What mode of communication dominates your discipline? When do you use written, spoken, visual, or technological means to communicate? Which communications are single mode and which ones are multimodal?What determines whether data should be represented by words or by visuals? What do we mean by visual?
Writing itself is a visual means of communication.
The Book of Kells (800 a.d.) and other illuminated manuscripts shows us that the visual component of writing has long been recognized.
And let’s consider for a moment the importance of punctuation, a kind of visual symbol we often take for granted, font and color(Have two different participants read each letter.)
More often we think of visual communication in familiar means.But technology has vastly increased our abilities create and share visual communications.
Take a minute to study this visual of visuals. Note the meaning of color and symbols. What kinds of critical thinking are required to interpret visuals?What visual literacy skills do students in your discipline need and where how and when do you teach them?5 minutes
Students participate in at least one graded, meaningful visual analysis experience that integrates the course content and teaches them about good visual communication (e.g., poster reviews, video analyses, document critique, art review).Course involves a minimum of one graded, substantive visual project in which all students contribute to the visual components and demonstrate ability to visually communicate to pose inquiries, analyze, inform, entertain, or persuade.Students receive ample instruction on the conventions of discipline-specific visuals, including detailed directions for the assignment itself and grading descriptions or formal rubrics for assessment.Instructors provide feedback during the creation process (graded or ungraded).
1. Visual-Intensive Teaching & Learning<br /><ul><li>Learning objectives
2. Teaching techniques
3. Assignment design
4. Assessment strategies </li></li></ul><li>written spoken visual technological<br />“Up until 20 or 30 years ago, writing carried all the communicational load of a message. . . . Now there is specialization which allows each of the modes to carry that part of the message for which it is best equipped.”<br />~Gunther Kress<br />
5. Words<br />Punctuation<br />Typography<br />Format<br />Color<br />What is “visual”?<br />
7. Document design<br />Dear John:<br />I want a man who knows what love is all about. You are generous, kind, thoughtful. People who are not like you admit to being useless and inferior. You have ruined me for other men. I yearn for you. I have no feelings whatsoever when we're apart. I can be forever happy--will you let me be yours?Jane<br />Dear John:<br />I want a man who knows what<br /> love is. All about you are <br />generous, kind, thoughtful <br />people, who are not like you.<br /> Admit to being useless and <br />inferior. You have ruined me. For <br /> other men, I yearn. For you, I have<br /> no feelings whatsoever. When <br />we're apart, I can be forever happy. <br />Will you let me be?<br />Yours,Jane<br />
8. What is “visual”?<br />Is it. . . <br />Words<br />Punctuation<br />Typography<br />Format<br />Color<br />Is it . . . <br />Drawings<br />Photographs<br />Maps<br />Animations<br />Video <br />
9. Visual Literacy Table<br />
10. Visually literate individuals<br />understand the nature of images and multimedia <br />comprehend how visual representations are created, produced, manipulated, and shared<br />“The Silent Transformation” <br />Adobe Education White Pages <br />
12. Requirements for C-I Course, Visual Emphasis<br />at least one graded, meaningful visual analysis <br />a minimum of one graded, substantive visual project <br />instruction on the conventions of discipline-specific visuals, including directions for the assignment and grading<br />feedback during the creation process<br />
13. Formal Rubric for Visual Projects<br />
14. Hans Rosling<br />
15. Plan communication before choosing visuals<br />Consider the relationship between text/speech and visuals<br />Limit elements on a page<br />Test the visual with an audience to check clarity in message and image<br />Consider contrast, color, size, position, movement<br />Tips for communicating visually<br />