MLA Presentation


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MLA Presentation

  1. 1. Using Social Networking Tools in Library Marketing LeAnn Suchy College of St. Benedict / St. John’s University [email_address] Find me (and friend me!) on:
  2. 3. What I mean when I say “Social Networking”? <ul><li>Web-based virtual communities </li></ul><ul><li>Interaction with virtual friends </li></ul><ul><li>Contributing and sharing ideas, items, etc. </li></ul><ul><li>Web-based interactive tools </li></ul>
  3. 4. Types of Social Networks <ul><li>Social Communities </li></ul><ul><li>Social Bookmarking / Citing </li></ul><ul><li>Social Sharing </li></ul><ul><li>Social Gaming </li></ul>
  4. 5. Social Communities <ul><li>Socializing is the key </li></ul><ul><li>For some - the more fun, the better </li></ul>
  5. 6. Social Bookmarking / Citing <ul><li>Storing and finding Web sites & citations </li></ul>
  6. 7. Social Sharing <ul><li>Sharing photos, recipes, books, news, videos, music, causes, etc. </li></ul>
  7. 8. Social Gaming <ul><li>Virtual avatar interaction </li></ul>Me, as a Simpsons character!
  8. 9. Marketing in Social Communities <ul><li>Facebook Profiles </li></ul><ul><ul><li>My Facebook profile </li></ul></ul><ul><ul><li>Other librarian profiles </li></ul></ul><ul><ul><ul><li>Facebook Applications: Books iRead , , Librarian , CDs , Movies , and library applications, like Hennepin County , and UIUC . </li></ul></ul></ul><ul><li>Facebook Groups </li></ul><ul><ul><li>CSB/SJU group , Pius XII Memorial Library , Schurz Library </li></ul></ul>
  9. 10. Marketing in Social Communities <ul><li>MySpace Profiles </li></ul><ul><ul><li>Hennepin County , McNally Smith , St. Paul Public Library </li></ul></ul><ul><li>Create your own social network in Ning , like Roselle Public Library </li></ul>
  10. 11. Marketing in Social Bookmarking/Citing Sites <ul><li> </li></ul><ul><ul><li>Library/Librarian accounts </li></ul></ul><ul><ul><ul><li>Iris Jastram, Carleton , Heather Tompkins, Carleton , DePauw University Reference </li></ul></ul></ul><ul><li>More so for research purposes, but it can highlight what librarians can do </li></ul>
  11. 12. Marketing in Social Sharing Sites <ul><li>Flickr </li></ul><ul><ul><li>Highlight collections </li></ul></ul><ul><ul><ul><li>CSB/SJU library , Westmont Public Library new DVDs , Books R Groovy new books , Dublin City Public Library historical postcards , NCSU Special Collections , ISU Reads posters </li></ul></ul></ul><ul><ul><li>Highlight events </li></ul></ul><ul><ul><ul><li>ISU’s Edible Book Fest , Live Oaks Public Library Star Wars program , Hennepin County Southdale Superhero contest , Buckham Memorial Library Somali Storytime , DiMenna-Nyselius Library baseball exhibit , Carlson study breaks </li></ul></ul></ul>
  12. 13. Marketing in Social Sharing Sites <ul><li>Flickr, cont. </li></ul><ul><ul><li>Highlight the library and staff </li></ul></ul><ul><ul><ul><li>Carlson Library Staff activities , Hatcher Library celebrate banned books w/ staff </li></ul></ul></ul><ul><ul><li>Just have fun </li></ul></ul><ul><ul><ul><li>Plymouth Libraries Bookstart Bear , Hennepin Teen Trading cards </li></ul></ul></ul>
  13. 14. Marketing in Social Sharing Sites <ul><li>YouTube </li></ul><ul><ul><li>Highlight the library and staff </li></ul></ul><ul><ul><ul><li>St. Joseph County “Ray of Light” day in the life at the library , Williams College Library welcome , Allen County Public Library Genealogy Center , CSB/SJU video </li></ul></ul></ul><ul><ul><li>Highlight library events and exhibits </li></ul></ul><ul><ul><ul><li>McCracken County Library Dr. Duck storytime , San Francisco Queer Youth Speak display </li></ul></ul></ul>
  14. 15. Marketing in Social Sharing Sites <ul><li>YouTube, cont. </li></ul><ul><ul><li>Let library patrons shoot videos </li></ul></ul><ul><ul><ul><li>Common Misconceptions about the Eden Prairie Library - the winner in their YouTube Contest for Teens , Fairfield Library contest , </li></ul></ul></ul><ul><ul><li>Have fun </li></ul></ul><ul><ul><ul><li>Markham Campus Seneca Library Holiday song , Wizard of Oz library circulation </li></ul></ul></ul>
  15. 16. Marketing in Social Sharing Sites <ul><li>Blogs and wikis </li></ul><ul><ul><li>News and events </li></ul></ul><ul><ul><ul><li>CSB/SJU blog </li></ul></ul></ul><ul><ul><li>Book clubs </li></ul></ul><ul><ul><ul><li>WPL Book Club , Norwalk Public Laid Back Book Club , Los Gatos Children’s Book Club , Princeton Public Library Book Lovers Wiki </li></ul></ul></ul><ul><ul><li>Wikis for students </li></ul></ul><ul><ul><ul><li>Mac Library Experience Wiki </li></ul></ul></ul>
  16. 17. Marketing in Social Sharing Sites <ul><li>Sites to keep your eye on: </li></ul><ul><ul><li>Shelfari / LibraryThing / What Should I Read Next – could highlight collections here, but currently it’s not the best </li></ul></ul><ul><ul><li>Fleck , where you can Fleck the Web </li></ul></ul><ul><ul><li>LastFM , highlight music collections </li></ul></ul>
  17. 18. Marketing in Social Gaming Sites <ul><li>Second Life </li></ul><ul><ul><li>Second Life Library , LOC exhibit , Harvard classes </li></ul></ul><ul><li>Take cue from other marketing campaigns: </li></ul><ul><ul><li>Simpsons Movie marketing, including Simpsonize Me , MySpace </li></ul></ul><ul><ul><li>Millsberry </li></ul></ul>
  18. 19. Pros about social networking marketing <ul><li>Many patrons are there </li></ul><ul><li>New ways to market materials </li></ul><ul><li>Keeps us on the cutting edge of new sites our upcoming patrons will be used to using </li></ul>
  19. 20. Cons about social networking marketing <ul><li>What about patrons not on these sites, are we forgetting them? </li></ul><ul><li>How do we get them to go to the sites? </li></ul><ul><li>Will these sites remain? </li></ul><ul><li>Does it make us look unprofessional? </li></ul>
  20. 21. Doing this in your library <ul><li>First, figure out what to use </li></ul><ul><ul><li>What would be best for your collections and library? </li></ul></ul><ul><li>How to market these sites that market? How to get patrons there? </li></ul><ul><ul><li>Use computers in the library, use due date slips, market in book clubs, market in library instruction, market with other groups in the community, get a library blog on your site or a library wiki where patrons can contribute! </li></ul></ul>
  21. 22. Doing this in your library? <ul><li>Make a plan for level of professionalism </li></ul><ul><ul><li>How personal will staff profiles in Facebook and MySpace be? </li></ul></ul><ul><ul><li>How will we interact with patrons? </li></ul></ul><ul><li>Make a plan and stick to it, but leave room for change, and have fun! </li></ul>
  22. 23. Thank you very much! LeAnn Suchy College of St. Benedict / St. John’s University [email_address] Find me (and friend me!) on: