[태블릿코드] 모바일 게임 개발 전략, 더 넓은 세상을 향해
Upcoming SlideShare
Loading in...5
×
 

[태블릿코드] 모바일 게임 개발 전략, 더 넓은 세상을 향해

on

  • 2,271 views

이 강연 파일은 인터넷 매체 BUZZ가 주최한 콘퍼런스 '태블릿코드 2010'에 소개된 자료입니다. 컴투스 심수광 이사가 진행한 모바일 게임 개발 전략을 ...

이 강연 파일은 인터넷 매체 BUZZ가 주최한 콘퍼런스 '태블릿코드 2010'에 소개된 자료입니다. 컴투스 심수광 이사가 진행한 모바일 게임 개발 전략을 다루고 있습니다.

Statistics

Views

Total Views
2,271
Views on SlideShare
1,985
Embed Views
286

Actions

Likes
1
Downloads
58
Comments
0

9 Embeds 286

http://www.ebuzz.co.kr 222
http://www.gilrajapi.com 25
http://media.daum.net 11
http://ebuzz.etnews.com 10
http://blog.gilrajapi.com 7
http://comdosa.com 6
http://ebuzz.etnews.co.kr 2
http://www.comdosa.com 2
http://ebuzz.co.kr 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

[태블릿코드] 모바일 게임 개발 전략, 더 넓은 세상을 향해 [태블릿코드] 모바일 게임 개발 전략, 더 넓은 세상을 향해 Presentation Transcript

