Otg client-case-studies

Off the Grid Public Relations
Client Case Studies
Advertising + Blog Development + Case Studies + Email Marketing + Green Marketing + Social Media + Trad Public Relations + Business Strategy + B2C Ticket Sales Promotion + B2B Webinars
3218 E. Colonial Drive Orlando Fl 32803 www.offthegrid-pr.com 321.281.8378

Some of our clients
Florida Council on Compulsive Gambling

Examples of our Web site Works (B2C)
Video email app to encourage word-of-mouth ticket sales
Successful e-commerce promotions won a 2009 Silver Communicator Award.- Web Design

Examples of our Web site works (B2B)
Our detailed Case Studies, including ROI analyses, encourage more B2B prospect opportunities for our customers.

Case Study: NASA FutureFlight Central
Complete Reintroduction of NASA FutureFlight Central
Press/Media coverage: Won Popular Science “Hot New Technologies of Year 2000”; USA Today, BBC, Discovery Channel, ABC Nightline.
Hosted successful 300-person Key Aviation Influencers Launch Event; DFW, LAX, and SFO sign up as customers.

Case Study: Healthy Chef Creations
Created “Momilicious” brand identity, web content creation; initiated Mommy blogger contest.
Results: Launched Feb 2010, new product orders already 20% of total order revenue in first month,
.

Case Study: MomsLikeMe Orlando
Launched Twitter program creating 2 contests to increase memberships. Results: Increased membership signups 50% in 3 month period.
.

Case study: Our Body the Universe Within | Biz Dev + Creative Strategies
OTG negotiated the Florida Hospital partnership which included several components. Key was a FH employee and partner discount – enabling Our Body to lift ticket sales 20% through the hospital’s distribution channels.

Case Study: TCT Solar [ Jacksonville]solar water heating
PR support for TCT Solar’s participation in the Environmental Defense Fund’s Florida TV ad awareness campaign, Faces of Climate Change. 10-sec Spots were shown over 50 times in Florida metros throughout June and July 2008, greatly enhancing the company’s visibility to green commercial projects. (eg. Sandals Hotels & The City of Tampa were engaged as a result of our strategic PR.)
.

Case Study: Solaris Communities
Garnered Over $7 million in advertising equivalent Impressions via television, national & regional magazines over a 4 month period
.

Case Study: InPhonex (VOIP startup)
SEO + directory + inbound link placements increased web traffic 30% in first three months; Jumpstarted webinar series for value-added resellers, including first White Paper for VARs. Results: Brought first 100 VARs into program.
.

Case study: Solar Direct Ad Design
Goal: “Upscale” the
Perception of Solar Thermal
for large commercial projects
Messaging: Solar doesn’t
have to be ugly.
It can be a Smart Eco-Chic
addition to a building’s
architecture and cityscape.

Case study: Pure Zing’s Blog 31-Day Give-away
Problem:A natural products Blog site had zero traffic;
client desired to use blog to increase newsletter
subscriptions and pass-through traffic onto their product
review website.
Solution:OTG designed an integrated marketing
campaign combining a 31-Day product giveaway
contest on the blog with a nationwide press release
announcing the start of the contest. Strategic postings to“freebie”
blog sites were also used to attract new-comers.
Commenters are encouraged to win by posting creative writing
and product use ideas.
Results: Daily blog traffic to the Giveaway
averaged 50-81 blog posts per day, with a peak of
180 people blogging in one day. As a result of this
Campaign, the client’s newsletter subscriber base doubled to
5000 subscribers.

Case study: Solar Direct’s Email Marketing
Goal:250,000
promotional emails delivered
to In-house Email List (15,000)
and targeted consumer lists
nationwide
Average Results (In-house):
37% Open Rate
40% Click-through
Best performing campaign led
to a 200% ROI in sales conversions.

Examples of Our Results
Clients expect hundreds of thousands of eyeballs & 6-digit dollar returns in their PR and marketing coverage. We deliver.
NASA:
Over $3 Million in agency-attributed consultative service sales, breaking NASA into a new commercial market sector ( airports and airport planning/design firms).
Secured over $5 Million (equivalent ad dollars) of top-tier PR placements.
Awarded Popular Science Magazine’s “Best Top Ten Technologies for the Year”
Solaris Home Systems/ Affiniti Architects (Green Building; Sustainable Community).
Garnered 3 national “Green Home” awards for the client, while also attracting publicity for their LEED GOLD homes.
Secured $7,000,000 in Florida and national media placements in 6 months
Solar Direct (Solar Energy)
Secured $3,500,000 (equivalent ad dollars) of PR placements in Florida regional publications in one and one-half year.
Attracted $250,000 of systems design project solicitations via targeted PR placements in regional business journals.
InPhonex
Increased web site traffic ranking 50% within 3 months via strategic web directory placements, back links and targeted advertising placements; jumpstarted monthly webinar series for value-added resellers.
PR Placements include NY Times, Newsweek, Entrepreneur Magazine, Business Week, USA Today, BBC News, ABC Nightline, as well as numerous Florida radio and TV placements.

How committed are we to client’s results?
Our market and PR strategy analyses have been acknowledged by clients as among the best-in-class experiences on a level with premiere management consulting firms.
We thoroughly enjoy the challenge of incentive-based performance relationships with our clients.
We work with clients in defining their project expectations, defining goals in quantitative terms (eg. PR placements, customer opens/click-throughs/purchases and/or new customer acquisition). It is our delightto exceed your expectations…and our own!
Exactly how committed are we? Simply put, we will not take a client unless we see a significant “win opportunity” for our mutual marketing partnership occurring within the first two weeks of collaboration.

Customer Testimonials
Thorell’s business acumen was core
to my vision of creating a Healthy Lifestyle
adjunct to our core health insurance business.
You can count on them for strategic insights
and delivery.
Michael Ashker, Former President and Founder of
Imerica Financial Services
OTG rapidly learned our business and has become
a core partner to our executive management team.
They not only noticeably improved our market position
In Florida but brought us to a position of Thought
Leadership in the solar energy market.
Dale Gulden, CEO of Solar Direct
Your team did a great job for us...
Tom Pirelli, Chairman Solaris Home Systems & The Arial Foundation
At the time we brought in OTG, we had zero customers and
revenue for a $14 M project that was costing us $3.2 M in annual operating costs. Lisa raised a marketing plan from ground
zero and totally executed, not only bringing us a new
customer set but helping us gain full cost-recovery inside 2 years.
Dr. Steve Zornetzer, Director of Information Science and Technology
, NASA Ames Research Center

www.OffTheGrid-pr.com
Just a very brief introduction to our work.
Contact us if your product or service requires
changing the way the world usually thinks.
3218 E. Colonial Drive Orlando Fl 32803 www.offthegrid-pr.com 321.281.8378

Otg client-case-studies

by Lisa Thorell on Jun 28, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 60

Statistics

Otg client-case-studies — Presentation Transcript

http://offthegrid-pr.com	56
http://taagency.squarespace.com	4