Impressions/Interactions/Influence How we calculate value<br />ROI has changed. <br />There is no right answer, just accepted philosophies<br />Avg. Impressions per post x #of posts per-month/ 1,000 x 11 (Avg.CPM) = Your (Monthly) Earned Media Value<br />Huh? $2.60/fan for an actively engaged site<br />Regardless, Social Media does not sell. It creates a community to engage which leads to sales.<br />
Twitter - MySpace<br />You’re no Lady Gaga but we sure would like to get to know you… <br />
YouTube<br />YouTube Served 2 Billion Videos in October<br />
Facebook or<br />Hotmail Rules, Yahoo’s 2nd and GMAIL trails but will it all change with a click of the mouse? <br />
51% of people are more likely to buy since becoming a Facebook Fan<br />60% of people are more likely to recommend since becoming a Facebook Fan<br />68% of Facebook users are more likely to buy a product or visit a retailer based on a positive Facebook friend referral<br />Top 2 ways US mom internet users tell others about products/services they like or dislike…<br />#1. In person. #2. On Facebook.<br />
So what do we do? <br />Over 80% of respondents in BBDO Oct '10 study join Facebook fan pages for coupons & promotions<br />Share industry insights to establish your brand as an expert vs. straight sales. If you build trust, sales follow<br />80-20 RULE - Inform and educate on the value first and leverage your team.<br />Web surfers have short attention spans...keep your information short, sweet and interesting.<br />
Things our clients should be doing<br />Flickr<br />4 square<br />Facebook events<br />Linkedin<br />Facebook Places<br />Wordpress or Blogspot blog<br />
Facts about<br />Tour of Flickr<br />Highlights:<br />Upload photos and create albums<br />Allow captions for SEO<br />Picked up by Google Images<br />Limited number of photos unless upgrade to a paid account.<br />
4 reasons to 4square<br />http://foursquare.com/businesses/<br />Apply discounts for 4square users<br />Lets customers tell their ‘friends’ where they are/where they purchased a new or used vehicle<br />Includes analytics<br />Available for Facebook and Twitter<br />
Facebook Events<br />Create an event on Facebook<br />Post to the ‘wall’ and will appear in fans newsfeeds<br />Invite ‘friends’ to come<br />Promote the event with a Facebook ad<br />Specifically targeted to a certain group on Facebook<br />Set dates for when you want the ad to run<br />Set a daily budget<br />Pay per click<br />Use art we have created as the event logo<br />
Linkedin<br />View your connections<br />See who works here<br />
Direct traffic to your site<br />View current activity<br />Relay most recent and relevant information<br />
Facebook Places<br />Similar to 4square<br />Free and easy advertising<br />Allows friends to see who is nearby<br />Use the ‘deal logo’ to find specials near current location<br />
Share relevant content with your clients and possible online followers<br />Link to your website, facebook, and twitter pages<br />Can either create a company ‘personality’ or sign as the company itself<br />Update on a regular basis – weekly, bi-weekly, monthly<br />Create link-sharing – link to other relevant blogs and/or websites<br />Create multiple pages – main page with the blog, about us with information about the company, etc.<br />
"Some people here thought we should talk about technology or history -- 'We need to talk about Henry Ford!' -- instead of telling the consumer how good the product is," he said. So Ford reprised its "Swap Your Ride" campaign, where it has Honda and Toyota owners test drive Fords, and used the testimonials in its advertising. It launched the 2011 Explorer crossover on Facebook and created a campaign called the Fiesta Movement, which loaned out the small car to young social-media-savvy bloggers across the country to let them seed and spread the word long before the car was set to launch in the U.S.<br />- Ford marketing chief Jim Farley<br />
Ford Focus Facebook Initiative<br />Ford asked prospective test drivers to “start more than a car” by providing the market equivalent of $10,000 for a charity they are passionate about, under the categories of hunger, education and environment/sustainability,”<br />
Ford Explorer Facebook Initiative<br /><ul><li>Forget the Tradeshows! Ford launched the 2011 Explorer right on Facebook.
Since the new Explorer's Facebook paged received more than 30,000 likes, Ford gave away one new Explorer on the big day.</li></li></ul><li>Seriously this is the last slide…<br />Social Media does not trump Creative. We still need to entertain and educate. <br />Digital or Traditional Advertising – It still needs to be idiot-proof. <br />The more ENGAUGED fans = more loyal customers. <br />
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