SBV Overview

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Larger than life advertising and marketing opportunities at Simon Malls

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SBV Overview

  1. 2. America’s Leading Retail Real Estate Company <ul><li>S&P 500 Company and the largest U.S. Retail Real Estate Company with an approximately total market capitalization of $46 billion </li></ul><ul><li>Rank in the top 110 U.S. companies as measured by equity market capitalization </li></ul><ul><li>321 properties in the U.S. comprising 244 million sq ft in 41 states plus Puerto Rico </li></ul><ul><li>51 European shopping centers in France, Italy and Poland; 8 Premium Outlet Centers in Japan and 1 Premium Outlet Center in both Mexico and South Korea; 1 shopping center in China </li></ul><ul><li>NYSE: “SPG” </li></ul>Simon’s Five Retail Real Estate Platforms: Regional Malls Community Centers International Properties The Mills Premium Outlet Centers
  2. 3. Premier Properties in Premier Markets The Forum Shops at Caesars Las Vegas, NV Lenox Square Atlanta, GA Roosevelt Field Long Island, NY Shops at Mission Viejo Mission Viejo, CA The Houston Galleria Houston, TX Town Center @ Boca Raton Boca Raton, FL
  3. 4. 321 Properties Across the United States SPG Regional Malls Mills Branded Centers Premium Outlets
  4. 5. Significant Footprint in Key Markets – Atlanta DMA Property Map Regional Malls Premium Outlets Community Centers
  5. 6. Significant Footprint in Key Markets – Washington DMA Property Map Regional Malls Premium Outlets Community Centers
  6. 7. Simon Malls deliver significant reach in major DMA’s across the nation. Scarborough Data Release 2 2007, Persons 18+ More than half of adults 18+ living in Atlanta and in Washington, D.C. visit a Simon Mall at least once every 3 months! Simon’s Market Depth 37% Chicago 39% Denver 39% Los Angeles 40% Dallas/Ft. Worth 44% New York 45% San Francisco 52% Washington, D.C. 55% Atlanta 61% Philadelphia 73% Boston 73% Indianapolis 78% Miami Percent of Total Population Adults 18+ that shop at Simon Malls in three months Market
  7. 8. The Simon Advantage – Quality, Scale, and Efficiency <ul><ul><li>Simon Media – Impactful, Efficient & Scalable Media Solutions </li></ul></ul><ul><ul><ul><li>Turnkey – Includes production, shipping, installation and removal </li></ul></ul></ul><ul><ul><ul><li>Timely Execution - 10 days from approved art files to posting </li></ul></ul></ul><ul><ul><ul><li>Large and Small format media </li></ul></ul></ul><ul><ul><li>Brand Promotions – Access to consumers for Experiential Marketing & Promotions </li></ul></ul><ul><ul><ul><li>Location, location, location – high traffic locations in the best shopping centers </li></ul></ul></ul><ul><ul><ul><li>Logistical Support for planning and execution – on site staff at every mall </li></ul></ul></ul><ul><ul><ul><li>Flexible Scheduling – one day, weekend, month long single events or national tours </li></ul></ul></ul><ul><ul><li>Sponsorship Programs – Targeted demographic / lifestyle programs and Signature Events </li></ul></ul><ul><ul><ul><li>Turnkey Opportunities for Brand and Product Integration </li></ul></ul></ul><ul><ul><ul><li>Best in Class Programming </li></ul></ul></ul><ul><ul><ul><li>Targeted Demographics & Lifestyles </li></ul></ul></ul>
  8. 9. Simon Media Expand your Reach
  9. 10. Simon Sky Banners – 187 Malls <ul><li>Dimension: 8’ x 14’ or 5’ x 9’ double sided </li></ul><ul><li>Sold in networks of 2 to 5 Simon Sky Banners per property </li></ul><ul><li>Opportunity to use different creative on each face </li></ul>
  10. 11. Simon Sky Banner Spectaculars – 41 Malls 24’ x 14’ 16’ x 14’ <ul><li>Dimension: 16’ x 14’ or 24’ x 14’ double sided </li></ul><ul><li>High Profile Center Court and Food Court Locations </li></ul><ul><li>Sold as individual units & opportunity to use different creative on each face </li></ul>
  11. 12. Simon Die-Cut Standees – 187 Malls <ul><li>Dimensions: 7’ x 4’ double sided printed on foam core boards </li></ul><ul><li>Placed in central common area and court locations </li></ul><ul><li>“ Take One Holders” can be affixed to each standee </li></ul><ul><li>Die Cut to design specifications (Note: mirror image of the art work shown on reverse side) </li></ul>
  12. 13. Simon Elevator Wraps – 33 Malls <ul><li>Dominate High Profile Locations </li></ul><ul><li>Custom sizes vary by property </li></ul>
  13. 14. Simon Elevator Doors – 49 Malls <ul><li>Dimensions: 7’ x 3.5’ one-sided </li></ul><ul><li>Opportunity to include inside door at select locations </li></ul>
  14. 15. Simon Escalator Wraps – 46 Malls <ul><li>Dimensions: 2 1 / 2 ’ x 20’ </li></ul><ul><li>Each escalator includes two sides – left and right </li></ul><ul><li>Opportunity to use different creative on each side </li></ul>
  15. 16. Simon Wallscapes & Windowscapes – 92 Malls <ul><li>High Impact Locations – Mall Entrances & Major Roads </li></ul><ul><li>Custom sizes vary by property </li></ul>
  16. 17. Simon Entrance Door Clings – 188 Malls <ul><li>Dimensions: 12” x 12” single sided </li></ul><ul><li>Opportunity to create custom die cut versions </li></ul>
