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In-game Avertising in Farm 2
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In-game Avertising in Farm 2

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In-game Avertising in Farm 2

In-game Avertising in Farm 2

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  • 1. 28/10/2011 Advertising in Farm 2 By Web Business Development
  • 2. AgendaAbout Farm 2Brands Can Do…Social Game ActivitiesHow To MeasureContactQ&Ahttp://open.zing.vn 2
  • 3. New SectionAbout Farm 2http://open.zing.vn 3
  • 4. About Farm 2• Site information – URL: http://me.zing.vn/apps/ntvv2 – Launched: Oct 2010• Traffic – Monthly Active User(A30): ~ 2,5 Mil• Major services – Farm, Zoo, Fish Farm Animal breeding Fish breeding http://open.zing.vn
  • 5. DemographicAge 6% 22% 44% 18% 10% Gender 54% 46% Under 13 13-17 18 - 24 25 - 34 Over 35 Male FemaleJob 75% 11% 15% Place 1% 9% 10% 24% 56% Pupil-Student White-collor Other Other School Working Internet café Home http://open.zing.vn 5
  • 6. New SectionSocial Game Activitieshttp://open.zing.vn 6
  • 7. Take care farm… Farming Seeds Harvest Sell or Ingredients Production• Plant, tend, harvest and sell crops to expand your virtual farm.• Feed and care for your animals and remember to lend your farmer friends a helping hand.• Help your farmer friends by caring, harvest.. http://open.zing.vn 7
  • 8. Social game activities• Buy virtual goods – Seeds, animals, fishes… – Extra goods: grass, dog… http://open.zing.vn 8
  • 9. Decoration Dog House, Gate Decorate your farm by using… Butterfly Themehttp://open.zing.vn 9
  • 10. Social game activities• Production – Amount of crops will be processed by factory for getting more benefits.• Play mini game – Receive virtual goods. – More exp.http://open.zing.vn 10
  • 11. Why they do that?• Connecting friends. – Visit your farmer friends – Give their friends some virtual goods.• Extremely like getting free virtual goods. – Nice. – More % Production. – More Exp.http://open.zing.vn 11
  • 12. New SectionBrands Can Do…http://open.zing.vn 12
  • 13. Brands can do…• Static advertising – Decorations: • Theme • House, gate. • Special bugs, animals. • Other: billboard, poster – Product placement: • Booth • Products – Place in game – Put your name on branded virtual goods.http://open.zing.vn 13
  • 14. Decorate your farm by using…Items can be customized with your brand palette. House Theme Items Booth Dog http://open.zing.vn 14
  • 15. Brands can do…• Dynamic advertising – Presents • Virtual goods: seed, fish, animal with high benefit. – Quest • Users must plant some seeds. • After harvest, users uses machine in factory for processing real product in life: Coke, Poca Snack, Merino Ice-cream… • Users will be received some presents like: – Nice theme with high benefit. – A real product: a Coke, Merino…http://open.zing.vn 15
  • 16. Game-Play IntegrationPoca Snack can… Farming Potato Seeds HarvestTheme Presents IngredientsHouseBrand mascotSeedMagic potion ProductionBooth… http://open.zing.vn 16
  • 17. Brands can do…• Brand game – Mini game • Your brand image will be a slot, cell in game. • Background mini game. • Create another brand mini game and integrated in to NT2 like: – Lucky Draw – Caro – Bejeweled – Tetris – …http://open.zing.vn 17
  • 18. How to promote from Zing Me?• Notice on top link in game HF2.• Fanpage HF2: Blog, Photo...• Splash advertising.• Zing News• Icon in game• Zing Adshttp://open.zing.vn 18
  • 19. How to measure• Monthly Active Users (campaign): A30• Event: – Item Shopping – Quest Finishing – Item Producing – % users complete eventhttp://open.zing.vn 19
  • 20. Contact to• Hoàng Hường – E: huonght@vng.com.vn – T: (+84) 83 – 866 4666 (ext 6195)http://open.zing.vn 20
  • 21. Q&Ahttp://open.zing.vn 21