTICAL ADVICE FROM ANEXPERTBrian Meece, CEO ofRocketHub Brian Meece, CEO of RocketHub
  • BRIAN’S ADVICEStart by winning followers for your project.Shift communications as needed.Use local & regional connections for support.Finish strong. End with a harder sell - “last chance” “If you hit 20-35% of your funding, there’s a 90% chance you’ll reach 100%.”
  • HOW BIG IS IT?• $1.47 Bn in 2011• 452 crowdfunding platforms Source: Massolution, Crowdsourcing.org 2012
  • EQUITYCROWDFUNDING
  • IT’S ILLEGAL TODAY“...you can go to Las Vegas and lose $10,000 at the table inan hour but you don’t have to be an accredited gambler todo that.” Steve Case
  • TIMELINE1933: Securities Exchange Laws createdMarch 2012 Bipartisan vote by House & SenateApril 5, 2012: Obama signs JOBS ActYet to come: Reg D changes, more rule-makingEquity Crowdfunding ETA: Dec 2012? March 2013?
  • WHAT ARE THEY WORRIED ABOUT?Scam & Fraud Crowdcube [UK] :Zero scams/ zero fraud. RocketHub: Zero scams/ zero fraudAngelslist.com: Zero scams/ zero fraud Prosper.com: Zero scams/ zero fraud
  • JOBS ACT- CROWDFUNDING BASICSFunds Seeker must be incorporated.Funds Seeker must use a crowdfunding portal...Investment Cap Max: $10,000 per investorCrowdfunding Cap/Company: $1 M/year Currently, serious paperwork: $100K-$500Krequires CPA-sanctioned financial statements; >$500Krequires full blown audit.Currently, crowd portals not required to supportinteraction/feedback between seekers & investors.
  • WHY THIS IS EXTREMELY COOL FOR FLORIDA California Florida 1,147 deals 30 deals 2009 Venture Capital $8,800,000,000 $235,061,300“Florida does all year in venture capital what California does in a few days” Robert Trigaux Tampa Bay Times Venture columnist
  • HOW BIG COULD IT BE? Total U.S. Total Long-Term Savings VC Investment Today of Americans Today - $30 Trillion ($26.2 Bn 2011)If Americans diverted 1% of their long-term savings to [crowdfunding], that sumwould be 10x the total annual VC investment in the U.S.” Amy Cortese, author of Locavesting
  • SMART THINGS YOU CAN DO NOWDress rehearse on a perks-based crowdfundingplatform - learn the ropes.Read the RocketHub White Paper written for theSEC for a 2012-2014 roadmap.Track the activities of the Crowd Funding ProfessionalAssociation (CFPA)
  • WHAT’S YOUR STYLE? Perks-based Equity-based Prizes Crowdfunding CrowdfundingSize of Project Short-term Project CompanyMarketing effort It’s done for you. Very high Very high +Financial Mechanistic; readyAnalytical effort Low knowledge; need to engineer it experts Virtuoso in field Full-fledged Hi imaginationPersonality Type or cross-field imaginative, social Highly social hybridizer team Group Type Indie or Solo or group Company, lawyer collaborative indie (& CPA)
  • It’s the end of the world as we know it, and I feel fine... R.E.M. delicious.com/lthorell Crowdfunding StackLisa Thorell Innovatini. com thorell.lisa@gmail.com @lisat2