Pilares De Marca

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    Pilares De Marca - Presentation Transcript

    1. PILARES DA MARCA Envolvimento, entendimento real que o consumidor tem da marca Consideração, respeito que o consumidor devota à marca Importância que o consumidor atribui à marca O que distingue a marca aos olhos do consumidor FAMILIARIDADE ESTIMA RELEVÂNCIA DIFERENCIAÇÃO

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    Pilares de marca como fazê-lo e pra serve!

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