Cum imi aleg platforma de e-commerce


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O scurta prezentare despre cum aleg o platforma de ecommerce atunci cand imi deschid un magazin online. Un checklist, o serie de intrebari pe care trebuie sa ti le pui cand alegi tehnologia, cand alegi software-ul de comert electronic.

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  • Did the order really go through?Has my credit card been charged?When will the product leave the warehouse?Can I track my order?What if I want to change my order before it ships, can I do that?Pot sa-l verificinaintesadaubanii? Daca e zgariat?Intrebare in sala, voi cum faceti? Catiavetiprograme de follow up? Catiautomatizatiacestproces de follow up?
  • Cum imi aleg platforma de e-commerce

    1. 1. Cum imi aleg PLATFORMA de ECOMMERCE o discutie scurta despre software Let's speak software 28.11.2013
    2. 2. 2 cel mai important site despre e-commerce din Romania cel mai important eveniment de e-commerce din Romania
    3. 3. 3 O cutie neagra?
    4. 4. 4
    5. 5. 5
    6. 6. 6
    7. 7. 7 Ce intrebari ar trebui sa-mi pun inainte de a alege o platforma de ecommerce?
    8. 8. 8 Discutii libere pe marginea intrebarilor • Natura produselor vandute – Tangibile / Intangibile (digitale) – Cu variatii/optiuni (marime, culoare) / fara – Vanzare recurenta / one time only • Numarul produselor afisate – 1-5 produs – 100 – 1000 de produse – +100.000 de produse
    9. 9. 9 Discutii libere pe marginea intrebarilor • Unde se tine gestiunea stocului si/sau preturile? – In platforma (multi-furnizor vs 1-furnizor)? – In ERP? • Rotatia produselor – Cate produse noi intra in oferta lunar? – Cate produse pot sa documentez pe zi? – In cate “click-uri” pot sa schimb pretul la..
    10. 10. 10 Discutii libere pe marginea intrebarilor • Unde se tine gestiunea clientilor /cmzilor? – In platforma? – In CRM? – Black Friday? 1000/5000/10.000 cmzi/zi? • Unde se stabilesc promotiile? – In platforma de ecommerce – In ERP (reguli si politici de discount)
    11. 11. 11 Discutii libere pe marginea intrebarilor • Cati oameni vor lucra in magazinul online? – Sot + Sotie? – 3-5 oameni? 6-12 oameni? – 40 - 100, organizati in departamente? • Vrei doar sa incerci modelul de business? • Vrei doar sa probezi “vandabilitatea” unei game de produse noi? • Multi-store, multi-device, multi-language?.
    12. 12. 12 COSTURI
    13. 13. 13 Costuri / Tipuri de platforme • • • • • • Free (tictail) [Marketplace] Open Source (prestashop, magento etc) SaaS (romanesti) Proprietare middle (romanesti) Enterprise level (atg, hybris, demandware) • Proprietare & Cloud & SaaS
    14. 14. 14 Cel mai important lucru
    15. 15. 15 La final cateva idei importante • Nu conteaza prea mult costul platformei, dai atat cat trebuie • Conteaza mult mai mult costul post-implementare, timpul de reactie in stres, timpul de rezolvare a unor bug-uri critice, calitatea oamenilor de tip account • De cele mai multe ori free sau open-source nu inseamna ieftin, ci chiar mai scump (software creat custom) - TCO • Nu am vazut o platforma de ecommerce care sa fie gata 100%, deci e nevoie de un buget lunar de dezvoltare • Ganditi cum veti vinde peste 5 ani, si alegeti o platforma care sa fie ok atunci, nu acum.
    16. 16. 16 Multumesc! Trimiteti-mi un email pentru prezentare. • •; • Sunt activ pe Twitter, Facebook, G+ etc. – – – –
    17. 17. Prea putin timp alocat intrebarilor? Ai avut pe lista mai multe intrebari? Intra online pe si pune intrebarea la care vrei raspuns usability, marketing, seo/ppc, platforme ecommerce
    18. 18. 18 Bibliografie • • • • • • • • • •
    19. 19. 19 About Liviu TALOI • Liviu Taloi was part of the team who worked for the most powerful Romanian online store – during the first years of existence, where he was a PR Manager for 3 years. • Since 2005-2006, Taloi founded the company WebAudit specialized in providing consultancy in electronic-commerce for Romanian online shops. As a consultant, Taloi was practically a Project Manager for each client, his main activities regarding: analyzing and solving usability and functionality problems, growing and optimizing conversion rate, testing consumers behavior with website optimizer tools, administrating all the departments of an online shop and creating online advertising/marketing campaigns, measuring the return of investment and other KPI’s. • Together with Andrei Radu, Liviu Taloi developed the methodology and organized the usability tests for Romanian eCommerce Awards Festival (GPeC) since 2007 until now (first ones held in Romania). Based on international standards, the purpose of usability tests was to identify main problems faced by regular users when they are trying to buy something online. • In the last years, Liviu Taloi offered consultancy to more than 50 Romanian online shops. Most of them are now leaders on their market niche. • Except consultancy and running usability tests, Taloi is also a speaker at conferences and e-commerce workshops, being very appreciated by audience. He also writes articles and market analysis for different online and printed publications. In 2008, Liviu Taloi was lecturer at the first Romanian E-Commerce workshop called “iSell” and also he was lecturer at the first Online workshops called “WebSell” – a series of 7 webinars regarding major problems of an online shop. • Taloi was part of the team who developed the E-Commerce Study requested by ANCOM (government agency) in October 2008 and the Romanian E-Commerce Study in 2006 at the request of MCTI (ministry of IT&C). He repeated the study with private funding in 2010.