  • 모바일 게임 개발 전략, 더 넓은 세상을 향해서 Targeting iOS and Andriod Open Market 심수광 이사 컴투스
  • 패러다임의 변화: 모바일 게임은 핸드폰 게임이 아니다.
  • 2006년 모바일 게임 시장 전망과 킬러 콘텐츠 개발 전략 모바일 게임 = 핸드폰 게임
  • OK만 누르세요.
  • 2000.9 ~ 2008 12버튼, 방향키, OK버튼반응 요소를 12버튼에 매핑 원버튼 OK버튼을 통한 타격감 타이쿤 방향키를 통한 탐험의 재미
  • 2008 ~ 현재 : 무선 전화가 되는컴퓨터(= programmable)의 대중화
  • 킬러 게임의 키워드는?
  • 정밀하고 여유 있는 컨트롤 엄지족! 빠른 컨트롤, 타이밍 중요
  • iOS와 Android, 플랫폼이 통합되고 시장이 팽창한다.
  • Open Market started to Bud App Store, Launch on July 2008„Com2uS goes into App Store on Dec 2008‟ Android Market, Launch on Aug 2008„„Com2uS goes into App Store on Dec 2009‟ “Minimum Cost, Maximum Revenue”
  • Achievements @ Global Open Market * Excluded Domestic Android Market like T store17+1 Apple App Store (13+1) Android Market (4)Listed Game 893,000 Paid Downloads 3,712,000 57억원 Total Downloads (Incl. Light version) Total Revenue As of Aug 25, 2010.
  • We need to prepare forSmart Phone Games.Why?
  • Mobile Game & User population Keeps Growing The size of the Global Mobile Game Market 150 100 millions 100 85.8 98.0 50 73.9 61.9 50.4 Source : PWC, Screendigest 0 2007 2008 2009 2010(e) 2011(e)US Mobile Gamers, 2008-2014Millions and % of the population 2008 2009 2010 2011 2012 2013 2014Mobile Gamers 45.6 57.4 64.0 72.8 79.0 88.0 94.9% of mobile phone users 20.0% 24.0% 26.0% 29.0% 31.0% 34.0% 36.0%% of population 15.0% 18.7% 20.6% 23.2% 25.0% 27.5% 29.4%Note : CAGR (2009-2014) = 10.6%Source : eMarketer, July 2010
  • Games are on the move to Smart PhonesMobile Subscribers Who Have Played Games at Least Once During the Month 58,603 50,932 45,236 Feb-09 Feb-10 29,538 -13% 21,395 Total U.S.., Age 13+ 13,368 Source : comScore MobilLens -35% +60% Total Non-Smart Phone Smart Phone Mobile Game Play Frequency 3 Months Ending February 2010 Once to three times 8.2% Total U.S.., Age 13+ throughout the month 17.4% Source : comScore MobilLensAt least once each week 5.0% 16.4% Almost every day 2.4% Non-Smartphone 13.3% Smartphone Ever in month 15.7% 47.1%
  • U.S. Portable Game SW by Revenue Power of Smartphone Games iPhone, 5% iPhone, 19%PSP, 20% PSP, 11% Nintendo SMART Nintendo DS, 75% DS, 70% 2008 2009 Source : Flurry Analytics
  • U.S. Mobile Gaming Revenues, by Segment, 2009-2014 $1,514.0 (millions and CAGR) $1,376.7 $185.9 $1,173.4 $147.5 $1,028.6 $106.7 $849.0 $76.2 $627.7 $55.5 $1,328.0 $35.5 $1,229.2 $1,066.8 $952.4 $793.4 $592.2 2009 2010 2011 2012 2013 2014 Paid Ad-supported Ad-support will nearly double in importance, accounting for 6.5% of revenues in 2010 and 12.3% of the total in 2014Note: paid revenues CAGR(2009-2014)=17.5%;ad-supported revenues CAGR(2009-2014)=39.2%; total revenuesCAGR(2009-2014)=19.3% Source: eMarketer, July 2010
  • Proportion of Free vs. Paid @ Open Market As of May 2010, US Apple App Store - iPad 26% 76%Apple App Store - iPhone 29% 71% BlackBerry App World 26% 75% Google Android Market 60% 41% Nokia Ovi Store 28% 74% Palm App Catalog 31% 69% Windows Marketplace 22% 79% 0% 20% 40% 60% 80% 100% 120% Percentage Of Free Applications Percentage Of Paid Applications DISTIMO REPORT, June 2010
  • 2010년 4월 3일
  • iPad
  • iPad, as a Game Machine? 9.7” iPhoneMulti Touch Screen iPad OS
  • “Size Does Matter?”
  • “Size Does Matter” Godzillar (1998)
  • The bigger, The betterHOMERUN BATTLE 3D 2010. 4 2009. 6DEMO 1‟ 05”
  • The Power of iPhone OS @ Game market 2008 U.S. Video Game SW by Revenue 2009 Portable, iPhone 20% OS, 1% Portable, 24% iPhone Console, OS, 5% Console, 71% 79% U.S. Portable Game SW by Revenue PSP, PSP, 20% iPhone 11% iPhone OS, 5% OS, 19% NDS, NDS, 75% 70% Source : Flurry Analytics
  • iPad Effect @ Mobile Game Industry1 One Source Multi Use2 Higher Average Selling Price3 Stealing Sales of other Devices
  • One Source Multi Use Heavy Gunner 3D 2010. 4 2010. 2DEMO 45”
  • DISTIMO REPORT, August 2010 Highest ranked paid applications - Apple App Store for iPad (US, July 2010) Rank Application Category Price 1 Pages Apple Inc. Productivity $9.99 2 Modern Conflict™ HD Clickgamer.com Games $2.99 3 Osmos for iPad Hemisphere Games Games $4.99 4 Angry Birds HD Chillingo Ltd Games $4.99 5 GoodReader for iPad Good.iWare Ltd. Productivity $0.99 6 Shrek Kart ® HD Gameloft Games $4.99 7 Numbers Apple Inc. Productivity $9.99 8 Keynote Apple Inc. Productivity $9.99 9 Brain Challenge® HD Gameloft Games $4.99 10 Emerald Observatory for iPad Emerald Sequoia LLC Utilities $0.99 Highest ranked paid applications - Apple App Store for iPhone (US, July 2010)Rank Application Category Price 1 Angry Birds Clickgamer.com Games $0.99 2 Doodle Jump - BE WARNED: Insanely Addictive! Games $0.99 3 Fruit Ninja Halfbrick Studios Games $0.99 4 Doodle God™ JoyBits Ltd. Games $0.99 5 FatBooth PiVi & Co Entertainment $0.99 6 Skee-Ball Freeverse, Inc. Games $0.99 7 The Oregon Trail Gameloft Games $4.99 8 Wheel of Fortune Platinum Sony Pictures Television Games $4.99 9 Cake Doodle Shoe The Goose Games $0.99 10 Best Alarm Clock + Weather and Temperature myNewApps.com Productivity $0.99
  • Average Price of Application @ Open Market As of July 2010, US 6.29 Apple App Store - iPad 5.01 2.15Apple App Store - iPhone 4.31 5.61 BlackBerry App World 6.68 4.57 Google Android Market 3.23 2.65 Nokia Ovi Store 2.68 3.07 Palm App Catalog 2.43 5.44 Windows Marketplace 5.72 0 1 2 3 4 5 6 7 8 Average Price Top 100 Paid Applications Average Price All Paid Applications DISTIMO REPORT, August 2010
  • Average Price of Com2uS Apps $2.79 $5.99 a little bit higher ASP than that of App Store
  • EXAMPLE : OCEAN BLUE2010. 4 Launch with iPad Category : Entertainment Price : $9.99
  • VIDEO / OCEAN BLUEDEMO 1‟ 3”
  • Stealing Sales of e-Reader, Portable Game Consoles Which of the following devices would you not buy after owning an iPad? Smart Phone 22% MID 24% Gaming Console 27% MP3 Player 29% Netbook/Laptop 32%Portable Gaming Device 38% E-Reader 49% 0% 10% 20% 30% 40% 50% 60% Resolve Market Research June 2010
  • Strategies for Developing Games for iPad
  • Strategies for Developing Games for iPad1 Make the most of Bigger Screen2 Improvement (iPhone 4 & iPad)3 Adding New Value
  • Make the most of Bigger ScreenFinger piano for iPhone JamPad for iPad
  • Improvement : Focus on Graphic Resolution960 x 640 320 x 2401024 X 768
  • Add Something Valuable for iPad TowerMadness HD3D 디펜스, 아이폰용 인기 게임 Multi player for iPad
  • Read books and Play Games (for iPad) Hybrid Function  Reading  Listening  Gaming  Painting  Self-Recording Toy Story Read-Along
  • 게임이 아닌 게임이 성공한다.
  • "슬라이스 잇"은 어떻게 Top Paid 2위가 되었나?
  • 내부 베타 데모 후 개선 사항
  • “Slice It” – Download it!!