Bedsider: Sharing Is       Caring       DC Health 2.0 STAT       August 23, 2012       Lawrence Swiader,       The Nationa...
Great    Question.The National Campaign to Prevent Teen and Unplanned Pregnancy
What the %$#& is       going on out there?The National Campaign to Prevent Teen and Unplanned Pregnancy
Tone Fail.The National Campaign to Prevent Teen and Unplanned Pregnancy
The birth of Bedsider.The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy
Mobile    Web.The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy
Fact or Fiction.The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy
Widget.The National Campaign to Prevent Teen and Unplanned Pregnancy
Ad Council: the      ultimate in sharingThe National Campaign to Prevent Teen and Unplanned Pregnancy
The Ads.The National Campaign to Prevent Teen and Unplanned Pregnancy
Does It Work?The National Campaign to Prevent Teen and Unplanned Pregnancy
Thank you.       Lawrence Swiader       lswiader@thenc.org       202-478-8574       Twitter: @lawrenceswiaderThe National ...
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Bedsider: Sharing Is Caring for DC Health STAT

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Seven in ten pregnancies to single women aged 18 to 29 in the United States are unplanned. Research shows a significant gap between intentions and outcomes related to pregnancy; young adults say overwhelmingly that while they don’t want to get pregnant right now, they also are not fully protecting themselves from pregnancy by the careful, consistent use of contraception. This session is about a program designed to address that gap called Bedsider. Launched in November, 2011 Bedsider is an entire ecosystem built to re-frame birth control from the point of view of our target audience. The program has set a "big hairy audacious goal" of a reduction of 20% in the proportion of pregnancies among single women under 30 that are unplanned by 2020. Achieving that goal depends on the cooperation of many partners around a "big idea" and local implementation. Bedsider is built to achieve that cooperation through a belief in sharing information and technology. I'll talk about how we've done that and the results to date in achieving our shared goals.

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Bedsider: Sharing Is Caring for DC Health STAT

  1. 1. Bedsider: Sharing Is Caring DC Health 2.0 STAT August 23, 2012 Lawrence Swiader, The National Campaign to Prevent Teen and Unplanned PregnancyThe National Campaign to Prevent Teen and Unplanned Pregnancy
  2. 2. Great Question.The National Campaign to Prevent Teen and Unplanned Pregnancy
  3. 3. What the %$#& is going on out there?The National Campaign to Prevent Teen and Unplanned Pregnancy
  4. 4. Tone Fail.The National Campaign to Prevent Teen and Unplanned Pregnancy
  5. 5. The birth of Bedsider.The National Campaign to Prevent Teen and Unplanned Pregnancy
  6. 6. The National Campaign to Prevent Teen and Unplanned Pregnancy
  7. 7. The National Campaign to Prevent Teen and Unplanned Pregnancy
  8. 8. The National Campaign to Prevent Teen and Unplanned Pregnancy
  9. 9. The National Campaign to Prevent Teen and Unplanned Pregnancy
  10. 10. Mobile Web.The National Campaign to Prevent Teen and Unplanned Pregnancy
  11. 11. The National Campaign to Prevent Teen and Unplanned Pregnancy
  12. 12. The National Campaign to Prevent Teen and Unplanned Pregnancy
  13. 13. The National Campaign to Prevent Teen and Unplanned Pregnancy
  14. 14. Fact or Fiction.The National Campaign to Prevent Teen and Unplanned Pregnancy
  15. 15. The National Campaign to Prevent Teen and Unplanned Pregnancy
  16. 16. Widget.The National Campaign to Prevent Teen and Unplanned Pregnancy
  17. 17. Ad Council: the ultimate in sharingThe National Campaign to Prevent Teen and Unplanned Pregnancy
  18. 18. The Ads.The National Campaign to Prevent Teen and Unplanned Pregnancy
  19. 19. Does It Work?The National Campaign to Prevent Teen and Unplanned Pregnancy
  20. 20. Thank you. Lawrence Swiader lswiader@thenc.org 202-478-8574 Twitter: @lawrenceswiaderThe National Campaign to Prevent Teen and Unplanned Pregnancy
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