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United way
 

United way

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United way United way Presentation Transcript

  • THE FUTURE OF MEDIA
  • TAKE AWAYS ENGAGED PUBLICS EMBRACE THE PARTICIPATORY EDUCATE, INFORM, MOBILIZE MULTIPLATFORM AND DIGITAL CORE FUNCTION: GENERATE PUBLICS AROUND PROBLEMS USE MANY-TO-MANY DIGITAL TOOLS TO FOSTER PARTICIPATORY USER BEHAVIOR COLLABORATION AMONG MEDIA OUTLETS AND ALLIED ORGANIZATIONS TOP PRIORITY: BUILDING A DYNAMIC ENGAGED PUBLIC
  • BUILDING A SOCIAL CULTURE
  • THE CHANGING MEDIASCAPE PHONES, LAPTOPS, MULTIMEDIA ENTERTAINMENT DEVICES ARE HOW PEOPLE ACCESS THE INTERNET TO GET THEIR NEWS, SHARE INFORMATION, WORK, PLAY. NEW BUSINESS MODELS ARE EMERGING, GROUNDED IN PARTICIPATION BY USERS CONNECTIVITY, PARTICIPATION, DIGITAL MEDIA CREATION WILL ONLY INCREASE
  • USER CENTERED MEDIA
  • PEOPLE’S MEDIA HABITS ARE CHANGING CHOICE: USES ARE ACTIVELY SEEKING OUT AND COMPARING MEDIA ON IMPORTANT ISSUES; CONTENT NEEDS TO BE ACCESSIBLE ACROSS AN ARRAY OF PLATFORMS AND DEVICES, AND PROPERLY TAGGED SO IT IS MORE LIKELY TO BE DISCOVERED CONVERSATION: COMMENT AND DISCUSSION BOARDS ARE NOW COMMON. USERS EXPECT TO BE PART OF AN ELECTRONIC CONVERSATION ABOUT THINGS THAT MATTER TO THEM MOST. CURATION: USERS ARE AGGREGATING, SHARING, RANKING, TAGGING, REPOSTING, RETWEETING, CRITIQUING CONTENT ON A VARIETY OF PLATFORMS. CREATION: USERS ARE CREATING MULTIMEDIA CONTENT. RAISES ISSUES ABOUT PROMOTING AND PROTECTING THE BRAND. COLLABORATION: CROWDSOURCING INVITES AUDIENCE PARTICIPATION
  • TRENDS UBIQUITOUS VIDEO BY PROFESSIONALS AND AMATEURS ALIKE ARE ONLINE AT HULU, YOUTUBE; LIVE STREAMING AND PODCASTING ARE ROUTINE ASPECTS OF PUBLIC EVENTS. SOCIAL NETWORKS AS PUBLIC FORUMS, SUCH AS FACEBOOK, ALLOW MULTIFACETED MEDIA RELATIONSHIPS WITH ONE PERSON, A FEW, OR MANY. LOCATIVE MEDIA--GPS ENABLED MOBILE DEVICES--ALLOW USERS TO CREATE OR ACCESS AND UPLOAD GEOGRAPHICALLY RELEVANT CONTENT. HYPERLOCAL MEDIA PROJECTS, GOOGLE MAPS A COMMON INTERFACE FOR NEWS, VIDEO, DATA. ACCESSIBLE METRICS RANKING AND METRICS SITES SUCH AS GOOGLE ANALYTICS, TECHNORATI, MAKE IT EASY TO COMPILE AND COMPARE AUDIENCES, AND TO MORE EASILY JUDGE SUCCESS
  • CLOUD CONTENT APPLICATIONS, MEDIA AND PERSONAL CONTENT ARE SHIFTING AWAY FROM COMPUTERS, HARD DRIVES, AND MOBILE DEVICES ONTO HOSTED SERVERS--INTO THE “CLOUD” OF ONLINE CONTENT. PROS: SIMPLICITY, EASY SHARING, PROTECTED BACKUPS CONS: UNDERCUTS CONTROL AND PRIVACY
  • ACTION AGENDABUILD NETWORKS OF PRO-AM STORYTELLERS: COMBINATION OF THE POWEROF PROFESSIONAL AND AMATEURLAUNCH PEER-TO-PEER MEDIA TRAINING: SHARING STRATEGIES WITHUNITED WAY FUNDED PROGRAMS TO PROMOTE THEIR ABILITY TO CREATE ANDSHARE THEIR LOCAL STORIES DIGITALLYCREATE SHARED PRACTICES AND A CULTURAL NORM
  • SHARED PRACTICES AND STANDARDS FREEDOM OF EXPRESSION AND IMPACT METRICS: BEYOND OPEN COMMUNICATION DONATIONS. CONVERSATIONS QUALITY CONTROL AND LAUNCHED, EVENTS HELD, ACCURACY STORIES SHARED, COMMENTS POSTED...THAT’S HOW YOU KNOW ETHICS: ESTABLISHING VALUES A PUBLIC HAS FORMED. THAT SHAPE MEDIA PRACTICES COPYRIGHT AND FAIR USE OPEN SOURCE TOOLS
  • HOW SOCIAL IS UWLV?