  17. 18. Food Court Media – 191 Malls <ul><li>Tri-sided Table Tents – 5” x 7” per side </li></ul><ul><li>Table Clings – 12” x 18” </li></ul>
  18. 19. Simon Makes it Easy to Plan and Buy Simon provides an array of tools, support, national and local staff to help effectively plan, buy and deploy media and other initiatives across each shopping center . Example: Fashion Center at Pentagon City
  19. 20. Promotions & Sponsorships It’s Not Just About Advertising
  20. 21. Brand Events and Promotions Capital One hosted mascot challenge for local area high school football team mascots. The event mirrored the Capital One Bowl college version in an effort to reach out to the community and to a younger audience. AT&T’s U-Verse Launch in Indiana included and on-mall experience at Castleton Mall (IN) to showcase and sell. Real Simple magazine’s annual ‘ Holiday Solutions’ tour is aimed at helping shoppers be more efficient in their holiday shopping, cooking, etc
  21. 22. Brand Events and Promotions Lahey Clinic Lounge at North Shore Mall hosts once a month events, such as blood pressure screenings, doctor meet and greets, Q&A sessions, health seminars & more Walt Disney Beach Party Promotion at the Florida Mall – 4 week Sky Banner campaign with a one day event promoting the Disney Water Parks The State Farm Random acts of Kindness were executed at 10 top malls on Black Friday and included free coffee, free valet parking, and free concierge services.
  22. 23. Brand Events and Promotions Burger King’s ‘ Play With Your Food’ tour brought a completely interactive set with games, samples, and fun activities for children to promote their new Kid’s Menu. Lexus set up test drives at malls to let consumers experience their new F series and it’s high performance features. The Titanic Artifact Tour went to malls across the country to bring actual artifacts and the story of the Titanic to the public – up close and personal. Universal Studios “Mamma Mia” DVD release sent groups of singing & dancing Mama Mia’s couponing to 20 Simon Malls.
  23. 24. <ul><li>Live events for Teens and Tweens with music, fashion, technology, and pop culture </li></ul><ul><li>Travelling Tour that visits Major Malls in top markets during “Back to School” </li></ul><ul><li>Membership Club for kids aged 3-8 in family oriented malls </li></ul><ul><li>Live Mall Events, newsletter, birthday cards, and gifts for kids </li></ul><ul><li>Center Piece of Holiday an American Tradition celebrating families, children and the holiday gift giving spirit </li></ul>Simon Platforms & Events <ul><li>Summer & Holiday Festivals including: July 4 th Fireworks, Movie under the Stars, Jazz Concerts, Holiday Tree Lighting, Community Fairs, etc </li></ul><ul><li>Runway Fashion Shows highlighting the hottest trends featuring items in-store now </li></ul><ul><li>Celebrity designers, VIP parties, and retailer integration </li></ul><ul><li>Targeted Demographics & Lifestyles </li></ul><ul><li>Turnkey Opportunities for Brand and Product Integration </li></ul><ul><li>Best in Class Programming </li></ul>Signature Events Holiday
  24. 25. <ul><li>The fashion & lifestyle festival and runway event showcases the hottest trends of our apparel and lifestyle retailers. </li></ul><ul><ul><li>Live Runway Fashion Shows </li></ul></ul><ul><ul><li>Beauty Demonstrations </li></ul></ul><ul><ul><li>Simon Style Stops </li></ul></ul><ul><ul><li>Sampling/Product Giveaways </li></ul></ul>Simon Fashion Now – Fashion Platform
  25. 26. <ul><li>The Premier Back-To-School Lifestyle event for teens to explore and discover what’s hot in the world of Music, Fashion, Technology, and Pop Culture. </li></ul><ul><ul><li>Live teen musical acts from Universal Music Group </li></ul></ul><ul><ul><li>Fashion and technology showcases </li></ul></ul><ul><ul><li>ESPN XGames skate and BMX exhibition </li></ul></ul><ul><ul><li>Sponsor Integration and Experiences </li></ul></ul>Simon DTour Live! – Teen Platform
  26. 27. The Simon Kidgits Club is a shopper membership program designed to reinforce the mall as a family destination and connect consumers to our retailers who want to reach moms, dads, and kids. Program is active in 103 mall locations. Simon Kidgits Club
  27. 28. Signature Local Events <ul><li>A range of powerful sponsorship opportunities with Simon’s Signature Local Events including: </li></ul><ul><ul><li>Hispanic Heritage Celebration at Miami International Mall </li></ul></ul><ul><ul><li>Lenox Square 4th of July Fireworks, Atlanta </li></ul></ul><ul><ul><li>Tree Lighting Festivals </li></ul></ul><ul><ul><li>Summer Jazz Music Festive @ Stanford </li></ul></ul><ul><ul><li>And many more . . . </li></ul></ul>
  28. 29. Laura Stafford Regional Director of Business Development Simon Property Group- Mid-Atlantic Regional Office 1100 S. Hayes Street, M. 100 Arlington, VA 22202 Telephone (703) 415.2401 Cell (202) 279.0260 Email [email_address] www.simon.com
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